Rev Snacks - Investor Presentation

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REV SNACKS REVOLUTIONIZING MODERN DAY SNACKING

OUR VISION

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RETAINS NUTRITION NUTRITIONAL

Advanced technology of vacuum freeze drying that retains upto 85% of the nutrition

ANY TIME SNACKING

HEALTHY

New Age & Modern snack that can be had at anytime and anywhere. Hassle free

Without use of chemicals and preservatives or sugar ANYTIME

HEALTHY

Vision is to build a brand that can revolutionize modern-day snacking habits of consumers by introducing new age, tasty, healthy and nutritious anytime snacks.

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WHO WE ARE? Met professionally, but united by a common love for food

BHARAT KULKARNI

ROHIT KULKARNI

CO-FOUNDER & CEO

INVESTOR & MENTOR

Founded Velocita Brand Consultants and transformed it into a reputed & recognized brand agency with a roster of global clients.

14+ years of hands-on experience in handling multifarious teams, re engineering processes & running successful businesses.

CEO at Payoneer, with 19+ years of experience in the e-commerce,payment, consumer products and services, and financial services industry. Has launched Amazon.in and Yahoo small business in his previous stints.

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OUR MENTORS

SUNIL VAIDYA

RAGHU LAKKAPRAGADA

FOOD TECHNOLOGIST & MENTOR

MENTOR

22+ years of global exposure in food technology and post harvest technologies.

Director Product development at amazon.in. Prior to that Raghu led the product management for Fulfillment by Amazon at Amazon.in where he set up programs like easy ship and other seller supply chain models.

OUR JOURNEY

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$ MARCH 2016

ESTABLISHED

OCTOBER 2016

JUNE 2017

MARCH 2018

SEPT 2018

JAN 2019

MARKET EXPANSION

MARKET RESEARCH & IMPORTED FD FRUITS

HIT THE MARKET

HIRED TEAM

SEED FUNDED

Extensive sampling Tried different formats Imported Freeze Dried

National tie-up Food Hall, Hypercity, Amazon , Big Basket & Namdhari Fresh

Team Hired in Mumbai & Bangalore.

Distribution increased from 26 stores to 210 Stores + 10 institutional and 3 online stores

Mumbai Angels, Escape Velocity Ventures and a few HNIs seed funded Frubites. With this we launch our new retail packaging & prepare to open new markets.

Started operations in Delhi & Hyderabad.

Introduced 2 new SKU’s under frubites.

MARKET SIZE

$370 BILLION

ORGANIZED SNACKING MARKET IN INDIA IS EXPECTED TO GROW AT 14.6% CAGR BETWEEN 2016-2021

$10 BILLION

GLOBAL SNACKING MARKET

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NATURAL & HEALTHY F&B SALES IN INDIA IS EXPECTED TO GROW AT 11.1% CAGR LARGE INTERNATIONAL MARKET WITH INDIAN DIASPORA WITH AFFINITY TO INDIAN FRUITS AND VEGETABLES

INDIAN SNACKING MARKET SOURCE: NIELSEN CONSUMER SURVEY

CUSTOMER NEEDS

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WHAT CONSUMERS WANT CRISPY CRUNCHY

FRUITY NATURAL FLAVOR

LABELS THAT MAKE CONSUMERS PAY MORE HEALTHY & NUTRITIONAL NO PRESERVATIVES OR CHEMICALS - FRESH

SOURCE: NIELSEN CONSUMER SURVEY

OUR OFFERINGS THE REAL FRUIT SNACK

FRUBITES: The real fruit snack.

Strawberry, Mango, Banana, Chickoo, Pineapple, Apple and Jackfruit.

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REAL VEGETABLES SNACK

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2

To be Launched VEGGIBITES. A first of its kind snack with no preservatives,Gluten free, Low or no oil. Beetroot, Okra, Cluster beans.

Mid Meal Snacks, Chai Time, Cocktail Snacks, Travel (safe), Late night (work / Studies) snack

FRUBITES: THE REAL FRUIT SNACK RETAIL PACKAGING

PACKAGING FOR PREMIUM LOUNGES & 5 STAR HOTELS

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POINT OF SALE MERCHANDIZE

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FULL STACK: WE OWN THE PROCESS PACKAGING

PRE PRODUCTION

The fruits are cut, chopped, quality checked and stored in a freezer

The freeze dried fruits are repackaged under the brand

PROCUREMENT

FREEZE DRYING

We directly procure from farmers

Fruits are freeze dried to convert to crunchy snack

SHIPPED TO DISTRIBUTORS

We have engaged reliable distributors & set up our own team to service the retailers

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FULL STACK: ADVANTAGES

SOURCING CONSISTENCY & QUALITY

COST ADVANTAGE

OVERALL BENEFIT

ENTRY BARRIERS

PROCESSING

3 Level QC done: To maintain consistant experience

Hand picked: from same farms farms: Consistent flavor & taste Hand picked: sorting at farm level to reduce wastage Increase in Gross Margin despite reduction in MRP

DISTRIBUTION

Have engaged reliable distributors by have kept the retail order booking and servicing with us

No Capex

No Capex= High scalability

Fruits are regional: taste and flavor depends on the correct sourcing

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Quick Scalability and better cash flows Ensures control on service level

Full Stack: Control from sourcing , processing to customer experience.

MARKETING STRATEGY 1 WHO

MARKETING STRATEGY WHERE

New Age Indian, Health conscious audience, Kids, Mothers, Millennials & GenY, Working professionals, SEC A

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HOW TO REACH?

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WHERE TO REACH?

HOW

Phase 1) Mumbai, Bangaluru, Delhi+NCR, Hyderabad Phase 2) Pune, Chennai, Goa, Jaipur and Ahmedabad Phase 3) International makets (UAE, Europe & USA)

WHO TO REACH?

Social media, PPC, Video ads ,Festive and special events, In-store sampling and activation, surrogate as 5 star hotels & premium car rentals, Travel & Lifestyle magazines, Radio

Modern Trade , General trade & Online retailers, 5 star hotels, Airports & Premium lounges, Co-working spaces, school canteens

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CURRENT MARKETING BRAND AWARENESS

Social media, PPC, Video ads and endorsements PRODUCT EDUCATION

Social media, Instore activations, sampling and event participation ENGAGEMENT & CUSTOMER RETENTION

Direct mailers, SMS and social interaction, and investment in CRM COMMUNITY

Festive and special events, Blogs, Influencers, celebrity chefs, social media groups of moms, health enthusiasts ATL

Travel & Lifestyle magazines, Radio

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ENGAGEMENT

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VOICE OF CUSTOMER

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DISTRIBUTION EMPANELLED: OFFLINE

MODERN TRADE

190+ Modern trade activated GENERAL TRADE

100+ Category A+ General trade store activated in Mumbai & Bangalore ONLINE RETAILERS

ONLINE

5 online retailers activated

290+ ACTIVE STORES

YET TO BE SIGNED:

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DISTRIBUTION

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AVAILABLE IN THEIR MINI BAR AND CAFE INSTITUTIONAL

15+ Active institutional customers in Mumbai, Pune, Delhi and Bengaluru PUNE

MUMBAI & SHILIMB

DELHI

15 ACTIVE INSTITUTIONAL TOUCH POINTS DELHI & CHANDIGARH

BANGALORE

MUMBAI

BANGALORE

FINANCIAL FORECAST

CURRENT ANNUALISED RUN RATE

1.62 CRORES

Q4 2019

Tieups with MT+GT, in Mumbai & Bangalore

2.73 CRORES

Q1 2020

Started Delhi & Hyderabad, started hiring the team Added 2 new SKU’s under Frubites Prepare for launch of Veggibites Introduce subscription to improve and retain regular customers

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ANNUALISED RUN RATE POST INVESTMENT

4.7 CRORES

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CRORES

18 CRORES

Q2 2020

Q3 2020

Q4 2020

Launch Veggibites with 4 SKUs Start Selling on amazon.com Improve digital sales

Add 2 more SKU’s under frubites

Add 3 more SKU’s in Veggibites

Launch 2 more markets (Pune, Kolkata, Ahmedabad or Chennai)

Start exports to GCC countries & Europe

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CRORES

Q1 2021

Penetrate deeper in the distribution and focus on digital sales, subscriptions and exports.

Launch 2 more markets (Pune, Kolkata, Ahmedabad or Chennai)

UNIT LEVEL ECONOMICS

FY

MRP

WE ARE GROSS MARGIN POSITIVE AT UNIT LEVEL. WE CURRENTLY HAVE A GROSS MARGIN OF 54%. THIS CAN FURTHER BE IMPROVED BY 5-7% WHEN WE START SOURCING RAW MATERIAL OURSELVES.

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2019-2020 100*

CHANNEL MARGIN

35%

GST

12%

GROSS MARGIN

54%

* AVERAGE PRICE

ASK

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FUND USAGE

30%

45%

25%

MARKETING

OPERATIONS

PEOPLE

ARR PROJECTIONS FOR 3 YEARS

22 CRORES

YEAR

ONE

TWO

THREE

ARR

2.7CR

25CR

60CR

FUND RAISE

1.2CR

7CR

15CR

ALREADY RAISED

1.2 Crores (Mumbai Angels, Escape Velocity Ventures and a few HNI) At a valuation of 7.7 Cr. EXIT OPPORTUNITIES

Strategic buyout: Eg. Recent Pepsi to acquire BARE

LOOKING FORWARD TO HAVING YOU AS A PART OF OUR GROWTH STORY. THANK YOU