After the Second World War, in coherence with the then global trend of development, the Bulgarian state documented rising prosperity and urbanisation, remarkable construction of transportation networks, as well as an increase in leisure time as a consequence of shortening the working hours. Consequently, the general society became more mobile and focused on recreation, which opened a broad spectrum of possibilities for introducing mass tourism in the country as a means of economy and leisure. Soon after, the Bulgarian State shifted its focus on attracting Western tourists, partially excluding the Bulgarian population from the newly created resorts. This text introduces the concepts and strategies used for the development of a distinctive leisure context at the Bulgarian seacoast and highlights the important position that architecture and the open space played for that purpose.