Skip to main content

Auto Channel — Issue 70 July 2024

Page 1

ISSUE 70 JULY 2024

THE VOICE OF THE NEW ZEALAND AUTOMOTIVE INDUSTRY

ORDER ONLINE FROM ANYWHERE IN YOUR WORKSHOP

Chatbots in the driver’s seat ARTIFICIAL INTELLIGENCE TECHNOLOGY LIKE CHATGPT WAS UNLEASHED IN THE LAST TWO YEARS AND HAS STARTED TO REPLACE SEARCH ENGINES LIKE GOOGLE AND ASSISTANTS LIKE ALEXA AND SIRI; NOW IT IS COMING FOR OUR CARS

F

ree to use, recent Artificial Intelligence (AI) technology has been making inroads into almost every industry. From education to engineering, medicine, customer service, and media, the tool has created a powerful, disruptive wedge that, despite its many challenges, promises to continue to

change many professional landscapes. Now, the automotive industry seems to be next. But first, what is it? ChatGPT and the many imitators that came after it (Claude, Gemini, Microsoft Copilot ,and Perplexity) are artificial intelligence ‘chatbots’ (internet-based software designed to answer to users as if it was a

human) that use machine-learning algorithms to generate dialogue and answer questions in realtime. ChatGPT was released in November 2022 by OpenAI, an artificial intelligence research company. The incredibly powerful technology can scan thousands of pages of information in nanoseconds to deliver answers to questions, write essays, song lyrics, summarise complex information, and do so imitating styles or in particular formats. Why does it matter? The technology — very quickly — proved to be very user-friendly, advanced and intuitive, giving straight answers to questions by analysing thousands of pages rather than just offering up the pages for the users to read themselves. This is like having the world’s largest library at your fingertips giving you answers (short or long) in seconds. However, there are problems with the new technology. AI is not the best at telling apart correct versus false information and often delivers inaccuracies and falsehoods within otherwise correct text. It is often very simplistic in its answers, opting for simple logic rather than information layers, context, and imagination — three key components of engaging human interaction. It has little regard for copyright, and many have become fearful of its security vulnerabilities.

CONTINUED ON PAGE 4


Turn static files into dynamic content formats.

Create a flipbook
Auto Channel — Issue 70 July 2024 by Via Media - Issuu