UNVEILING THE 5-POINT SUSTAINABILITY FORMULA FOR TECHNOLOGY COMPANIES

By: Ziad Nasr, GM for Middle East, Acronis

in sustainable development by investing in sustainable technologies. Cyber protection is vital for sustainability, protecting digital assets and preventing cyber threats that can harm organizations and the environment. Robust cybersecurity measures ensure business continuity while minimizing environmental impact from cyber incidents.

sustainability goals, with all vendors returning respectable scores of at least 70%.

According to a Gartner report, the year 2025 will witness a significant shift in cloud purchasing decisions, with carbon emissions ranking among the top three criteria. This prediction places immense pressure on hyperscale cloud giants to ensure their data centres operate in an environmentally friendly manner.

The Middle East, specifically the United Arab Emirates (UAE), is hosting COP28 to promote sustainable solutions for all organizations, while Saudi Arabia and the wider region are also actively engaged in green initiatives. Recognizing the importance of sustainability, the Kingdom of Saudi Arabia (KSA) is dedicated to realizing a greener future through innovative programs. In this context, the implementation of sustainable cybersecurity practices holds great significance. By safeguarding digital assets and ensuring the security and privacy of data, cyber protection becomes a crucial factor in facilitating sustainable operations and preserving the integrity of the digital ecosystem.

The UAE and KSA prioritize sustainability with carbon reduction, renewable energy, and a circular economy. They aim to be global leaders

In this dynamic landscape, as the tech industry, known for its rapid innovation and global influence, takes momentous strides towards establishing and advocating for sustainable operations, a single company stands out as a beacon of progress. By adopting a fivepoint formula that could potentially become an industry template, Acronis has emerged as a trailblazer, actively integrating environmentally conscious practices, demonstrating unwavering care for the environment, and fostering opportunities for its staff members. With its comprehensive approach, Acronis is actively contributing to the overarching goal of sustainability within the technology sector.

1.Acronis Cyber Cloud data centres: In 2022, Acronis opened 13 additional data centres that were carefully vetted for exceptional energy efficiency. The company also conducts regular reviews of existing vendors to ensure they meet environmental, social, and governance (ESG) guidelines.

2. Supplier assessment: Acronis assesses its top-50 suppliers using a standard questionnaire, focusing on ESG aspects. This evaluation process ensures that suppliers align with Acronis's

3.Mobility initiatives: Recognizing that transportation contributes significantly to greenhouse emissions, Acronis encourages its staff to reduce their carbon footprint during travel. The company's efforts resulted in a notable 59% reduction in emissions in 2022.

4.Sustainable merchandise: Acronis is committed to using recyclable materials in its merchandise. In 2022 alone, this initiative saved the equivalent of 1,826,000 plastic bottles or 21,000 kg (46,000 pounds) of plastic, protecting the ocean from plastic pollution.

5. Renewable energy initiatives: Through the Acronis Cyber Foundation Program, Acronis actively supports its partners, especially those in developing countries, in accessing affordable and sustainable energy sources. As an example, the installation of solar panels at partner offices in Nigeria has been successfully achieved.

Tech companies are now prioritizing environmental impact in their choice of cloud service providers, focusing on energy efficiency, renewable energy, carbon footprint reduction, waste management, and adherence to ESG principles. By championing sustainable practices, caring for the environment, and supporting their employees, tech brands can lead the way in promoting sustainability and driving positive change in the world.