Page 1

BRAND BOOK


LOGO

Clear Space The signature must be surrounded by a generous field of clear space in every use. The space isolates the artwork from competing visuals such as graphics and type to ensure its visibility. Additionally, clear space prevents the signature from being positioned too close to gutters, trims and edges. As shown at right, an area equal to the width of the logo mark must border the signature on all four sides. The clear space requirement applies to all versions of the signature, without exception.


LOGO USAGE

The logo is the essence of the entire brand and a predominant component of our visual identity network. To ensure legibility, the Borkars logo must not be altered, changed or modiďŹ ed or in whichever way. Here are the four approved versions of the logo.


INCORRECT LOGO USAGE DONÂ’T... 1. Squeeze the logo 2. Add any extraneous effects to the logo. This includes but is not limited to: bevel and emboss, lighting effects and drop shadows 3. Change the colours of the logo 4. Rotate the logo 5. Make the logo transparent

X

X

X

X

X


COLOUR PALLETTE

PRIMARY COLOURS

SECONDARY COLOURS

80% Black

50% Black

30% Black

100% Black

Orange

Light Orange

C:2 M:50 Y:70 K:0 R:247 G:192 B:98

C:0 M:35 Y:50 K:0 R:250 G:180 B:135

Classic Blue

Dark Blue

Ink Blue

C:55 M:0 Y:0 K:0 R:98 G:204 B:245

C:100 M:65 Y:30 K:10 R:25 G:95 B:132

C:90 M:45 Y:0 K:0 R:6 G:127 B:194

60% Black

Classic Orange ACCENT SHADES


TYPOGRAPHY

Print

Web

Frutiger CE 45 Light

Trebuchet MS Bold

Headline

Headers

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 !@#$%^&*()_+=

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 !@#$%^&*()_+=

Frutiger 45 Light

Trebuchet MS Normal

Sub-Headline & Body Copy

Body Copy

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 !@#$%^&*()_+=

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 !@#$%^&*()_+=


STATIONERY

Mr. ABC XYZ Area Manager

+91 9876543210 | abc@classic.com Apollo House7 Institutional Area, Sector 32, Gurgaon, 122001, India. T: +91 124 2721000

Business Card Front

Business Card Back

Apollo House7 Institutional Area, Sector 32, Gurgaon, 122001, India. T: +91 124 2721000

Envelope Apollo House7 Institutional Area, Sector 32, Gurgaon, 122001, India. T: +91 124 2721000

Letterhead


TEMPLATES

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Exhibition Panel

Header

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Exhibition Panel

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Standee


TEMPLATES

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Internal environment branding


TEMPLATES

Presentation Title Subtitle

Presentation Cover Slide

Page Separator

Title

Title

Headline Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean vulputate ullamcorper fringilla. Aliquam pulvinar et sapien eget luctus. Donec sed efďŹ citur risus. Aliquam commodo aliquet est sed sollicitudin. Etiam fermentum, massa id tempus maximus, risus dui tincidunt ante, in imperdiet magna nunc in sem. mattis metus fermentum a. Praesent scelerisque dui convallis sem mollis laoreet. Praesent ut sapien arcu. Donec enim velit, vehicula id risus eu, mollis ullamcorper lacus.

Presentation Slide

Sub heading Nulla sed tempus odio. Fusce suscipit tellus a lectus hendrerit, at convallis tortor interdum. Suspendisse posuere hendrerit odio, at tincidunt augue consequat egestas.

Presentation Slide


TEMPLATES

Header Subhead Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean vulputate ullamcorper fringilla. Aliquam pulvinar et sapien eget luctus. Donec sed efficitur risus. Aliquam commodo aliquet est sed sollicitudin. Etiam fermentum, massa id tempus maximus, risus dui tincidunt ante, in imperdiet magna nunc in sem. Quisque gravida metus dui, at blandit ex facilisis eu. Nunc auctor tincidunt massa, ut pulvinar neque ultrices et. Ut ut scelerisque purus, eget vulputate lacus. Maecenas finibus euismod est in venenatis. Mauris euismod finibus purus vehicula viverra. Pellentesque condimentum posuere erat. Curabitur vulputate lacus nunc, sed mattis metus fermentum a. Praesent scelerisque dui convallis sem mollis laoreet. Praesent ut sapien arcu. Donec enim velit, vehicula id risus eu, mollis ullamcorper lacus.

Header

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean vulputate ullamcorper fringilla. Aliquam pulvinar et sapien eget luctus. Donec sed efficitur risus. Aliquam commodo aliquet est sed sollicitudin. Etiam fermentum, massa id tempus maximus, risus dui tincidunt ante, in imperdiet magna nunc in sem. Quisque gravida metus dui, at blandit ex facilisis eu. Nunc auctor tincidunt massa, ut pulvinar neque ultrices et. Ut ut scelerisque purus, eget vulputate lacus. Maecenas finibus euismod est in venenatis. Mauris euismod finibus purus vehicula viverra. Pellentesque condimentum posuere erat. Curabitur vulputate lacus nunc, sed mattis metus fermentum a. Praesent scelerisque dui convallis sem mollis laoreet. Praesent ut sapien arcu. Donec enim velit, vehicula id risus eu, mollis ullamcorper lacus.

Subhead Lorem ipsum Apollo House7 Institutional Area, Sector 32, Gurgaon, 122001, India. T: +91 124 2721000

Poster

Lorem ipsum

Apollo House7 Institutional Area, Sector 32, Gurgaon, 122001, India. T: +91 124 2721000

Emailer

Lorem ipsum

Lorem Ipsum Designation

Nameplate


TEMPLATES

Headline Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla sed tempus odio. Fusce suscipit tellus a lectus hendrerit, at convallis tortor interdum. Suspendisse posuere hendrerit odio, at tincidunt augue consequat egestas.

+91 9876543210 | abc@classic.com | Apollo House7 Institutional Area, Sector 32, Gurgaon, 122001, India. T: +91 124 2721000

Headline Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla sed tempus odio. Fusce suscipit tellus a lectus hendrerit, at convallis tortor interdum. Suspendisse posuere hendrerit odio, at tincidunt augue consequat egestas.

+91 9876543210 | abc@classic.com | Apollo House7 Institutional Area, Sector 32, Gurgaon, 122001, India. T: +91 124 2721000

Quater page ad: 16cmx26cm

Half page ad: 32.9cm x 26cm

Profile for Velocita Brand

Brand Manual Document_Classic Auto  

Brand Manual Document_Classic Auto