15 Best Most Effective Social Media Marketing Tools When the concept of Social Media Platforms first came into light in the late 2000s, everybody jumped to get a taste of their pastime that is new and they have stayed there ever since. As Social Media evolved, it started adding more and more features that could hook its audience for hours upon hours. People could now upload images, videos, like those videos & images, and above all share, they are indeed despised for something that touched them the way that is wrong. The platforms that are virtual very little that it would one day be more than its namesake. All the data it harbored could be harnessed by corporations and businesses to make profit. However, that is exactly what happened. Those who were constantly browsing through the yellow pages, and sending salesman door to door, realized that the pool of potential customers they were looking for was not only on the internet but was also available on one platform that is giant. The companies realized that they could design dedicated marketing campaigns to bring in new customers, and retain the old ones by studying the audience’s behavior on social media platforms. This is where Social Media Marketing Tools came into existence to help them. What Are Social Media Marketing Tools? Social Media Marketing Tools are nothing but software tools and technology that help companies harness the power that is full of media platforms like Facebook, Instagram, and Twitter to conjure marketing campaigns that lure customers. Most of these Social Media tools are focused on studying, and analyzing the patterns they find in people’s behavior on the media that are social. Everything like the true number of Likes, The Number of Shares, The Number of Comments etc, helps these tools to design solutions to help a company’s marketing team design campaigns that target their desired audience. Benefits Of Social Media Marketing Software