Tonality

Typography

A fundamental part of our visual style that help achieve a unique and consistent look across our printed and digital material.

These typefaces shall be used on all printed materials and communications, and if possible, also on websites and online communication. Always try to respect the hierarchy of fonts. From largest to smallest, the content types should be read in a naturally progressive order.

Title/Heading font

The title (or heading) is the first thing that the viewer will notice and has to stand out. This can be done by making sure it is dominant in size, and by using a strong and eye-catching font. To emphasize the nature of company, we use a type called Spartan. Spartan is a geometric sans-serif typeface. Testing by Bausch and Lomb, after the creation of Spartan in 1951, determined it to be the "most readable" typeface of the time.

Body copy

Body copy is the normal text typeface and should be clear and easy to read. Avoid using upper-case text in this setting as it forces strain on the reader's eye and makes the overall text much harder to read. To increase readability and ease for the eye to follow the lines, use left text alignment only. For text with amount of word, it is allowed to centre the text. Feel free to use italic and bold variants in the body copy when needed.

Like its ancestor, Plantin, Copernicus is a versatile serif with a wide base and thick strokes. It's constructed with supple, curvaceous shapes yet avoids feeling delicate or unstable because of the 'wide stance' and balanced proportions. Copernicus has long been a go-to serif for pairing with sans-serif heavy designs because it doesn't have a strong vertical thrust as so many serifs do and the low thick-to-thin contrast gives it an even presence on the page that melds well with sans faces, which often have the same characteristics.

To increase readability, try to minimize the number of word per lines. Longer lines with increased word count makes the text less readable.

Subsitute fonts for Word, mail etc.

If Coppernicus and Spartan are not installed on your computer, use Georgia as body copy and Futura Bold for headlines.