Selling Sustainability A Conversation With Joel Salatin Joel Salatin is the owner and operator of Polyface Farms in Augusta County, which focuses on sustainable, environmentally friendly agriculture. He has authored 11 books, including “Salad Bar Beef,” “Pastured Poultry Profit$,” and “The Sheer Ecstasy of Being a Lunatic Farmer.” He was featured prominently in Michael Pollan’s New York Times best-seller “The Omnivore’s Dilemma” and the Academy Award-winning documentary “Food, Inc.” VEDP President and CEO Stephen Moret spoke with him about how he runs a successful farm without betraying his operating principles.
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