Sporting Goods Store Business Plan Sample

Page 1


Starting a sporting goods store can be a lucrative business venture for those who have a passion for sports and a good understanding of the market. However, just like any other business, it is important to have a solid business plan in place before launching your store. A business plan serves as a roadmap for your business, outlining your goals, strategies, and financial projections. It is a crucial document that helps you stay organized and focused on your business goals.

Writing a business plan for a sporting goods store can be a daunting task, especially for those who have no prior experience. It requires a lot of research, analysis, and careful planning. Many entrepreneurs struggle with this process and end up with a poorly written or incomplete business plan. This can have a negative impact on the success of their business.

One of the biggest challenges in writing a business plan for a sporting goods store is understanding the market and competition. You need to conduct thorough research on the current market trends, customer preferences, and competitors in your area. This information will help you identify your target market and develop strategies to stand out from your competitors.

Another important aspect of a business plan is the financial projections. This includes estimating the start-up costs, projected revenue, and expenses for the first few years of your business. It is crucial to have accurate and realistic financial projections to attract investors and secure funding for your store.

With all the complexities involved in writing a business plan for a sporting goods store, it is highly recommended to seek professional help. ⇒ BuyPapers.club ⇔ offers a comprehensive business plan writing service specifically tailored for sporting goods stores. Our team of experienced writers and business consultants have a deep understanding of the industry and can help you create a highquality, customized business plan that meets your specific needs.

By ordering a business plan on ⇒ BuyPapers.club ⇔, you can save time and avoid the stress of writing a business plan on your own. Our experts will work closely with you to understand your vision and goals for your store and create a plan that aligns with your objectives. We also provide ongoing support and guidance to ensure the success of your business.

In conclusion, writing a business plan for a sporting goods store can be a challenging and timeconsuming process. It is important to have a well-written and comprehensive plan to attract investors, secure funding, and guide your business towards success. ⇒ BuyPapers.club ⇔ offers a reliable and affordable solution for those looking to start a sporting goods store. Order your business plan today and take the first step towards turning your dream into a successful reality.

Specific strategies that will potentially be used are as follows. Initially, this sales task will be transferred to the new managing owner, John Johnson. Become the “family expert” for sporting goods equipment by treating customers like friends and family and by maintaining an experienced, knowledgeable, and caring staff that can help the customer make the right purchase for them, whether they are individuals outfitting their family, or coaches, athletic directors and league representatives supplying their teams. Sales are projected to be flat in year one and then grow at 20% in years 2-5. It will be purchased by Johnson Sporting Goods, LLC, a limited liability company formed for this purpose by John and Lisa Johnson. They claim to have a knowledgeable staff but personal visits to this store have proven this not to be true. The interest will show up as Interest Income in the Profit and Loss table and will be updated quarterly. Employees must be trained to understand and explain differences. The website management and computer systems management and maintenance will be initially be managed by Mr. Johnson, but will be outsourced in the future. Other assets include computers, office furniture and equipment. Terms on these inventory orders are typically Net 30 and they are paid in in 30 days. Same Store 3% Big 5, Hibbett, Cabela’s, Gander, Target, Kohl’s, Gap. Retail sales at sporting goods stores are very sensitive to the health of the economy, because most sports are a leisure activity. Their stores are big and impressive and found in upscale areas. Products have been sold and shipped from this site to most of the 50 states in the U.S. In fact, products have also been sold internationally in Japan, Singapore, etc. Jansen county alone has 52,000 students, 36 elementary schools, 12 middle schools, and 10 high schools. Uniform Jerseys, Uniform Pants, Uniform Hats, Socks, and Belts. This is a strong business that is positioned well for accelerated growth. We will include these with all of the orders that we ship. This is a huge opportunity for growth for the company, as evidenced by the large number of participants present in the other participant segments There is great opportunity for growth in the “customer type” segments; we will initially look to increase our exposure and products to these segments, especially League Representatives and Independent Team Coaches in the metropolitan area. Ending balance 1,196,764 1,029,785 688,362 517,078 350,652 189,233 32,973 (117,971) (263,438) (403,260) (537,266). Industry profile ratios based on the Standard Industrial Classification (SIC) code 5941, Sporting Goods and Bicycle Shops, are shown for comparison. The business will continue to be known and operated as Sportsuchtig. Generally these stores appear to be poorly staffed, both from a numbers and a technical knowledge standpoint. Companies typically try to recruit employees who are avid sports’ participants Our internet store will provide prompt courteous service, and deliver products at reasonable shipping rates within expected time frames. Solutions dealing with sensitive info (even intel one) like PDFfiller are obliged to provide security measures to customers. Mr. Johnson will be directly responsible for purchasing, inventory management and control, and marketing (although some marketing will be outsourced). We will continue to reinvest residual profits into company expansion, and personnel.

The website will be redesigned in the first 6 months and the Web marketing strategy will be timed to coincide with the implementation of the new site. Of these 10.4 million, 1.3 million were aged 7-11 and 3.4 million were aged 12-17. A full website marketing plan will be developed and implemented. This schedule reflects our strong committment to organization and detail. An additional Retail Salesperson and an additional Salesperson for the Team Sales team will be added. Generally these stores appear to be poorly staffed, both from a numbers and a technical knowledge standpoint.

Ending balance 1,196,764 1,029,785 688,362 517,078 350,652 189,233 32,973 (117,971) (263,438) (403,260) (537,266). Seasonal promotional offers, discounts for end of season, and sale “events” will encourage additional sales and multiple unit purchases. If an agreement with an investor or partner cannot be reached, then the owners will contribute all of the funding outside of the loan funding. In late 2002, Mr. Johnson made the decision to apply his entrepreneurial experience and drive to a business of his own and founded Johnson Enterprises, LLC. Become the “family expert” for sporting goods equipment by treating customers like friends and family and by maintaining an experienced, knowledgeable, and caring staff that can help the customer make the right purchase for them, whether they are individuals outfitting their family, or coaches, athletic directors and league representatives supplying their teams. This assumption is based on improved purchase agreements with major suppliers and better inventory management, so that fewer products have to be discounted at product season end. The competition well-established with many of our potential customers, so a full-time team sales manager will be found and added as soon as possible. Accounts payable 661,170 892,384 937,003 965,515 994,894 1,025,167 1,056,362 1,088,505 1,121,627 1,155,756. The key to the website strategy will be combining a well designed front-end, an excellent and fast shopping cart experience, and a back-end capable of capturing “hits” and customer data for use in future marketing endeavors. We will look to leverage current Sportsuchtig relationships in this segment and move aggressively to increase sales and margins through a targeted marketing campaign. To stay abreast of market and product trends, we will utilize trade publications, trade associations, and their associated Web sites. Aside from this, it is also important for you to incorporate marketing efforts and strategies that can spread the word about your offers and business brand. The company currently operates out of a 7,400 square foot facility which houses the combined retail store, call center, office, and product warehouse. These funds will be used to cover inventory, staffing, rent, production costs and general operating expenses. How about you? Are you aware of the reason why you are using or making a sales and marketing plan. The potential customer segment is all of the 256 million sports participants that have access to the internet. We will include these with all of the orders that we ship. If a site does not start to download within 8 seconds a prospective customer will go to another site, and customers with dial-up links find sites with too many images make it painfully slow to load pages. The current Point-Of-Sale system is already set up to collect the customer’s name, address, and purchases. Jansen county alone has 52,000 students, 36 elementary schools, 12 middle schools, and 10 high schools. Each founder comes from a different athletic discipline and will have a key role within the company. They are also a marketing channel to all the participants and parents involved with their league. Mr. Johnson spent almost 20 years leading research and development efforts for high technology stalwarts such as Lucent Technologies and Motorola Systems, and was a founding employee of a high-tech start-up. Become the “family expert” for sporting goods equipment by treating customers like friends and family and by maintaining an experienced, knowledgeable, and caring staff that can help the customer make the right purchase for them, whether they are individuals outfitting their family, or coaches, athletic directors and league representatives supplying their teams.

Large format stores (Dick’s, Sports Authority), also known as “Big Box” stores, are from 20,000 to 100,000 square feet, stock a large number of items, and are typically found as anchor stores in strip malls or in stand-alone locations. As the company grows, the Division Ninety9 brand will become the company’s most valuable asset Increased sales volume will drive the hiring of 4 new employees The website and internet store will be redesigned after the first 6 months and the Web marketing strategy will be timed to coincide with the implementation of the new site. Accounting functions could potentially be outsourced. Uniform Jerseys, Uniform Pants, Uniform Hats, Socks, and Belts. In November 2005, a Team Sales Manager will be hired to take over Team Sales from Mr. Johnson and to start aggressively targeting the team segments. This is a strong business that is positioned well for accelerated growth Customers generally purchase from Dick’s when they don’t need technical assistance, a generic product with small selection is sufficient, and price is not a driver. Happy also has a fairly strong Team Division which sells to schools and recreation leagues. Additionally, they have built many relationships within the industry to assist in marketing and distribution of the company’s products. EBITDA as a percentage of revenue goes up These are the numbers. We will also hire an additional Salesperson for the Team Sales team. Founder investments, as well as outside equity investments, will help the company maintain cash reserves, while helping the company grow at a rapid rate. Our pricing structure will support a 25-35% gross margin and position us competitively within the marketplace. Familiarize yourself with the UI, choosing templates, managing documents, and more. Sales are projected to be flat in year one and then grow at 20% in years 2-5. Store occupancy

Her commission is 50% of the margin gained from these sales. These flyers will offer discounts for purchasing from the retail and internet stores. The competition is comfortably entrenched in the segments to be targeted, so success is not guaranteed. Total revenue 6,570,613 28,580,226 101,623,096 178,779,338 242,161,399 296,358,660 349,760,093. They utilize the information gathered during registration for this program to send direct mail and email offers to the members. Advertising is most often through newspaper ads, inserts, direct mailings, and sometimes radio. We will implement the new site to showcase the product offerings and provide technical information and assistance to help the customer in their product selection. The internet store has made substantial sales (almost 1.3 million in 2003) with a weak user presentation experience and basically no Web marketing strategy. Since this is an existing business being purchased, we have lots of real historical financial information to analyze for trends. In November 2005, a Team Sales Manager will be hired to take over Team Sales from Mr. Johnson and to start aggressively targeting the team segments. At Slidesgo, our goal is to help you inspire and grow so jump in on our template now. It is our desire that customers look to us as their valued resource to obtain the equipment, apparel and accessories that meet their needs.

Each day we will be aware of the style, size, and quantity of every item sold in the retail and internet stores. If you want your business to be profitable, you have to make sure that you will implement sales activities that can further draw in clients or customers who can practice their purchasing power that can then translate to more actual sales for you. Rent and insurance for the retail facility must be prepaid before the business takeover. Jansen county is the county where most of Sportsuchtig current retail customers live. Their stores are big and impressive and found in upscale areas. The suppliers provide significant price breaks on the bulk orders and do not require payment until April 1. They are also the segment in most need of technical assistance from sporting goods store staff. The action you just performed triggered the security solution. Do not forget to browse through our downloadable, printable, and editable sales and marketing plan references. However, it is strategically necessary to hire and develop a sales team to attack these markets. In November 2005, a Team Sales Manager will be hired to take over Team Sales from Mr. Johnson and to start aggressively targeting the team segments. Events will be held or sponsored in order to raise money for the nonprofit, or a percentage of profits for certain Sportsuchtig promotions will be credited to the nonprofit for its use in exchanging that credit for Sportsuchtig products. We will approach the 256 million participants nationwide through the internet store, which will be enhanced with an improved user experience and an aggressive Web marketing strategy. Our internet store will provide prompt courteous service, and deliver products at reasonable shipping rates within expected time frames. Of these 14.6 million, 4.5 million were aged 7-11 and 4.1 million were aged 12-17. Products have been sold and shipped from this site to most of the 50 states in the U.S. In fact, products have also been sold internationally in Japan, Singapore, etc. There are huge advantages to developing the site with marketing in mind. The business will continue to be known and operated as Sportsuchtig. Gathering key customer information and seeking performance feedback on the products and services offered will assist us in the following ways. All sales associates will be trained and encouraged to assist customers in a personal manner, utilizing first names and asking the questions needed to provide the customers with the services they desire. Mr. Johnson also started Johnson Investments, LLC in 2004, a company that specializes in residential and commercial real estate investment. Products have been sold and shipped from this site to most of the 50 states in the U.S. In fact, products have also been sold internationally in Japan, Singapore, etc. We will also significantly grow the existing Volleyball, Basketball, and Football lines in year 1. Other expenses that have been projected proportionally to sales increases include Insurance (for inventory), Office Supplies, and Telephone. We plan to establish a consistent and coherent marketing plan and calendar that take into account and utilize all effective forms of publicity, advertising, and other marketing tools. Of these 11.8 million, 1.9 million were aged 7-11 and 2.9 million were aged 12-17. It is possible that some financing may be provided by an active investor or partner in exchange for some level of ownership in the business Dick’s offers a very wide variety of sports equipment and products, but the selection within each sport is usually limited and narrow. Development through experience and training will be a primary focus. A December 2002 study by DoubleClick revealed that people prefer to use search engines almost 2 to 1 over any other source to find products and services on the Internet. 85% of all searches on the internet start on search engines.

Turn static files into dynamic content formats.

Create a flipbook

Articles inside

domino's pizza business plan

2min
page 1

gold jewellery business plan

3min
page 1

adecco business plan

2min
page 1

free simple business plan template pdf

2min
page 1

business plan breadtalk

3min
page 1

business plan no money

3min
page 1

old age business plan

2min
page 1

business plan hospital project

3min
page 1

how to write executive summary in a business plan

3min
page 1

crossfit business plan uk

3min
page 1

iowa state business 4 year plan

3min
page 1

a sample business plan for a bakery

2min
page 1

free modern business plan template

2min
page 1

business plan experts uk

3min
page 1

business plan for dummies pdf

2min
page 1

business plan presentation handout

2min
page 1

download free business plan .doc

3min
page 1

cfp business plan

2min
page 1

gun shop business plan sample

3min
page 1

e.g business plan

2min
page 1

business plan competition uw

2min
page 1

what is business plan in entrepreneurship ppt

3min
page 1

definition business plan pdf

2min
page 1

product business plan ppt

2min
page 1

comment faire un business plan restaurant

2min
page 1

agency business plan template

2min
page 1

free excel template business plan

2min
page 1

honey bee production business plan

3min
page 1

business plan scope template

3min
page 1

wharton business plan competition template

2min
page 1

format for developing a business plan

1min
page 1

business plan for carpentry workshop

3min
page 1

small painting company business plan

3min
page 1

business plan for beer company

2min
page 1

business opportunities plant tissue culture

3min
page 1

business plan template for car dealership

3min
page 1

oil gas business plan sample

3min
page 1

border force business plan

2min
page 1

professional business plan writer toronto

2min
page 1

ford business plan

2min
page 1

business plan for accessories shop

3min
page 1

business plan for a venture capital company

3min
page 1

business plan for project management services

3min
page 1

tpr business plan

3min
page 1

best restaurant business plan books

3min
page 1

cnc machine business plan

2min
page 1

free bread bakery business plan

3min
page 1

business plan agence de communication gratuit

2min
page 1

new york city bar association business plan

3min
page 1

business plan real estate investors

2min
page 1

business plan for hr consulting business

3min
page 1

janitorial cleaning services business plan

2min
page 1

example powerpoint business plan

2min
page 1

competition analysis in business plan

2min
page 1

channel partner business plan template

2min
page 1

property maintenance business plan examples

2min
page 1

business plan competition africa

2min
page 1

research methods for a business plan

2min
page 1

sample business plan for starting a gym

3min
page 1

basic business startup plan

2min
page 1

how to write a business plan to start a new business

2min
page 1

motor shop business plan

2min
page 1

mobile restaurant business plan pdf

3min
page 1

cpa firm business plan

2min
page 1

free business plan sample for restaurant

2min
page 1

online teaching business plan

2min
page 1

small business budget plan sample

2min
page 1

outline the main elements of a business plan

3min
page 1
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Sporting Goods Store Business Plan Sample by Stacy - Issuu