13 Reasons Why Video Is A Part of Your Content Marketing Content is the king of digital marketing and video content has been acknowledged as the unrivalled hero by marketers lately. Take a look at the 13 reasons that show the significance of video for content marketing.
1. Increased sales: Adding an interactive video on the landing page increases conversion rates and sales. 2. Higher returns: Out of all marketing tactics, video production shows the highest return on investment with all the sales and revenue benefits. 3. Brand repute: Video storytelling can be used as a tool to build a loyal customer base.
4. SEO benefits: Adding a video is best to come in good books of Google too. 5. Mobile friendly: Video content is more helpful in impressing users who use smartphones or smaller screens. 6. Interactive medium: Nothing works better than a video to tell a story and generate leads. 7. Engagement levels: If you want to reduce the bounce rates of your website, invest in a video that attracts even those customers who don’t want to read anything. 8. Social media benefits: Did you know videos are the most preferred medium of content to be shared on social media? No, invest in video and see the difference. 9. Powerful email marketing: Make most of your email marketing efforts by adding an introductory video to the email. 10.Viral content: As compared to images or texts, videos have more potential to go viral and get you the benefit of branding and marketing. 11.Easy fan base: Adding an emotional or a humorous video is the easiest way to increase your fan base in this digitally driven world. 12.Improved customer experience: Want to serve your customers better? Add a video and educate your audience about the products and offerings. 13.Budget friendly: Video production has higher returns thus compared to other marketing campaigns, video marketing is the most cost-efficient decision. Final words Investing in video production has countless benefits. You can also leverage the above mentioned advantages with video production. Get a quote from VCM Interaction, it is a full service video production agency with over 30 years of experience.