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varvarakomarova { portfolio }


preface My name is Varvara Komarova. I have always been interested in magic hiding behind everyday objects surrounding us and ways of how they can influence human behaviour, mood, feelings and environment perception. For me design is more than just a job, it is more than a fancy sketch or beautifully rendered 3d model, it is more than amazing font, colour or balanced composition... Design is definitely a lifestyle.

+79162834545 varvara.komarova@gmail.com uk.linkedin.com/in/varvarakomarova/

Real design is an incredibly thin lens, allowing beautiful transformations, conveying strong messages as well as changing human opinion and multiplying perception.

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curriculum vitae

education 1998-2009

experience

Primary and secondary education “Sosny” school

10/2013-12/2013

Xerox (student project) Collaborative design project Design of an innovative printer

07/2013-09/2013

Arbat Kapital Investment Company Branding Corporate style development

10/2013-11/2013

Ormiston Wire (student project) Collaborative design project Developing a product to increase sales making use of company’s capabilities

01/2014-03/2014

Crown Packaging (student project) Collaborative design project Making use of printed electronics in product packaging

Moscow, Russia

2009-2010

Foundation in Art and Design British Higher School of Art and Design Moscow, Russia

2010-2011

CERT/HE Product Design British Higher School of Art and Design Moscow, Russia

2011-2013

BA (Hons) Product Design First Class Honours University of Hertfordshire Hatfield, UK

2013-2014

MSc (Hons) Integrated Product Design Brunel University London, UK

extra curriculum 04/2013-05/2013

Silver Jewelry 8 weeks course University of Hertfordshire Hatfield, UK

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varvarakomarova

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curriculum vitae

skills

softwares

Personal

Windows OS Mac OS X Microsoft Office

Creative Hard worker Enthusiastic Communicative

Organized Willing to learn Deadline oriented Attentive to details

Adobe Illustrator Adobe Photoshop Adobe InDesign

Design Creative thinking Problem solving Concept generation Research methods Concept development

Sketchbook Pro Sketchbook Designer

Hand sketching Digital sketching Idea generation Critical thinking Design strategy

Rhinoceros SolidWorks Keyshot Vray Axure Siemens Jack Luxology Modo

interests Product design Graphic design Illustration Research Experience design Behaviour design

Travelling Photography Painting and drawing Piano and guitar Dancing Emotional design

varvarakomarova

languages Russian (native) English (fluent) Italian (A2 level)

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1

2

construction set /08-13

shop assistant

product design toy design

/14-19 Carrier

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app design

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g r a p h i c d e s iWelcome gn to

HOM WA

BMW SHOPPING ASSISTANT

BMW

07. 10. 12

Milk

15. 09. 13

School Diary

19. 02. 13

Cottage Cheese

21. 06. 13

A

SHOPPING ASSISTANT

B

Shopping List

Price Check

Stores

Final Bill

Navigation

History

Price Scanner

Settings

og in on t have an acco nt Sign u

contents /06

Cucumber

varvarakomarova

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3 Carrier

ress

G OC

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I S

new material

UI/UX design

Forgot pass or

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ress


contents

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5

water points /26-31 branding design strategy product design graphic design business plan

pasta shape

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/32-37 product design food design

brand identity /38-43 branding graphic design corporate identity

varvarakomarova

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discover / define / develop / deliver

1 construction set

design brief Create a toy to develop kids hand eye coordination, motor skills and imagination through play and fun experience

target audience Children 3-6 years old

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30 5

60-70% school work requires fine motor skills

parents interviewed

families

why?

interviews

observation

Inability of visual and motor systems to communicate well with each other can lead to handwriting problems as well as delays in speech development

It was vital to understand parents desires and expectations to design a toy satisfying demands of both consumers (parents) and users (children)

A number of observations of kids playing in a variety of situations was performed to understand needs and desires of young users

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problems

Organizational: not enough space to keep all toys organized while kids are not playing

Children get bored quickly with some toys due to limited number of constructions a toy can provide

Toys don’t provide skills development through playing experience

Children prefer digital games and toys to physical ones

Both girls and boys enjoy playing with puzzles, construction sets

insights from observation

Kids tend to build their own space, “houses” from their toys

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1

2

development Diverse concepts were generated. It was decided to think broadly, trying to solve different issues observed in primary research. At first stage 3 most succesful ideas were chosen

3

finally It has been decided to combine ideas 1 and 2 creating a construction set which can allow kids to develop their motor skills and imagination giving opportunity to build their own space

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final solution UpUp is construction set allowing development kids motor skills and creativity. To develop children’s colour understanding shapes has been designed in 3 thicknesses(50mm,100mm,150mm) lighter colour corresponds to thinner detail accordingly

each set contains 66 foam details 20 plastic tubes playing field

material EVA foam for safe and flexible details Plastic tubes for rigid constructions Light texture was applied to shapes alowing development of motor functions through the sense of touch

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combinations

endless possibilities

flexibility of use

A variety of constructions can be created using the shapes of construction set

By connecting a couple of construction sets children can build their ‘playing grounds, houses and cities’

A set can be used both inside the house and outside allowing kids to receive different experience

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2 shop assistant

design brief Investigate and propose what future needs of profiled character could be concurrently with brand analysis. Design a product to help character’s future needs.

provided brand BMW Group

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brand

persona Jemma Thomas 23 years Married Has a 2 years old child Works as a front-office receptionist

product range

Lives in flat in Liverpool 2 days per week works at home Grandmother looks after her child 3 days per week

core values

BMW

work

personal

styling features

economical

unique selling points

history and philosophy

time

writing daily blog posts from Jemma’s account

live the life of persona

family

social

future development directions

organizational

A full analysis was done

identifying user needs

user varvarakomarova

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brand

identified problems

young family needs to save money

economical

lots of things need to be done

JOY is a core brand value

organizational

will form the central marketing theme is a new long term brand positioning

no time to play with her child

time

a lot of time spent in the car

family

a lot of time spent in stores with her child

EMOTION

was placed in spotlight

clean modern slick dynamic

user /16

STYLE

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app design It was decided to create a BMW to facilitate the process of money saving, groccery shopping with a kid as well as shopping lists organization

flow diagram A flow chart was created to develop the main features as well the structure of the app design

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Carrier

100%

Carrier

100%

Carrier

100%

Carrier

100%

Search by a

Create new list

Carrier

ress

HOM WA

Welcome to

100%

Search by a

G OC

ress

I S

BMW SHOPPING ASSISTANT

BMW

Cucumber

07. 10. 12

Milk

15. 09. 13

School Diary

19. 02. 13

Cottage Cheese

21. 06. 13

A

SHOPPING ASSISTANT

B

Shopping List

Forgot pass or

Price Check

Stores

Final Bill

Navigation

History

Price Scanner

Settings

og in on t have an acco nt Sign u

application

shopping list

stores search

BMW SHOPPING ASSISTANT app allows not to be lost in enormous supermarkets and stores as well as help spending money wisely

An application allows building shopping lists gradually to be ready for a next supermarket visit

It is possible to search stores ‘by type’ (category) or ‘by address’ allowing to choose the preferred one

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Carrier

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Carrier

Search by type

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navigation

price comparison

final bill

Navigation system facilitates finding the way to the desired product group identified in shopping list

Price scanner shows intermediate bill allowing to understand if the product can be taken; it is also possible to compare price range in different stores

Final bill option helps to know the bill before coming to the cash desk, allowing to modify the shopping basket if needed

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3 new material

design brief Design an innovative material

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epoxy resin

+ plywood varvarakomarova

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plysin Plysin material is a combination of natural plywood and coloured epoxy resin. Interlaying sheets of plywood with coloured epoxy resin allow creation a complex and unusual structure which can be widely used for decoration purposes

plywood coloured epoxy resin

cuts variety By cutting Plysin in different ways a variety results can be achieved. Therefore diverse designs can be easily created using presented material

plysin brick

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oblique cut

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spherical hole

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abritrary cut


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opportunities By varying thickness of plywood, its type and colours of epoxy resin layers different kinds of patterns can be produced

flourescent An implementation of flourescent pigments into epoxy allows to create luminescent surfaces, therefore expanding potential of the concept

plysin brick

varvarakomarova

ellipsoid

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frivolous cut

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experiments After the concept generation the real model was made. Epoxy resin portions were coloured with the help of acrylic paint Then, the ‘sandwich’ was left for a day to let the epoxy resin dry completely Afterwards, unnecessary parts were sanded so layers of coloured epoxy resin and wood can be seen

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jewelry In order to further explore the potential of created material it was decided to create some examples of necklaces designs

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4 water points

design brief Develop a business plan proposition meeting criterias of ‘innovation’, ‘sustainability’ and ‘creativity’ using strategic design management and research priniples

contributors Group project

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solution 40%

of bottled water is bottled tap water

One bottle of water takes an average of

TAKING PLASTIC OUT OF THE SYSTEM

years to decomposte Bottled water costs over

times more than tap water

Plastic water bottles generate more than

AND

121

creating ‘high quality tap’

millions tons of waste each year

problem varvarakomarova

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trend setters

Health awareness

People under

On-the-go lifestyle

Environmental awareness

current trends analysis

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health conscious

Origin

mind - builders

Low price

students

eco people

are the biggest consumer market for water

potential consumer profiling

varvarakomarova

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market share

bottled water Own label

Highland Spring

Volvic(Danone)

Pure Life (Nestle)

Evian (Danone)

Glaceau Vitaminwater

Others

San Pellegrino (Nestle)

Buxton (Nestle)

Breccon Careg (Spadel)

current competitors analysis

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sketches Some initial sketches were done to decide on visual appearance of the water point

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Open Drop Enjoy

FloSprings machine

F l oT u b e

F l oT a s t e

FloSprings water point offers clean and filtered cold water for everyone, providing hot water only for FloTube’s users, with display interface

FloTube allows reducing plastic waste from bottled water. By accessing the website glass FloTube can be graphically customized

FloTaste is a lineup of lightly sweetened, natural fruit-flavored water beverages with a taste for every taste: Lemon, Strawberry, Raspberry and Grape

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3

core benefits shades of blue

life

obvious

filtered

logo development

slogan development

website

The logotype shows the infinity cycle of water and the layers of purity trough the process of filtering the tap water shown in 3 shades of blue

Slogan allows transmitting brand message to consumers in seconds allowing to evoke an instant impression and build a feeling of trust

By accessing http://circlesqd.wix.com/flosprings consumer can access our company to order FlosSprings machines ot Flotubes

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5 pasta shape

design brief Design a new and original pasta shape

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Pasta,Sir! WHY

OR

do we love it so much?

+ tasty and delicious

easy to make

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quick to prepare

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problems OR

What’s

possibility of weight gaining

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WRONG

pasta can stick together

with pasta?

difficult to control portion size

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can be easily overcooked

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ideas generation Initially, a variety of ideas were generated and sketched out in order to tackle a variety of ‘pasta problems’

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experiments A variety of experiments with pasta shaping were undertaken in order to see if a partiular shape can be formed from pasta dough

final concept

invisible thread + pasta

Finally it was decided to introduce the concept of portion control using a water soluable thread and laced circular patterned pasta shape

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light pasta

one thread

water soluable thread

...right portion for right person

one portion

frivollini pasta Final ‘prototype’ of pasta was cooked to see the concept working. Light laced pasta in combination with water soluable thread allows having the right amount of product, eliminating the risk of overeating

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6 brand identity

design brief Develop a corporate style and branding strategy for a new investment company

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brand as a

PERSON,

as a

of the company

brand values

slogan

logo

brand associations

brand individuality

varvarakomarova

target audience

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the logo should be...

creativity

self development

flexibility

i n d i v i d u a l i t y

openness

fresh

freshness

professionalism

B R I G H T

innovative

aiming to fulfill their dreams

ambitious looking for financial independance

excellent reflect brand concept

O R i G i n A L

modern and interested

LACONIC

MEMORABLE

core brand values

target audience

logo

A definition of a part of brand’s DNA Why the particular company should be chosen by a user?

A particular profile of potential user Who needs the company? Who the company is aimed at? Who is the potential client?

Logotype as a graphical brand attribute reflecting the company core values A variety of logos answering the brief of investment company were created

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chosen logo 2

developed logo

chosen logo 1

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Product Design Portfolio by Varvara Komarova