Annual Report 2024
Prepared by Heidi Mander, General Manager
Inc.
University of South Australia Student Association
Welcome
2024 has been an extraordinary year for USASA—a year of reflection, growth, and preparation for the future. As we continue to navigate the transition towards the creation of Adelaide University, this period has been both a celebration of USASA’s legacy and a pivotal step in building the framework for a vibrant, student-focused association that will carry forward our values and vision.
Guided by our 2024-2025 Strategic Plan, we focused on three key priorities: ensuring business as usual while enhancing our services, honouring and celebrating the legacy of UniSA and USASA, and laying the groundwork for the new Adelaide University Student Association. Each of these priorities was designed to support the needs of our students while preparing for a smooth and purposeful transition.
This year saw a comprehensive restructure of USASA’s policies and procedures, reflecting our commitment to transparency, accountability, and excellence. Key developments included the launch of a feedback and complaints portal, the introduction of a privacy and data framework,
and a new staff code of conduct. Alongside these, a performance review structure was implemented, strengthening organisational culture. These improvements were matched by a commitment to upskilling our team, fostering professional growth, and ensuring our internal practices align with best business management principles. The addition of new UniSA student and graduate hires, the return of former staff, and a restructuring of the Student Experience team have all contributed to a stronger, more cohesive organisation.
Student wellbeing remained a core focus in 2024. The expansion of our Op Shop and the launch of Food Pantry on all campuses provided vital resources for students facing financial challenges.
These initiatives, coupled with wellbeing workshops, financial counselling services, and creative projects like the Skateboard Art Competition, addressed diverse student needs while fostering a sense of community. Specialised events, from Pride Fair to Christmas markets, provided opportunities for students to connect, celebrate, and recharge.
The Equity Grant program was another highlight, providing crucial funding for initiatives such as the Food Pantry, Budget Bites, and new activities in student spaces. The success of these programs underscored the importance of practical, student-focused support in alleviating cost-of-living pressures.
USASA’s Clubs & Societies program reached new heights in 2024, with 96 active clubs hosting over 730 events and engaging 7,688 members—the highest in our history. Investments in club infrastructure, such as a new roof
for the Club House, exemplified our commitment to providing the tools and spaces needed for success. The annual Club Awards celebrated outstanding contributions, and plans are already underway to expand training programs for club executives in life skills and leadership.
The growth of our Volunteer Program has also been remarkable. Beyond creating a vibrant community, volunteers have played a crucial role in initiatives like the Op Shops, events, and food security programs, logging hundreds of hours and gaining meaningful
personal and professional experience. Their contributions have been invaluable in fostering a culture of engagement and service.
Our advocacy efforts in 2024 were stronger than ever. From increasing HDR stipends to representing students on critical decision-making bodies, USASA ensured that the student voice was heard across all levels of governance. Participation in the founding academic board of Adelaide University marked a milestone in shaping the future of higher education, with student perspectives directly influencing policies and practices.
Collaborating with YouX, we conducted a joint student survey across UniSA and the University of Adelaide, capturing insights from over 2,000 students. These findings have been instrumental in designing a student-centric framework for the new Adelaide University Student Association, which we are confident will be a powerful force for student empowerment.
As we approach 2025, our final year as USASA, we are preparing to honour the incredible legacy of UniSA and its students. Plans
include expanded wellbeing initiatives, the USASA Ball, and the publication of a Verse Almanac to celebrate our shared history. With thanks to UniSA for committing additional funds, we are committed to ensuring this transition is a celebration of everything we have achieved together.
The success of 2024 is a testament to the dedication of our staff, student leaders, and partners. Their passion and resilience have shaped a year filled with milestones and memories, laying a strong foundation for the future. As we prepare to step into the next chapter, we do so with a deep sense of pride in what we have built and unwavering optimism for what lies ahead.
Oliver Shephard-Bayly President, USASA
Heidi Mander General Manager, USASA
About USASA
The University of South Australia Student Association (USASA) Inc. is a nonprofit, student-owned organisation committed to creating a vibrant and engaging university experience for UniSA students. USASA operates with the aim of empowering students, fostering a sense of community, and enhancing their overall academic and personal journey.
The objectives of USASA, as defined in its Constitution, include:
a. Promoting and defending the interests and welfare of students at the University, while ensuring the provision of adequate support services.
b. Supporting the growth and development of UniSA students, with a focus on academic excellence and the quality of the teaching and learning environment.
c. Encouraging student participation in University decision-making by nominating students to serve on relevant University councils and committees.
d. Fostering a sense of community by providing common meeting spaces, social centres, and other facilities to achieve USASA’s broader objectives.
e. Promoting equity and access at all levels for all students within the University.
f. Encouraging discussion and action on diverse student interests and disseminating information and opinions on issues relevant to students.
g. Delivering educational, cultural, recreational, social, sporting, and commercial facilities or activities to benefit students.
h. Advocating for the implementation of sound environmental practices among students and staff.
i. Representing students in compliance with the National Student Representation Protocols, as outlined in Chapter 3 of the Student Services, Amenities, Representation and Advocacy Guidelines under the Higher Education Support Act 2003.
j. Undertaking all actions necessary or conducive to achieving the objectives of USASA.
USASA provides a suite of programs to support and empower students across all campuses. These include professional academic advocacy and financial wellbeing services, student-run clubs and societies, leadership opportunities, and involvement in University decision-making. USASA also coordinates events and activities that foster community and inclusivity, supports Verse Magazine, and delivers essential services through retail spaces, the Food Pantry, and Op Shops.
USASA Values
At USASA, our core values reflect our commitment to empowering students, fostering inclusivity, and championing equity. These principles guide everything we do, ensuring that we remain student-focused and responsive to the needs of our diverse community.
Empowerment
We exist to provide students with the tools, platforms, support, and advocacy they need to shape their own university journey. By enabling students to take control of their experience, we ensure their voices are heard, their concerns addressed, and their aspirations supported.
Student Led
At the heart of USASA is our commitment to being student led. We value the lived experiences of our students and embrace them as partners in governance and decision-making. By placing decision-making power in the hands of students, we empower them to actively shape their educational narrative, fostering ownership, accountability, and collective success.
Equity
We champion fairness, inclusion, and equal access, recognising that diversity is our strength. Every individual deserves equitable opportunities and resources. Beyond surface-level pledges, we actively prioritise social justice and human rights, empowering students through self-determination and fostering an environment where every person has the agency to shape their educational future.
Community
We prioritise the creation of a vibrant and inclusive community that celebrates diversity. By fostering a true sense of belonging, we help students understand the significance of their presence within the wider university environment. Building a strong community spirit not only supports academic success but also cultivates compassion, collaboration, and meaningful connections among students.
At UniSA, community isn’t just a concept; it’s a living, breathing entity that thrives on genuine connections and a shared sense of purpose.
800 hours dedicated
51 1,021 10,000 1,000 2,241 100 300 formal inquiry panels attended by Board Reps enquiries supported in academic advocacy copies of Verse Magazine printed votes during election Student Contributors online click/reads registered volunteers $200 73 $38,250 3,200 2,700 7,673 $3,500 731 Op Shop vouchers given clubs supported emergency funding provided items sold at the Op Shop club members food vouchers given club events supported
57 8,000 100 social events art on Campus entries diary packs free movie tickets Social Media followers 6,854 14,344 UniSA uniforms supplied
30
Focus Area 1: Student Leadership
Student Representation
The USASA Board
The USASA Board is the peak decision-making committee of the Association. Up to fifteen student Board Members are elected by and from the students of UniSA each October, commencing a 12-month term on January 1 of the following year. The Board has overarching responsibilities to set and monitor the organisation’s strategy and values as well as overseeing the management and control of organisational risk.
The Board consists of the following Officers:
a. President;
b. One Representative for each of Campus of the University situated in Australia;
c. One additional Representative being an Undergraduate Representative for each of the metropolitan Adelaide Campuses;
d. One Postgraduate Student Representative;
e. One International Student Representative;
f. One Aboriginal & Torres Strait Islander Student Representative;
g. One Online Student Representative;
h. General Manager ex officio;
i. Advisers ex officio:
(a) a practising solicitor; and
(b) a practising accountant (chartered or CPA)
Ex-officio members: Arthur Siow (Legal Advisor), Kaveeta Magandram (Finance Advisor), Heidi Mander (General Manager)
Strategic Plan & Organisational Values
In 2024, the USASA Board established a strategic plan for 2024-2025. This timely document focusses on how we will provide business-as-usual support for current and legacy UniSA students, how we will approach USASA’s involvement in the creation of Adelaide University and its student association, and how we will celebrate the organisation in its milestone final years.
The USASA Board adopted a specific set of values that are embedded in the approach to service-delivery and daily operations of the organisation. Values have always been a core driver of the work of the USASA Board and Staff, but 2024 was the first time in recent history that this has explicitly been articulated and embedded in all aspects of the business. These values underpin the mission and vision of the organisation and allow for individuals and stakeholders to identify with our ethos and approach in a much clearer way.
USASA Sub-committees
As part of its approach to governance, the USASA Board establishes subcommittees to carry out work on specific areas of the business. In 2024, the Board established a Clubs Committee, Diversity Equity and Access Committee, Education Committee, Finance Committee, and Governance Committee. These committees were chaired by Board Members and their memberships were comprised of additional self-nominated Board Members, key staff, and other relevant stakeholders.
The work of the Governance Committee was notable in 2024. It carried out an extensive review of the organisation’s policy framework and addressed many gaps. Significant achievements in the policy space include:
• Establishment of internal and external complaints policies and procedures, ensuring clearer processes for stakeholders
• Establishment of a privacy and data management policy framework, enabling USASA to operate in compliance with the Privacy Act 1988 (Cth)
• Establishment of Delegations of Authority document, ensuring clarity and oversight of financial controls
• Review of staff Codes of Conduct, Board Code of Conduct, Board Member Handover Policies, Board & Staff Charter, and Human Resources Policies including staff leave and TOIL policies
• Review of several Terms of Service/Service Charter frameworks, including the establishment of an extensive framework for volunteer management
University Governance
In addition to the governance role that the Board performs internally, individual Board Members also participate extensively in the governance of the University. The extensive integration of USASA Board Members throughout University governance is a testament to their productive working relationship with the University and a demonstration of the value of USASA in the University community.
In 2024, Board Members participated in:
• University Council (President and Postgraduate Student Rep)
• Academic Board (5 Board Members)
• Transitional Academic Board
• Academic Enterprise Oversight Committee
• University Council Governance and Nominations Committee
• University Safety and Wellbeing Committee
• 51 Formal Inquiry hearings
• 4 rounds of Preclusion Appeal hearings
• 3 HDR Preclusion Appeal hearings
• 2 University Statute 7 hearings
• Student Appeals Committee
• Indigenous Student Success Program Governance Group
• National Reconciliation Week Aboriginal Steering Group
• Aboriginal Cultural Awareness Training Reference Group
• UniSA Student Mental Health (SASH) Framework Project Steering Group
• Student Representation Working Group
• Adelaide University Co-Creation Student Panel
• Various USASA and UniSA staff hiring panels
Local and National Engagement
In addition to their internal governance responsibilities at the university, Board members engage in local and national activities to advocate for student issues on a broader platform. The Board was heavily involved in advocacy surrounding the University Accords report in early 2024. USASA submitted documents and collaborated with organisations such as the National Union of Students, focusing on issues like paid placements for students, reforming the HECS system, lowering the age of independence for Youth Allowance, and establishing a minimum Student Services and Amenities Fee (SSAF) for student associations. Additionally, the Board participated in local state campaigns aimed at expanding student concession fairs to include part-time and online students, with plans to continue these efforts in the upcoming year.
As part of their engagement, Board members attended multiple conferences, including the Our Watch Conference on preventing gender-based violence against women, the National TEQSA Conference, and the National Union of Students Education, Disabilities & Ethnocultural National Conference. During these events, they presented on USASA wellbeing services and the international student experience, contributing to the policy platform of the National Union of Students.
Board Awareness & Representation
In 2024, the Board members participated in a range of engagement activities across all 6 campuses of the University. This included events such as orientation, food pantries, budget-bites pop-ups, Campus Fair, and campus pop-ups.
In the University’s 2025 SSAF Survey (conducted and released in 2024 to assess desired SSAF expenditure for 2025), 64.4% of students said they were aware of the USASA Board and its service. This result is notable as it was the third highest awareness rating of all services mentioned, behind only UniSA Sport Clubs (71.2%), and USASA Clubs & Societies (64.6%). The awareness of the USASA Board in 2024 was further highlighted by the strong participation in the annual elections.
Board Election
A key performance indicator of student engagement with the USASA Board is through the annual student elections. The elections are a touchpoint with the membership, encouraging them both to nominate and stand for election, and then to get to know the candidates before selecting the Board for the following year. The elections held in 2024 saw a significant increase in engagement from 2023, demonstrating an upwards trend that may indicate recovery from the COVID-19 era slump.
Key figures include:
• 46 candidates at time nominations closed versus 37 candidates at the time voting opened (attrition rate of 19.57% the second-lowest since 2017)
• 14 out of 15 positions received at least 1 nomination (Mount Gambier Student Representative is vacant)
• 11 board positions went to a poll, including the Aboriginal and Torres Strait Islander Student Representative position, which was contested for the first time since a by-election in 2019.
• 2241 individual voters cast a total of 13246 individual votes (voters were eligible to vote for up to 7 positions)
• 7.4% of eligible students voted, an 85% increase to the participation rate from of 2023.
The elections also provide a great deal of visibility of USASA to the wider University community beyond the membership base. Coordinating a multicampus election requires significant collaboration across many studentfacing areas of the University; notably the facilities management/security teams, and campus-specific staff.
The engagement of key stakeholders at regional campuses and UniSA Online enabled USASA to reach traditionally underrepresented cohorts of students throughout the promotional periods of the election. In 2024, this took the form of direct emailing to specific cohorts, and promotion through academic staff and Moodle sites. This renewed method was made possible with the support of University staff posting on our behalf to these channels.
Students campaigning in the election must also be acknowledged, as these students spent up to five days out in the heat promoting their candidacy and, indirectly, USASA. All candidates are commended on their efforts and commitment to participating in the democratic process, whether ultimately successful in the election or not. The data consistently indicates that more candidates and campaigners, leads to higher voter turnout and participation, USASA supports these students by providing them with care packages filled with essential goods to support them to be safe and hydrated.
Future plans and Goals
In 2025, the Board will focus on shaping the future of student representation and services in South Australia through a series of transformative initiatives.
Establishing a New Student Association for Adelaide University
A primary priority for the 2025 Board is the creation of a new student association for Adelaide University. This initiative, which began in 2024, has progressed through close collaboration with representatives from YouX, the University of Adelaide SRC, the University of South Australia, and the University of Adelaide. The establishment of a fit-for-purpose student association will be critical to fostering campus culture and enhancing student life. The association will be designed to meet the dual objectives of delivering essential services and advocating for student representation, ensuring it reflects the unique needs of the Adelaide University community.
Supporting University of South Australia Students
As the University of South Australia transitions to a new institution, the Board will remain steadfast in advocating for its students. USASA will continue to provide relevant support services to both current and graduating students during this period of change. These efforts will be supported by high-level advocacy within University governance and a proactive approach to student engagement through events, pop-ups, enhanced communications, and other activities to gather feedback and address concerns.
Student Voice
USASA Student Voice is a dedicated service that supports staff and students involved in university governance and decision-making at UniSA. While distinct from the governance responsibilities of the Board and its members, the service is designed to promote student participation in governance, embed student voices at every level of the University, and to support all stakeholders throughout this journey.
At its heart, USASA Student Voice champions a culture in governance where student leaders feel a genuine sense of belonging and partnership in decision-making. By promoting inclusive and student-led practices, the service ensures that voices from all backgrounds are represented. It advocates for equity by supporting underrepresented groups and fostering a decision-making environment that prioritises fairness and inclusion.
Accomplishment
• Launch of Student Voice Promotional video – collaboration with Office of the Provost and Chief Academic Officer
• Expansion of Symposium to include networking event
• Launch of Student Voice Newsletter
• Recruitment of student members for:
» UniSA Reconciliation Action Plan Deliverable Steering Group
» Co-Creation Panel for Adelaide University
» Safety and Wellbeing Group (CTV)
» Academic Unit Boards (ALH, EDC, CHS, STM, JUS, BIS)
• Presented at UniSA ASR Symposium on “Bigger Picture of Governance at UniSA”
• Training and recruitment of 3 additional Student Voice Delegates to assist the Board with Formal Inquiry allocation.
• Joined UniSA Students as Partners Community of Practice
• Joined Student Experience Network (SEN) Student Officer Support Staff Professional Network Forum (National)
• Attended Student Voice Australasia Network Symposium (International)
Effectiveness
In 2024, USASA Student Voice worked with all 7 Academic Units, SEU, SAS, and Chancellery to recruit and facilitate the appointment of over 30 students to University decision-making panels, focus groups, committees, or Boards. These relationships have enabled the University to leverage USASA’s place as the peak representative body for students at UniSA to ensure that student voices are heard and participating at all levels of University Governance.
Engagement Analysis
USASA Student Voice underwent a transition in 2024 with the first half of the year focussing on student outreach and promotion before shifting to futureoriented strategic approach in the second half.
From January to July, the focus of Student Voice was on promoting the service to students, primarily through a presence at USASA events, and directly communicating via the Student Voice Newsletter. At its peak, the fortnightly Newsletter had 46 subscribers, with an average open rate of 52%. This newsletter featured updates about student representation and governance at the University, featured interviews and shortform stories from stakeholders (both staff and students), and advertised opportunities for involvement in University governance and decision-making. However, despite the engagement and novelty of this publication, it was ultimately decided that it was too resource intensive to continuously produce following the change in direction and restructure of the service.
From mid-July, USASA Student Voice was restructured into the portfolio of the newly created role of Manager Governance and Student Representation. This enabled the service to focus on high-level strategic positioning for the future, particularly throughout the transition from UniSA into Adelaide University that is on the horizon. The service continues to provide recruitment and training support for UniSA in its current governance responsibilities, while adopting a renewed focus on the strategic goals of USASA with respect to the University’s transition to a new institution.
Stakeholders
Engaging and collaborating with stakeholders is key for this service. At its heart, the service is about connectivity between staff and students, between students and students, and between staff across the university landscape. This service cannot succeed without robust collaboration between UniSA and USASA, and our stakeholders range internal senior academic and professional staff to the students involved at the coalface of university governance, and even professional networks and communities of practice extending across international borders.
USASA Student Voice owes thanks to the Office of the Provost and Chief Academic Officer for its continued support in 2024. In particular, Professors Jo Cys and Esther May (Pro Vice Chancellor: Teaching and Learning) have advocated for the integration of USASA Student Voice into the recruitment and onboarding of students in university governance, enabling pathways for us to collaborate with the Academic Units and secure positive experiences and outcomes for students. The support of these Professors and their teams were also driving forces behind the Student Voice promotional video, which was launched in February after much hard work from all involved.
We also acknowledge the hard work of every student involved in decision making, governance, and representation across the University. These students work tirelessly, usually in a voluntary capacity, and dedicate their precious time and energy to ensuring that student voices are heard at all levels of university governance. We commend their leadership, courage for raising their voices, and for their curiosity and sense of community that motivates them to participate for the benefit of all students.
Future Plans
In 2025 USASA Student Voice will continue its mission of providing best practice, evidence-based advice and support to the staff and students involved in governance at UniSA as it transitions to Adelaide University. We will continue to advocate for diverse student voices to be heard at all levels of university decision-making, and that the individuals are well-supported and set up for success. This will include the involvement of students in the governance processes required to transition from UniSA to Adelaide
University, as well as the culture and governance structure of the resulting institution. 2025 will be a time of change and renewal and we look forward to being a key stakeholder that enables the creation of a new university for all members of our communities.
Focus Area 2: Student Support
Academic Advocacy
The Academic Advocacy team at USASA plays a vital role in supporting UniSA students by providing information, advice, and assistance to help navigate University policies and procedures. Our Advocacy Officers are trained experts in the University’s Academic Policies, including the Assessment Policies and Procedures (APP). They specialise in case management and mediation, offering students personalised support for academic challenges and concerns.
In 2024, the Advocacy team managed over 1,021 new student cases. Key areas of support included
new student cases: 1,021
Advocacy Officers also actively contributed to University policy reviews and working groups, ensuring student perspectives were central to ongoing improvements.
Engagement and Feedback
The Advocacy service expanded its reach across UniSA’s campuses in 2024:
Campus Representation Study Level
Student satisfaction
of students rated communication response times as “Excellent.” of students rated advice clarity and policy explanation as “Excellent” or “Very Good.”
Student Feedback
Feedback from students highlighted the effectiveness and professionalism of the Advocacy team:
• “USASA service is very friendly and helpful, and they always actively assist students for any issue.”
• “USASA help was really quick and effective, which ultimately helped me to solve my problem.”
• “Thank you for the kindness and attentiveness you showed towards me and my situation.”
• “Fantastic service, I appreciated the level of communication we had and the professionalism shown.”
rated the assistance provided in preparing their cases as “Excellent” or “Very Good.”
Academic Advocacy Internship Program
The Academic Advocacy Internship Program is a 14-week course that teaches students about UniSA’s Assessment Policies and Procedures while helping them develop personal and professional skills. The program involves exploring a key policy area each week, with various tasks aimed at enhancing skills through weekly worksheets and workshops.
In 2024, the Advocacy team conducted two rounds of internships with six interns in total. During the internship, interns sat in on advocacy appointments and learned about real-life student cases. The experience helped interns develop interpersonal and professional skills, including interviewing, client servicing, case noting, and debriefing. Interns also co-hosted client meetings and took on a small caseload supervised by Advocacy Officers.
Financial Wellbeing Service
Since 2019, the USASA Financial Wellbeing Service has been a cornerstone of support for students facing financial challenges. The service provides guidance on financial literacy, budgeting, and emergency financial assistance, empowering students to navigate their university journey with greater financial stability and confidence.
In 2024, the service addressed a range of critical student needs, including:
• Developing personalised budgets and improving money management skills.
• Assisting with financial obligations to the University, such as payment plans.
• Supporting students through emergency grants, food vouchers, and referrals to community organisations like Foodbank.
• Providing tailored assistance for financial hardships, including international student-specific challenges such as rising tuition fees and housing insecurity.
The Financial Wellbeing Service also plays a pivotal role in fostering collaboration with key stakeholders, including Foodbank, UniSA departments, and the South Australian Financial Counsellors Association (SAFCA). These partnerships ensure seamless access to additional resources and support systems for students.
Key Achievements in 2024
• Engagement: Supported 165 students through individual sessions, addressing challenges such as rising living costs, debt, and financial instability.
• Emergency Assistance:
» $38,250 in emergency grants distributed, with 65% allocated to international students.
» $3,500 in food vouchers provided.
» $200 in Op Shop clothing vouchers issued.
• Recognition:
» The Financial Wellbeing Booklet won a Distinction Award for Best Welfare and Wellbeing Initiative at SENCON 2024.
» Financial Wellbeing Officer, Ivory Zhang, was honoured with the “Above and Beyond Award” as the Financial Capability Worker of the Year across South Australia and the Northern Territory.
Student feedback emphasised the service’s critical role in reducing stress and anxiety, empowering students to regain control of their finances, and providing practical assistance to help them persist with their studies.
Engagement and Student Satisfaction
The Financial Wellbeing Service achieved outstanding feedback in 2024:
• 98% of students rated communication response times as “Excellent.”
• 100% of students rated the guidance and support provided by the service as “Excellent” or “Very Good.”
• 100% of students rated the financial tools used by the service as “Excellent” or “Very Good.”
Student testimonials underscored the professionalism, empathy, and transformative impact of the service:
• “My Financial Wellbeing Officer was exceptional. I felt supported and empowered to tackle my financial challenges.”
• “Thank you for providing such services to students. It means the world to us. I truly appreciate the guidance and care.”
Looking Ahead
In 2025, USASA aims to upgrade the Financial Wellbeing Service to a fully accredited Financial Counselling Service. This enhancement will include:
• Aligning with SAFCA’s practice standards to address increasing case complexity.
• Expanding collaborations with local and national stakeholders to meet evolving student needs.
• Increasing capacity to provide financial guidance and resiliencebuilding resources.
Focus Area 3:
Student Community
Clubs & Societies
The USASA Clubs & Societies program empowers students to create and lead academic, cultural, social justice, and special interest groups. These student-led organisations provide a platform for students to connect, foster a vibrant community, and develop leadership skills. USASA supports clubs with resources, training, funding, promotional opportunities, and dedicated staff, enabling them to run events, create safe spaces, and enhance campus life.
Key Achievements in 2024
719 7,714
Active clubs throughout 2024 Events and activities hosted by clubs Club memberships (Highest end-of-year result) 96
Impact and Outcomes
The continual growth in club membership and participation demonstrates the program’s effectiveness in creating leadership opportunities and fostering a culture of collaboration and belonging. Clubs played an essential role in enhancing the student experience by delivering diverse events, ranging from cultural and social initiatives to professional development workshops.
In 2024, the Clubs & Societies program achieved its highest membership numbers to date, with 96 active clubs hosting 719 events and activities. Memberships grew to 7,714, reflecting the program’s significant impact in fostering student engagement and community building.
Key highlights from 2024 include:
• Hosting two social events for club leaders to build connections and share ideas.
• Celebrating club contributions at the annual USASA Club Awards Night.
2024 USASA Club Awards
The USASA Grant Program
USASA’s Grant Program continued to support clubs in delivering impactful initiatives. In 2024:
• Applications: 112 grant applications were received from 37 clubs, requesting a total of $100,582.
• Grants Distributed: $77,850 was allocated across 95 successful applications.
The funding enabled clubs to participate in campus-wide events, host cultural and social activities, run career development programs, and create promotional materials.
Looking Ahead
In 2025, USASA aims to enhance the Clubs & Societies program by:
• Supporting clubs to deliver more events and attract additional members.
• Increasing engagement with club activities and training initiatives.
• Launching a new training program focused on life skills development.
• Expanding collaboration grants to include YouX clubs as part of the merge with Adelaide University.
USASA Events
USASA’s Events Program is at the heart of campus life, offering a diverse range of activities that foster social connections, celebrate diversity, and promote student wellbeing. These events provide students with opportunities to connect, engage, and thrive in a supportive environment, creating lasting memories and strengthening the UniSA community.
Key Highlights of 2024
USASA delivered a dynamic and inclusive calendar of events in 2024, catering to a wide variety of interests and needs. Highlights include:
• Campus Fair SP2 & SP5: UniSA’s largest student engagement events showcased clubs, services, and external partners with activities, giveaways, and interactive experiences. Students rated the event highly, with a satisfaction rate exceeding 95%.
• Career Connect: A flagship professional development event, providing students with resources and networking opportunities to support their career aspirations.
• Working on Wellness: A holistic wellbeing initiative offering free haircuts, Budget Bites workshops, nail art, arts and crafts, and the chance to cuddle rescue farm animals.
• Student Market: An engaging event where students showcased and sold handmade goods, supported by food trucks, drinks, and a rescue animal cuddle corner.
• Outer Space Crawl: A highly successful themed pub crawl that brought together over 500 students for a night of fun, networking, and community engagement.
• Speed Friending: A social event designed to connect students in a safe and fun setting. Attendees praised the environment, catering, and opportunities to make new friends.
• End of Year Market: A festive celebration featuring the Food Pantry, $1 Op Shop Sale, free pizza and slushies, and a gift-giving initiative that fostered community spirit.
• Art on Campus: 55 student artworks were submitted for the competition, with entries showcased on the wall opposite the CHS building. This event celebrated student creativity and added a visual vibrancy to campus life.
Impact and Outcomes
USASA’s events reached thousands of students in 2024, creating meaningful connections and enhancing the overall student experience:
15,000 8,000
Students attended USASA events
Diary bags distributed
Events provided unique opportunities for students to engage with their peers, discover clubs and services, and build supportive networks.
Looking Ahead
As USASA prepares for the transition into the new Student Association in 2025 and 2026, our focus remains on sustaining and building upon the successful events program that has defined USASA’s legacy. This transition presents an opportunity to carry forward the vibrant, inclusive, and student-focused event experiences into the new organisation, ensuring continuity for the students we serve.
Key priorities for 2025 include:
• Strengthening Flagship Events: Expanding the scale and reach of popular events like Campus Fair, Pride Fair, and Working on Wellness to engage even more students.
• Collaborating for the Future: Partnering with YouX and other stakeholders to integrate USASA’s successful event strategies into the new Student Association.
• Honouring USASA’s Legacy: Celebrating the achievements and impact of USASA’s events with legacy-themed initiatives, ensuring the spirit of the organisation lives on in the new association.
• Enhancing Student Connections: Continuing to foster community and inclusivity through events that reflect the diverse needs of Adelaide University’s growing student body.
By retaining USASA’s commitment to exceptional student events and innovating to meet the demands of the future, the new organisation will be well-positioned to continue delivering impactful experiences for years to come.
2024 Event Timeline
Orientation SP2
~5,00 Orientation bags across spaces & pop-ups + 1000 t-shirts given away
Board Retreat 14 students Symposium 14 students
Student Market
~ 2000 students across all events/activations
Orientation SP5
~ 500 Orientation bags across spaces & pop-ups + 249 t-shirts given away
Pride Fair (with SEU) 92 tickets sold
Clubs Social 35 students
Volunteer Expo
Meet Your Candidates ~ 30 students
Election Events ~ 30 students
USASA Pantry
Campus Fair SP2
~ 2000 students across 4 events
USASA’s Amazing Race Party
50 students
USASA Pop-Ups 4 events across Mar, May & Aug ~ 1800 total students
Outer Space
Pub Crawl 516 tickets sold
Campus Fair SP5 (City West only) ~ 700 students Wellness Workshops ~ 700 students
End Of Year Market
Summer Series
Speed Friending 100 students
Club Awards 133 tickets sold
Volunteering Program
USASA’s Volunteering Program plays a vital role in fostering a culture of service and empowerment at UniSA. By engaging students in community service, the program not only enhances personal and professional growth but also strengthens the sense of belonging within the university community. In 2024, the program achieved significant milestones, reflecting USASA’s commitment to providing meaningful opportunities for student involvement.
Key Highlights of 2024
• Volunteer Participation: A total of 308 volunteers contributed 895.5 hours of service in 2024, supporting events, new initiatives, and ongoing programs.
• New Programs: Launched two major student-led initiatives—the Op Shop and USASA Food Pantry—fully staffed by volunteers, providing essential services to students while fostering leadership and teamwork.
• Event Support: Volunteers were integral to the success of over 10 key events, including Campus Fair, Working on Wellness, and the End of Year Market.
• Recognition and Engagement: Partnership with the UniSA+ Awards program ensured that volunteer hours were formally recognised, motivating students to engage further.
Impact and Outcomes
The program continues to provide valuable experiences, equipping students with skills in communication, leadership, and event coordination. Feedback from volunteers reflects the positive impact of the program:
• “Volunteering has been so much fun. Rhiannon is very friendly and encouraging!”
• “It was great volunteering under USASA for the first time. I’m looking forward to more opportunities.”
Challenges and Strategies
While managing volunteer retention remains a challenge, USASA has implemented creative strategies to address this, such as:
• Scheduling overlapping shifts to ensure coverage.
• Providing incentives like snacks and free food to keep volunteers engaged and motivated.
Looking Ahead
As USASA transitions into the Adelaide University Student Association, the Volunteering Program will continue to be a cornerstone of student engagement. Goals for 2025 include:
• Expanding volunteer opportunities across events, the Op Shop, and the Food Pantry.
• Developing specialised training modules to enhance volunteer skills for future employment.
• Strengthening collaborations with university stakeholders to diversify volunteer initiatives.
By building on the successes of 2024, USASA aims to create an even more robust and inclusive volunteering program that aligns with the evolving needs of students and the broader university community.
USASA Pantry & Budget Bites
In response to rising living costs and increasing food insecurity among students, USASA launched two key initiatives in 2024: the USASA Pantry and Budget Bites. These programs aim to provide affordable, nutritious food and practical cooking education in a welcoming, stigma-free environment. By addressing food insecurity and promoting financial stability, these initiatives align with USASA’s values of equity, community, and empowerment.
Key Highlights of 2024
• USASA Pantry:
» 8 Food Pantries were run/held in the latter half of 2024.
» Supported 1,438 students, distributing 4,758 items with an average spend of $4.81 per student.
» Provided 2,479 kg of fresh fruits and vegetables and 849 free loaves of bread, thanks to partnerships with organisations Foodbank and Skala Bakery.
» Operated with a student-friendly layout and dignified environment, ensuring accessibility for all.
• Budget Bites:
» Hosted 2 major cooking events at City East and Mawson Lakes, providing 629 meal packs and offering 800 free samples of nutritious dishes.
» Recorded 195 views of online cooking tutorials, teaching students to prepare affordable meals like Greek Tuna Pilaf and Chinese Bolognese.
Student Feedback
Students praised both programs for their affordability, accessibility, and positive impact:
• “The pantry really helps me manage my weekly expenses. Thank you for the effort.”
• “I loved the Budget Bites event! It was fun and gave me new ideas for cooking healthy meals.”
• “The pantry is well-organised and provides essential items at great prices. Keep it up!”
Looking Ahead
In 2025, USASA aims to double the reach of its food programs, ensuring more students benefit from these vital services. Key initiatives include:
• Integrating Budget Bites meal packs into the Pantry, making them available year-round.
• Expanding Pantry operations to alternate between City West and Mawson Lakes campuses fortnightly.
• Strengthening collaborations with suppliers to provide more fresh produce at reduced costs.
• Partnering with SEU to offer smaller versions of the food pantry alongside the Brekky Bar at City East and Magill campuses.
By reducing financial pressures and improving access to nutritious food, the USASA Pantry and Budget Bites programs continue to foster a thriving student community, empowering students to focus on their academic success.
1,438 4,758
Students supported Items distributed
USASA Shops and Op Shop
In 2024, USASA completed its transformation of campus retail services, launching the fourth metropolitan USASA Shop at City West. These studentfocused retail outlets provide UniSA-branded merchandise, uniforms, and stationery while fostering community engagement. Alongside this, USASA introduced Op Shops on all four metropolitan campuses, offering affordable clothing, footwear, books, and homewares. Together, these initiatives support students’ financial wellbeing while promoting sustainability and equity.
Key Achievements in 2024
• Retail Success:
» Generated $297,946 in net sales, a $65,000 increase over 2023 and over double the 2022 results.
» Sold 3,898 uniforms, with record demand for the new Nursing and Midwifery shirts, available at lower prices than competitors.
» Moved 9,183 UniSA-branded items (jumpers, t-shirts, stationery) and 1,767 Op Shop items through in-store and online platforms.
$297,946 $7,000
Net sales - $65,000 increase over 2023
Raised at Graduation Pop-Ups
3,898 938
Uniforms sold Online orders processed for regional campuses
• Regional Support:
» Processed 938 online orders for regional campuses, with free shipping ensuring equitable access for all students.
• Graduation Pop-Ups:
» Held at ceremonies to provide memorabilia, raising over $7,000 in 2024.
• Op Shop Engagement:
» Supported by 83 volunteers, contributing over 176 hours to sorting, pricing, and preparing goods.
Impact
USASA’s retail and Op Shop programs enhance the student experience by offering convenient access to essential items, promoting financial stability, and fostering a sense of belonging. The funds raised directly support USASA’s events and services, amplifying the organisation’s positive impact across campuses.
For regional and online students, the online shop ensures equal access, reducing isolation and keeping them connected to the wider UniSA community. Additionally, the retail operations provided employment opportunities for 16 student staff, offering professional development and financial independence.
The Op Shops further empowered students by integrating them into a vibrant volunteering community. Through regular involvement, students developed interpersonal and organisational skills while contributing to a sustainable initiative that benefited their peers.
Looking Ahead
As USASA transitions into the Adelaide University Student Association, the retail and Op Shop programs will continue to play a crucial role. Plans for 2025 include:
• Launching commemorative merchandise to celebrate UniSA’s final year.
• Expanding the uniform catalogue to include scrubs, nursing pants, and name badges, with the goal of simplifying the transition for students into the new university structure.
• Offering clearance sales for UniSA-branded items during key academic milestones to further support student affordability.
By evolving to meet students’ needs, USASA’s retail services remain a vital part of enhancing the university experience while ensuring continuity into the future.
Verse Magazine
Verse Magazine is a publication created by UniSA students for UniSA students. Distributed in print and online, it provides a platform for the UniSA community to connect through its content and engage in conversation. The magazine serves as a showcase for students’ work and a means to develop their creative and professional skills. The editorial team comprises students and includes a Head Editor, Social & Content Designer, and Graphic Designer.
The 2024 Verse Student Team consisted of:
• Melissa Raymond – Head Editor
• Taybah Hamza – Graphic Designer
• Manith – Social & Content Designer
Key Achievements in 2024
In 2024, Verse Magazine continued its tradition of showcasing student voices and talents, receiving over 280 student contributions from 126 students. With 12,000 printed copies distributed across six editions, the magazine reached all UniSA campuses and ensured students from diverse disciplines and backgrounds were represented.
Each edition featured contributions from 20-40 students, including poetry, art, travel stories, music reviews, and opinion pieces. Regular segments such as student voices, playlists, feature artists, and graduate interviews captured the diverse perspectives of the UniSA student community. Submission callouts encouraged participation from all campuses, fostering an inclusive and vibrant publication.
Impact
Verse Magazine remains a vital platform for creative expression at UniSA, particularly given the university’s strong emphasis on art, design, and journalism. It provides students with industry-relevant experience, connecting
them with real-world publishing processes and showcasing their work to a broad audience. The magazine plays a significant role in uniting metropolitan and regional campuses, reflecting the values, passions, and creativity of UniSA students.
Marketing & Social Engagement
USASA
Marketing Strategy
In 2024, USASA continued to prioritise its mission of connecting with students through strategic marketing and digital engagement. Leveraging a mix of physical and digital platforms, USASA strengthened its communication channels to provide timely information about services, events, and programs, while amplifying its presence among UniSA’s diverse student body.
Key Achievements in 2024
• Website Growth:
» Website traffic surged by 65%, with 159,415 sessions recorded and 82,048 new users engaged.
» The most visited pages included the Homepage, Clubs, and the new Shop section launched in mid-2024, highlighting strong interest in core services.
» Recommendations from the marketing team to optimise hightraffic pages with fresh, engaging content successfully increased retention.
• Social Media Success:
» Instagram (@USASAAdelaide): Achieved an 18% growth in followers (reaching 6,810) and an astounding 263% increase in reach, supported by targeted campaigns and high-quality content.
» Facebook (@USASAAdelaide): Modest growth in followers to 14,357, with a 10% rise in reach but reduced engagement, signalling a need for platform-specific strategies.
» TikTok: Launched in 2024, the platform quickly gained traction with 232 followers, 179,080 video views, and 148,649 reached audiences, showing early success in engaging younger students.
• USASA FYI E-Newsletter:
» In 2024, USASA transitioned to a targeted distribution strategy for its FYI newsletter. Previously, the subscriber list contained over 96,000 outdated contacts. Now, the newsletter is sent to all current enrolled students, along with key staff and off-campus stakeholders, ensuring a more relevant and engaged audience. This strategy resulted in impressive engagement, with open rates ranging from 33% to 45%, well above industry standards. The newsletter remains a key tool for keeping the UniSA community informed about programs, events, and services.
Impact
USASA’s increased digital footprint in 2024 demonstrated the organisation’s commitment to providing accessible, engaging, and timely content for students. The growth in website traffic and social media reach not only amplified the visibility of USASA’s services but also fostered a stronger sense of community across all UniSA campuses. By introducing new platforms like TikTok and enhancing content quality on existing channels, USASA reached a broader audience and improved the overall student experience.
Looking Ahead
As USASA transitions to the Adelaide University Student Association in 2025 and 2026, the marketing strategy will focus on building upon the momentum achieved in 2024. Key priorities include:
• Expanding Digital Reach: Growing engagement across Instagram and TikTok while refining content strategies for Facebook and the website.
• Integrating Marketing Efforts: Collaborating with YouX to create a unified marketing approach that reflects the values and objectives of the new organisation.
• Celebrating Legacy: Launching campaigns that honour USASA’s contributions to UniSA students while preparing for the next chapter of student engagement.
• Improving Personalisation: Using analytics to deliver tailored content and experiences for diverse student needs. By adapting to changing student preferences and maintaining a focus on inclusivity and innovation, USASA’s marketing efforts will continue to resonate with the student community and set a strong foundation for the new organisation.
