Top 10 Food Influencers in India- Food Instagrammers 2023

When we talk about the most significant and most rapidly growing industries, the food industry comes number one. India’s food is the 5th biggest globally and has a worth of over $450 billion. A study by the Grand View Research suggests:

 The food industry will grow to $140 billion by 2028, with a CAGR of 8.4%.

In this growing industry, brands and businesses are looking for ways to reach the top and build trust among the audience. Brands like Country Delight, Hamdard Foods, MTR, Veeba, and more collaborate with top food influencers to grow their businesses and find a relevant audience on social media. According to a study by Nielsen and Economic Times:

 72% of customers trust food influencers for food recommendations.

 An average food influencer has around 100K followers.

Top food influencers in India benefitalltypesoffoodbrands, whether new ones like Country Delight, Zomato, and Swiggy orwell-establishedoneslikeMTR,Hamdard,andNestle.Food brands need food influencers for purposes like product promotion, brand awareness, boost in sales, etc.

But finding food influencers, giving them unique storylines, making videos, and editing them is a lot of work for a brand. So, food brands collaborate with top video production companies to make the video production process easy for them. So we have bought a video production house for food brands.

Vidzy is India’s leading top video production company in India that helps brands create compelling videos of their products and services. The video production company has six years of experience and has served around 1,200 brands with some of the most effective and highly converting videos. The video production agency has more than two lakh influencers, and all of them are highly trusted and well-known from all the industries out there. With this, the video production company ownsoverathousandproductionhouses filled with high-quality equipment. Here’s an example to understand Vidzy and its work better:

Country Delight’s Video Marketing Strategy Performed By Video Production Company- Vidzy

In collaboration with Country Delight, Vidzy helped the food brand gain over 500K views via YouTube Influencers. Objectives of the campaigns were:

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Brand awareness of Country Delight’s Products and Services.

 Promoting and emphasizing the brand’s direct from the farm and freshness of products.

 Acquiring and retaining new users.

Strategies Made By Vidzy For The Campaign:

 Collaborating with influencers who are a part of food, nutrition, and lifestyle genres.

 Helping the food influencers make content that goes perfectly with the brand’s mission and target audience’sneeds.

 Providing discounts to new users

 Helping food influencers create recipes with Country Delight’sproducts while describing their qualities.

Results Of the campaign:

 In a three-month campaign, Vidzy helped the brand deliver over 30 videos with the help of more than 25 Key Opinion Leaders (KOLs), and as a result, Country Delight achieved more than 500K views.

Keep reading to find strategies that food brands use to gain targeted views, increase ROI, maximize sales, generate highquality leads, and more.

Video Production Services And Strategies

Using Your Comptitors To Maximize Sales

Influencer-Based Social Media Videos:

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Social media videos are a great way to gain an organic audience, engage and interact with them, turn them into followers and potential customers, and increase the brand’s ROI.

 Food brands use these videos to maximize their impact, educate, entertain, engage, interact, and cherish the audience.

 Influencer-based social media videos are highly convertible as they feature a trusted food influencer sharing the recipes, tellinghow to use the brand’s product, how it can benefit their health and more.

 They also help the brand gain trust and become reliable in the eyes of its audience.

Influencer-Based Ad videos:

 Ad videos help brands target an inorganic audience.

 The inorganic audience is more likely to be converted, as they are already looking for a product like yours.

 Influencer-basedadvideoscanhelpbrandsgeneratehighqualityleads,convertthemintopotentialcustomers,boost sales, increase the brand’s ROI, drive traffic to your landing page, and more.

 These videos can help brands gain trust and build authenticity among the audience.

Product And Explainer Videos:

 In order to show the audience their products, food brands create product videos to help the audience virtually interact with the product.

 These videos show the product’s features and usage from the brand’s end and interact with the audience.

 Explainer videos, on the other hand, help brands promote their products with the help of a food influencer. These food influencers either use the products in their recipes while keeping the product in the spotlight or teach how to cook the products, such as noodles while explaining the product.

 Product and explainer videos can help food brands generate leads, make conversions, boost sales, increase ROI, and more.

Testimonial Videos:

 After understanding the product, customers want to know if the product is worth the hype. So before buying the product, customers lookatthe reviewsandtestimonials of other people.

 For a food brand, these testimonials may say, “The taste of this product made my mood so much better, and it is good for my health too.”

 Testimonials increase the chances of a product’s sale by 80%.

 Testimonial videos can help a brand improve its sales and ROI, andif the testimonialis coming froma real-life user, it can help to enhance the brand’s overall image.

Corporate Videos:

 In order to make a fun relationship and interact with your audience, these videos can work like magic for a food brand.

 Thesevideoshelpbrandsconverttheiraudienceintoloyal customers because they help brands make a comfortable and deeper relationship with them.

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For a food brand, we can take the example of the comfort food of Indians, “Maggi.” In collaboration with the influencerArunSingh,MaggishowsanNRIcomingback toIndiaandwatchingallthestuffuntilheeatsourcomfort food, Maggi. Right after eating Maggi, nostalgia hits him, and he starts thinking about his childhood and everything. With Maggi’s new garlic flavor, everything becomes better. Now, let’s take a look at those ten food influencers:

Top 10 Food Influencers in India 2023

Help your brand with the top food influencers who can make your audience go, “Now that’s tastylicious.”

1. Chahat Anand: She has 1.3 million followers and has been to countries like Iran and Vietnam. She travels to taste food from around the world.

2. Spoons of Dilli: Fond of Indian cuisines and learning about their unique tastes with his 1.3 million followers.

3. Gaurav Wasan: Food is an essential part of his life, and fabulously shares it with his 907K followers.

4. Aarti Madan: Teaching her 914K followers about the art of food in all aspects.

5. Tarla Dalal: Let's you taste the maa ke haath ka khana with her Instagram profile, and has around 880K followers.

6. NehaDeepakShah:Canhelpyoumakeyourfoodfingerlicking good. Neha has over 1.1 million followers.

7. Rohit Mavle: Loves to play the food of games with his 799K followers.

8. Shashikala Chaurasiya: For those who are craving the village food, you can find it here. Shashikala has 682 followers.

9. Foodies Food Court: Making the Litti Chokha just like your mother, has 905K followers.

10. Anu: Creating unique recipes with unique styles and has 664K followers.

Conclusion

In conclusion, food brands are taking the help of food influencers and creators to reach the top. Brands are collaborating with food and lifestyle influencers to show the comfort and taste of their food. For those who find creating videos hard, Vidzy can helpyou in every way with every unique strategy possible. The video production company has six years of experience and has served around 1,200 brands with some of the most compelling and highly converting videos. Vidzy has more than two lakh influencers, and all of them are highly trusted and well-known from all the industries out there. Vidzy has mastered influencer-based social media videos, influencer-based ad videos, corporate videos, product and explained videos, and more. Choose Vidzy now to provide your brand with unique and effective strategic videos.