2021 VDB Magazine

Mark

von der

Burg

An innovative approach to real estate is here.

Driven by technology and powered by years of experience in the Pacific NW, VDB | Compass delivers a modern real estate experience in Seattle and the Eastside.

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VDBCOMPASS.COM

A premier full-service luxury team with a proven record of success that speaks for itself ABOUT VDB | COMPASS

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VDBCOMPASS.COM

MARK

vo n d e r

BURG

FIRST COMPASS FOUNDING BROKER | SEATTLE

For thirty years, Mark von der Burg has built his reputation as a national expert in real estate. His professional motto: the journey is the result. This phrase encapsulates his unwavering dedication to ensuring that every aspect of his business is leading industry standards.

NO. 1 COMPASS AGENT AT THE BRAVERN BELLEVUE OFFICE 2018-2021 / FIRST COMPASS FOUNDING BROKER | SEATTLE

Mark has a consistent record of being a five-star rated agent and being in the top half percentile of all agents in the country. However, Mark’s preeminent measure of his success isn’t in awards or even in his $134 million in annual sales, it’s in the endorsements and testimonials of his clients.

One of the best things he can hear someone say is, “This is a Mark listing.” That comment summarizes the ethical standards to which he holds himself and the perfectionism that he

NO. 1 COLDWELL BANKER BAIN TEAM 2014-2018

NO. 1 SOCIAL MEDIA PRESENCE OF ALL AGENTS IN WASHINGTON

stringently applies to every aspect of his business.

He loves the entire field of real estate: the finances, data-driven marketing, new technology, creativity of sales, and the negotiation that goes into each deal. This single-minded passion makes

$2.467B TOTAL LIFETIME SALES

him always accessible. Come experience what makes Mark’s listings unique.

TOP 100 RANKED TEAMS NATIONWIDE

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VDBCOMPASS.COM

VDB | COMPASS ADVANTAGE AS A PREMIER FULL-SERVICE LUXURY BROKER, OUR PROVEN RECORD OF SUCCESS SPEAKS FOR ITSELF. WORKING WITH VDB | COMPASS GIVES YOU THE FOLLOWING ADVANTAGES:

Our customized marketing campaign and personalized monitoring result in maximum exposure for your listing.

Our 30-years‘ experience lends expertise in pre-listing preparation, understanding and negotiating contracts, and successfully closing transactions.

Our listings consistently sell for a higher average price per square foot than our competitors.

Our comprehensive local knowledge expands the Eastside and Seattle, yielding the best marketing position for your Home.

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VDBCOMPASS.COM

DECADES OF SUCCESS

1990

1991 – 93

1992 – 95

SINCE 1993

1996

1997

2014-2018

VDB joined

Represented

Earned

Has represented

VDB joined

Earned Coldwell

Awarded Coldwell

John L. Scott

Stafford Homes

recognition as

Steven D. Smith

Coldwell Banker

Banker Bain’s Top

Banker Bain’s #1

one of John L.

Homes for 27+

Bain

10 Agents for 20+

Team & exceeded

Scott’s Top

years

years

$100,000,000 in

5 Agents

10

Annual Sales

VDBCOMPASS.COM

2015

2016

2017

2018

2020

2021

Awarded Top 250

Recognized as one

Accomplished $128

Joined forces with

Celebrated Grand

Continuing our

in RealTrends

of the 100 Most

million lifetime

Compass as First

opening of Compass

service of success for

America’s Best

Influential Real

sales, ranking

Founding Broker,

WA offices at The

our clients

Real Estate Agents

Estate Agents by

#2 amongst all

Ranked #3 overall

Bravern in Bellevue

Real Estate Executive

Realtors in the

in performance in

as the #1 Compass

Magazine

entire Northwest

the Northwest MLS

Bellevue agent

WATERFRONT EXAMPLE OF PAST SALES

INSPIRED TRANQUIL WATERFRONT YARROW POINT Sold in short time after being re-listed by VDB | Compass

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4 Beds | 5 Baths | 6,100 Sq Ft

VDBCOMPASS.COM

PUGET SOUND WATERFRONT EDMONDS

5 Beds | 5 Baths | 8,151 Sq Ft

LIVING ON THE LAKE LAKE SAMMAMISH

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4 Beds | 5 Baths | 4,690 Sq Ft

VDBCOMPASS.COM

EASTSIDE EXAMPLE OF PAST SALES

NEOCLASSICAL CLYDE HILL ESTATE CLYDE HILL Record-breaking off-water sale per square foot in West Bellevue

5 Beds | 5 Baths | 13,060 Sq Ft

VUECREST URBAN SOPHISTICATE BELLEVUE 16

5 Beds | 5 Baths | 5,259 Sq Ft

VDBCOMPASS.COM

UNRIVALED EXCELLENCE WOODINVILLE

4 Beds | 7 Baths | 9,210 Sq Ft

WEST OF MARKET KIRKLAND

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5 Beds | 4 Baths | 3,510 Sq Ft

VDBCOMPASS.COM

TRANQUIL ELEGANCE IN THE HEDGES WOODINVILLE

4 Beds | 5 Baths | 4,960 Sq Ft

GRAND IMPRESSION WOODINVILLE

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4 Beds | 4 Baths | 4,880 Sq Ft

VDBCOMPASS.COM

PICTURE PERFECT KIRKLAND

4 Beds | 4 Baths | 4,085 Sq Ft

WOODINVILLE MAGNIFICENCE

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5 Beds | 7 Baths | 6,230 Sq Ft

VDBCOMPASS.COM

RIVER RUN RANCH CARNATION

4 Beds | 7 Baths | 8,338 Sq Ft

STATELY STERLING CREST REDMOND

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5 Beds | 6 Baths | 6,474 Sq Ft

VDBCOMPASS.COM

CLYDE HILL MODERN VIEW

4 Beds | 4 Baths | 4,800 Sq Ft

MANHATTAN STYLE BELLEVUE TOWERS

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2 Beds | 2 Baths | 1,857 Sq Ft

VDBCOMPASS.COM

PENTHOUSE RESIDENCE #4002 BELLEVUE TOWERS

2 Beds | 4 Baths | 3,593 Sq Ft

UPSCALE URBAN WASHINGTON SQUARE

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2 Beds | 2 Baths | 1,441 Sq Ft

VDBCOMPASS.COM

STEVEN D SMITH CLYDE HILL OASIS

5 Beds | 6 Baths | 5,300 Sq Ft

DESIGN GUILD HOMES BELLEVUE 30

5 Beds | 6 Baths | 7,110 Sq Ft

VDBCOMPASS.COM

FRENCH CHATEAU AT WINDSOR GREENS SAMMAMISH

4 Beds | 5 Baths | 4,209 Sq Ft

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EXTRAVAGANT ELEGANCE WINDSOR GREENS SAMMAMISH

4 Beds | 6 Baths | 4,790 Sq Ft

VDBCOMPASS.COM

URBAN VIEW MEYDENBAUER

5 Beds | 5 Baths | 4,573 Sq Ft

SEATTLE EXAMPLE OF PAST SALES

DENNY BLAINE ESTATE

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5 Beds | 6 Baths | 7,852 Sq Ft

VDBCOMPASS.COM

VINTAGE WITH A VIEW LAURELHURST

4 Beds | 4 Baths | 3,533 Sq Ft

CAPTIVATING LAURELHURST CONTEMPORARY 36

4 Beds | 4 Baths | 4,400 Sq Ft

VDBCOMPASS.COM

VACATION EXAMPLE OF PAST SALES

THE HAMPTONS MEET MARTHA’S VINEYARD WHIDBEY ISLAND 38

4 Beds | 5 Baths | 6,012 Sq Ft

VDBCOMPASS.COM

CHÂTEAU KOPJEHAVEN

3 Beds | 3 Baths | 3,009 Sq Ft

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FIRST LADY OF THE BAY SOUTHERN ENTRY TO ROCHE HARBOR

3 Beds | 3 Baths | 3,009 Sq Ft

VDBCOMPASS.COM

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VDBCOMPASS.COM

NEIGHBORHOOD EXPERTISE FROM GIG HARBOR TO FRIDAY HARBOR, AND EVERYTHING INBETWEEN

Luxury

SEATTLE

Waterfront

Windermere

New Construction

Laurelhurst

Condo

Madison Park

Coastline Estates

Ballard

Lakefront Estates

Capitol Hill

Island Living

Queen Anne

Equestrian Living

Greenlake EASTSIDE Bellevue Redmond Issaquah Kirkland Mercer Island Clyde Hill Medina Yarrow Point Hunts Point Woodinville Sammamish Edmonds

Exclusive to VDB | Compass, our in-house marketing and design team is dedicated to expertly crafting the narrative and visuals around our clients.

VDB | COMPASS MARKETING

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VDBCOMPASS.COM

ARCHITECT BERNIE BAKER WATERFRONT

Just Listed

VDB | Compass 10400 NE 4th Street, Suite 500 Bellevue WA 98004 vdbcompass.com

9710 LINDSAY PLACE EDMONDS, WA 98020 OFFERED AT $3,99,000 An amazing level of craftsmanship & architectural interest with no expense spared! It’s the answer for “living the dream” or vacation relaxation!

Enjoy the sunlit waters of Puget Sound, the VIEWS are glorious! The home lives al fresco with adjoining courtyards extending to fresh air, Sound and Mountain vistas. 8 fireplaces! Invite your friends for crab season and pick up dinner from your own back yard! Entertain big celebrations or intimate gatherings. There is nothing like this Bernie Baker design!

4 4.5 6,632 BEDS

MARK BATHS

SQUARE FEET

0.3

VON DER

BURG

Sr. Compass Founding Broker mark@vdbcompass.com LOT AREA

Compass is a licensed real estate broker in the State of Washington and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice.

206.245.9185

SEATTLE

425.882.8821

EASTSIDE

@vdbcompass

@vdbcompass

@vdbcompass

VDB Compass

AS SEEN IN 46

PRSRT STD US Postage PAID Seattle, WA Permit No. 6781

VDBCOMPASS.COM

MARKETING & DESIGN Hailing from the worlds of art, media, interiors, and advertising, the marketing and design team at VDB | Compass expertly crafts custom luxury property campaigns strategically deployed to targeted audiences.

SERVICES Custom Mailers Multi-Page Brochures Digital Strategy Public Relations Social Media Premier Advertising Interactive Videos Cinematic Films

VDB | COMPASS WEB PRESENCE Because most home Buyers begin their search online, it is imperative to maintain the widest coverage and exposure for your Home.

While your listing is added to the vast array of syndication sites, we also focus on the channels most likely to reach potential Buyers.

We strategically give your Home optimum exposure across the most media and real estate platforms.

In 1998, Mark von der Burg understood the value of an online presence and created one of the first three real estate websites in the Seattle area. Visit vdbcompass.com to learn more.

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PROFESSIONAL IMAGERY Our listings with enhanced photography receive more views than our competitors.

Using professional photography provides us with the highest quality images for your Home’s marketing collateral and syndicated web presence.

INTERACTIVE FILM Walk potential buyers through your Home in 3D, allowing them to pause and explore the space as desired. This experience provides a personalized, unmatched Home tour.

EMAILS Our mobile-optimized emails are distributed to our exlusive list of elite local, national, and international luxury Brokers.

VDBCOMPASS.COM

DIGITAL MARKETING

#1 SOCIAL MEDIA PRESENCE OF ALL AGENTS IN WASHINGTON

Led by a dedicated, in-house social team, VDB | Compass engages qualified audiences every day across five dynamic platforms with editorial content that makes luxury listings the star.

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65K+

40K+

IMPRESSIONS PER MONTH ON INSTAGRAM

VIEWS PER MONTH ON YOUTUBE

9.51K+

2M+

FOLLOWERS ON INSTAGRAM

IMPRESSIONS PER MONTH ON PINTEREST

@vdbcompass

INSTAGRAM

@vdbcompass

TWITTER

@vdbcompass

FACEBOOK

VDB Compass

LINKEDIN

VDBCOMPASS.COM

INTERNATIONAL REPRESENTATION Our International Division is available to attend showings and connect with foreign Buyers and their agents for seamless communication and direct feedback. The team also works to bring interested Buyers to your Home.

We translate our marketing materials in order to reach Buyers in their native language. WeChat is utilized for directly communicating with potential Buyers and their agents.

Our dedicated International Team speaks Mandarin, Cantonese, and Taiwanese.

They are also attuned to the traditional Chinese culture and customs to ensure an exceptional and welcoming experience with Buyers touring your Home.

EVENTS From exclusive previews for top brokers and clients, to innovative brand partnership experiences, a seasoned in-house team excels in bringing properties to life and activating their best attributes with sophisticated events that create extraordinary moments.

PAST CLIENT EVENTS Seattle Polo Party Bellevue Snowflake Lane Compass Collaborates VDB Special Client Events Community Enrichment

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VDBCOMPASS.COM

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VDBCOMPASS.COM

COMPASS CONCIERGE Compass Concierge program is the latest in a suite of services designed to prepare Homes for market by covering the cost of cosmetic improvements. From deep-cleaning to painting and staging, Concierge helps sell Homes faster and for more money with customized enhancements to maximize their value, free of hidden fees and interest.

FEATURED SERVICES Fresh Paint

Storage Support

Strategic Staging

Roofing Repair

Cosmetic Renovations

Upgraded Electric

Decluttering

Updated HVAC

Landscaping

Updated Plumbing

Custom Closets Moving Support

“After being unsuccessful in selling my Kirkland condo, I decided to take a different approach.

Mark and the team suggested upgrading the Condo using Compass Concierge, and all costs were covered until closing. They used Concierge to stage the Condo with a fresh look, and we received multiple offers. Thanks Mark and the VDB Compass Team!”

– SAM T.

MARKETING TIMELINE Working with Compass’ in-house marketing and advertising agency, your VDB | Compass agent will target the right audience across the most effective channels with a cohesive brand — all to elevate the style and story of your Home.

01

02

03

PRELAUNCH

LAUNCH

ONGOING

Photography and Videography

Signage

Print and Digital Campaign

Copywriting and Property Descriptions

Initial Media Placements

Paid Social Media Campaign

Email Marketing Campaign

Ongoing Press Opportunities

Marketing Deliverables Schedule

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Print Collateral Production

Print and Digital Ad Campaign

Print and Digital Campaign Strategy

Social Media Campaign

PR Strategy Development

Broker’s Open

Development of Buyer Profiles

Distribution of Collateral

Promotion on Internal Compass Agent Channels Promotion on Compass-Owned Media Channels

VDBCOMPASS.COM

TARGET ANALYSIS Developing a small set of Buyer profiles is key to guiding the tailored sales and marketing efforts of each property.

The following archetypes represent example demographics to whom sales and marketing strategies for your listing will be targeted.

THE GROWING HOUSEHOLD

THE HIGH–NET-WORTH EXECUTIVE

Profile 30–50 years old; dual household income

Profile Profile 50–80 years old; C-level executive or retired professional; possibly a

Drawn to

Advertise in local luxury

couples showing “likely to move” criteria; emphasize open houses; target in-district parents through school initiatives

courts, or equestrian facilities

Exclusivity and privacy in the most desirable neighborhoods Tactics Direct-mail high-end property

Tactics Utilize proprietary wealth mapping software to identify contacts and direct-mail premium property presentations; run digital campaigns IP-targeting Fortune 500 companies; run mobile advertising

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possibly a multiple home owner

amenities such as helipads, motor

publications; run social media campaigns targeting affluent

executive or retired professional;

Drawn to Drawn to Desirable locations; novelty

Tactics

20–60 years old; C-level

multiple home owner

High bedroom counts; top-ranked school districts

THE BUSINESS MANAGER

presentations to business managers and celebrity agents; network at targeted industry events; advertise in entertainment publications

VDBCOMPASS.COM

NOTABLE RECENT TRANSACTIONS

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$2,138,000 Sammamish

$3,368,000 Redmond

$2,048,000 Bellevue

$2,243,000 Kirkland

$4,235,000 Edmonds

$2,150,000 Bellevue

$6,095,000 Clyde Hill

$6,795,000 Clyde Hill

$2,300,000 Medina

$2,298,000 Kirkland

$4,535,000 Medina

$2,525,000 Bellevue

$8,238,000 Yarrow Point

$1,195,000 Seattle

$2,700,000 Clyde Hill

$3,000,000 Bellevue

$3,335,000 Bellevue

$2,850,000 Bellevue

$6,700,000 Carnation

$3,345,000 Yarrow Point

$2,990,000 Bellevue

$3,600,000 Clyde Hill

$2,155,000 Bellevue

$2,998,000 Bellevue

$5,190,000 Clyde Hill

$2,220,500 Bellevue

$3,000,000 Bellevue

$6,898,000 Clyde Hill

$2,250,000 Bellevue

$3,130,000 Bellevue

$7,535,000 Yarrow Point

$2,250,000 Issaquah

$3,200,000 Bellevue

VDBCOMPASS.COM

$3,260,000 Clyde Hill

$4,579,000 Clyde Hill

$2,650,000 Bellevue

$4,400,000 Redmond

$3,260,000 Bellevue

$3,498,000 Clyde Hill

$5,200,000 Clyde Hill

$2,775,000 Bellevue

$2,335,000 Seattle

$5,549,000 Clyde Hill

$3,600,000 Bellevue

$3,578,000 Clyde Hill

$2,825,000 Kirkland

$3,388,000 Bellevue

$2,380,000 Edmonds

$3,853,000 Clyde Hill

$2,189,000 Redmond

$2,900,000 Kirkland

$2,500,000 Seattle

$3,498,300 Woodinville

$3,898,000 Clyde Hill

$2,493,000 Redmond

$3,000,000 Bellevue

$2,340,000 Bellevue

$2,998,000 Seattle

$1,848,000 Bellevue

$2,549,000 Redmond

$3,020,000 Bellevue

$2,425,000 Bellevue

$3,363,000 Redmond

$4,063,000 Medina

$2,569,000 Redmond

$2,248,000 Woodinville

$2,608,000 Yarrow Point

$5,549,000 Clyde Hill

$4,110,000 Clyde Hill

$2,598,000 Redmond

$2,366,000 Woodinville

$3,600,000 Bellevue

$3,800,000 Bellevue

$4,200,000 Hunts Point

$4,373,000 Bellevue

$2,575,000 Woodinville

$4,350,000 Bellevue

$4,530,000 Bellevue

$4,489,000 Bellevue

$2,086,500 Bellevue

$3,895,000 Woodinville

$2,575,000 Woodinville

$3,986,000 Clyde HIll

$4,500,000 Clyde Hill

$4,600,000 Clyde Hill

$3,995,000 Redmond

$2,120,000 Roche Harbor

$5,676,000 Clyde HIll

With an international reach, a solutions-driven mindset of a startup, and the sophistication of a luxury brand, Compass empowers agents to create the future of real estate.

THE COMPASS INTERNATIONAL ADVANTAGE

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VDBCOMPASS.COM

COMPASS WASHINGTON NUMBER ONE BROKERAGE Expanding to the Pacific Northwest in 2018 with Mark von der Burg as the First Founding Broker, Compass Washington has garnered a distinguished track record of success as King County’s primary luxury broker.

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No. 1

No. 1

WATERFRONT MARKET SHARE IN KING COUNTY IN 2019

HIGHEST AVERAGE LISTING PRICE OF ANY BROKERAGE IN KING COUNTY IN 2020

VDBCOMPASS.COM

WASHINGTON BY THE NUMBERS Within one year of its arrival in the Evergreen State in 2018, Compass has become one of the top brokerages in the region.

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450+

OFFICES

COMPASS PNW BROKERS

$5.6B+

5,600+

TRANSACTIONS ATTAINED SINCE LAUNCHING COMPASS WASHINGTON

$3M+ NUMBER ONE BROKERAGE IN KING COUNTY FOR HIGH-END LISTINGS

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CLOSED TRANSACTIONS SINCE LAUNCHING COMPASS PNW

VDBCOMPASS.COM

INTERNATIONAL REACH Through leading technology and sophisticated marketing, Compass listings are positioned for maximum exposure on the international marketplace, syndicating across distinguished publications such as Mansion Global, The Wall Street Journal, and The New York Times.

3.8B

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ANNUAL GLOBAL SOCIAL MEDIA IMPRESSIONS

INTERNATIONAL REAL ESTATE SYNDICATION PORTALS AND OUTLETS

800+

1.9M+

PARTNER WEBSITES FROM WHICH YOUR LISTING IS SYNDICATED

200K+ UNIQUE SOCIAL MEDIA FOLLOWERS

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COUNTRIES TO WHICH COMPASS SYNDICATES

VDBCOMPASS.COM

BRIDGE LOAN SERVICES A simple solution to bridge the gap between the Home you have and the Home you want.

Compass Bridge Loan Services provides access to competitive rates and dedicated support from industry-leading lenders, with the exclusive option to get up to six months of your bridge loan payments fronted when you sell your Home with a VDB | Compass agent.

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VDBCOMPASS.COM

COMPASS CARES As we work to help everyone find their place in the world, Compass Cares empowers agents and employees alike to support meaningful causes right where it counts most: at Home.

Compass Cares contributed over $10,000,000 in funds and skills-based volunteering to local organizations.

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VDBCOMPASS.COM

MARK VON DER BURG First Compass Founding Broker | Seattle mark@vdbcompass.com 206.245.9185 SEATTLE 425.882.8821 EASTSIDE