Covance: EGD Concept Presentation

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color philosophy Colors have a unique ability to inuence our everyday lives. With every element that we come daily in contact with bearing a strong association with colors, colors themselves can inuence everything for our mood to perception. Colors add variety to our life while simultaneously helping us to enunciate our thoughts, emotions, and tactical communication better.

To give each floor a distinct identity and mood of its own, we’ve chosen a blend of colors that will dominate the EGD elements on that floor. Whether it is talking about Covance or bringing out the Indian flavor through our display of India-centric visuals, everything will be molded against the canvas of the

ORANGE

RED

GREEN

YELLOW

PURPLE

color chosen for the particular floor.

BLUE

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Floor-wise color segregation

Floor 1, 7

Floor 2, 8

Floor 3, 9

Floor 4, 10

Floor 5, 11

Floor 6

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Artwork segregation

40%

30% India

Color

16 artwork

12 artwork

12 artwork

- Corporate Message: Vision, Mission and Values

- About Indian Culture

- Fast facts about colors

- Our Global Presence

- Indian Monuments

- Mood/ Impact of a color

- Case Studies / Patient Testimonials

- Heritage / History

- Organization History & Milestones

- Food

- Prestigious Innovations, Patents, etc.

- Festivals

Covance

- Corporate Responsibility

30% Total 40 artwork

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Floor 3, 9

लोहितः/Red

The color of fire and blood, red is associated with energy, love, passion, and precaution. It is the perfect symbolization of yin and yang combined in one, the two sides of the coin, by denoting love on one hand and vigilance on the other.

WALL GRAPHICS

About Covance BRINGING IN TOMORROW’S SOLUTIONS FOR TODAY’S CHALLENGES.

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MOCKUP

WALL GRAPHICS

About Covance ACHIEVING EXCELLENCE PIVOTED ON A STRONG FOCUS ON PEOPLE, PROCESSES, AND CLIENTS

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WALL GRAPHICS

India Story

RED FORT WAS ORIGINALLY CALLED QILA-E-MUBARAK

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WALL GRAPHICS

India Story

COLORING EVERY LIFE ASSOCIATED WITH COVANCE

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MOCKUP

WALL GRAPHICS

Color

RED IS THE HIGHEST ARC OF THE RAINBOW

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WALL GRAPHICS

Color

APPROXIMATELY 77% OF THE WORLD' FLAGS HAVE RED

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India Story / Color theme: Red

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Floor 4, 10

पलाशः/Green

Green is the color of nature, and it immediately conjures up an ‘all natural’ feel. It

symbolizes growth, harmony, freshness, and fertility, while exhibiting a strong emotional correspondence with safety. A darker shade of green is commonly associated with money.

WALL GRAPHICS

About Covance COVANCE BELIEVES IN AN UNWAVERING COMMITMENT TO INNOVATIVE HEALTHCARE

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MOCKUP

WALL GRAPHICS

About Covance

LIFE-ALTERING SCIENCE IS BASED ON PASSIONATE PEOPLE, INSPIRED IDEAS, AND MATCHING NEW DEVELOPMENTS

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WALL GRAPHICS

India Story

THE COLOR OF INDIA'S HEART IS GREEN

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MOCKUP

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WALL GRAPHICS

India Story

TAKING THE INDIAN FLAVOR WHEREVER WE GO

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WALL GRAPHICS

Color

THE GREEN COLOR ON THE INDIAN FLAG SYMBOLIZES FAITH, FERTILITY AND CHIVALRY

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WALL GRAPHICS

Color

THE HUMAN EYE CAN DIFFERENTIATE MORE SHADES OF GREEN THAN ANY OTHER COLOR

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India Story / Color theme: Green

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Floor 1, 7

नीलः/Blue

The color of the sky, which 70% of the water bodies on Earth absorb and

reflect; blue is a color synonymous with trust, stability, and loyalty. And therefore, it is also a favorite of the corporate sector around the world.

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India Story / Color theme: Blue

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Floor 2, 8

नारङगवर्णः/Orange

The perfect blend of the energy of red and the happiness of yellow, orange is associ-

ated with joy and the tropics. The color exudes creativity, determination, encouragement, enthusiasm, and success.

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India Story / Color theme: Orange

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Floor 5, 11

पीतः/Yellow

The first thought that comes to mind when we think about the color yellow, is happiness. It isn’t by chance that the color of sunshine has a happy and joyous feel to it. Besides happiness, yellow also symbolizes intellect and energy.

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India Story / Color theme: Yellow

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Floor 6

नीललोहित/Purple

A combination of the stability of blue and the energy of red, purple elicits an instant association with royalty, symbolizing power, nobility, luxury, and ambition. What’s, however, is lesser known to most people is that purple is also associated with wisdom, independence, and dignity.

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India Story / Color theme: Purple

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Stock imagery Imagery is an integral part of our EGD plan. Therefore, we need to ensure that we cull it from the best available sources. After carefully sampling multiple stock sources, we realized that Shutterstock is a better option than 123rf as not only it curates better, varied, and contextually correct images, the number of search results in Shutterstock is also higher than 123rf, as evident by the search result for the term ‘India heritage’. Where 123rf returned 35,340 matches, Shutterstock pulled up 1,11,695 matches.

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123RF imagery

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Shutterstock imagery

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