VEGAS CANNABIS // #702VCM //
VEGAS CANNABISMAG.COM
Daily Dose BY SHARON lETTS
West’s line includes a light roast from Costa Rica, and a dark roast of Mocha Java, responsibly sourced from Indonesia and Yemeni. The coffee beans are also certified organic, infused with full-spectrum CBD from hemp, grown in Colorado.
Jane West came into the cannabis space in Denver shortly after Colorado legalized recreational use. Her successful monthly cannabis social events, via her company, Edible Events & Co., brought positive and negative attention, causing her to lose her comfortable and lucrative corporate day job, after holding a vape pen during a television interview promoting the events.
The words “full spectrum” are the tip off to the semantics of referring to non-psychoactive CBD as hemp. The U.S. Department of Agriculture allows the usage when a cannabis plants THC (tetrahydrocannabinol), the psychoactive compound of the plant, has been hybridized down to .3 percent or less, with the non-psychoactive compound, CBD (cannabinoid), raised up to higher levels. Using the word hemp also allows the nonpsychoactive CBD products to be shipped across state lines.
Her name became a brand overnight, forcing her into the cannabis space full time, while simultaneously causing her to look at her lifestyle choices differently.
Aside from infused coffee, her morning dosing begins with a CBD capsule developed for her brand by Can-Tek Labs, based in Oklahoma City, Oklahoma. Can-Tek Labs’ partners with businesses in the U.S., providing hemp-based CBD formulations for ingestibles, tinctures, pet products, and cosmetics.
“I’m not a card carrying medical cannabis patient, so technically, I don’t have a list of ailments or symptoms I medicate for” she explained. “But, I also don’t feel the term ‘recreational user’ fits me either. The language downplays the wide ranging ripple effect of benefits the plant brings to my life.” West refers to her daily use as a “healthy habit,” promoting wellness, preventing against illness, and giving her a general overall feeling of well-being to her often hectic life of wife, mother, and CEO of her eponymous lifestyle brand, Jane West, Inc. Her brand includes a high end line of glass products by Grav Labs, designed specifically around how she integrates cannabis into her busy life. The line includes stylish one hitters with a stash in travel cases, and glass pipes and bongs pretty enough to sit on a coffee table in shades of cobalt blue and jadeite green. This year she added a line of CBD infused coffee, as well as CBD capsules for day and nighttime use. “My relationship to coffee has changed since adding my CBD infused line to my brand,” she shared. “I love coffee, and used to drink cup after cup until I crashed – ending up with the jitters and an upset, acidic and nervous stomach. The CBD is complementary to the coffee – it invigorates my morning in a positive way, with none of the aforementioned side effects.” West’s brand of coffee is produced by SteepFuze, of Boulder, Colorado, working with national brands, infusing coffee and tea with CBD. One 12-ounce bag of the Jane West brand beans contain 240 milligrams of full-spectrum CBD, priced at $48 a bag.
86
A Day in the Life of Jane West, co-founder of Women Grow, CEO of Jane West, Inc.
Each capsule contains 10 milligrams of full-spectrum hempderived CBD, with a nutritional rich profile that includes potassium, calcium, vitamins A, C, and Moringa - another superfood likened to the beneficial properties of cannabis. An antioxidant, Moringa is also an anti-inflammatory that combats and prevents infection. West’s daytime capsule formulation includes phenylalanine, a natural essential amino acid and a building block of protein, associated with enhanced mood and increased concentration. After a shower, favorite products include lotions by Mary Jane’s Medicinals, a Colorado company specializing in CBD topicals, founded by Dahlia Marten. “Dahlia’s products are very therapeutic,” she explained. “They are great moisturizers, but the CBD also decreases inflammation and relaxes my muscles. Her lip balm is actually called, ‘Lip Bong,’ and I use it on my cuticles and temples, as well as on my lips. It’s a great product.” One-hitters are a good way of keeping to a personal protocol. Using flower is included as part of West’s daily dose, stating she created her Solo one-hitter pipe purposefully, as she herself micro-doses often with just one hit. “Based on my work load for that day, and the amount of focus needed, I’ll choose just one puff of a mellow Indica, like Flo, or an uplifting sativa, like Lemmiwinks in my Solo pipe.” she continued. “If I have a longer project, requiring more focus and attention to detail, I’ll choose a one of my Jane West, Day mini-joints of a stronger sativa to clear my head.”