THE VOICE OF THE NEW ZEALAND AUTOMOTIVE INDUSTRY
ISSUE 73 OCTOBER 2024
Automechanika Frankfurt 2024: a focus on the future
THE GLOBAL EXPO HIGHLIGHTED DEVELOPMENTS IN EVS, AI-DRIVEN TECHNOLOGIES, AND SUSTAINABILITY — WHICH BREAKTHROUGHS ARE SET TO IMPACT THE INDUSTRY?
A
utomechanika Frankfurt 2024 once again demonstrated its importance as a pivotal hub for the international automotive industry by showcasing a broad spectrum of advancements in automotive technology and business practices. Held from 10–14 September in Frankfurt, Germany, the event brought together 4,200 exhibitors from 80 countries on an exposition site covering 320,000 square meters and spanning 26 hall levels. The event attracted 108,000 visitors from 172 nations, cementing its reputation as a global beacon for industry innovation and networking. ‘Driving Transformation’ was the slogan of this year’s Automechanika. This was noticeable everywhere at the trade fair: in
forward-looking presentations on key topics such as digital transformation, sustainable mobility and artificial intelligence, and in the practical training workshops. These themes reflected the industry’s trajectory toward more efficient, environmentally friendly, technologically advanced solutions, circular economy strategies, and digital transformation. Automechanika 2024 highlighted the trends of electrification and sustainable practices, with over 650 exhibitors showcasing electric vehicle expertise, including significant participation from numerous Chinese manufacturers showcasing their latest electric vehicles. The ‘Future
Mobility Park’ was one of the standout attractions, offering live demonstrations and interactive test drives of alternative drive technologies and innovative solutions such as electric, hydrogen and hybrid for attendees to engage in up close. Detlef Braun, Managing Director of Messe Frankfurt, said, “Ever since this event was launched more than 50 years ago, Automechanika in Frankfurt has provided an opportunity to take stock of the automotive industry and all of its segments. The programme has more to offer than ever before and features all the most important trends and developments in the industry today. In times of digital transformation,
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