The Vegan Spring 2011:The Vegan Winter 2004 01/02/2011 12:09 Page 18
Tips for Vegans
Relating to Carnists
Melanie Joy
Principles and Tools for Effective Communication and Strategic Advocacy
M
ost vegans have had more than their fair share of interactions with carnists (non-vegans) that
resulted in frustration and confusion: simple conversations that ended in a heated argument, straightforward advocacy that backfired for no apparent reason, or even becoming the target of harassment simply for being vegan. And despite how often these experiences recur, vegans typically continue to be surprised by them; such resistance to veganism seems so illogical that it continues to catch vegans off guard. These intense and illogical reactions to veganism, however, do not have to remain a mystery, nor do they have to shape vegan-carnist interactions. Following are principles and tools to help vegans relate more effectively with carnists in a variety of settings. Relating effectively will increase the likelihood that your interactions will be mutually satisfying and your message will be heard as you intend it to. Understand carnism Carnism is the invisible belief system, or ideology, that conditions people to eat certain animals. Carnism is essentially the opposite of veganism. However, unlike veganism, carnism has not been named, and therefore eating animals is seen as a
“Carnism is essentially the opposite of veganism. However, unlike veganism, carnism has not been named, and therefore eating animals is seen as a given, rather than a choice. But when eating animals is not a necessity for survival, it is a choice, and choices always stem from beliefs.”
given, rather than a choice. But when eating animals is not a necessity for survival, it is a choice, and choices always stem from beliefs. Contrary to popular belief, vegans are not the only ones who bring their beliefs to the dinner table.
define, in large part, how carnists relate to themselves, to the animals they eat, and to vegans. Understanding carnism,
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Carnism is an entrenched, violent ideology that uses a set of
then, is essential for vegans who wish to relate more
social and psychological defense mechanisms that enable
effectively with carnists—whether the carnists are close family
humane people to participate in inhumane practices without
members, casual acquaintances, or those to whom you are
realizing what they’re doing. These “carnistic defenses”
advocating.
The Vegan l Spring 2011