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Over a decade of brilliant ideas and building brands

Velocita is a brand design and communication agency Focused on enabling Businesses create tangible and Sustainable value through the power of branding.


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Background Bajaj Finserv was to launch an online eCommerce store with its hyper-local model. They wanted a lauch campaign that could highlight their USPs and at the same time could offer them a unique sweet spot in the minds of the consumers, which to a great extent was dominated by Amazon

and Flipkart.

Strategy: While the unique concept for the Bajaj Finserv EMI Store was that all their products was offered only in EMI (no CoD, Debit card or Credit card), this wasn’t a very strong preposition – since each bank also offers EMI options on online transactions and had integrated this feature within the

existing eCommerce players website also.

Having said that, through its hyper-local business model could offer unprecedented delivery timelines. A phone could be delivered within 4 hour

and any other electronic good within 24 hours. Now this was a preposition that no eCommerce player in the country could offer.


Consumer Problem: Delayed Purchase Happiness

USP: Delivery Speed that delights

“We reduce the distance between You and Your happiness�


HI-SPEED HAPPINESS


Introducing

Tez Singh, Your Happiness Partner

Tez Singh is a simple and honest man who believes in spreading smiles. His philosophy in life is about reducing the distance between the customer and their happiness. Being a speed enthusiast, Tez Singh has a penchant or speedy solutions. Apart from driving, riding, flying or sailing, he has a fabulous mind for numbers.


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Background Amazon was doing a lot of BTL activations for new sellers registrations. Although new seller registrations do happen, but on an average there was a 21 days lag between registration and launch (i.e. actual selling on the platform). Amazon team eagerly wanted to bring this down.

Strategy: Time to launch is of the essence. If the process from registration to launch could be made hastened, sellers would get onboard faster and thus see sales coming in sooner.

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Concept:

Launch in 60 minutes Tatkal Express a mobile van decked out and ďŹ tted with all the equipment needed to get a seller registered and launched in just 60 minutes.

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We designed the van - outside and inside - to excite attention and incite curiosity. To this end, we designed the wrap of the van’s exteriors with arresting graphics and emblazoned decals and stickers with messages hinting at the superb opportunities that awaited within the van and on Amazon’s platform.

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Results

In 17 weeks, Tatkal Express managed to notch up more than 600 seller launches. There is a good jump from weekly launches and registrations prior to the initiative. The launch of Tatkal Express also won conveage from major publications and news channels, like: Economic times, Hindu Business Line, Business Standard, Times of India, Deccan Chronical and UNI India. Confidential | Copyright Š Velocita Brand Consultants Pvt Ltd


Other Projects


AMAZON

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AMAZON

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AMAZON

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ATL: Outdoor Advt. | Copyright © Velocita Brand Consultants Pvt Ltd Confidential


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We make promises that we keep. If you are not sure of what we can do for your business, do contact us as we love inspiring collaborations. We'd love to hear from you.

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