of media art, we can see very clearly that the ideas that we think are new today are actually are 30 years old. These ideas are circulating in society for many years, and then they emerge into the world as popular artworks and suddenly they become mainstream. We’ve had all sorts of immersion as our disposal today, but mainly where there has been an economic imperative. This way of thinking will burst onto the scene and into people’s consciousness. It is really interesting to think how that works.; but for an artist, one is always trying to achieve a new kind of aesthetic form, something fresh. It is also about the audience, who knows all these tools and expects them to be used in art… Unfortunately, a lot of exhibitions produced in museums are not an innovative example of what is possible. I also see that there is a real failure of knowledge about what is possible. Gradually we will see younger people coming up with a more profound digital understanding than the curators and directors today, but one of the challenges in museums is that the digital is put into the marketing department when it should be in the curatorial department. Unless you understand a medium, you cannot possibly deliver the message. Many museums will outsource the technology required for exhibitions and exhibits, rather than developing these departments internally. When something interesting is created there is no internal understanding of how it was developed and needs to be maintained or even expanded. It is a unfortunate cycle dependent partly on procurement policies. This is an extremely rich time to invent a new stage, actually, whether it is a museum exhibit or a play, or a concert.
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