Brand Communications
SO CAL MEDIA TOUR
2014
LIVINGSTON LONGSLEEVE
The Livingston Longsleeve is simple and without excess. But, don’t confuse its clean countenance with an inability to mix it up. Made of wrinkle-resistant soft cotton-poly oxford fabric with Howler-fied features like a drop-in sunglass cleaning pocket, angled left chest panel and Howler Monkey icon embroidery at left chest.
MSRP $75
TECHNICIAN SHIRT The Technician possesses the required resume for the everyday grind. Made of a wrinkle-resistant 70% cotton- 30% polyester oxford that has been garment-washed for added softness. Features include a contrast chest pocket, sunglass-cleaning fabric at bottom hem, and Howler Monkey embroidery on the rear yoke. MSRP $65
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howlerbros.com
ORACLE BOARDSHORT Take the plunge in the Oracle Boardshorts and find your fate. The Oracles are forged of ultra durable and comfortable quick drying polyester microfiber with a classic patch logo on lower left leg and H-volt embroidery at the back waistband. MSRP $60.
HORIZON HYBRID SHORT
If you are like us, your go-to shorts must be amphibious. They need enough structure to pull off parties and runs to the grocery store but have to always be ready for an unplanned swim, boat ride or even a fumbled beverage. The Horizon Hybrid Shorts fit the bill. Constructed of lightweight and quick drying nylon ripstop, the Horizons are equally at home both above and below sea level. A streamlined, yet useful, pocket configuration lets you pack your pliers, phone, fin key or whatever else you need. Just make sure to leave those things on the dock before you jump in. MSRP $75
howlerbros.com
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MIO LINK
The first performance heart-rate monitor in a wrist band that transmists continuous heart-rate data to fitness apps and sport devices. The Mio LINK features a comfortable, sleek design with its soft silicone strap. Available in two sizes to fit a wide range of wrist sizes. MSRP $99
ALPHA now available in a shorter strap length designed for smaller writsts!
MIO ALPHA
The award-winning Mio ALPHA is the world’s first heart-rate sport watch that provides accurate, continuous heart-rate monitoring at performance levels—all without a chest strap. Customizable heart-rate zones maximize your training and Bluetooth© Smart (4.0) technology connects Mio ALPHA to fitness apps on iPhone and select Android devices. MSRP $199
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mioglobal.com
MIO GO
MIo GO is unlike any other training app on the market. Providing an immersive training experience, Mio GO steps beyond simple tracking and into an interactive virtual experience. “Adventure Trips� allow users to experience trails and courses from around the world. Get your heart racing as you ride through the French Alps or hike in Patagonia!
mioglobal.com
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ECLIPSE S18 This fully equipped machine was designed to survive a zombie apocalypse. It contains an integrated lighting system which uses the new Valo 2 powerful 41 lux, 150 lumens front light that is powered by the BioLogic Joule 3 dynamo hub—among the lightest and most efficient dynamo hubs on the market. It also comes standard with the award-winning BioLogic PostPump 2.0, stealthily concealing a high-capacity floor pump in its seatpost. Available Spring 2014. MSRP $2,100
N-FOLD TECHNOLOGY is a small but important change that results in a faster (less than 10 seconds) and more compact fold.
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ternbicycles.com
VERGE X10
This is the bike for city riders looking for something really light, really fast, really portable so they can, quite simply, get where they need to be. Features ultra-compact 20-inch wheels and the “perfect 10” speeds. Available now. MSRP $1,800
NODE D8
The Node D8, is all about connection—connecting you to your community, your local transport network, to your friends and family. The bike rides and handles like a “regular bike” but folds compactly to stash in your car, on the subway, in a living room corner or under an office desk. This bike is perfect for bridging that first and last mile between the subway or bus line. Available Spring 2014. MSRP $750
ternbicycles.com
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FIX-KIT MULTITOOL The all new BioLogic FixKit multi-tool is a compact, ultralight mini tool that has one BIG feature: a 15-millimeter wrench for internal gear hubs, fixie hubs and pedals in addition to 19 other tools commonly used on bicycles. The patented design delivers 14 centimeters of leverage and the included neoprene cover serves as a handle cover to protect your hands from all the sharp bits. If you’re traveling with a folding bike, you’ll need your FixKit for any issues that come up on the road! Available Spring 2014. MSRP $34.95
Winner of the 2014 Tapei Cycle Design and Innovation award for peripherals and accessories.
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thinkbiologic.com
HARD CASE FOR iPHONE DRY BAG FOR SMARTPHONE The Dry Bag for Smartphone is a waterproof bag for touchscreen phones that lets you take your phone anywhere in rain, snow or shine. The waterproof built-in audio connector supports in-line remotes, and lets you listen to your phone and gives you the ability to control the device as well. Option also available for iPad (pictured). Available Now.
Combining a simplistic look, extreme durability and a flawless touch screen experience, the HardCase for the iPhone 5 is the ultimate line of defense for your phone. Built of precision-machined, aerospace-grade aluminum, this case is an extremely durable and waterproof (tested to IP68) while weighing in at only 86 grams. The Hard Case for iPhone 5 can now mount to bicycle handlebars and stems with the new BioLogic AnchorPoint™ Bar Mount, giving your phone armored, waterproof protection on your bike! MSRP $99.95
MSRP $20
thinkbiologic.com
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MADSHUS eMPOWER
Madshus is changing the way dealers work with consumers on ski selection with the most innovative sport technology called eMpower. Madshus eMpower incorporates an internal Near Field Communication (NFC) chip into the core of each ski making it possible to capture vital data about the skis’ internal properties and measurements. As each Madshus ski is produced, real-time data is captured and stored, creating a ski’s unique signature: flex profile, target skier weight, optimal waxing properties, and camber profile. The MyMadshus app, set to launch in fall of 2014, allows skiers to keep a log of each of their skis’ unique DNA, tracking snow conditions, wax history, and logging data on recent workouts.This feature will be available in the Madshus 2014/2015 REDLINE ski collection, including the Super Nano boot and Nano Carbon 100UHM pole as a full package set up.
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madshus.com
CARBON 70 POLE Featuring all-new graphics, the Carbon Race 70 provides trusted performance for race-oriented skiers. The lightweight, yet strong shaft offers extra durability for high demand.The ergonomic cork Race Handle wraps to the top for warmth, and the 3D-molded Contour Race strap provides enhanced comfort and confident grip.
ULTRASONIC SKATE SKI The redesigned Ultrasonic Skate ski is the perfect entry-level race performance ski for up-and-coming Nordic racers. This ski features the Madshus Paulowniz wood core construction with fantastic weight and even density, along with unique fiberglass and carbon layup for optimal lightweight stiffness and torsion. Whether you’re looking for fast pace exercise or all-day touring performance, the Ultrasonic Skate is your ski. MSRP $265
HYPER RPS The Hyper RPS is designed as a lightweight, high-end performance race boot that balances comfort and durability. The fit and feel of this boot is from its Cordura® lower, MemBrain® Softshell upper and water-repellant zipper, conforming to your feet while keeping them warm and dry. The stability and torsional stiffness provides an extra kick for racers pushing to the finish line.
MSRP $130
MSRP $315
madshus.com
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SHREDITOR 92 POTION 84 XTi WOMEN’S SKI The Potion 84 XTi sits at the heart of the nine ski women’s specific Potion series. With its All-Terrain RoX Technology that works to quiet vibrations and increase stability through the use of aluminum-coated fiberglass this multi-purpose weapon is ready to ski the whole mountain. The 80 percent Aspen, 20 percent Paulownia Bioflex 3 Core provides increased performance, strength and durability. MSRP $816 ($1,080 w/ bindings)
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The Shreditor 92 is perfect for versatile skiers who shred the park, frontside groomers and backside powder. This maneuverable twin-tip draws influence from both freeride and freestyle. Featuring an All-Terrain Baseline Rocker profile that combines camber underfoot with tapered tips and tails, this ski is predictable in all conditions, skiing regular or switch. Built with a triaxial braided wood core blend of fir and aspen, it boasts a low swing weight with a playful yet stable feel. MSRP $600
MINARET 100 WOMEN’S BOOT
The women’s Minaret 100 features K2’s Syncro Interlock walk-mode for greater walk performance when boot packing uphill or trudging through the parking lot. Thanks to INTUITION®’s thermoformable liners that come standard in the eye-catching Minaret, lady skiers’ feet will stay warm and comfortable all day. These backcountry-ready boots also feature Integrated Tech Fittings that accommodate tech binding systems as well as all modern alpine DIN bindings without having to swap soles— a system unique to K2. MSRP $750
k2skis.com
WORLD WIDE WEAPON
This iconic freestyle deck has been totally redesigned and features Butter Zone™ for unlimited pressing and playing without hooking up. Tweekend™ technology offers smooth blended rocker in the tip and tail for more support and more pressing surface than ever. MSRP $399.95
ROUTE HELMET & PHOTOANTIC DLX GOGGLE
POW WOW Designed for all terrain women riders who live for the floating sensation and ear-toear smiles that a good shred day brings. With All Terrain Tweekend Baseline this board may love deep snow but is just as cordial with wide-open groomers. MSRP $499.95
At a mere 320 grams the well-ventilated Route is the lightest snow sports helmet ever. MSRP $149.95
The PhotoAntic DLX features a semiframeless design and triple layer microfleece face foam. MSRP $89.95
LIEN FS BINDING W/ TRIPOD TECH
A binding that focuses on movement and support that work with you, not against you. The Tripod baseplate flexes on three contact bushing points just like your foot. The all-new Tweekback has been optimized for lightweight support and medial/lateral movement. MSRP $249.95
k2snowboarding.com
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MEN’S FIT 84 BOA & WOMEN’S ALEXIS 84 BOA By utilizing the Boa® Closure system and the K2 SoftBoot®, K2 engineers were able to design the F.I.T. 84 Boa and Alexis 84 Boa Skate to offer unparalleled comfort and ease of use. The Boa Closure system eliminates pressure points, and helps to provide the most even fit possible, while also enabling fine-tune adjustments on the fly. The DC Aluminum frame and stability Plus Cuff create the support and stability needed for the speeds generated by the super smooth ILQ7 Bearings and 84mm wheels. MSRP $280
VO2 MAX 90 & 100
Women’s VO2 MAX 90 BOA
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The VO2 Max 90 Boa for women and VO2 Max 100 Boa for men not only has the benefits of the Vortech Ventilation System but also a longer VO2.2 frame for maximum power transfer. Add in the K2 SoftBoot® and Boa® Closure system, you have a high performance skate that’s comfortable to train in all day. We finished them off with a H-Lo setup combining 90mm and 100mm wheels, ILQ-9 Classic Plus bearings and VO2 Cuffs, and you are left with a skate that is steady at even the highest speeds. MSRP Men’s: $375 / Women’s: $355
k2skates.com
Women’s Alexis 84 BOA
SYNC The newest headlamp for 2014, the Sync is easy-to-use, versatile, compact and super bright. At 90 lumens, the Sync features one Maxbright LED spot beam, one Maxbright LED flood light, a single red Ultrabright LED and a burntime of 150 hours. These features, coupled with the Sync’s efficient, dial-controlled modes, offer the ultimate in user satisfaction.
SECTOR 5
MSRP $29.99
The Sector 5 packs a powerful 550 lumen beam with the convenience of a pistol grip for momentary or constant illumination. Four C-cell batteries minimize bulk while providing 10 hours of burntime. The new trigger switch is easy-to-use with gloved hands. The switch also locks out to prevent accidental illumination and battery rain wile in transit or storage.
MERIDIAN The Meridian LED emergency strobe and locator light is visible for over a mile. The body is designed to be low-profile and adpatable to a wide range of uses: easy attachment to PFD, SCUBA tank or any 1-inch webbing is possible. The toggle switch allows for operation of red and white strobing modes. The light is waterproof to the IPX8 standard. MSRP $24.99
MSRP $109.99
princetontec.com
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Brand Communications Boulder | Jackson Hole | Durango VerdePR.com (970) 259-3555
2014