This brand book was created as part of a university brief; In the brief we were asked to create an iconic brand; meaning - a timeless, quintessential expression of an idea when a brand becomes inseparable from a culture communities capacity to express an idea. The brand was inspired by materialism and its effect on society, I decided to create a brand that would suite growing consumer needs past the COVID-19 pandemic. Consumers now want ease and longevity in their products and are focussing heavily on their homes. Objects was created as an alternative home goods shop; the brand sells one type and colourway of each item you need in your home, for example one type of kettle, one set of plates, one type of cushion. The purpose of the brand is to reduce the need for excess, giving the sustainable consumer one choice for their home goods needs, each product is durable and sustainable with a minimal aesthetic; the brands demographic is small but loyal, these consumers want peace in their surroundings post- covid
