Market and Competitive Intelligence – Significance and its Role in Marketing Your Products veetrack.com/blog/market-and-competitive-intelligence-significance-and-its-role-in-marketing-your-products.html
The online space is continuously evolving and at a faster pace than ever before. Organizations and marketers have started to realize the significance of market and competitive intelligence in marketing their products. Especially with the data science technologies such as Big Data coming in to play, the use of Market and Competitive Intelligence Reporting is increasing day-by-day. Competitive intelligence is a process of gathering, defining, evaluating and sharing relevant data related to specific products, competitors, customers, etc. this data helps businesses and individual marketers in making informed strategic decisions.
In product marketing, market and competitive intelligence is used to create strategic campaigns. Here, the campaigns of the competitors will be analyzed, studies and compared to create a superior campaign that is more effective. Market and Competitive Intelligence Reporting helps businesses to look at the publishers and advertisers in their 1/2