Wen-Hsi Lin Portfolio

WEN-HSI

PORTFOLIO

關於我 About ｜ 4

數位設計 Digital design

I. UI/UX design

"Foodom" diet app｜ 8

II. 視覺設計 Visual design

"Foodom" logo design ｜ 12

"Wadon" logo design ｜ 14

平面設計 Graphic design

I. 印刷品 Printed matter design

"Track the Track" book ｜ 18

Textbook cover redesign ｜ 22

Exhibition Visual Design ｜ 24

Poster design ｜ 26

Typeface design book ｜ 28

II. 社群貼文 Social media post design ｜ 32

藝術作品 Fine arts

紙本膠彩 ineral pigments ｜ 34

複合媒材 Mixed media ｜ 36

壓克力 Acrylic ｜ 44

Wen-Hsi Lin (Cynthia)

venc0529@gmail.com

+886-933077563

Taoyuan, Taiwan

Education

Hi! I'm Cynthia. Having been working as a graphic designer over 2 years, now I'm seeking a freelance position. My skills in crafting an intuitive and visually appealing design, and my proven ability to realize creative thinking with digital tools will be valued

Welcome to check out my recent projects on Behance If you're interested in working with me or just want to chat about my new artwork, feel free to send an email to venc0529@gmail com :)

National Tsing Hua University

Bachelor of Arts and Design

Languages Mandarin (Native) English (Advance) TOEIC 930 Japanese (Beginner)

2022 Spring of Art Outstanding Award Bronze Award Awards

Expertise

Japanese mineral paintings

Acrylic paintings

Curations

Tool : Figma

Interface design

User persona

Storyboarding

Prototyping

2018 09 - 2023 06

Tool : Photoshop, Illustrator, InDesign

Book design

Logo & Brand Identity design

Poster design

Banner design

Illustrations

Experiences

2023/09 - 2024/03 (7 months)

Ｍarketing Specialist/Graphic DesignerCHUNG KING Enterprise Ltd.Co.

Graphic design for promotional materials, posters, and brochures.

Exhibition planning and execution （ Semicon Japan 2023, Semicon China 2024), including media coordination and press release writing

Gathering and organizing market and industry information

Planning company internal events

2021/07 - now

Graphic DesignerTSMC Charity Foundation

Designed EDMs for email marketing campaigns

Designed illustrations for events and promotions

Created website banners for their learning platform

2022/02 - 2022/05 (3 months)

User Experience & Visual Designer NTHU SDGs Implementation student Project

Conducted user research and analyzed data to create user personas and scenarios for the web application

Developed user flows and created wireframes

Collaborated with the development team to create storyboards for new features, resulting in a more cohesive and user-friendly design.

Created brand identity design

2020/05 - 2021/01 (8 months)

Art Teacher Dreamcolor- Kids Art Space

Developed and maintained curriculum in collaboration with the supervisor.

Introduced and implemented new instructional design.

Instruct students in art-crafting classes and boosted their engagement

Designed posters for events and promotions

Exhibitions

2023 The Young Voice - Outstanding Graduates Exhibition Taichung, Taiwan

NTHU Student Graduation Exhibition New Taipei City, Taiwan Spring of Art Outstanding Award Hsinchu, Taiwan

數位設計 Digital design

UI/UX design

視覺設計 Visual design

Foodom ｜ Innovative diet APP

Mobile APP UX design 2021

Team: NTHU Interaction Design course

Role: UI design, Logo design, Interview, Persona, Storyboard

Duration: 2021.09 - 2021.12

Overview

此專案於清大互動設計課程製作，Foodom 是一款創新的飲食紀錄APP，結合了AR影 像辨識和自動化紀錄功能，讓使用者更輕 鬆、有趣地管理他們的飲食和運動。此外， Foodom還提供了食譜推薦和餐廳地圖等 功能，以幫助用戶達成他們的健康目標。

This project was created for the NTHU Interaction Design course.Foodom is an innovative food diary app that combines AR image recognition and automated tracking features to help users manage their diet and exercise in a more easy and enjoyable way. Additionally, Foodom offers features such as recipe recommendations and restaurant maps to assist users in achieving their health goals.

Goals

1. 提升人們對飲食營養比例上的敏感度 Increase people's sensitivity of nutrition.

2. 自動化來紀錄飲食運動 Automate the tracking of diet.

3. 幫助人們以追求身體健康為目標 Help people pursue their goal of health.

4. 協助人們調整在減重時的心態 Assist people in adjusting their mindset.

CONTEXTUAL DESIGN Affinity Diagram

User Interview & Affinity diagram

我們訪談了六位使用者，年齡為18 至 30 歲的大 學生、上班族年輕族群，將訪談資料以敘述故事的 形式討論，並紀錄下每一個行為的細節，再將行為 類似的分類後，使用第一人稱一句話描述該類似行 為的情境，接著以飲食、運動、紀錄與心情四大主 題再進行劃分。

We interviewed six users, young adults aged 18 to 30, including college students and working professionals. We discussed the interview data in the form of narrative stories, recorded the details of each behavior, categorized behaviors that were similar, and described the situation of each similar behavior using the first person. We divided the behaviors into four main themes: diet, exercise, tracking, and mood.

Conceptual Design Process & Product

Software prototype made in Figma

Detailed process on Behance

1.每日卡路里剩餘/消耗和營養素攝取視覺化： 一日熱量設計成能量條,閱讀更直覺簡單

Visualizing daily calorie surplus/deficit and nutrient intake: daily energy bar that represents a user's calorie intake, making it more intuitive.

2.三餐飲食紀錄與食譜推薦： 按照不同用戶推薦適合的飲食

Meal tracking and recipe recommendations: The app will recommend suitable meal plans and restaurants based on their records.

3. 點擊加號按鈕可以連接行動支付直接輸入商品資訊

Clicking the plus button allows users to connect their mobile payment directly to the app to easily input purchase information.

AR 影像辨識餐點

AR assisted in identifying

無論是外食族還是自己煮飯的族群，可能 遇到不知道該食物的份數問題，因此我們 提供影像辨識與 AR 技術。透過圖像辨識 技術估算食物之份量及成分。

We offer image recognition and AR technology to estimate the portion size and composition of food through image recognition technology.

App 定位&餐廳搜尋

App positioning & restaurant search

搜尋所在位置附近餐廳適合自己的飲食規劃，開 啟餐廳查詢功能，下方有篩選功能，可依照預算、 風格、距離等參數搜尋。

Open the restaurant search function, with filtering options available below, allowing users to search according to parameters such as budget, style, distance, and more.

Contribution

連接智慧穿戴裝置

Connecting to smart wearables

Google Fit, Samsung Health, Fitbit 運動追蹤 整合：將手機運動App、運動手錶記錄的運動時 間與消耗熱量自動整合回此程式。

Integrating exercise time and calorie consumption recorded by mobile workout apps and exercise watches back into this program automatically.

「Foodom」源自於現在提倡的「Food Freedom」概念，旨在與食物和平共處找到適合自己的飲 食方式。結合一般飲食控制的功能，亦提供獎勵機制提供折價卷的優惠，我們希望不再只是壓力， 使人們注重飲食同時仍保有輕鬆的心情。除此之外，透過 AR 技術讓使用者可以在店家利用 app 的 相機掃描，即可快速知道餐點熱量與均衡度，讓消費者即使外時也注重飲食。

"Foodom" promotes the concept of "Food Freedom" and aims to help people find a suitable dietary way to coexist peacefully with food. The app provides typical dietary control functions and a reward mechanism with discounts and coupons to incentivize healthy eating habits. The use of AR technology allows users to quickly obtain information on the calorie and nutritional balance of each dish in restaurants.

Foodom ｜ Logo Design Concept

Diet dairy Mobile APP Logo Design 2021

Logo Identity

Mobile App Icon

「Foodom」源自於提倡「Food Freedom」 概念，旨在與食物和平共處找到適合自己的飲 食方式, 使人們注重飲食同時仍保有輕鬆的心 情。LOGO以F字母為原型設計，並以碗為 元素透過圓與半圓的造型變化，製作飲食的直 覺品牌識別。

"Foodom" promotes "Food Freedom" and encourages people to adopt a relaxed and enjoyable approach to healthy eating. The logo features a bowl-inspired design based on the letter "F," representing the brand's focus on food and dining.

Keywords Dynamic Fresh Clean

Wadon ｜ Logo Design Concept

Campus event information platform 2022

Team: 2022 NTHU SDGS student contest

Role: Logo design, User research

Duration: 2022.01 - 2022.05

Logo Identity

Keywords Young Active Connected Sustainable

About Wadon

WaDon 旨在解決校園活動資訊不對等的現 況，導致許多活動參與率低落也是學校一直以 來困擾的問題，因此促進同學們主動查看資 訊、互相交流，並營造更良好的校園資訊體驗 是我們的終極目標。

WaDon aims to solve the problem of unequal information about campus activities, which has led to low participation rates in many events and has been a persistent issue for schools. Therefore, our ultimate goal is to encourage students to actively seek out information, communicate with each other, and create a better campus information experience.

平面設計 Graphic design

印刷品 Printed matter design

社群貼文 Social media post design

TRACK THE TRACK ｜ Concept Design book

Book design

Project: Visual communication

Duration: 2022.11- 2023.01

內容描繪在操場上觀察到的人、活動與物件，我將這些元 素與抽象線條結合，將運動的語言轉譯成音樂性流動的線 條，弧形、波浪狀的線條、交錯的網格反映出操場上人和 物體的運動和互動。

The content depicts the people, activities, and objects observed on the playground. I combine these elements with abstract lines to translate the language of movement into flowing lines with musicality. Arcs, wave-like lines, and interlocking grids reflect the movement and interaction of people and objects on the playground.

Contents (right) On display (below)

教科書封面設計

Textbook cover redesign

藝術的故事封面設計概念取自造就藝術的藝術家 們，利用縝密羅列名字的方式，從洞窟藝術至現 代藝術，呼應內容大量繁雜的西洋美術史 。

The design concept of the Story of Art is covered by those artists in history. The artists and arts are listed from ancient times to modern art, which represents the large and complicated history of Western art.

METART ｜ Exhibition Visual Design

Project: Exhibition Curation

Role: Poster, Invitation, Manual design

Duration: 2021.09 - 2021.12

Invitation card

Manual design

Poster design

Type & in between ｜ Poster design

Project: Graphic design

Duration: 2021.12 - 2022.01

設計概念取材日常生活中的物品，在疫情期間我 使用藥丸作為載體，利用顏色的組合拼湊出造型。

The design concept is inspired by everyday objects, and during the pandemic, I used pills as the material to create shapes through color combinations.

Typeface Design book

Project: Graphic design

Duration: 2021.10 - 2021.12

Full content can be found on Behance

Tongku Saveq ｜ EasyCard design

Client: TSMC Charity Foundation

Type: Graphic Design

Duration: 2023.05.23 - 2023.05.29

本次悠遊卡卡面設計之目的為台積電 慈善基金會與台灣大學東谷沙飛社的 服務學習活動。「東谷沙飛」即是玉 山主峰的布農語音譯，Tongku（東 谷）為「山峰」之意，Saveq（沙飛） 為古語，有堆積或覆蓋之意，尤其指 東谷沙飛經常積雪的現象。本次設計 以玉山、服務隊學生和原住民小朋友 作為主要元素，運用飛沙的視覺意象 來營造整體質感和溫暖色彩。

The purpose of this EasyCard design is to showcase the servicelearning activities of the Taiwan Semiconductor Manufacturing Company (TSMC) Charity Foundation and the Tongku Sahavi Society of National Taiwan University. The visual imagery of the design primarily features Yushan, the service team students, and indigenous children. It incorporates the concept of flying sand to create an overall textured feel and warm color palette.

台積電慈善基金會學習網站首頁

TSMC learning website banner

《Brad的職場溝通學》 社團專頁貼文設計 Facebook post design

為Brad的職場溝通學粉 絲社團每周直播製作預告 貼文，預告內容為收集前 一周的讀者問題讓老師在 直播中製作聊天主題。視 覺風格每周多變主角皆為 老師的人物插畫。

Production of Weekly Live Streaming Teaser Posts for Brad's Workplace Communication Fans Group. The content includes collecting readers' questions from the previous week for the teacher to create discussion topics during the live stream. The visual style changes weekly, featuring character illustrations of the teacher as the main protagonist.

藝術作品

Fine arts

紙本膠彩 ineral pigments

複合媒材 Mixed media

壓克力 Acrylic

求同存異的瓜 Seeking common ground

130 x 80 cm ｜ 2022 ｜紙本膠彩 mineral pigments

排放蔬果在塑膠椅和鐵架上是傳統菜攤 常見的販賣場景，透過菜攤以展現為意 象，誇大描繪南瓜點狀的外衣，爭相展

放色彩與隻身的絲瓜形成對立，而絲瓜 仍能從中表現自己，像是求同存異的詭 異心理，整體作品利用重複堆疊後刮除 呼應對立的拉鋸感。

Arranging vegetables on plastic chairs and iron racks are a common selling scene in traditional market stalls. Through the imagery of vegetable stalls, the dotshaped coat of pumpkins is exaggerated, in opposition to the loofah alone in the corner. In addition, the whole work is made by repeated stacking and scraping, which symbolizes seeking common ground while reserving differences.

綿綿瓜瓞 Spreading melonvines

180 x 80 cm ｜ 2022 ｜絲瓜絡、漆包線 loofah, wire

以絲瓜布為媒材，剪裁、拼貼成外公在田中工 作的樣貌，呈現台灣務農人家的生活型態，也 是我的生長環境的記憶,並以綿綿瓜瓞為題， 表現外公精神在子女身上之延續。

Using loofahs as the medium, I cut and collaged them into the appearance of my grandfather working in the field, which presents the lifestyle of farmers in Taiwan, and the memory of the place I lived. The theme of spreading melons shows the spirit of my grandfather's love for his children.

冰菓室 Taiwanese fruit shop

80 x 130 cm ｜ 2022 ｜紙本膠彩 mineral pigments

這幅膠彩畫聚焦在冰菓室的老式冰 櫃裡的水果，呈現台灣傳統小店的 特殊氛圍和文化價值。

focuses on the fruits inside an old-fashioned refrigerator in a Taiwanese traditional small shop, presenting the unique atmosphere and cultural value of such establishments.

地瓜葉 Sweet potato

leaves

25.5 x 17.5 cm ｜ 2022 ｜紙本膠彩 mineral pigments

一綑綑的地瓜葉以寫實和寫意 的交錯手法，像在夜裡綻放， 交織出魔幻的情境。

Bundles of sweet potato leaves are interlaced with realism and abstract brushwork, as if blooming at night, interweaving a magical atmosphere.

夜晚 The night

54.6 x 78.4 cm ｜ 2021 ｜粉彩 pastel 模擬著梵谷的筆觸描繪夜晚的校園，鮮艷又 冷淡的藍呈現燈火通明而無比孤寂的夜晚 。

Simulating Van Gogh's brush strokes, I sketch the campus at night with a bright yet cold shade of blue, portraying a solitary night illuminated by the lights.

不再 Not any longer

116.5 x 90 cm ｜ 2022 ｜壓克力、油蠟筆 Acrylic,Oil pastel

中山陸橋是牽絆老基隆人回憶的 日常，像沒有盡頭的迴廊，殘留 老舊痕跡與潮濕氣息。自從新建 馬路後人煙稀少，形體將會消逝 但其詭譎與迷幻的氣息仍停留， 我為它製作感官記憶中的遺像， 向夢境般的長廊最後道別。

The Zhongshan Land Bridge is the daily life memories of the Keelung people. It is like an endless corridor, and only damp atmosphere is left. Since the new road was built, it will eventually be torn down. The shape will disappear but its weird atmosphere still remains. I make a portrait of sensory memory for it, which is like a farewell to the dreamlike corridor.