Copywriting and Content Editing Veronica Morozova
Veronica Morozova
Copy,ContentandSocialMedia Management
6 YEARS OF PROVEN EXCELLENCE
A conscientious, goal-oriented, and creative content editor and copywriter, with a proven track record of establishing and growing engaged communities. Highly adaptable, strategic, and a fantastic problem solver, with a genuine passion for storytelling and helping small businesses and startups reach their full potential.
Education
BACHELOR’S MASTER’S CERTIFICATES
Goldsmiths, University of London
BA Media & Communications, 2011
Goldsmiths, University of London
MA Politics, 2014
Career Foundry
Beginner’s UX Design, 2022
UX Writing Academy
UX Writing, 2023
Work Experience
VESTPOD (2016 - PRESENT)
Produced and edited all written content, in a concise and engaging manner, from web copy to social media, blogs, and newsletters. Developed in-depth knowledge of financial services products and created a tone of voice that was relevant to our audience.
Advised on and implemented SEO best practices, used insights and data to identify opportunities for reactive content and realtime marketing activations
Measured content against metrics to identify out-of-date and poorly performing content, offering support and guidance for team members to improve content performance.
Grew the social media communities by developing and executing community management strategies
Built relationships with existing and potential clients, industry leaders and relevant professionals.
FREELANCE CONTENT / COPYWRITER
Drove continual innovation across social media posts as well as audience engagement, while developing a distinct tone of voice consistent with branding and marketing goals
Planned and executed influencer marketing campaigns and craft compelling copy with a high CTR throughout.
Monitored key metrics, summarized analytics and looked for new opportunities
Worked closely with marketing managers, content writers, video producers, graphic designers, videographers to define and create content with a high conversion rate.
Skills & Abilities
SOCIAL MEDIA MANAGEMENT
UX WRITING + MICROCOPY
CMS
OUTLOOK, EXCEL, POWERPOINT
SEO, AHREFS, GOOGLE SEARCH
CONSOLE
ADOBE CS
PHOTOGRAPHY AND EDITING
Examples of Notable Projects
SAMPLESOFWORKFROMGHOSTWRITING
TOSOCIALMEDIACOPY ANDNEWSLETTERS
Monthly Column for The i Paper
CLIENT: VESTPOD
IhavebeenwritingforEmilieBellet, Vestpod’sCEO,forsixyears,which includesamonthlycolumnforThei Paper.
CLIENT: VESTPOD
Ihelpedmyclientbefeaturedin influentialpublicationssuchasTheWorld EconomicForum.ThereviewthatIwrote of‘SharePower’wasfeaturedinthe FinancialTimes.
Financial Times and World Economic Forum
CLIENT: ART.ART
Awebsitesellingbespoke.artdomains commissionedmetowriteweeklyarticles aboutdigitalart,NFT’sandmore.
Bespoke Blog Posts
Social Media Management
CLIENT: BESPOKE WINE
COLLECTION KseniaKarpenkoisasommelierthat offersbespokewineconsultations.Ihave helpedmanageherInstagram,written severalblogpostsandmaintainedher monthlynewsletterforovertwoyears.
Social Manag
CLIENT: GREENBERRY KIDS
GreenberryKidsisanonlinechildren’s storespecializinginhigh-qualityclothing forbabiesandtoddlers.Ihavehelped frowitsfollowersto167kthroughvarious influencercollaborations,advertising,and socialmediamanagement.
Website Copy
Clairereachedoutwhenshefirst launchedherconsultancyfirm,Trachet.I wrotetheentirewebcopywhichnow receivesover1,000visitsaday.
CLIENT: CLAIRE TRACHET
Translations and Screenwriting
CLIENT: UNITED 24 United24isaUkrainiangovernment-run platformlaunchedon5May2022toraise moneyforUkraine.Ihelpedtoscriptand translatetheirviralvideos,andcraftcopy fortheirTwitteraccount.
Personal Activistm
Sincethefull-scaleinvasionofUkraine,I havewrittenarticlesaboutUkrainians’ plightandusedmypersonalplatformto continuetoraiseawarenessandfunraise forrelevantcauses.Mymostpopular postwasshared344,230times.
Let's Work Together EMAIL veronica@morozova.co MOBILE +447789777518
