Visual guidelines Just as your personality makes you unique, our brand identity is the special ingredient that sets us apart from other companies and competitors. The word brand originates from the tradition of branding cattle. Once the brand identity is established, it should remain steadfast. However, as we all know, rules are made to be bent. As our business expands and the company grows, we may modify parts of our visual identity as needed, depending on trends and competition. For this reason our Brand Book will stay open, alive and may evolve with time as our journey proceeds.
15. Visual guidelines
