Telethon sponsor pack 2017 final to email

Variety - The Children’s Charity

SHOW OF HEARTS telethon Partnership Opportunities variety.bc.ca

Help us help more kids!

Variety steps in where healthcare ends, providing direct help to children with special needs in BC. For 50 years Variety has been there for families, ensuring children have support to reach their unique potential.

Last year’s telethon raised $6.8 million dollars.

With your help, we can raise even more!

TELETHON STATISTICS • Telethon viewers: 66% female, predominantly ages 35-65+ • Pre-telethon mailing recipients: 30,000+ Variety donors around B.C. • Variety website unique views of 2,500+ per month • Variety Twitter followers: 4000+, Sponsored tweets reach 4000+ • Variety Facebook fans: 6,800 followers – Sponsored posts reach 8,000+

HOUR PARTNERSHIP OPPORTUNITY

SHOW of

HEARTS

Per year (cash) $10,000 to $20,000 [multi year discount available]

AREA OF RECOGNITION HOURS (SEGMENT ONE) – $10,000 9:30, 10:30, 11:30, 12:30 HOURS (SEGMENT TWO) – $15,000 1:30, 2:30 HOURS (SEGMENT THREE) – $20,000 3:30, 4:30

EVENT DAY SEATING • •

Prime seating in viewing area Opportunity to sit in gold panel

EVENT DAY BENEFITS • • • •

One Celebrity call taker for gold panel for segment three Food service for all guests in attendance at telethon Opportunity for staff to volunteer on event day Opportunity to attend wrap party with other sponsors and talent after telethon is complete

• •

MEDIA & DIGITAL STRATEGY PRE-EVENT •

PROMOTION EVENT •

Corporate logo on LCD screen in foyer

CHARITY •

Addition of a corporate item to our yearly member and ambassador kits for activation outside of event

PRINT MATERIALS • • •

Segment three – Full page colour ad in emailed newsletter Segment two – Full page b/w ad in emailed newsletter Segment one – ½ page colour ad in emailed newsletter

Corporate logo on sponsor page in emailed newsletter [subject to camera ready submission by January 31, 2017]

• •

Announcement of partnership on Twitter, Facebook and Linked-In 5 tweets per month leading up to event, highlighting VIPs (if they want) 1 Facebook post per month

EVENT DAY • •

2-3 Instagram posts using company hashtag Live tweets using company twitter handle as appropriate

POST-EVENT • •

Corporate logo on thank you ad in BC Business & BC Living Announcement of success with company information on Twitter, Facebook and Linked-In

Continued on next page...

HOUR PARTNERSHIP OPPORTUNITY Per year (cash) $10,000 to $20,000 [multi year discount available]

SIGNAGE •

Corporate logo headlined on a prominent sponsor sign: Foyer

ELECTRONIC • • • • • • •

Live 1 minute cheque presentation Corporate logo to appear on TV when sponsored hour is a live broadcast Corporate ad placed in telethon newsletter Corporate logo on sponsor recognition page of event website Provision of Variety supporter logo for your website Ad placed in digital ad journal on event website Donation recognition on broadcast crawl each hour

RECOGNITION • • • •

Networking opportunities with fellow Sponsors and other VIPs in VIP room Corporate identity recognized in one issue of Variety newsletter Corporate identity recognized for one month on Variety website under “Top supporters” Thank you plaque presented by a Variety Ambassador at your place of business

SHOW of

HEARTS

COUNTDOWN PARTNERSHIP OPPORTUNITY

SHOW of

HEARTS

Per year (cash) $15,000 [multi year discount available]

AREA OF RECOGNITION • •

Three minute countdowns (#4) – $15,000 Hours: 10:30, 12:30, 2:30, 4:30

EVENT DAY • •

2-3 Instagram posts using company hashtag Live tweets using company twitter handle as appropriate

EVENT DAY SEATING • •

Prime seating in viewing area Opportunity to sit in gold panel area

EVENT DAY BENEFITS • • •

Food service for all guests in attendance at telethon Opportunity for staff to volunteer on event day Opportunity to attend wrap party with other sponsors and talent after telethon is complete

PROMOTION EVENT • •

Personal announcement of countdown Corporate logo on LCD screen in foyer

POST-EVENT • •

SIGNAGE •

Addition of a corporate item to our yearly member and ambassador kits for activation outside of event

PRINT MATERIALS • • •

Full page colour ad in emailed newsletter Corporate logo on sponsor page in mailed program [subject to camera ready submission by January 31, 2017]

MEDIA & DIGITAL STRATEGY PRE-EVENT • • •

Announcement of partnership on Twitter, Facebook and Linked-In 5 tweets per month leading up to event, highlighting VIPs (if they want) 1 Facebook post per month

Corporate logo headlined on a prominent sponsor sign: Foyer

ELECTRONIC • • • •

CHARITY •

Corporate logo on thank you ad in BC Business BC Living Announcement of success with company information on Twitter, Facebook and Linked-In

• • •

Live 1 minute cheque presentation Corporate logo to appear on TV when sponsored countdown is a live broadcast Corporate ad placed in telethon newsletter Corporate logo on sponsor recognition page of event website Provision of Variety supporter logo for your website Ad placed in digital ad journal on event website Donation recognition on broadcast crawl during hour of countdown

RECOGNITION • • • •

Networking opportunities with fellow Sponsors and other VIPs in VIP room Corporate identity recognized in one issue of Variety newsletter Corporate identity recognized for one month on Variety website under “Top supporters” Thank you plaque presented by a Variety Ambassador at your place of business

LOTTERY PARTNERSHIP OPPORTUNITY

SHOW of

HEARTS

Per year (cash) $5,000

AREA OF RECOGNITION •

Lottery

EVENT DAY BENEFITS • • •

Food service for all guests in attendance at telethon Opportunity for staff to volunteer on event day Opportunity to attend wrap party with other sponsors and talent after telethon is complete

PROMOTION EVENT •

Corporate logo on LCD screen in foyer

CHARITY •

Addition of a corporate item to our yearly member and ambassador kits for activation outside of event

PRINT MATERIALS • • •

½ page colour ad in emailed newsletter Corporate logo on sponsor page in emailed newsletter [subject to camera ready submission by January 31, 2017]

MEDIA & DIGITAL STRATEGY PRE-EVENT • • •

Announcement of partnership on Twitter, Facebook and Linked-In 2 tweets per month leading up to event, highlighting VIPs (if they want) 1 Facebook post per month

EVENT DAY • •

2-3 Instagram posts using company hashtag Live tweets using company twitter handle as appropriate

POST-EVENT •

Announcement of success with company information on Twitter, Facebook and Linked-In

SIGNAGE •

Corporate logo headlined on a prominent sponsor sign: Foyer

ELECTRONIC • • • • •

Corporate logo to appear on TV when sponsored lottery is displayed Corporate logo on Lottery ads Corporate logo on sponsor recognition page of event website Provision of Variety supporter logo for your website Ad placed in digital ad journal on event website

RECOGNITION • • •

Networking opportunities with fellow Sponsors and other VIPs in VIP room Corporate identity recognized in one issue of Variety newsletter Thank you note sent by a Variety Ambassador to your place of business

ENTERTAINMENT PARTNERSHIP OPPORTUNITY

SHOW of

HEARTS

Per year (cash) $2,500

AREA OF RECOGNITION •

Entertainment

EVENT DAY BENEFITS • • •

Food service for all guests in attendance at telethon Opportunity for staff to volunteer on event day Opportunity to attend wrap party with other sponsors and talent after telethon is complete

PROMOTION EVENT •

Corporate logo on LCD screen in foyer

CHARITY •

Addition of a corporate item to our yearly member and ambassador kits for activation outside of event

PRINT MATERIALS • • •

½ page colour ad in emailed newsletter Corporate logo on sponsor page in mailed program [subject to camera ready submission by January 31, 2017]

MEDIA & DIGITAL STRATEGY PRE-EVENT • • •

Announcement of partnership on Twitter, Facebook and Linked-In 2 tweets per month leading up to event, highlighting VIPs (if they want) 1 Facebook post per month

EVENT DAY • •

2-3 Instagram posts using company hashtag Live tweets using company twitter handle as appropriate

POST-EVENT •

Announcement of success with company information on Twitter, Facebook and Linked-In

SIGNAGE • •

Corporate logo displayed during entertainment Corporate logo headlined on a prominent sponsor sign: Foyer

ELECTRONIC • • • • •

Corporate ad placed in telethon newsletter Corporate logo on sponsor recognition page of event website Provision of Variety supporter logo for your website Ad placed in digital ad journal on event website Donation recognition on broadcast crawl in one hour

RECOGNITION • •

Networking opportunities with fellow Sponsors and other VIPs in VIP room Thank you note sent by a Variety Ambassador to your place of business

TRANSPORTATION PARTNERSHIP OPPORTUNITY

SHOW of

HEARTS

Per year (in-kind) $6,500

AREA OF RECOGNITION •

Transportation

EVENT DAY • •

EVENT DAY BENEFITS • • •

Food service for all guests in attendance at telethon Opportunity for staff to volunteer on event day Opportunity to attend wrap party with other sponsors and talent after telethon is complete

PROMOTION

POST-EVENT •

Corporate logo on LCD screen in foyer

CHARITY •

Addition of a corporate item to our yearly member and ambassador kits for activation outside of event

PRINT MATERIALS • • •

½ page colour ad in emailed newsletter Corporate logo on sponsor page in mailed program [subject to camera ready submission by January 31, 2017]

MEDIA & DIGITAL STRATEGY PRE-EVENT • • •

Announcement of partnership on Twitter, Facebook and Linked-In 2 tweets per month leading up to event, highlighting VIPs (if they want) 1 Facebook post per month

Announcement of success with company information on Twitter, Facebook and Linked-In

SIGNAGE •

EVENT •

2-3 Instagram posts using company hashtag Live tweets using company twitter handle as appropriate

Corporate logo headlined on a prominent sponsor sign: Foyer

ELECTRONIC • • • • •

Corporate ad placed in telethon newsletter Corporate logo on sponsor recognition page of event website Provision of Variety supporter logo for your website Ad placed in digital ad journal on event website Donation recognition on broadcast crawl in one hour

RECOGNITION • •

Networking opportunities with fellow Sponsors and other VIPs in VIP room Thank you note sent by a Variety Ambassador to your place of business

ROOM PARTNERSHIP OPPORTUNITY Per year (cash) $2,000

AREA OF RECOGNITION • • •

VIP room Family room Social media room

EVENT DAY BENEFITS • •

Opportunity for staff to volunteer on event day Opportunity to attend wrap party with other sponsors and talent after telethon is complete

PROMOTION EVENT •

Corporate logo on LCD screen in foyer

CHARITY •

Addition of a corporate item to our yearly member and ambassador kits for activation outside of event

PRINT MATERIALS • • •

¼ page colour ad in emailed newsletter Corporate logo on sponsor page in emailed newsletter [subject to camera ready submission by January 31, 2017]

MEDIA & DIGITAL STRATEGY PRE-EVENT • • •

Announcement of partnership on Twitter, Facebook and Linked-In 2 tweets per month leading up to event, highlighting VIPs (if they want) 1 Facebook post per month

EVENT DAY • •

2-3 Instagram posts using company hashtag Live tweets using company twitter handle as appropriate

SHOW of

HEARTS

HOTEL PARTNERSHIP OPPORTUNITY

SHOW of

HEARTS

Per year (in-kind) $varied

AREA OF RECOGNITION •

Hotel

EVENT DAY • •

EVENT DAY SEATING • •

Prime seating in viewing area Seating in gold panel area for 2 people

EVENT DAY BENEFITS • • •

Food service for all guests in attendance at telethon Opportunity for staff to volunteer on event day Opportunity to attend wrap party with other sponsors and talent after telethon is complete

PROMOTION EVENT •

Corporate logo on LCD screen in foyer

CHARITY •

Addition of a corporate item to our yearly member and ambassador kits for activation outside of event

PRINT MATERIALS • • •

¼ page ad in newsletter Corporate logo on sponsor page in newsletter [subject to camera ready submission by January 31, 2017]

MEDIA & DIGITAL STRATEGY PRE-EVENT • • •

Announcement of partnership on Twitter, Facebook and Linked-In 2 tweets per month leading up to event 1 Facebook post

1 Instagram posts using company hashtag Live tweets using company twitter handle as appropriate

POST-EVENT •

Corporate logo on thank you ad in BC Business

SIGNAGE •

Corporate logo headlined on a prominent sponsor sign: Foyer

ELECTRONIC • • • •

Corporate ad placed in telethon newsletter Corporate logo on sponsor recognition page of event website Provision of Variety supporter logo for your website Ad placed in digital ad journal on event website

RECOGNITION • •

Networking opportunities with fellow Sponsors and other VIPs in VIP room Thank you note mailed from a Variety Ambassador to your place of business

For partnership information, please contact: Chris Lowe Chris.Lowe@variety.bc.ca 604.268.3892