Mobile SEO Mistakes that You Must Stop Making

Mobile SEO Mistakes that You Must Stop Making

Not Making Your Website Responsive 

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In the past few years, smartphones have become the major source of traffic for every website existing. When you are out of your home, or office, it is obvious that in an emergency or otherwise, you grab your smartphone for a query on Google, booking a cab or some other purpose.

With maximum traffic coming from mobiles, you can’t risk losing the visitors by not having a responsive design for the website. You are never sure about the size of the device your end-user is using.

Not Focusing on a Certain Audience ď‚›

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While developing your website or at the time of the planning, you must specify the type of the audience, you would be targeting through your website.

After defining your potential customers, you need to categories them based on their education, financial status, their needs and a few other things, such that you can provide what they want and can attract the right traffic to your website.

Not Optimizing the Page Load Speed ď‚›

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Slow page loading is a complete nono, whether the user is accessing your website on the desktop or their smartphone. In fact, while using a smartphone to access a website, considering the small size of the device, the user expects it to load even faster.

High load speed makes the visitors leave the website and move to other option really fast. The slow loading speed not only affects the user traffic but also gets your website even lower in the SERPs ranking.

No Mobile Optimization ď‚›

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Today, there are three times more users using the internet on their smartphone than a desktop or laptop. So not optimizing your website for the mobile is the biggest mistake you will ever do.

Mobile optimization is nothing but adjusting your website content in a way that they are easily accessible and provide the best user experience. To optimize the website for mobile, you need to make sure the content is visible on the screen of a mobile device and can be scrolled through.

Blocked Files ď‚›

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Every SEO expert is working to get each content on their website to be seen and crawled by Google. But sometimes there are files like a javascript or a CSS file, that are blocked, and Google is not able to crawl it. According to Google, the websites, having blocked files, will ultimately get lower ranking in the SERPs. So keeping such files is only a risk, that no SEO expert would want to take. If you are struggling with the ranking of your mobile website, you must check for the blocked files on robot.txt file of the website.

Unresolved 404 Errors ď‚›

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Though a 404 error may be due to the wrong URL a user typed, sometimes it is due to the broken links that your website might be holding. These can also be of the webpages that webmaster did not create a mobile copy of. To avoid having the 404 error on the mobile devices, you need to make sure that the users get to see the exact content on the mobile site as they can see on the desktop.

SEO is the most important process for every website, and when it comes to the mobile website, you need to take extra care and optimize the website well.

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