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Brand Communications

2014


WHO WE ARE e are runners, skiers, riders, cyclists, campW ers, climbers and backpackers. We are passionate about our work and our play. We work out of offices in Durango and Boulder, Colorado, and Jackson Hole, Wyoming.

We are a team comprised of vibrant, motivated, creative and dedicated people from varied backgrounds and with different areas of expertise. From a few journalists a decade ago, our team has grown into a collective of strategists, social media gurus, technology geeks, product dorks, business analysts and branding and marketing aficionados. We are known for our strong customer service, creativity and results-driven approach. We use the products we pitch and our stories are authentic. Verde Brand Communications is the leading provider of public relations and integrated brandcommunications services that engage influencers on behalf of our family of clients. We represent clients in the outdoors, action sports, cycling, snowsports, active lifestyle, fitness, natural products, health and wellness, travel and consumer electronics markets. Verde enables discovery of our clients’ brands and product collections online, off-line and in-line through creative storytelling, authentic relationship building, engagement and pioneering integration of the new best practices of PR, technology and digital relations.


we climb

we travel for work with

PLEASURE

HIGHER

authenticity we inspire others to get

intelligence we seek ADVENTURE we strive

to be the

BEST

we go BIGGER

OUTSIDE

we live for the

OUTDOORS

creativity

passion

WHAT MOTIVATES US


OUR PHILOSOPHY At Verde, we help our clients distill their brand message and product positioning, identify audiences and

then create the bridges needed to catalyze engagement and activation.

Considering this goal, our philosophy can be summed up in a two words:

opportunity + execution.

We’ve built our name as a leader in public relations and brand communications for more than a decade in the active lifestyle markets because we create exposure and brand awareness for our clients that enable discovery for media and end consumers. We see opportunity everywhere. Whether that is to build a new brand, to strengthen an existing brand, to position a product or a media launch, or to pump up the volume on visibility and excitement around our clients’ brands and products. Brand communications continues to evolve and we continue to push the envelope to keep our clients visible, and memorable. We’re partners to our clients, to traditional media, to new media influencers and to the end consumer. Traditional earned media placements still occupy a desirable place at the top of the food chain. However, companies now have new and different mediums by which to tell their stories. The ever-changing landscape of digital media has presented another exciting opportunity in the world of communications. Verde melds the capabilities of a larger agency into a small, nimble team with fluency in our clients’ core markets of: outdoor, snowsports, active lifestyle, cycling, action sports and travel. Verde has built its name with exemplary service to our clients and to all media we serve. Being of service drives each and every member of the Verde team and we strive to anticipate and exceed the expectations of our clients, and of the media.

Verde offers a truly integrated approach to communications.


OUR EXPERIENCE


We have had the pleasure of working with Verde PR for five years — or to put it more accurately – being guided and supported by Verde for five very rewarding years. During this time, our company has undergone tremendous change and growth; our brands have become more dominant in the marketplace, and our marketing strategies have made significant shifts. The team at Verde — and the results that they have produced for us — has played a valuable role in all of this, and as importantly they’ve been a source of advice and support. They are truly an extension of our brand marketing and corporate communications team. Having worked with a number of PR agencies over the years, Verde stands out as having that rare combination of strategic, tactical, and executional skills. From planning and managing the account, to writing and press relationships, they have never disappointed. We look forward to many years of continuing partnership.

Cheri McKenzie | Vice President, CMO, Marketing, Confluence Watersports Cheri.McKenzie@Kayaker.com

Kristin Carpenter-Ogden and Verde are an integral part of the Accell North America organization. They have allowed us to organize a comprehensive plan of engagement around the media, social media and communication planning. Beyond these initiatives, likely the most valuable asset that Verde has offered is their assistance in development of strategic planning for our business. Verde brings a valuable, and experienced, perspective to our strategy discussions that we had been missing prior to our engagement with Verde. In short, I would highly recommend Verde.

Chris Speyer | COO, Accell North America (Raleigh Bicycles, Diamondback, Lapierre Bicycles) CSpyer@RaleighAmerica.com

OUR REPUTATION


OUR APPROACH

Verde is pioneering a proprietary, integrated brand communications approach comprising earned,

owned and paid media services. We tailor our approach to successfully reach media and consumers in our founding markets of outdoor, snowsports, active lifestyle, cycling, action sports and travel. Verde’s work crystallizes the brand messaging and product differentiation and positioning of our clients. Verde is known for our innovative and highly creative approach and we are proud that our work connects our clients to their target audiences, then engages and activates media stakeholders and end consumers alike. Our work uncovers opportunities for messaging and targets delivery. The results we bring to our clients moves the needle in sales, grows market share and builds mindshare.


A t Verde we utilize traditional, non-traditional, innovative and wide-reaching methods to create visibility and momentum for our clients, including:

Public Relations Influencer Relations Social/Digital Media Athlete/Ambassador management Rep support and training Tradeshow support Crisis Communications Marketing Strategy/Support Brand Refining/Consultation Community Management Content Marketing Content Bank Corporate Social Responsibility Constituent Outreach Events + Tailored Media Trips Pay-Per-Click Services Communications/Media Planning (traditional and online) SEO/Search Engine Marketing

WHAT WE DO


LET’S CONNECT

KEITH COZZENS | DIRECTOR, ACTION SPORTS + LIFESTYLE KEITH@VerdePR.com

KRISTIN CARPENTER-OGDEN | FOUNDER + CEO KCO@VerdePR.com

CONTACT US


Brand Communications Boulder | Jackson Hole | Durango VerdePR.com (970) 259-3555

2014


Verde Ski Brand Book 2014