2020 Indy Golf Expo Recap

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! k c a B s I w o h The S - 21 • 2024 9 1 . n a J ingolfexpo.com Sponsored By

Endorsed & Supported By


Mark Your Calendar The Show Is Back!

January • 19 - 21 • 2024

Stay up-to-date on new sponsors, show activities and more at ingolfexpo.com

Table of Contents Event Overview. . . . . . . . . . . . . . . . . . . . 3 • Golf Show Summary

Event Owned, Managed & Marketed By Varsity Communications, Inc.

• Quick Facts

Event Features. . . . . . . . . . . . . . . . . . . . 4-5 Event Sponsors. . . . . . . . . . . . . . . . . . . . 6 Exhibitors & Floor Plan. . . . . . . . . . . . . . 7 Marketing & Promotions. . . . . . . . . . . . 8-9 • News & Magazine • Radio & Television Advertising • Internet • Print Advertising • Plus

Event Photos. . . . . . . . . . . . . . . . . . . . 10-18

VARSITY GOLF SHOWS

For more information contact, show producer Dick Stephens at 206-484-5284 & Kirk Tourtillotte at 206-930-2400 or stephens@varsitycommunications.com & kirk@varsitycommunications.com

varsitygolfshows.com

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2020 INDY Golf Expo


Overview Varsity Golf Shows, producers of popular golf shows

interviews by show organizers. In addition, e-mail blasts by local

throughout the United States, brought their successful brand

golf courses and other companies, plus a significant social media

of consumer golf shows to Indianapolis in 2020, expanding

campaign, helped promote the show to new audiences.

their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and qualitay exhibitors to Indiana’s vibrant golf community. Golfers packed into the hall over the course of the weekend,

The 2020 Indy Golf Expo was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.

eager to take advantage of special offers on local golf courses, products and services from over 85 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to four free rounds of golf. Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, on-site broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and

Quick Facts Show Owner . . . . . . . . . . . . . Varsity Comm., Inc. Date. . . . . . . . . . . . . . . . . . . . Jan. 17 - 19, 2020 Site . . . . . . . . . . . . . . . . . . . . Indiana State Frgds. Average Attendance. . . . . . . . 6,500+ Exhibits . . . . . . . . . . . . . . . . . 85+ Media Exposure. . . . . . . . . . . $100,000 Campaign Ticket Prices. . . . . . . . . . . . . . Players Tour Pass: $54, Adults: $13, Seniors (60+) $12, 12 & Under Free Manufacturers. . . . . . . . . . . . Callaway, Cleveland, Cobra, Honma, Mizuno, PING, Srixon, TaylorMade, Titleist, Tour Edge, Wilson Sponsors. . . . . . . . . . . . . . . . 13 Presenting, 4 Supporting, 7 Patron Host Hotel. . . . . . . . . . . . . . . SpringHill Suites Indianapolis Carmel Endorsed & Supported by. . . Indiana Golf

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Event Features Golf Retail Equipment Sale

93.5 The Fan Main Stage

Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show-exclusive prices, and save big on last year’s clubs priced to move.

Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.

PGA Tour Superstore Testing & Fitting Zone Hit all the new models from Callaway, Cleveland, Srixon, Cobra, Honma, Mizuno, PING, Titleist, TaylorMade, Tour Edge and Wilson golf clubs at our free driving range.

Short Game Central Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.

Amstel Light 19th Hole Time for a break? Visit the 19th Hole to grab a cold Corona Premier and watch golf, football, basketball and other sports on big-screen TVs, or learn from pros on the adjacent Main Stage.

Free Lesson Area Get your swing tuned up for spring! Using the latest in technology and teaching techniques, top industry professionals will be giving free lessons all weekend long.

Xtreme Green On the Green

Visit Indiana Golf & Belterra Casino Resort Long Drive Challenge

Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.

Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.

Methodist Sports Medicine Wellness Zone

Korn Ferry Tour Championship & Birck Boilermaker Golf Complex KP Challenge Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.

Central Indiana Chevy Dealers Putting Challenge Every successful putter wins a round of golf and an entry in Sunday’s Putting Championship, where putters will compete to win a fantastic stay-and-play package.

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Don’t forget your most important equipment ­— yourself! In the Wellness Zone, let the golf doctors help fix your pain and maximize your potential this spring.

The First Tee Indiana Junior Golfer Area A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.

The First Tee Indiana Kids and Family Day Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.

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Sponsors Presenting Sponsor Benefits • Logo on Print, Radio & TV Materials • Airborne Event Signage • Logo & Link on the Show Website • PA Announcements During the Event • Complimentary Event Tickets • Sponsorship of Interactive Area • On-Site Display Space

Supporting Sponsor Benefits • Logo on Print Media • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Co-Sponsorship of Interactive Area • On-Site Display Space

Patron Sponsor Benefits • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Sponsor or Co-Sponsor of a Show Activity

Sharp Golf Ball Co.

Endorsed & Supported By

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2020 INDY Golf Expo


Exhibitors & Floor Plan AMP / Phoenix / Bluegreen Amstel Light Atlas Chiropractic Belterra Golf Club Bender Gloves Birck Boilermaker Golf Complex Bobicks Golf Headquarters Bright Leaf Golf Resort Callaway Central Indiana Chevy Dealers Chiro One Wellness Centers Cleveland Golf ClickHeat Cobra Coyote Crossing Golf Club Diamond Caverns Golf & RV Resort Draft Kings Dragon Fly Botanicals Enlow Grips Fairway Custom Golf FCG of Terre Haute LLC French Lick Resort Fuzzy’s Spirits Gear Up Sportswear Golden Eagle Golf, Inc. Golf A-Round Group Golf Mesquite Nevada Golfers Outlet Golfmart Kentucky Gull Lake View Golf & Resort

2020 INDY Golf Expo

Harbor Links Golf Club Harbor Shores Resort Hometeamgolf.com Honma I’m Out of Here Travel Indiana Golf Indy Spine and Rehab IndyStar Keller’s Crossing at Stone Creek Kentucky State Parks King’s Creek Plantation/Vacation Reservation Center Korn Ferry Tour Championship Leaffilter Let’s Golf Travel Network Longview Golf Club Louisiana’s Audubon Golf Trail Lucas Oil Golf Course Man Golf Management Maples Golf Course/Hole Out Golf Shop Methodist Sports Medicine Mid America Golfing Events Mizuno Monadavi Marketing Inc./TNR Group Monster Reservation Group/Vacation Getaways Oak Terrace Resort and Spa PGA Tour Superstore PING Pro-Am Golf USA Pure One Golf

Red Rock Golf Trail Renewal By Andersen (Indianapolis) Saddlebrook Golf Club Salt Creek Golf Retreat Sands Ocean Club Resort Seal Smart LLC Sharp Golf Ball Company Sole Essentials SpringHill Suites by Marriott Srixon Sultan’s Run/Dubois County Visitors Center TaylorMade Golf Tee Time Golf Pass The Legends Golf Club The One Single Finger Golf Glove Titleist Topgolf Indy Tour Edge TruGolf Inc Tullymore Golf Resort Visit Indiana Golf/Pete Dye Golf Trail Visit Lafayette – West Lafayette Walnut Creek Golf Courses West Chase Golf Club Weston Golf Wilson Xtreme Cornhole Golf Xtreme Green Synthetic Turf

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Marketing & Promotions

13 Million

Newspaper & Magazine • Print Ads – Indy

Impressions

- Indiana Star Newspaper: 21 ads over 2 weeks in “Sport Section” (most frequent run in 21dayson Friday. - Current Newspaper: Feature in 2 week’s Indy-wide edition.

Radio & Television Advertising • Radio: 290+ Radio Spots

GET INTO GEAR, Our Most Interactive Show Yet!

93.5 The Fan - 50 spots and mentions for 2 weeks. 1070 THE Fan - 50 spots and mentions for 2 weeks. 107.5 ESPN - 50 spots over 2 weeks. FOX Sports Radio 97.5 Indy - 60+ spots over 2 weeks on sports and Rush Limbaugh. 1260 FOX Sports Indy - 60+ spots over 2 weeks on sports and Rush Limbaugh.

Jan. 17-19

KFBQ FM Rock - 20 Spots and promo on Bob an Tom (No.1 show in Indy) this week.

Indiana State Fairgrounds Blue Ribbon Pavilion

Fri. 11am - 5pm • Sat. 10am - 5pm Sun. 10am - 4pm

NBC INDY - Thurs all AM in Hall and Studio.

Huge Equipment Sales

FOX59 - am FOX59 in-studio interview. Also live coverage teaser.

New Club Testing & Fitting Zone

Front Door Bonus!

Live From The Golf Show” Broadcasts

ESPN Radio Live - Fri PM drive show Expo.

Presented By

With paid admission while supplies last. See website for details and restrictions.

Get up to 6 Rounds of Golf Oak Terrace Resort & Spa – 4some. . . 1st 1,500 each day Saddlebrook GC – Round . . . . . . . . . . . . . . . . . 1st 500 each day Salt Creek Resort – Round . . . . . . . . . . . . . . . . . . All attendees Lucas Oil GC – 50% Discount . . . . . . . . . . . 1st 1,500 each day Korn Ferry Tour Champ – Day Pass . . . . . . . All attendees TOPGOLF – $10 Off Game Play Coupon . . All attendees

Free Lessons From Golf Pros Sat. is Kids Day • Under 12 Free Sponsors

Television Ads: 300+ TV Commercials CBS WTTV – 30 Ads in LIVE PGA Tour coverage on AM news 2 weeks. NBC WTHR – 30 Ads in LIVE PGA Tour Honda Classic, Cadillac WGC and AM news 2 weeks. FOX 59 – 30 Ads in AM and PM news for 2 weeks. Golf Channel – Whole Indy DMA - 150+ ads: Programs & PGA Tour coverage, over 3 weeks. ESPN – Whole Indy DMA - 25 spots over 2 weeks. ESPN2 – Whole Indy DMA - 25+ spots over 2 weeks. FOX Sports Midwest – Whole Indy DMA - 30 spots over 2 weeks.

VIP Passes & Tix @ ingolfexpo.com

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2020 INDY Golf Expo


E-Marketing: Digital Campaign / Ads and Messaging Via Partnerships – 30+ Partners •

Show Ads, Email Campaigns and Show Messages With: Indiana Golf USGA list, Indiana Golf PGA list, RN Thompson Courses, Indystar.com, Indiana Golf, ESPN Radio Indy, Nuvo.com, FOXSportsIndy, Groupon Indianapolis, a dedicated Golf Expo campaign in Indy for 1 month & 10+ great partners!

Show Posters & Direct Mail Invites

GET INTO GEAR, Our Most Interactive Show Yet!

Posters put up in INDY area for 3 weeks at local courses, sports bars and retailers.

Social Media Campaign Via Facebook/Twitter Multiple messages, posts, boosts and campaigns to our FOLLOWERS afor 2 months leading up, Twitter via Show and partner channels. Major focus 30 days out. Press releases for 4 months to regional media.

Jan. 17-19

Indiana State Fairgrounds Blue Ribbon Pavilion Fri. 11am - 5pm • Sat. 10am - 5pm • Sun. 10am - 4pm

Huge Equipment Sales

New Club Testing & Fitting Zone Presented By Front Door Bonus! With paid admission while supplies last. See website for details and restrictions. Free

Get up to 6 Rounds of Golf

Lessons From Golf Pros

Saddlebrook GC – Round

Oak Terrace Resort & Spa– 4some

Salt Creek Resort – Round

Korn Ferry Tour Champ. – Day Pass

Lucas Oil GC – 50% Discount

TOPGOLF – $10 Off Game Play Coupon VIP Passes

1st 500 each day

All attendees

1st 1,500 each day

1st 1,500 each day

All attendees

All attendees

Available

Sat. is Kids Day • Under 12 Free • ingolfexpo.com

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