Brevo

Guide for using “Brevo”

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2 Contents I. Email Marketing – Definition..................................................3 II. Brevo - Definition...................................................................3 III. How to start a work with Brevo?............................................4 IV.Entering contacts...................................................................4 V. Campaign development.........................................................5 VI.Dashboard.............................................................................6 VII. Sources ............................................................................6

I. Email Marketing – Definition

Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact lists. Because subscribers choose to sign up for emails, it’s more likely to convert than other channels. Its high return on investment (ROI) makes it crucial to most businesses’ overall inbound strategy.

Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization to more effectively engage target audiences. It’s about understanding your customer’s interests to develop long-term relationships.

This may sound time-consuming, but marketing automation and software handle most of the heavy lifting for you. In the long run, a well-designed email marketing strategy not only drives sales but helps build a community around your brand.[2]

II. Brevo - Definition

Brevo is a SaaS solution for relationship marketing. The company was founded in 2007 by Armand Thiberge and Kapil Sharma, and offers a cloud-based marketing communication software suite with email marketing, transactional email, marketing automation, customer-relationship management, landing pages, Facebook ads, retargeting ads, SMS marketing, and more.[4]