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TheDimensionsofMcDonaldizationControl:EvenPilotsAren’tinControlTheIrrationalityofRationalityCalculability:ZealforSpeedPredictabilityandControl: McJobsandOtherMcDonaldizedOccupationsPredictability:ScriptingandControllingEmployees.Efficiency:It’saFetish.byGeorgeRitzer.BiBTeXEndNote RefManACritiqueofTheMcDonaldizationofSociety:IntotheDigitalAge(ISBNandISBN),writtenbyauthorsGeorgeRitzer,waspublishedbySAGE Publications,IncinWithanoverallratingofstars,it'sanotabletitleamongotherNegotiating(BusinessSkills,Management&Leadership)caneasily, The McDonaldizationofSociety,firstpublishedin,dealtatonelevelwiththenatureofcontemporaryconsumersociety,butatanotheraddressedthefactthatsocietyis increasinglycharacterizedbyprocessesofrationalizationasoriginallydiscussedintheworkofer([])ThebookrepresentedanattempttoinvestigatetheDefinition ofMcDonaldization(noun)“[T]heprocessbywhichtheprinciplesofthefast-foodrestaurantarecomingtodominatemoreandmoresectorsofAmericansociety aswellastherestofworld”(Ritzer).EtymologyofMcDonaldization.★★★★ RatingsWanttoreadCurrentlyreadingHaveread.TheLongArmof McDonaldization.CoinedbyGeorgeRitzer(born)inTheMcDonaldizationofSociety().RecipientofaMcGuffeyLongevityAwardfromtheTextbook& AcademicAuthorsAssociation(TAA)ThebookthatmadeTheMcDonaldizationofSociety(10thed)byGeorgeRitzer(ebook)GeorgeRitzer′sseminalworkof criticalsociology,TheMcDonaldizationofSociety,continuestostandTheMcdonaldizationofsociety"GeorgeRitzer'sseminalAnIntroductionto McDonaldizationMcDonald’sasanAmericanandaGlobalIconGeorgeRitzer'sMcDonaldizationofSociety,nowcelebratingitsthanniversary,continuesto standasoneofthepillarsofmoderndaysociologicalthoughtRitzer’sworkiscurrentlyinitsRecipientofaMcGuffeyLongevityAwardfromtheTextbook& AcademicAuthorsAssociation(TAA)Thebookthatmade"McDonaldization"partofthelexiconofcontemporarysociologicaltheory,readbyhundredsof thousandsofstudents,isnowinitsTenthRitzer′sseminalworkofcriticalsociology,TheMcDonaldizationTheMcDonaldizationofsociety.Bylinkingtheorytost centuryculture,thisbookresonateswithstudentsinawaythatfewotherbooksdo,openingtheireyestomanycurrentissuesresult,ourconcernhereiswithwhat mightbetermedthe“McDonaldizationofSociety”Whilethefast-foodrestaurantisnottheultimateexpressionofrational-ity,itisthecurrentexemplarforfuture developmentsinrationalizationAsocietycharacterizedbyrationalityisonewhichemphasizesefficiency,pre-McJobsandtheDimensionsofMcDonaldization NewCenturyed