Gb 513 unit 6 assignment final project colonial broadcasting case

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This is your final project. You will prepare a PowerPoint presentation to present your findings. This assignment requires you to use Excel; mak e sure you also submit the Excel file to show your work. Place all calculations for eac h of the questions on a separate worksheet. Then, using the results of your work from Excel, prepare PowerPoint slides to answer the questions in a presentation format. Sea rch the Internet to ensure that you are using the best PowerPoint tips to display an appr opriate presentation. Check the Webliography tab at the top of the course page for hel p.

For the final project, you will be analyzing the “Colonial Broadcasting� case. Answer the questions listed below, NOT the questions listed in the case. Ignore everything in t he case after the end of page 6.

The executives at CBC want to see how they are doing in ratings against the other net works and how the ratings will continue to change in the upcoming months. They also want to know if hiring stars makes a difference and the impact of fact based program ming compared to hiring stars. You will create a PowerPoint presentation to answer th e questions below. Remember that your audience is the management of CBC: Make su re your presentation is professional and provides sufficient explanation.

1. Descriptive statistics: What is the average rating for all CBC movies? How about ABN movies and B BS movies? Include a table that shows the average and the other descriptive sta tistics for the ratings of the three networks (one column for each network). Co mment on which network is doing best and what you learn from the other key metrics in the table.

2. Charting: Create a line graph of the monthly average ratings for CBC for the year. Note t hat there are multiple ratings data for the months; you will need to calculate an average for each month and then plot the averages. After you create the graph, f it a linear trend line, displaying the formula and the rsquared. Explain to the executives if you can use this time series data to forecas

t the ratings of upcoming months. How accurate can you expect this forecast to be?

3. Hypothesistesting: Should the CBC hire stars for their movies? To answer this question, run a hyp othesis test to see if there is a significant difference between the ratings of movi es with stars vs. movies without stars. Use the data for CBC movies only. Use 9 5% confidence. Explain your answerdo not simply say yes or no without referring to the relevant figures.

4. Regression: CBC Management has several questions: Which has more impact on a movie’s rating: that it is fact based or that it has one star? How much does each of these factors change the ratings? Do you expect a fact based movie that does not hav e any stars to get better ratings than a fiction movie with one star? Run a multip le regression where the dependent variable is ratings and the independent varia bles are star and fact. Use data from all networks, not just CBC movies. How w ell does this regression analysis explain the ratings? Justify your answers based on the results.