Varg logo & emblem Recommended size
Our logo and symbol are the first and most important part of our visual identity and should therefore be used with great care and fair judgement.
To achieve consistency in our materials, recommended logo and emblem sizes have been established for standard documents. In the table on the left, we show the recommended logo sizes for the most common formats.
Our logo consists of Varg’s word logo. It is set in Din 1451 Mittelschrift, with a clear and uncomplicated design, for general use in signs and display adaptations.
The wolf head emblem Our emblem is undoubtly the most prominent part of the visual expression. It’s unique in its design, and is happy to stand alone, with or without the logo. The clear space around the emblem is established by measuring the height between the jaw and the top of the head. The width equals the height. The margin height should equal the height (h) previously established and the margin width (w) should equal the height (h). For minimum sizes, refer to the table on the left. All material where Varg’s logo is displayed must first be approved by the company before publication.
Note that the optical horizontal centre of the logo is the stem of the “R”, denoted here as X.
Restricted and safe The clear space has been to ensure logo visibility and impact. Maintaining the safe zone between the logo and other graphic elements ensures that the logo always appears unobstructed. It is not a rule that the wolf emblema must be present together with our word logo, they can be used separately. However, the word logo must always be included in every product context.
Minimum size The Minimum size has been established to ensure our logo is reproduced correctly in smaller sizes. At Minimum size, the logo is still clearly legible and provides a strong level of identification. When using a lower-quality printing technique (i.e. screen-printing), it is recommended that the logo is used in a larger size.
16. Logotype & symbol
Format
Logo width & height
Emblem width & height
A6
5 mm
5 mm
A5
6 mm
6 mm
A4
8 mm
8 mm
A3
14 mm
14 mm
