Social Media Marketing: Best practices for the growth of your business.

SOCIAL MEDIA MARKETING: BEST PRACTICES FOR THE GROWTH OF YOUR BUSINESS

IMPORTANCE OF SOCIAL MEDIA One of the first and the most successful social media platforms, i.e.

Facebook, was created just to help people connect with each other, despite the difference in the locations, language and culture between them.

BENEFITS OF SOCIAL MEDIA  Branding of Your Business: It is easy to reach more people on social media, which is definitely good for the branding of your business.  Drive Traffic & Generate Leads: Out of over 7.5 billion population of the world, 3.77 billion people are internet users.  Establishing as Authority: Building your own brand by putting relevant content on your social media handles, helps you in establishing your business as an authority.

SOCIAL MEDIA MARKETING STRATEGY  Set Social Media Marketing Goals  Research  Picking the Right Social Media Platforms  Differentiate Between the Content  Paid vs. Organic Social Media  Track Meaningful Metrics

MAJOR SOCIAL MEDIA PLATFORMS  Facebook: Facebook is one of the oldest but effective social media platform, which has over 2 billion monthly active users.  Twitter: Twitter is the source of most genuine traffic, and even posting fifteen tweets a day is not enough for this platform.  Instagram: Many of the businesses, from small to bigger scale, are using this platform to promote their services.  YouTube: The average daily watch time for YouTube is about one billion hours, and that is definitely huge.

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