Future Trends and Growth Outlook of the Breast Pump Market 2025
Industry Insights
SUMMARY
The breast pump market is undergoing a significant transformation, driven by evolving consumer needs, technological innovation, and increasing awareness of maternal health. As more women balance careers with motherhood and prioritize breastfeeding, the demand for efficient, discreet, and wearable breast pumps is rising. This report explores the key trends, market drivers, and future growth projections shaping the breast pump industry, with a particular focus on the U.S. market.
MARKET OVERVIEW
The global wearable breast pumps market is growing at a compound annual growth rate (CAGR) of 6.9%. A related segment, the pump flange market, is also expected to grow steadily at a CAGR of 5.21%.
These figures reflect a broader trend: the increasing reliance on breast pumps as essential tools for modern parenting, particularly among working mothers and those seeking flexibility in their breastfeeding routines.
KEY MARKET DRIVERS
1. Rising Awareness of Breastfeeding Benefits
Public health campaigns and medical guidelines continue to emphasize the benefits of breastfeeding for both infants and mothers. This has led to increased adoption of breast pumps as tools to support breastfeeding goals, especially when direct nursing is not feasible.
2. Growth in Working Mothers
As more women return to work shortly after childbirth, the need for convenient and efficient breast milk expression solutions has surged. Wearable and hands-free pumps allow mothers to express milk discreetly during work hours or while multitasking at home.
3. Masks and Accessories
The market has seen a wave of innovation, including:
• Wearable and wireless pumps that fit inside a bra
• Quiet motors for discreet use
• App-connected devices for tracking milk output and pump sessions
• Rechargeable batteries for portability
6.9 %
These features have significantly improved user experience and broadened the appeal of breast pumps.
4. Insurance Coverage and Reimbursement
In the U.S., the Affordable Care Act mandates insurance coverage for breast pumps, which has greatly expanded access. However, out-of-pocket purchases remain common, especially for premium or wearable models not fully covered by insurance.
5. E-commerce and Direct-to-Consumer Sales
Online platforms have made it easier for consumers to compare products, read reviews, and purchase breast pumps directly. This shift has also enabled newer brands to enter the market and compete with established players through digital marketing and influencer partnerships.
EMERGING TRENDS
1. Wearable Technology Integration
Wearable breast pumps are redefining convenience. These devices allow mothers to pump on the go, without being tethered to a wall outlet or bulky equipment. The trend toward discreet, hands-free pumping is expected to dominate future product development.
2. Customization and Comfort
Manufacturers are focusing on customizable flange sizes, soft silicone materials, and ergonomic designs to improve comfort and efficiency. This is especially important for long-term users and those with specific anatomical needs.
MARKET CHALLENGES
3. Smart Features and Data Tracking
Smart pumps that sync with mobile apps are gaining popularity. These apps can track milk volume, pumping duration, and frequency to help mothers optimize their routines and share data with healthcare providers if needed.
4. Sustainability and Reusability
As environmental concerns grow, there is increasing interest in eco-friendly breast pumps and accessories. Reusable components, recyclable packaging, and energy-efficient designs are becoming selling points for environmentally conscious consumers.
Despite strong growth, the market faces several challenges:
• Cost barriers for premium models not covered by insurance
• Lack of awareness in some regions about available options and benefits
• Product complexity, which can deter first-time users without proper education or support Addressing these challenges will be key to unlocking further market potential.
FUTURE OUTLOOK
The breast pump market is expected to continue its upward trajectory, driven by innovation and consumer demand. Wearable and smart pumps will likely become the standard, while traditional models may decline in popularity. As the market matures, differentiation will hinge on user experience, product versatility, and digital integration
KEY TAKEAWAYS
This market is poised for growth as breast pumps will continue to play an increasingly vital role in supporting maternal health and infant nutrition. Companies that prioritize comfort, convenience, and connectivity will be best positioned to lead in this dynamic and essential industry.
VGM Industry Insights provides data-driven analysis and trends within the Durable Medical Equipment, Prosthetics, Orthotics, and Supplies (DMEPOS) sector. Our focus areas include market trends, innovation, and strategic decision-making, helping stakeholders stay informed and competitive. We are committed to a forward-thinking approach, continuously monitoring industry developments to drive progress and innovation.
ALAN MORRIS SVP of Strategy
TYLER COULANDER Market Strategy Manager
