discover / define / develop / deliver
brand
identified problems
young family needs to save money
economical
lots of things need to be done
JOY is a core brand value
organizational
will form the central marketing theme is a new long term brand positioning
no time to play with her child
time
a lot of time spent in the car
family
a lot of time spent in stores with her child
EMOTION
was placed in spotlight
clean modern slick dynamic
user /16
STYLE
varvarakomarova
{ portfolio }
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