Vendor to future Research background Street food in Thailand -
Observation : Interzone Market
Interview Counting
Mapping
Ready-to-eat food sold by vendors on the street or markets Thailand is one of the most well-known places for a variety of local food at an affordable price.
Type of cooking stove
Stall category
Market zoning Appliance zone
Food
Food zone
Beverage
Dessert,friut
Electric stove
Gas stove
Charcoal stove
Food 78 stores
7 vendors
Dessert & Fruit 25 stores
They are willing to join eco-friendly
The problem they found is crowded
Customers problem
Vendors can't avoid exposing to cooking emissions from their work, even they are aware that it cause long-term health problems. However, they can't lose customers and sales at the same time.
Stay healthy without interrupting work progress
Exposed to smoke and risking respiratory health
50-year-old lady vendor
Having concern about their long term health effect
Cook and expose to cooking emission for a long period of time
Market planning
lead to long-term health issue.
Long term health effect
Vendor has to wait for staff to contact back
66.3 %
interesting to buy.
Persona
Vendor cooking all day long
Vendor goes to Interzone facebook page to register
Eco-friendliness makes it more
work to gain more sale which can
Pain point
Register
33.3 %
They got less profit so they have to
Charcoal stove 5 stoves
Wait for phone call
Vendors problem
people and hygiene in the market.
Crowded people
LPG stove 54 stoves
Customer journey at Interzone
51.7 %
their customer.
Electric stove 11 stoves
Street food vendors always cook fresh dishes to attract customers Vendors are exposed to cooking smoke for an extended period of time which could cause respiratory health effect, such as chronic bronchitis, a chronic cough, etc.
28.6 %
Financial
Beverage 13 stores
Cooking emission to long term health
Less customer
3 customers
campaign but it must not decrease
-
Long-term health
14.3%
Want to have a environment saving program but also remain the customer
Breif description
Gain
A 50-year-old lady vendor who sells foods in the interzone market for a while. She use gas stove to cook but that caused her a concern on her health, but can do nothing about it.
Stay healthier
Jobs to be done
Pain Oftenly expose to the smoke in the market
Want to stay healthy
Don’t want sells to drop
How we develop our idea First prototype: customer journey
DFS analysis of 3 potential solutions
Problem statement Street food vendors need a way to prevent long-term health effect because they have to expose to cooking emission
People
Socio-Techical Level
Green Interzone
I got first rank !
Free ticket !
Spatio-Social Level
for a long peroid of time
Project booth street food
Product System Service Level
Vendor register for Wednesday Interzone
Product Level
How Might We How might we support sustainable lifestyle for vendors in the street food market?
Get free ticket from reaching required amount of CO2 reduction
Get 1st rank in leaderboard and get certificate label
Technology
Electric stove rental
Vendor adapt their cooking to reduce CO2
Brand background
Partner
Vision
Kinder is market organizer for sustainbility
Vendors
improvement. We are B2B business and our solution
To improve the sustainability of
To make caring and saving environment an easy task
is to create the ecosystem that collaborate between
Thailand’s street food vending to
multiple stakeholders to create sustainable market. We encourage local vendors to save the environ-
Mission
Global standard
ment. The progress will be sent to carbon credit
To build local ecosystem
market to upgrade sustainability standard to the
which everyone value environment
Planet Carbon Market
Our services What we do
Customer Journey
Health check-
Free rental
Website for stall booking
Provide easy solution for vendor
Rewarding system using point redemptionfor free rental fee and health checkup
Sell CO2 to carbon credit market
Connection of stakeholder
I can do this !
Register
Product
Vendor choose their suitable solution to save environment
Vendor register and put their store detail in our website
Money
Staff check and record vendor’s progress at their stall
Get free rental ticket and health checkup
CO2
Customers
Vendors
Rental fee
Website Design
Attract Sell CO2
Annual health check
Hire
Carbon Market
Thammasat University
Money
Service System
Pre-service
Post-service Rewarding
Discover
Market registration
Sustainable improvement
Collaborate with the company to organize
Create account to set the goal and compare before and after
To achieve sustainable goal
2 MINS
1 MINS 1 MINS
Physical evidence
1 MINS
1 MINS
1 MINS
5 MINS
1 MINS
Go to interzone facebook page
Front of stage interactions
1 MINS
Click our website
Create an account
Fill in vendor
Fill in vending
Select solution to improve sustainability
Add interzone in our website
1 MINS
1 MINS
1 MINS
Payment summary page
Reserve date and time slot for Interzone market
Account confirmation
Comfirm reservation
Payment summary
Choose payment
5 MINS
1 MINS
Receipt
Confirmation SMS
Complete payment
Get confirmation via sms
1 MINS
Analyze the proper solution for vendor to improve sustainability
TU post our website on market Facebook
Provide easy manual for vendor to follow
1 MINS
1 MINS
Arrive at interzone
Setup the stall
Cooking and sell
Get points
Go back home
Trash sorting
Record amount of trash in back end website
Sent SMS
Support process
1 MINS
QR code voucher
Redeem for free rental fee
Staff check and record their trash sorting
Book time slot
1 MINS
1 MINS
Account page
Website
Facebook page
TU hire us to organize Interzone
1 MINS
Account confirmation page
Facebook post
Customer actions
Benefit their health and business
20 MINS
Time
Back of stage interactions
During-service
Reserve next interzone for free
Get free health checkup after 1 year participation
Website
Translate amount of trash to point
Translate amount of trash to tCO2e
Bank account
Deduct point in the backend system
Give free rental ticket
Reward vendor with health checkup yearly
Hospital
Sell to carbon
Business Plan Service Business Model Canvas
USERS
Desirable, Viable, Feasible
SERVICE PROPOSITION
CHANNELS
KEY ACTIVITIES
- Vendors who sell
- Providing the reward which is
- Selling carbon credit to the market
- Persuading vendors who not
food in market
- Facebook page
annual health check for every
- Giving the annual health check up
interesting the environment be a
- Vendors who interest
- Website
vendors who can reduce carbon
for vendors
membership
about environment
footprint
CHALLENGES
- Giving the benefit for the customer when they come into the
KEY PARTNER
USAGE
COMPETTITOR
Investor
- After finished sell in the market
- Sponsor
to check the point that they
- Donor
receive
KEY RESOURCES
Other eco-friendly markets
Website resource
- BU nice market: University market
- R&D development
- Sukjai market: Traveling spot
- Engineering team
- Ecosystem for people who value environment - Help partner organize their market - Vendor will join the system to get reward in return
- No investment on physical infrastructure - Get full earning from hired organization - Hot spot for street food vending Feasible
COSTS Product development
- Market in the university is a golden location for vendors and they are willing to join environmental project if the ma jority do.
- Website - Back-end system Labour cost
- Designer
- Organization
Viable
Desirable
Human resource - Customer support -Marketing team
Impact ROI
KPIs
- Earning by organization
- Number of membership
- Commission from selling carbon credit
- Amount of kilogram that to be sold in the carbon market
- Support local vendors - Boost sells and support vendor business
- Frequency of checking point - 20% of the new stores join to be a membership
Economy
Funding
Marketing Marketize
Funding on online platform
Starts from university market
STATUS
Market in local community
Famous street food market in urban area
Name on the market plaque Marketing plan
ACCESS POWER
STUFF
Free market stall fee Votes in the operation meeting
Vip parking
Period 1
Promote brand by creating booth
Decrease market stall fees by 20%
Period 2
Launching campaign
Decrease market stall fees by 30%
Society
Environment
- Support vendor community to have better health - Improve sustainability around the market
BCG action : Bioenergy, Biomaterial and Biochemical reduce carbon footprint and upgrade sustainability standard of local street food in Thailand Reduce environmental impact from carbon footprint by - Decreasing waste to the landfill - Decreasing air pollution