Review 2012 Formatted_The Vegan 18/10/2012 13:37 Page 1
Distribution of Vegan Trademark holders
Trademark
Vegan Trademark incoming funds
In the UK alone there are 60 million consumers of vegan products. Whilst many products are incidentally vegan, increasingly people are consciously seeking products free of animal ingredients and animal testing. The Vegan Trademark is a valuable distinguishing asset for specialist vegan producers aiming specifically at vegan customers. At the same time, the logo is a means by which non-vegans bring the word ‘vegan’ into their own homes, helping veganism become familiar and non-threatening. The year 2011-12 saw the Vegan Trademark team, led by George Gill, further increase the number of Trademark holders, making the Vegan logo an increasingly familiar sight in shops and homes. Registered vegan products have been promoted at major trade shows, including, in conjunction with Vegan Trademark holders, an innovative, prominent and highly successful Vegan Pavilion at NOP-Europe, bringing and demonstrating the value of veganism to a wide range of businesses, organizations and key individuals. With Vegan Trademarked products now routinely appearing in prime-time television commercials, London Underground poster campaigns, etc., keep an eye open for the logo. While being an important outreach tool itself, the Trademark continues to provide essential revenue for the Society’s range of activities.
Thank you for your interest in and support for The Vegan Society. We hope next year will be even more successful.
Summary Financial Statement year ended 30 June 2012
The Vegan Society’s vision is a world in which humans do not exploit other animals. Our mission is to make veganism an easily adopted and widely recognised approach to reducing animal and human suffering and environmental damage by means of meaningful, peaceful and factual dialogue with individuals, organisations and companies. In order to achieve the vision, people will ultimately need to desire that exploitation and cruelty to other animals end, and that respect for all life should be increased. Working towards this vision, The Vegan Society’s goals in the next ten years are therefore two-fold: 1. Government, public and private sector demonstrate improved knowledge, practice and policies in vegan catering, nutrition, and agriculture, and reward sustainable and compassionate lifestyles 2. An increased number of people adopt and sustain vegan lifestyles We look forward to continue to support vegans, and above all, inspire more people to transition towards a plant-based diet and cruelty-free lifestyle. Without your help and support we would not be as effective. So thank you very much to members and supporters, and please consider joining The Vegan Society if you’re not already a member.
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For an animal-friendly and sustainable world, Jasmijn de Boo, Chief Executive
The full financial statements, Council of Management Annual Report, and Auditors’ Report, may be obtained from: The Vegan Society, Donald Watson House, 21 Hylton Street, Birmingham, B18 6HJ or the ‘About The Vegan Society’ section of www.vegansociety.com