P L AY 2024
CONTENTS Playforever
Pg 4
Baghera
Pg 12
Bon Ton Toys
Pg 22
EO Play
Pg 30
Waytoplay
Pg 38
JumpFromPaper
Pg 44
Rian Tricot
Pg 54
Eguchi Toys
Pg 62
COLOR JEU
Pg 68
MillerGoodman
Pg 74
Playsam
Pg 78
OUATE
Pg 86
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PLAYFOREVER Playforever draws inspiration from classic and iconic racing cars from the 20th century. Combining decades of research with technical car design, their collection of cars mix traditional toy design with modernism. Designed in England. Made in China. All products US CPSIA tested.
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BAGHERA Baghera designs and manufactures high-quality, innovative ride-on toys for children. Each model is timeless in design and built with durable material to last. All Baghera products comply with and are built in accordance with EU standards and are US CPSIA-tested. Designed in France. Made in China. All products US CPSIA tested.
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Bon Ton Toys Bon Ton Toys is an internationally renowned supplier of high-quality durable plush. Founded in 1933, Bon Ton Toys distributes one-of-a-kind gifts to premium retailers in over 50 countries worldwide. Their toys meet the very highest quality, safety, and regulatory standards. Designed and made in the Netherlands
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#MulberryxMiffy
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EO Play EO PLAY is a premium collection of iconic design objects for kids. Their products are made with the highest quality materials and designed to promote soft simplicity and positivity. Designed in Denmark and made in Europe. 39
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Waytoplay Waytoplay’s road sets are made with a weighty yet flexible material that’s built to last. Safe and tested, for indoor and out, Waytoplay’s toy roads help kids to build the perfect track for their toy car collection. Designed and Made in the Netherlands. All products US CPSIA tested.
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Jump From Paper Jump From Paper plays with graphics and illustrations to create real-world bags that literally look as if they “jumped from paper.” The bold two-dimensional appearance of each bag is guaranteed to turn heads and serves to bring joy and fun to the mundane. From shoulder bags and backpacks to purses and wallets, every design pops with color and personality. Designed and made in Taiwan.
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Rian Tricot Rian Tricot’s extensive collection of knitted cushions, pillows, and blankets are well-designed with a varying yet complementary color palette. Each product coordinates with others to bring effortless luxury and warmth to every nursery. Rian Tricot uses the softest and most durable yarns for each of their pillows and cushions. Designed and made in Brazil.
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Eguchi Toys Drawing inspiration from Japanese simplicity, Eguchi Toys crafts beautiful handmade wooden toys. A former Montessori teacher, the founder of Eguchi Toys designs each toy to advance children’s development and creativity. From mobile birds to animal puzzles, Eguchi Toys merges aesthetics and education. Designed in Taiwan. Made in Taiwan. All products US CPSIA tested.
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Color Jeu Made using an all-natural and nontoxic formula, COLOR JEU’s crayons enable creativity without the harm of industrial chemicals. The crayons are ergonomically designed to provide the perfect fit in children’s hands. Designed and Made in South Korea. All products US CPSIA tested.
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Millergoodman Award-winning puzzlemaker MillerGoodman creates innovative toys that encourage openended play. MillerGoodman is driven by the art of entertaining and nurturing the imagination. By combining the same set of simple shapes to produce multiple designs, children are encouraged to expand their creativity and play again and again. Designed in England. Made in Thailand. All products US CPSIA tested.
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Playsam With the goal of engaging those who seek a visual challenge, superb quality and intellectual creativity, Playsam creates timeless wooden toys for the young and young at heart. Headquartered in Sweden, the brand offers beautifully-finished wooden cars and rocking toys. Playsam is Scandinavian design at its finest. Designed in England. Made in Thailand. All products US CPSIA tested.
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Ouate Ouate is a skincare brand for kids ages 4-11. With comprehensive products focused on cleansing, hydrating, and protecting, OUATE instills the importance of daily skincare and habits from an early age. Vegan and allergen-free ingredients. Made in France.
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2023 Lookbook www.vicibrands.com 33 West 60th Street New York, NY 10023