2021
MARKETING OPPORTUNITIES As a valued tenant of Costa Mesa Courtyards, we invest in your business by offering a variety of marketing opportunities to promote your initial opening and support your year-round marketing efforts. To participate, fill out the forms in this packet and email to us with your artwork/photos. FOLLOWING IS A SUMMARY OF OUR MARKETING OPPORTUNITIES: SOCIAL MEDIA POSTS We can post your photo and caption on our Facebook and Instagram pages. We may also boost your post, resulting in a higher response rate. When submitting, please send a photo (without text) along with a caption for the post. EMAIL BLAST Your message can be email blasted to our growing database of more than 2,700 subscribers to promote your event or special promotion. WEBSITE BANNER AD Your banner ad can be displayed on our “Home” website page. The banner will link to the event or promotion listing. When designing, be sure to size your art for both desktop computers and mobile devices. WEBSITE EVENT OR PROMOTION LISTING You can supply an image and text for us to post on the “Events & Promotions” page within our website. Your listing can also include a link to your URL to further capture your audience. ON-SITE POSTERS You can participate in our bi-monthly poster program by first reserving your space, then supplying the art, built to size, by the deadline. Posters are printed and installed every 2 months in high traffic locations around the center. We ask that all messages remain valid for the entire 2 months. Space is limited, and first come, first served.
JOB OPPORTUNITIES POSTINGS There is a page on the center website to post your job openings. Each posting will be uploaded for 30 days, unless otherwise specified. DIRECT MAIL Direct mail is scheduled for Spring to reach the neighborhoods around the Center. We will invite you to participate with an exclusive offer and track your redemptions. EVENT SUPPORT All our marketing programs are created to promote your in-store events and promotions in efforts to engage the public and increase traffic to your business. ADDITIONAL OPPORTUNITIES We work closely with the community and look for additional opportunities to show our support while continuing to create awareness for the center. We will reach out to you when opportunities to market your business are presented to us.
Program examples & size requirements are included in this book. Programs are subject to change.
MARKETING PARTICIPATION FORM
DESCRIPTION: Promote a new menu item, sale, or event by emailing a photo and text to post on our Facebook @shopcostamesa.
REQUIRED SPECIFICATIONS: • High-quality photo in JPG format—we can size to 504x504px • Send photo only, NO TEXT on photo • Message: Provide descriptive text, store tag & any hashtags IMAGE EXAMPLE:
shopcostamesa
PHOTO
Ready to devour this feast! Buffalo Wild Wings is open for delivery and take-out. #Takeout #BuffaloWildWings
STORE TAG DESCRIPTIVE TEXT HASHTAGS
EMAIL PHOTO & TEXT TO: Email your photo and text to: Shannon Campbell, Marketing Director at scampbell@vestar.com. THANK YOU!
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MARKETING PARTICIPATION FORM
DESCRIPTION: Promote a new menu item, sale, or event by emailing a photo and text to post on our Instagram @shopcostamesa.
REQUIRED SPECIFICATIONS: • High-quality photo in JPG format—we can size to 1080x1080px • Send photo only, NO TEXT on photo • Message: Provide descriptive text, store tag & any hashtags IMAGE EXAMPLE:
shopcostamesa
PHOTO
Ready to devour this feast! Buffalo Wild Wings is open for delivery and take-out. #Takeout #BuffaloWildWings
STORE TAG DESCRIPTIVE TEXT HASHTAGS
EMAIL PHOTO & TEXT TO: Email your photo and text to: Shannon Campbell, Marketing Director at scampbell@vestar.com. THANK YOU!
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MARKETING PARTICIPATION FORM
EMAIL BLAST
DESCRIPTION: Promote your event or promotion by sending us an email blast ad, or a photo and text for us to create your email blast ad (shown below), and we will email it to the center’s growing database.
THE E-MAIL BLAST CAN BE SUBMITTED IN ONE OF TWO WAYS: • Option 1: 940 x 550 email blast ad: in JPG format, must be sized correctly • Option 2: High-quality photo in JPG format and descriptive text. We will create your eblast ad in our format and can size your photo. IMAGE EXAMPLE:
LUNCH SPECIALS Mon – Fri Until 4:00pm
940x550 EBLAST AD
PHOTO
HAPPY HOUR
Mon – Fri 3:00-6:30pm
MAI TAI TUESDAYS $5 Mai Tais ALL DAY
Celebrate National Fish Taco Day at Rubios Coastal Grill and get the Coastal Trio® plate for $6 all day on Sunday, January 24 and Monday, January 25. The Coastal Trio features three favorite tacos, including the Original Fish Taco, the Wild-Caught Mahi Mahi Taco and the Salsa Verde Shrimp Taco. Simply show the coupon rubios.com/ coupons/national-fish-taco-day at any of Rubio’s participating locations.
OPTION 1: PROVIDED AD
DESCRIPTIVE TEXT
OPTION 2: AD CREATED IN OUR FORMAT
EMAIL PHOTO & TEXT TO: Email your email blast ad or photo & text to: Shannon Campbell, Marketing Director at scampbell@vestar.com. THANK YOU!
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MARKETING PARTICIPATION FORM
WEBSITE BANNER AD DESCRIPTION: Send us a high-quality photo and text, and we will create your banner ad to be displayed on the “home” page at costamesacourtyards.com.
REQUIRED SPECIFICATIONS: • 1925 x 470 high-quality photo in JPG format—we can size to 1925x470 px. • Message: Title & teaser description—The ad will link to your event or promotions listing on costamesacourtyards.com for more detailed information. PHOTO EXAMPLE (1925 x 470 px):
Note: the right side will have a text overlay and not be seen.
FINISHED BANNER AD WITH TEXT OVERLAY:
TITLE To-Go Favorites are Here!
TEASER DESCRIPTION
“FIND OUT MORE” will link to your event or promotions listing on costamesacourtyards.com.
EMAIL PHOTO & TEXT TO: Email your photo, tilte & short description to: Shannon Campbell, Marketing Director at scampbell@vestar.com. THANK YOU!
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MARKETING PARTICIPATION FORM
WEBSITE LISTING (EVENT OR PROMOTION) DESCRIPTION: Promote your in-store events or promotions by sending a photo, descriptive WEBSITE EVENT OR PROMOTOPN LISTING text and URL link. The listing will be displayed on the Events & Promotions pages at costamesacourtyards.com.
REQUIRED SPECIFICATIONS: • 640 x 450 high-quality photo in JPG format—we can size to 640x450. • Descriptive text and URL link* (if applicable). Include event name, date(s) & times. *Note: we can link the listing to your URL website if provided. EVENT LISTING EXAMPLE: Costa Mesa Courtyards
Costa Mesa Courtyards is Open For Shopping & Dining Options! December 1 to January 31 Costa Mesa Courtyards is open for shopping, patio dining & takeout! Below is a listing of open and temporarily closed businesses. 24 Hour Fitness – Temporarily Closed. Afters Ice Cream – Open. Beverages & More! – Open. Buffalo Wild Wings -...
VIEW EVENT DETAILS >>
PROMOTION LISTING EXAMPLE: Costa Mesa Courtyards
SHARE YOUR GOALS AND ASPIRATIONS FOR A CHANCE TO WIN! January 1 - January 31 Are you over 2020? Us too! Join in our Hello 2021 campaign to spread “Hope & New Beginnings” to the community. Look for our Hello 2021 Instagram post @ShopCostaMesa and tell us your goals and aspirations for the new year. The Top 5...
VIEW PROMOTION DETAILS >>
EMAIL PHOTO & TEXT TO: Email your photo, text and URL link to: Shannon Campbell, Marketing Director at scampbell@vestar.com. THANK YOU!
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MARKETING PARTICIPATION FORM
ON-SITE POSTERS (22˝ X 28˝) DESCRIPTION: Capture customers in other areas of the center by sending us your poster art. Posters are installed every 2 months in holders placed in high-traffic areas away from your store.
PLEASE PROVIDE ARTWORK TO THESE SPECIFICATIONS: • Poster size: 22 inches wide x 28 inches tall, Visual area: 18 inches wide x 24 inches tall • Include a locator line as an identifier (ex. Located next to ..., Located between ... and ...) • Poster message must remain valid the entire 2 month rotation. • Submit art in 22” x 28” PDF format, max file size 10MB. IMAGE EXAMPLE:
Visual Area: 18˝ x 24˝ Our “Hello 2021” campaign is focused on Hope & New Beginnings. What are your goals and aspirations for the new year? Visit our Instagram
ShopCostaMesa to share your response. The top 5 responses will win a gift card to a store or restaurant at Costa Mesa Courtyards. CostaMesaCourtyards.com
Contest runs now through January 31st
POSTER PROGRAM SCHEDULE: January/February March/April May/June July/August September/October November/December January/February 2022
ART DUE FOR APPROVAL:* December 10th February 15th April 15th June 15th August 15th October 15th December 9th
*We will confirm your participation once we have received the file sent & let you know if any edits are required.
EMAIL POSTER ART BY THE DEADLINE TO: Shannon Campbell, Marketing Director at scampbell@vestar.com. THANK YOU!
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