VelocitaBrand: Work References for Avendus

We create great brands

Velocita combines big agency resources with start-up responsiveness. We help businesses and teams showcase what it is they do and how they provide value through the power of storytelling.

Brands we’ve partnered Since 2008, we’ve been creative partners to 100+ global brands and Fortune 500 companies, collaborated with numerous

businesses and delivered 10,000+ projects.

strategy/ communication/ design

Corporate Communication

Brand Identity Annual/ Integrated / Sustainability Report

CSR

Teams we partner with

Marketing

Marketing Communication Website & UI/UX Digital Marketing

Social Media (Consumer Brand) Performance Marketing

Human Resources

Internal Communication Office Branding / Environment Graphics Employer Brand

Social Media (Employer Brand) Recruitment Marketing

Internal Program Logos

One Nayara Virtual Anniversary Celebrations - NAYARA 2GETHER

890 employees attended the virtual event.

Active participation from 130+ employees collaborated to create the videos, dances, and messages.

150 employees acknowledged under Nayara Heroes 10 emailers | 61 individuals showcased | 17 teams

Mastercard’s internal program for D&I initiatives

Mastercard Rewards Program

Amdocs – Joy of Giving Video

Internal Campaigns

HRMS Launch Campaign

Campaign Objective Jubilant is committed to improving its workforce’s performance and productivity in order to deliver on

its strategy, improve shareholder returns and enhance customer service. They partnered with Success Factor to launch a new HRMS platform for their employees to aid their digital transformation.

Change management can be tricky, and this is why Jubilant chose Velocita as its creative partner to roll out an internal communications campaign around its new HRMS platform to drive adoption.

To launch the new HR platform we created a series of artworks united by one plot and a cluster of characters. These characters were tied to key creatives and distributed specific messages.

Each character’s shape, attire, and features were crafted with its own meaning attached to it. For

example, we used soft skin-y shades of different hues and gradients as a canvas for all ethnicities.

Teaser of the HRMS App - Emailer

HRMS Launch Day Desktop Banner

Revealer Emailer

Use cases of the App. - Emailers

Multilingual abilities of the App - Emailer

Benefits and Rewards

Campaign Objective McAfee offers various benefits and rewards to its team members, however, not

everyone knew about all of these. The objective of this campaign was to spread awareness and educate the internal audience about the same.

To engage the audience in a way that they don’t just benefit themselves, but also become ambassadors for prospect talent.

Lastly, to secure a true score for our upcoming GPTW survey.

Campaign Concept Superpowers for Superheroes Our campaign idea was derived from McAfee’s tagline – Together is Power.

All our team members are superheroes for all that they do and the value they generate. They juggle all their responsibilities at home and at work while protecting the world from cybercrimes, making the world a safer place. It’s honestly a lot.

That’s why McAfee offers a range of benefits and rewards, to give them more fire-power.

In order to humanize our concept, we wanted to depict our team members as a superhero and the benefits as their superpowers. This was physically installed at 10 prominent locations inside the office.

In all our digital communication, we also associated a prop vis-à-vis each superpower. This ensured a deeper mind-recall.

Speak Up Campaign

Campaign Objective/ Client brief

In the recent yearly employee survey, HSBC received a crucial feedback from their employees that we are lacking an Open Communication culture.

In order to address this, HSBC rolled out an internal campaign to remind everyone, about their free speech policy. The campaign also had to: • encourage individuals to speak their mind, freely - without any fear and • give them assurance of NO negative consequences for people who speak up

#ExpressLikeAChild

Concept As children, we weren’t afraid to speak because we weren’t burdened with consequences. We were true to what we believed in and we were never shy to express the same.

If we thought something wasn’t correct, we said it as it was.

If we didn’t understand anything, we would ask – even if it was obvious.

The campaign aimed to perpetuate the same traits back…

By connecting people with their childhood memories, we are pushing them to review a part of their personality that they’ve already lived.

At the same time, it’s an assurance from the organization that you’re valued for your thoughts, your intellect, and that you definitely have the right to question what doesn’t seem right – as long as you there’s merit.

Creative Extension Visual of a dining table setting where we have the mother serving burnt toast for breakfast to the child and the father.

Father: “This couldn’t have tasted better!”

Child: “…It’s burnt”

Just how a child speaks his mind without any fear, we encourage our employees to do so too.

Speak your mind without any fear of repercussions. Speak up! #ExpressLikeAChild

Creative Extension Visual of a parent about to throw a coin into a pond while the child watches unanimated.

Parent: “Hope this brings us good luck!”

Child: “ That could have been ice-cream money” Just how a child speaks his mind without any fear,

we encourage our employees to do so too.

Speak your mind without any fear of repercussions. Speak up! #ExpressLikeAChild

Extension-Managers

#SpeakUp

Approach This is a text-based creative approach. The intent is to catch the reader’s attention within seconds through statements that are relatable to their everyday experiences.

The reason it would stay in their mind, is that fact the two key statements have a twist in the contextual flow.

Our aim with this concept is two-pronged - highlighting relatable scenarios and enforcing the expectation of positive outcomes. We want to drive the point that in such situations, you’re more valued/ respected for your inputs - if you speak your mind.

Creative Extension

My team-member told me that he wanted to lead the client presentation!

His style was much more engaging, so I gladly let him do so.

We respect those who speak their mind. What’s on yours?

#SpeakUp

Creative Extension

My team-member highlighted 5 changes in my board presentation.

He indeed was right and I thank him for his observation.

We respect those who speak their mind. What’s on yours?

#SpeakUp

When Six Sigma went Ninja

Background In their ongoing bid to improve efficiencies Vodafone wanted employees to take up 6 Sigma certification.

The Challenge

Low turnout and negligible registrations which the team wanted to be improved.

Our Findings A 2-day, on-the-ground employee interview research efforts turned up the following insights: •

Low awareness about 6 Sigma

•

Ambiguity about benefits to employee (whats in it for me !)

•

Lack of understanding of career impact

Our Creative Solution: Ninja Attack The various USPs of a 6 Sigma certification, was communicated through life sized cut-outs of ninjas in various poses. For eg. Ninja fighting negative elements, this denoted that 6 Sigma certification help you eliminate waste and redundant activities from the overall project lifecycle.

These cut outs were strategically placed so as to generate maximum attention and interaction Captions beneath each cutout, explained the positives of the certification, in a smart and fun way and also guage call-to-action to reach out to the L&D team.

Results

• Certification enquiries and registration went up significantly.

• Selfies with ninjas went viral • Ninja memes took over Vodafone’s intranet

Fun Creatives

Story So Far....

Mastercard's merger with Pune (India) based ElectraCard gave it a number of strengths, but it also created a small divide in work-culture, especially for the earlier company's employees who were used to a more start-up type rough-and-ready work environment.

Bridging this gap without ruffling feathers called for finesse.

A campaign designed to engage enough to address a diverse and fairly large list of issues through:

Humour

Relevant

Scalable

Creative Construct We created a couple of anthropomorphic characters, positioned as colleagues, from whom one would be willing to take tough advice without taking personally.

The euphonious Ms.Etty Kit donned the mantle of adviser on all matters social and Mr.S.E.Curity dispensed advice on workplace security.

Phase 2 The circulation of emailers/posters each addressing a specific issue; these ranged from basic items like switching off lights to managing password safety.

Complementing Activations The campaign also included parallel initiatives, for example: a fun on-line quiz that urged employees to map their social skills / security awareness on a Be Brilliant scale Those scoring in the highest percentile to be awarded a small memento, e.g. lapel pin or mock digital certificate as a screen saver.

Nayara Women’s Day Video

Saint-Gobain Gyproc External Comms Creatives

Campaign Rollout Plan

ERP Awareness Comms

Updates and Roles for referral

Referee Story

ERP Benefits for employees that refer (WIIFY)

Employee video (UGC)

Miscellaneous

Celebrating ERP Ambassadors and Champions (UGC)

ERP Contest

D Day

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