VICI PLAY 2023

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PLAY 2023

CONTENTS Playforever Baghera Bon Ton Toys EO Play Waytoplay JumpFromPaper Rian Tricot Eguchi Toys COLOR JEU MillerGoodman Playsam OUATE Pg 4 Pg 12 Pg 22 Pg 30 Pg 38 Pg 44 Pg 54 Pg 62 Pg 68 Pg 74 Pg 78 Pg 86

PLAYFOREVER

Playforever draws inspiration from classic and iconic racing cars and racing planes from the 1920s, as well as 1960s New York. Combining decades of research with technical car design and automotive styling, their collection of Midis, Minis, Mavericks, and others is an eclectic mix of art, fashion, traditional design and modernism.

Designed in England. Made in China. All products US CPSIA tested.

BAGHERA

Based outside of Paris, Baghera designs and manufactures highquality, innovative products for children. From ride-ons to pedal cars, each model is timeless in design and durable in material to last for generations.

All Baghera products comply with and are built in accordance to EU standards and are US CPSIA- tested.

Designed in France. Made in China. All products US CPSIA tested.

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Bon Ton Toys

Bon Ton Toys is an internationally renowned supplier of high-quality durable plush. Founded in 1933 Bon Ton Toys distributes to gift and premium retail in over 50 countries worldwide..

Their toys meet the very highest quality, safety and regulatory standards.

Next to their brand portfolio Bon Ton Toys also produces high quality custom made products for a wide range of retailers, event parks and corporates.

Made in the Netherlands.

EO Play

EO PLAY is a premium collection of iconic design objects for kids. The products are contemporary, authentic high quality products made in the best materials.

EO Play’s products represent soft simplicity, positivity, harmony and prosperity.

Designed in Copenhagen, Denmark.

Made in Europe.

Waytoplay

The road track sets from Waytoplay are made from high quality materials. Waytoplay’s roads are thick, weighty, and yet flexible. The roads are weatherproof and waterproof, and can be used indoors on a parquet floor or outdoors on beach sand. The roads literally last a lifetime and can be passed down to the next generation.

Building simple racetracks or elaborate motor cities fosters creative play and forms complex design ideas in young children.

The roads are safe and tested. The materials are sourced in Germany and The Netherlands and have passed the most stringent European and U.S./Californian tests for children’s toys. They are 100% BPA free, cadmium free, lead free, phthalate free and safe for those with silicon allergies.

Designed and Made in Netherlands. All products US CPSIA tested.

Jump From Paper

This designer plays with graphics and illustrations to create real-world bags that literally look as if they “jumped from paper.” The bold two-dimensional appearance of each bag is guaranteed to turn heads and serves to bring joy and fun to the mundane. From shoulder bags and backpacks to purses and wallets, every design pops with color and personality.

Designed and made in Taiwan.

Ju

Rian

Rian Tricot’s extensive collection of knitted cushions, pillows, and blankets are well-designed with a varying yet complementary color palette. Each product coordinates with others to bring effortless luxury and warmth to every nursery. Rian Tricot uses the softest and most durable yarns for each of their pillows and cushions.

Designed and made in Brazil.

Eguchi Toys

Drawing inspiration from Japanese simplicity, Eguchi Toys crafts beautiful handmade wooden toys. A former Montessori teacher, the founder of Eguchi Toys designs each toy to advance children’s development and creativity. From mobile birds to animal puzzles, Eguchi Toys merges aesthetics and education.

Designed in Taiwan. Made in Taiwan. All products US CPSIA tested.

Color Jeu

Made using an all-natural and nontoxic formula, COLOR JEU’s crayons enable creativity without the harm of industrial chemicals. Crayons are ergonomically designed to provide the perfect fit into children’s hands. Each kit comes with crayon colors that match the theme, multiple coloring sheets, and a keepsake tin case. COLOR JEU’s patented technology conforms to product safety and health standards in the U.S. and EU.

Designed and Made in South Korea. All products US CPSIA tested.

Millergoodman

Award-winning puzzlemaker MillerGoodman creates innovative toys that encourage openended play. MillerGoodman is driven by the art of entertaining and nurturing the imagination. By combining the same set of simple shapes to produce multiple designs, children are encouraged to expand their creativity and play again and again.

Designed in England. Made in Thailand. All products US CPSIA tested.

Playsam

With the goal of engaging those who seek a visual challenge, superb quality and intellectual creativity, Playsam creates timeless wooden toys for the young and young at heart. Headquartered in Sweden, the brand offers beautifully-finished wooden yoyos and classically-designed rocking ride-ons. Playsam is Scandinavian design at its finest.

Designed in England. Made in Thailand. All products US CPSIA tested.

Ouate

OUATE of France offers step-by-step, one-stop skincare solutions formulated specifically for girls and boys ages 4 to 11—a period of rapid growth and development in children. With comprehensive products focused on cleansing, followed by hydration, and finally protection, OUATE instills the importance of adopting good and complete daily skincare routines and habits from an early age that continue into adulthood. Vegan, allergen-free, natural ingredients. Dermatologically and ophtbalmologically tested. Recyclable packaging printed with recycled inks.

Made in France.

2023 Lookbook www.vicibrands.com 33 West 60th Street New York, NY 10023
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