Personal
BRANDING
BY VICKI HEAD PHOTOGRAPHY
WELCOME
ersonal brand photography is the art of using high-quality images to tell e story of your brand Using photos to market and advertise your brand ot only positions you as an expert in your field but it gives your clients and udience a more authentic brand experience Whether you’re a business wner, coach, online entrepreneur, influencer or speaker, beautiful, ofessional photography can really take your branding to the next level
would love the opportunity to assist you with your personal brand hotography by offering you professional, bespoke photo sessions that ing every aspect of your brand to life Not only will I help you create a sual version of your branding message as visual assets that you can use in any ways, but we’ll also create a photo experience that will leave you eling great Your brand photography will draw clients in and give them a ason to choose you
our personal brand is what sets you apart from all the rest in an nvironment that’s more competitive than ever It’s how you can instantly ommunicate your experience, skills, and personality to your potential ents and audience A personal branding photography session will help you ut your best face forward, tell your story, and solidify your brand Get ready level up your personal brand!
Pictures with creativity, photography with care.
HOW A PERSONAL BRANDING SESSION IS DIFFERENT TO A HEADSHOT SESSION
Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level A personal branding photography session differs from a typical headshot/portrait session in several ways With headshots, the focus is simply you, usually shot from the waist up Headshots are incorporated into personal branding sessions, after all they are great for profile pictures and editorial, but we don’t stop there We delve deep into not just who you are visually, but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc The possibilities are endless and each session is customised to best reflect the type of business you run and the message you wish to convey about your brand through images.
These sessions are more customised than a headshot session, so there are lots of factors to consider including the location(s), outfits, branding colours your brand messaging, etc But this isn't just taking your photo with a backdrop in the your brand colour Our pre-shoot experience will be more involved and in depth in the pre-planning stages We will talk through how to best translate your personal brand into images that you can use on social media, your website and in advertising. Each brand is different and each session is bespoke and personalised This is about showcasing you, not giving you 5 set poses that are the same as everyone else
These sessions differ from quick headshot shoot that you may have had before, and you will end up investing more into this type of session, simply because you’re getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting. With these images the end goal is to help you be more profitable in your business, so think of these images as a true investment in your brand
My Brand Asset Builder collections are based on recurring monthly payments, to help you budget for shoots and spread the cost We can arrange the payments when we first chat and plan when you are wanting the sessions to take place
Want to pay up front? Not a problem, and there's a cheeky bit of discount on the price if you pay in full.
IS A PERSONAL BRANDING SESSION RIGHT FOR YOU? HOW DO YOU KNOW IF YOU NEED A PERSONAL BRANDING SESSION?
You should consider a personal branding session:
If you own any kind of business
If you are the face of your brand and it is important for people to connect with you
If you wish to take your business to the next level by stepping up your visual branding
If you want your ads to look fresh, polished and professional
I WANT TO BOOK, WHAT HAPPENS NEXT?
BOOKING YOUR PHOTO SESSION
It’s always best to book your photo session in advance, especially if you are working towards a specific deadline, allowing the time required for editing and post production afterwards. Talk to me about the collection or shoot that you would like to book and we can arrange payments Once you have booked I will send you an online form to start gathering some information that will help with our brainstorming session
THE BRAINSTORMING SESSION
Having booked your branding photography, we can begin brainstorming ideas. Planning the dates and locations that will work best for the shoots and any clothing or props that might be needed If you have an existing brand themes or colours we will work this in to your shoots The photos from your personal branding session are very multi-purpose We will be creating a collection of visual assets that can be used for your website, promotional materials, blogs, ads, social media, headers, banners and more That’s why planning is so important, it will help me ensure you have strong, creative, and importantly effective images to use. Knowing where and how you want to use your images will help me understand what we need to achieve from the shoot I don't just want to give you photos, I want to give you images that are fit for purpose and you can use really effectively
YOUR BRAND DESCRIPTION
We will discuss your brand and core values, your personality and how you help or serve your clients so that we can find ways to bring this across in your images You are able to add details about this to the online form, such as if there are specific colours or themes that you would like to incorporate, and we will talk through this as part of your brainstorming session
My goal is to paint the perfect picture of what it is you do, and what sets you apart from your competition Give you photography that positions you and that will resonate with your ideal clients These images will provide people with an important glimpse into what it would be like to work with you
ON
n your shoot, the location and props g along We will also discuss clothes u You might also want hair and makeextra confident on the day of the that on is to create a brief for images that day This is to ensure that you have use really effectively for you website, Quite often I also speak with your n really help us achive images that are
ION
nd enjoying the experience I will direct ow to pose and ensure that you get d I'm very used to people who feel a bit era. You can relax, you are in safe hands Well take a mix of lifestyle images and headshots to give your audience a better view of what you do on a daily basis We’ll also take some behind the scenes shots for a more personal view of what it’s like to work with you
EDITING
After the shoot I will spend time sorting through all of the photos, and will create a proof gallery for you to make your selections from I can help you with this in a viewing session as I know sometimes it can be hard to choose! With me curating it uses my expertise about what will work well for you, and takes the pressure of not being able to choose away from you
Then I edit your chosen images, making sure your photos are looking polished and professional for you If there you have any specific editing requests, we can discuss this at your viewing session along with the size ratios you require. Once the editing is finished you will have print-ready high resolution digital image files, and lower resolution, perfect for sharing online Then, all that’s left for you to do is share them (and your brand) with the world!
WHY CHOOSE ME AS YOUR PHOTOGRAPHER?
I'm your photographic ally. My passion is to empower people.
Many people (myself included) can feel a bit vulnerable and awkward in front of it As a mother to three grown up children, I have always understood the import appreciated the value of photography as a means to capture special times to be sometimes generations, to come, becoming evermore precious over time, but m taught me about the power of photography and how it can impact people and th knowledge as the basis for my photography, making it strong, creative and effective.
My business isn't about shoot and burn, snapping away randomly and delivering photos with minimal post production My business is about taking care Taking care to get the best shots, taking care to make my clients feel relaxed, taking care to ensure that they are showcased and depicted as their best selves, with professionally finished images that will work well for them in marketing and social media. Strong photography is powerful, and it gets big results, such as one client getting 2k new followers on LinkedIn in just a couple of weeks after changing his profile photo My aim is to give all my clients photography they love, and images that can boost their business
My studies in Commercial Photography earned me a First Class Honours Degree and a deep understanding of the elements that are essential for creating really powerful advertising and marketing visuals, not just a pretty headshot. The semiotics and science behind really strong and effective photographs I use this knowledge and my skills to deliver photographs to you that have lots of positive connotations and will help you attract more clients!
I have further honed my craft and talent as a photographer, achieving a number of awards and Craftsman status with The Guild of Professional Photographers.
As a Photography Teacher I have helped a range of people from College and University students, to hobbyists wanting better control of their cameras, to entrepreneurs wanting successful brand messages I now help business owners and entrepreneurs identify how to use imagery and photographs for best effect with courses and my Image MOT (Moments of Truth) ®
Outside photography, I have been involved with the arts and theatre for 35 years, winning local and national awards for Acting and Directing It gave me a firm grounding in composition, storytelling, character and light Which is a big asset that sets me apart from the pack because these transferable skills come into play when I build brand narrative
Camping with my kids
Graduation! Achieving Craftsman.
WHY DOES THIS MATTER?
I apply all this care when working with my clients whether their businesses is large or small, and my mission is to give my clients images that have impact and ensure they have control over the perception of their brand. I believe in the power of trust and rapport - between myself and my clients - and in creating those messages in my photography. creating cohesion between the subject and the surroundings. I don't want to just click a shutter and take a snap, I want to create a photograph that makes you shine, that showcases you, that tells your story. I use my knowledge to ensure your images will resonate with your clients and make them want to engage with you.
GIVING YOU THE WHOLE PICTURE
I am a creative and my passion is to empower people through my photography and by giving them powerful, creative and effective visual assets Giving my clients a really positive, inclusive experience is really important to me, so they leave me feeling great, with a collection of strong visual assets
I love connecting with people and making them laugh I'm also quite partial to good chocolate walking by the sea or in the Lake District, dancing at Festivals, and laughing ALOT
BRAINSTORMING AND PLANNING
During our first planning consultation we will start making a plan for your shoots, when they might happen and considering suitable locations, and tailoring it to fit with your brand We will talk about what your average day looks like and the message that you want to give to potential clients. Remember people love to feel that they are getting to know the real you, so having photos that tell that story gives you great assets and a way for people to connect with you We will create photographs that gives your clients a sense of who you are, and that could include things you are passionate about or love to do, hobbies, pets, people And we will show people how you work, giving potential clients a sense of what working with you looks like makes it much easier for them to take the next step to engaging with you Using props to bring your workspace to life is a simple way to create a great setting for your shoot Don't worry if you don't have a location in mind, we will talk through this and might consider some of the coffee shops, hotels, studios, parks or co-working spaces in your area for ideas Maybe you have something coming up that will really position you as an expert, such as speaking at an event, or a book launch Talk to me about this and we can look at factoring this into your Brand Asset Builder collection
IF A PICTURE IS WORTH A THOUSAND WORDS...
What are yours saying about you?
What's an Image MOT and why might you need one?
My Image MOT® is the asset assessment and 1-2-1 power session that I developed after realising that so many business owners and entrepreneurs need some support and guidance with the photographs and images they use to promote their brand All around I could see people using images that could negatively impact their brand, or send out conflicting messages The MOT stands for Moments of Truth as I use my expertise to help my clients understand which images are working effectively for them, attracting new customers. And which might be causing people to bounce away and look elsewhere
Studying for my Honours Degree in Commercial Photography, I learned the science of semiotics, and how marketing and advertising photography works effectively In my business I honed my craft (and picked up a few photography awards along the way) working with an array of people doing branding shoots, creating powerful photographs that have helped my clients really showcase themselves and their business, often with dramatic results of new engagement I have taught camera skills to budding pro photographers, college and degree students and people who just want to be able to take better photos of their family and pets I've talked at events about the power of subconscious attraction, and why it is so important to take the images you use seriously (after all your competitors will be!). And then in 2020 I realised that in our image saturated world, people in business need an ally. Someone with my knowledge and expertise, who can help them understand which of their images are promoting their products and services and where the gaps are
That is when my Image MOT (Moments of Truth) was born.
When you book an Image MOT with me you have my undivided attention and expert eye cast over your website and social media We look at the photographs and images that you have and talk about which ones are working well for you, and which ones less so And I help you find the gaps, the areas that are missing that you might want to add to your visual assets This is to help you make wiser, more informed choices about the images you are choosing To help you have a better understanding of what messages your audience might be taking from your images, and to have a clearer idea of how to strengthen your visual brand identity It gives you actions to help
My Image MOT is for people who really aren't sure if they are using the right images, or what even they should be looking to use instead And it's for people who are fairly confident that their visual message is strong, but understand the importance of detail and ensuring their message is en pointe.You can book an IMage MOT or it is included with some of my collections
SHOOTS AND COLLECTIONS
If you are looking to book a shoot there a few options to choose between, for both a single one off shoot, and my Brand Asset Builder subscription that can work over a year to bring you a range of images that can give you an updated look, or factor in events that position you as an expert, speaker, author or coach
Single shoots include Essential Entrepreneur and Visibility VIP.
The Brand Asset Builder collections have options for 2, 3 or 4 shoots to be used over a 12 month period. This is the perfect way for us to strategise to get the best from your brand shoots and any events that can showcase and position you, and it enables you to spread the cost over the year
And if you aren’t quite ready for a brand shoot yet but need a refreshed headshot or two, then talk to me about my route shoots and when I am next in your area
WHAT'S INCLUDED ESSENTIAL
We choose the locations to suit you. That may be at your home, office or a suitable venue. We can plan the shoot to give you a mixture of indoor, outdoor and studio images.
With a little space I can set up a pop up studio practically anywhere So you don't need to travel to the wilds of Lincolnshire, I will bring a studio to you and provide backgrounds in a variety of colours or textures to suit your brand Giving you more formal headshots and images perfect for delivering your brand message on your socials
Refreshments are important, but I don't want you feeling full and sleepy after a big lunch, so I will provide water, soft drinks of your choice, and a range of snacks to keep you feeling energised throughout the shoot
I have a pre shoot questionnaire where I start to gather information before out brainstorm session and use the information to shape the brief and to ensure that your images are going to showcase your personality, depicting your brand and business, and will be really usable assets for marketing and PR I often talk with web designers to make sure the images we create work perfectly with your website
GuidedPosing BrandStylingAdvice
Most people can be a bit unsure of what to wear so we make plans for this during the brainstorm session
Practically everyone feels a bit awkward in front of a camera and doesn't know what to do with their hands! I am super good at making you feel relaxed and at ease and giving you great posing guidance so you look your best and perfectly natural in your shots
After the shoot I will gather all of the best shots and add them to a proof gallery But I understand that they can be hard to choose, so we will have a viewing session and I will use my expertise to help you curate a strong set of images and any of your favourites Or you can leave it to me and I will do that all for you
Once we have your selection your photographs will be professionally edited and delivered to you as a digital download as high resolution images (perfect for printing) and low resolution (sized for online use) and cropped to suit.
During your shoot we will take some behind the scenes shots that you will be able to share on your socials to update your followers about your shoot After the shoot I will also blog and post about the shoot, linking to your socials and website for SEO
WHAT'S INCLUDED
VISIBILITY VIP SHOOT
TheVISIBILITYVIPSHOOTisdesignedto equipentrepreneursandbusinessownerswitha widerangeofmultipurposeimageswhileatthe sametimegivingextracareandattention.
Itincludeseverythingfromthe ESSENTIALENTREPRENEURSHOOT
Asset Awareness and Image MOT
We do a more in depth brainstorm session before the shoot including asset assessment following my Image MOT® model
Branded Stock Images
Dedicated shoot time to create bespoke stock images perfect for social media.
More People/Locations
We can include others to the shoot, family or team members integral to your business or brand story. Or include additional locations.
80-100 High Resolution Images
Visibiliity VIP includes lots more images, which I can help you curate during your viewing session. This will give you a wealth of strong and cohesive images to use for website, marketing, editorial, PR, social media. Having consistent brand images will help you show up, be visible and put across your message consistently and effectively.
Visual Message Toolkit
Lifetime access to my Visual Message Toolkit to give you bitesize, easily actionable resources to raise your visual game going forwards
WHAT'S INCLUDED BRAND ASSET BUILDER
The Brand Asset Builder Collections are for people who understand the pictures they share on website and social media have a big impact and that it is important to show up in a consistent way that aligns with their brand values They are for people who maybe have different skills, such as speaker, coach, author and want to be positioned strongly and effectively for them all They are for people who want to benefit from having strategic planning for their shoots, to get the most valuable visual assets from them. And they are for people who want to be able to spread the cost and pay monthly. 1 2 2 3 2 1 4
BrandStoryteller BrandFoundations
The Brand Asset Builder Collections allow us to strategise and plan your photography to incorporate key events, or schedule your brand shoots to create assets at the optimum times in the year. There is a choice between 2, 3 or 4 shoots, which can include brand photography shoots as well as capturing other events or where you are hosting a workshop or retreat
The Brand Asset Builder Collections are great value as the individual shoot cost is less than for a one off shoot, can be paid for on a monthly basis and includes strategy sessions to ensure we get the very best from your shoots
These collections gives you bespoke shoots spread across 12 months It accomodates for changes in your appearance and what you are offering, and can fit in with your marketing campaigns The shoots will be scheduled at the start and can allow for special events (such as book launches or speaker events) to be incorporated as well as a host of branding images
Includes 50 images per brand shoot or 100 images from events.
PRICING
With memories of some of the old high street photographic studio practice of luring people in for seemingly very economical shoots, only to find themselves having to make a much bigger than expected investment in a same day viewing session, my pricing models are designed to help people be fully aware of their investment and the number of images they will receive, before booking.
The number of included images are shown next to the shoot type Additional images are available to buy
Travel costs - up to 200 mile radius - are included For travel further afield, or where an overnight stay may be required, may incur additional charges.
The Essential Entrepreneur Shoots and Visibility VIP are available as one-off shoots
My Brand Asset Builder subscriptions allow you to pay monthly towards collections of 2, 3 or 4 shoots to be taken over a year, allowing us to strategise you images and arrange brand shoots, or other events such as book launches, workshops or retreats, or speaker events to update your photos at key points with photographs that position you.
Payment plans are available, get in touch to discuss
BRAND ASSET BUILDER COLLECTIONS
PRICING
BRAND FOUNDATIONS - 2 shoots & 1 strategy session
£3600
Paid as first payment of £300 then 12 monthly payments of £275* (saving £400 on the cost of 2 brand shoots bought individually)
BRAND BUILDER- 3 shoots & 2 strategy sessions
£5000
Paid as first payment of £500 then 12 monthly payments of £375* (saving £1000 on the cost of 3 brand shoots bought individually)
BRAND STORYTELLER - 4 shoots & 2 strategy & bonus Image MOT®
£6400
Paid as first payment of £700 then 12 monthly payments of £475* (saving £1600 on the cost of 4 brand shoots bought individually)
VISIBILITY
VIP - single shoot
£3600
Need to be able to show up and be visible and give a consistent brand message? This complete and comprehensive shoot will give you a wealth of visual assets. Includes everything in Essential Entrepreneur shoot and much more Includes 80-100 images
ESSENTIAL
ENTREPRENEUR - single shoot
£2000
One off branding shoot with planning and consultation beforehand to ensure your photo session delivers exactly what you need. Includes 50 images
BRAND BOOST - single shoot
£1200
2 hour mini brand shoot in one location to capture key shots. Includes 25 images
ROUTE SHOOTS
Often I am asked where I am based by people who live some distance away from me who want a few refreshed headshots but aren’t quite ready for a brand shoot.
As I spend a lot of time travelling around the UK for various events and shoots, the idea for route shoots was born
It means if I am passing near to you I can meet you for a short 20 minute mini shoot which means you can refresh your headshot without having to travel far from home, at a really affordable price.
Get in touch to talk to me about this and when I might be travelling near to you
Follow me on social media to see where I’m going next
VISUAL MESSAGE TOOLKIT
My toolkit has been designed to help you raise your visual game
Packed with bite-size videos and resources, and easily actionable tasks, I share a range of insights into how you can deliver a strong, positive message that resonates with your audience, through the images, photographs and graphics you are sharing.
With an introductory price until Feb 25th 2024 and lifetime access so you can rewatch and refresh as often as you want to Videos include content on Brand, sub-conscious messaging, PR assets, legalities, prep for photoshoots, social media repurposing, posing tips, lighting for selfies and lives, the message you are giving, mindset when you hate having your photo taken, adding text and captions, hero shots, headshots, behind the scenes and client experience and much more
25 short videos (that you can watch in 10 mins each with a cuppa)
Additional resources and tasks
Guest expert sessions on mindset and social media
First cohort has regular Q&A lives in private group
TOOLKIT Visual Message
FREQUENTLY ASKED QUESTIONS
CAN I INCLUDE OTHER PEOPLE?
Absolutely! Maybe you have other people as part of your team, or it's a partnership or family based business Maybe we need to show you training, or working with or socialising with others When you talk to me about your business in our brainstorming session we can plan to include important others if needed.
CAN I SHOW WHAT I DO?
Definitely! Your clients love to get know more about you, and understand what they are buying We might create images that show what you like doing in your spare time, as well as giving them a sense of what it would be like to work with you That can include showing them how you work, or what the product or service might look like This can help them engage with you and buy from you Maybe your work is office based, involves 1-2-1s with clients, or something completely different!
WILL I GET HEADSHOTS?
Of course! As these form part of the essential photographic assets that you should have at your finger tips Perfect for profile pictures on your website and social media, or for books, and ready to give to newspapers and magazines when you get some editorial space We might use natural light, indoors or outdoors, or I can add lighting and backgrounds for a pop up studio
I
HAVE
AN
EVENT COMING UP - CAN IT BE INCLUDED?
For sure! We can talk about how events you are hosting can be included as part of your brand asset builder or from other events you are involved with I've photographed numerous speaker events including TEDx, and worked with a number of published authors for book launches and author headshots
WHAT ABOUT LOCATION?
We make the location work for you It may be close to you such as a local hotel, coffeeshop or park, or further afield I have photographed all over the UK and beyond and love to travel. We discuss what ideas you have in mind as part of our brainstorming and make plans from there For some shoots there may be an additional charge for venue hire, or travel costs may be incurred but that would be agreed at the planning stage
CAN WE DO FUN STUFF?
Hell yes! We all have a playful side and our clients love to see it, whether that is playing in the park or finding a pool table in the perfect brand colours. Playful photographs help make the shoot fun, and give you great images for engaging with your
Personal BRANDING
BY VICKI HEAD PHOTOGRAPHY LTD
07900 25 24 23