MobiKwik goes hyperlocal with ‘Explore Nearby’ ● Allows users to discover neighborhood stores, restaurants, cafes that accept MobiKwik payments ● First implementation of O2O (online-to-offline) strategy by a mobile wallet ● Rolls out support for all offline partner merchants, including Big Bazaar, WHSmith India, Archies, and Barista ● ‘Explore Nearby’ also enables discovery of offline cash loading points for topping up wallet balance New Delhi, March 17: MobiKwik, India’s largest independent mobile payments network is now venturing into the hyperlocal space with the launch of ‘Explore Nearby’. Available on the MobiKwik app, the feature enables discovery of neighborhood stores, restaurants, cafes, etc. that accept wallet payments. MobiKwik is the leading mobile wallet that has the widest acceptance in offline brick-and-mortar stores. With immediate effect, more than 10,000 MobiKwik partner retail stores, which includes merchants such as Big Bazaar, Barista, Domino’s Pizza, WHSmith India, Archies, Sagar Ratna, thousands of restaurants and many others, would now be visible to the users on the ‘Explore Nearby’ tab. Users can also view existing offers at these outlets and pay via MobiKwik to redeem it. The launch of this feature marks a tipping point for driving India to a more cashless environment as even before venturing out of their home or office, consumers can now easily identify neighborhood stores where cashless payments are accepted. The map-based ‘Explore Nearby’ interface is the first implementation of online-to-offline (O2O) strategy by any mobile wallet firm in India. Using ‘Explore Nearby’ users can also locate the nearest cash-loading point for topping up their wallet balance. Many of MobiKwik’s offline retail partners, such WHSmith India and ICICI Bank, also assist the users to top up their wallet using hard cash. “With the Explore Nearby feature we are connecting offline retail stores with over 30 million users on our platform. Be it for purchasing grocery at your corner store or a family dinner at your local restaurant, the wallet now makes it easier for you to discover, shop & dine at MobiKwik supported merchants in your vicinity. Offline stores can now attract MobiKwik users depending on their location and preferences resulting in higher sales.” said Bipin Preet Singh, FounderCEO of MobiKwik. The ‘Explore Nearby’ feature currently live on MobiKwik Android app is expected to be rolled out to the iOS and Windows versions as well.
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