PREMIER INN MIDDLE EAST COMMITS TO GREEN GOALS

chosen Dulsco as its waste management partner, and look forward to applying our trusted, unrivalled expertise to help the much-loved brand achieve its environmental goals,” said John Grainger, Chief Operating Officer at Dulsco Environment.

By: Simon Leigh Managing Director,

Premier Inn Middle East, the hotel brand of choice for high quality, high value accommodation, is stepping up its sustainability drive and reinforced its commitment to supporting government green goals by bringing a new waste management services provider on board.

Premier Inn has appointed Dulsco Environment to handle all aspects of waste management at Premier Inn-owned properties in Dubai. New technology, training and targets have been put in place to further reduce waste at the properties and promote recycling in line with government objectives.

“Premier Inn is proud to contribute to the continued success and growth of Dubai’s hospitality and tourism sector – and to support government sustainability policies and objectives,” said Simon Leigh, Managing Director, Premier Inn Middle East. “We are fully aligned with the Dubai Sustainable Tourism initiative which, in turn, supports the UAE Net Zero Strategy, and are committed to making sustainability an even greater priority in all aspects of our operations.

“With 2023 the Year of Sustainability in the UAE, COP28 taking place in Dubai this winter and travellers increasingly demanding eco-friendly tourism and accommodation, sustainability is under the spotlight like never before. Premier Inn is delighted to partner with Dulsco to take our waste management practices to new levels through an holistic approach that includes better waste segregation, tailored training for team members and regular audits to ensure targets are met and identify areas for improvement.”

The Premier Inn-Dulsco partnership, was cemented on World Environment Day in June.

“As a pioneer in environmental solutions, Dulsco Environment champions new technology, spearheads innovation and creates tailor-made solutions for its customers in the UAE. We are proud that Premier Inn has

“With sustainability at the heart of everything we do, we continue to deliver solutions that treat waste as a resource, divert waste away from landfill and achieve a circular economy, fulfilling our sustainability agenda and supporting UAE’s initiatives”

As part of its commitment to sustainability and protecting the environment, Premier Inn uses solar energy to generate hot water and water recycling systems at several properties, and is working towards becoming a plastic-free organisation in line with government policies. The company has also established a dedicated, inhouse eco committee, comprising team members from all departments, to further drive sustainability initiatives in its operations and instil green thinking among team members and guests.

Simon Leigh said: “Sustainability should be considered as a way of life, a way of always improving our operation. We remain focused on the long-term vision of optimising the business in a sustainable way, and the practises and ‘’quick win’’ changes we implement along the journey will ensure we avoid risk and capitalise on opportunities when they arise. We are maximizing team engagement through regular communication and training sessions, and our eco committee meets regularly to review and adapt our plans.