Key Lifestyle Gen Alpha Embracing diversity, transcending borders, Gen Alpha and connecting through the vibrant online realm of VR, gaming, and video
Gen Z Participating in activities that offer meaningful values, a sense of community, and social responsibility
Gen Y Prioritizes work-life balance and fast-tracking financial freedom for leisure travel and new experiences
Gen X prefer buying premium product even if it is expensive because they think that premium products are durable and credible.
Baby Boomer Now at retirement age, baby boomers are more spending-cautious, with most of their money going toward healthcare, while their digital engagement remains limited.
Characteristics
Digital Journey Watch kid content such as kid music video and cartoon on Youtube Kid while having breakfast
Pinkfong
Follow the current event from reliable X account and friends’ Instagram
Review trending toys through parent’s accounts on YouTube and TikTok
Play parent’s game console and socialize the virtual world by playing the Roblox online game on PC
Listen to financefocused podcasts about investments and financial freedom
Watching movies and cartoon from streaming platform
Data-driven and Customercentric marketing
Softpomz
Search the product information in X and TikTok then found review from influencers
Collect the discount coupon from review page and apply it on shopping platform
Bowkanyarat
FOMO Marketing
Tutoring extra lesson through the tutorial school application
Influencer Marketing
Use Linkedin to find a job and use Line for personal talk
Sale Here
Watch the Game Streaming through Twitch and YouTube
Play Varolent (FPS) through computer ROV (MOBA) through mobile phone by individual or group
HEARTROCKER
Gamification
Sales Promotion Marketing Purchasing the upskilling course via Future Skill Coursera and Master class
Manage their money according to different categories Also focus on putting money in their side business or financial investments
Pay a monthly installment through the personal loan of Shopee and Lazada
Purchase both digital and traditional Prefer real-life shopping expeirence Collect and redeem point for brand incentive
Enjoy outdoor activity Like to have a long vacation trip with family
FutureSkill
Digital Marketing / Joint venture marketing
THE STANDARD Mission to PODCAST the moon
Engage with friends, family and brands of Facebook Follow news and current event on Youtube and TV
Checking Email Search for how-tos and educational content on Youtube Looking for assistance on Google search
Online research to discover new product Comparing price on social media and e-marketplace
Direct-sale marketing
Send the greeting photo and positive quote to all people in LINE every morning
Watch news and entertainment from television
Shopping grocery at the Market. Getting interest the discount and paying by cash Sales Promotion Marketing
Watch VDO content related to their past experience on Youtube
Rewards and loyalty programs
Nostalgia marketing
Heard from friends that there is an excellent product to help Nourish bones
Ask nephew to buy a product for them and pay via cash or ATM
Word-of-Mouth marketing
What Business Trend are for these Segments? Define Longevity Trends
Aesthetic and Beauty
Why Longevity? Thailand's health economy boosts very high growth potential as the world is increasingly aware of the importance of health and self-care.
3 main Longevity Businesses
Wellness and Supplement
#Cosmetic #Aesthetic
#Health-Tech
#Skincare
(Bangkok Post, 2023)
Gen Alpha
Plant-based Food
#Plant-Based Eater
#Supplyment
Gen Z
Gen Y
Gen X
Baby Boomer
#Gummy Supplement
#Organic Skincare
#Meat Plant Based
#Pills (Vitamin) Supplement
#Aesthetic Surgery
Because of the influences from their parents (Gen X), Gen Alpha has a plant-based lifestyle.
Because the aesthetic market is constantly booming with 85% of Gen Z already owning organic skincare
Because Gen Y has begun the plant-based habits which originate from the sustainable trends
Because Gen X growing in an health awareness era which encourages their behaviour toward wellness
Because BabyBoomer need a quick and effective solution for aesthetics that make sense with their income
Popular Products
Critical Statistic Trend in each business Aesthetic and Beauty Trend:
Aesthetic and Beauty Trend:
Aesthetic and Beauty Trend:
Aesthetic and Beauty Trend:
Aesthetic and Beauty Trend:
it is too early to crystallize gen-alpha aesthetic trends as the oldest of gen alpha are just 13 years old this year.
Gen Z’s influence on beauty shifted towards clean, natural, and unfiltered beauty and the emphasis on authenticity and realism.
The average sales per aesthetics practice increased by
40%
Interviewed 10,000 people. The findings showed that baby boomers of both genders show a high interest in plastic surgery
Plant-based Trend:
31% of Gen Alphas are already eating ontrend ingredients like plant-based foods (oat milk, Beyond Beef, etc.) several times a week
43%
83% already buy organic or natural beauty products
Plant-based Trend:
6%
said their kids eat fast food at least weekly, especially McDonald
when it comes to just eating plantbased meat, only 6% of Gen Z are regularly choosing this option
Wellness Trend:
Wellness Trend:
65% multivitamin in the form of a gummy, compared with 35% who take a pill
Gen Z is focused more on functional foods and beverages than on pills and powders
34%
of female GenX has anti-aging as one of their life goals
from 2018 to 2022, and this growth is mainly due to the influence of Gen Y.
Plant-based Trend:
24% Plant-based Trend: Millennials describe their diets as vegan and use plant-based products regularly
63% are trying to incorporate plant-based foods into their diets.
Wellness Trend:
47% Since the COVID-19 pandemic began, 47% of Gen Y use more supplements.
of female Gen X coming is participate in a plant-based diet
Wellness Trend: More than three-quarters of Gen X agreed with the statement “I believe that supplements such as vitamins and minerals can make a difference in my health.”
59.2% of US adults aged 40 to 59 used dietary supplements between 2017 and 2018.
Baby Boomers are also responsible for the increasing demand for injectables such as Botox, Dysport, Juvederm, and Restylane.
Plant-based Trend:
20% of Babyboomer are consume a vegan diet.
Wellness Trend:
35% of Babyboomer exercise regularly
Proposed Business
Market Research
Beauty and Aesthetics Business:
Skincare brand that target GenZ market GenZ is a potential market to promote a product on social media since they have a high impact on social media community. They currently pay more attention to the non-toxic and safe ingredients of beauty product and moves to the trend of preventive skincare so we decided to focus on Skincare brand that target GenZ market.
Naturista
Boots
Deleaf
“ Pure natural skincare for sensitive skin ”
“ My skin,My way, My INGREDIENTS “
“ Take care women’s nature by nature ”
Thai skincare brand with pure natural ingredients, gentle, and irritating-ingredient free
Providing the best of care to them as their first choice for health and beauty
Product
Product
Naturista Tea Tree ฿390-890
Boots Ingredients ฿104-299
Gentle formula for acne and sensitive skin with Tea Tree Essential Oil SLS Free Sulfate Free ECOCERT Organic
With a focus on hero ingredientled formulations inspired by the latest trends
Thai skincare brand with natural ingredients, which are tanaka wood and pomegranate .
Product
Why GenZ? High Impact on Social Media Influence and deinfluence product trends on social media If we could be popular among Genz, we can wider the target audience
Early Adopter
Rising of healthy trend
GenZ bought 80% more new products in the last 12 months compared to other generations
75% of GenZ are concerned about health prevention
Gen Zers are 20% more likely to try a new product than other generations
GenZ are the most likely generation to change their lifestyles to be more healthy and sustainable
Target Customer: GenZ Pain point
Needs
Overwhelmed with skincare choices
Prioritize ingredient quality over the highest price
Hard to find the right product for their skin
Choose eco-friendly products that are easily recyclable
Acne-related issues refine pores (57%), control oil (52%) and reduce redness (37%).
Give important the product that can use in every gender
Skincare Market Trend
✓ ✓ ✓
25k
5.4k
followers
21.2k
followers
Reduce dullness on the face by increasing vitamin C 3 times and add radiance Tanaka extract Vitamin C, A, E Alovera
✓ ✓ ✓
Social Media
Social Media
followers
✓ Vegan ingredients extracts ✓ No experimental use of animals ✓ Widely Recycled Packaging
Deleaf Tanaka ฿250
74
followers
Promote product through KOL Sponsored post on popular review pages such as Sale Here, Lemon8
741k
followers
45.6k
followers
21.5k
followers
Social Media 6.9
followers
Promote through website and online shopping Sponsored posts on review pages such as punpro, Sale Here
1m
followers
23.9k 425.4k
followers
followers
676
followers
Active on Tiktok the most Paid advertisement post on the new product and the mass product
Why Boots Ingredients Advertise / reach to Gen Z Zeesight wants to Improve and promote to reach more Gen Z market
Long-term result
Scientific evidence
Eco-concious
Quality, effectiveness and longterm results are valued over a large quantity of products
Give research, clinical studies, or certifications to substantiate product’s claims of effectiveness
Emphasising eco-friendly practices and ethical sourcing
Reasonable price Affordable price with various promotions for GenZ’s top pick selected
Since Boots is known as a drug store brand with various products selling, we want to pick the Boots ingredient series to advertise to Gen Z because of how beneficial it is to the target group as well as the reasonable price that Gen Z can afford
Analysis “ Boots is drugstore brand from UK as its main business. Boots Ingredients is a skincare product line under Boots that emphasize essential ingredient at affordable price ”
Branches everywhere
Often have promotion
Too much sale promotion
Weaknesses
Already has a large following in both platforms (741k Likes on Facebook, 45,6k followers on Instagram, 21.5k on Tiktok, 7.91K on youtube) Post a lot of contents daily (3 content per day on average) Wide range of types of content (video, posters, stock photos) Constant promotions on social media
Quite low engagements (No comments, low like ratio compared to the number of overall page followers) The contents on social media are too focused on hard selling the products Lack of KOL marketing no mention on sustainability, or any trends that Gen Z are interested in Post and sell too many products, lack of branding
Opportunities
Increasing use of KOL campaigns by other competition Increasing popularity in online shopping on tiktok for other brand name Customer are slowly getting more focused on sustainability and social well being than just benefits of the product Gen Z and younger audience are slowly leaving Facebook
Currently many new brands overshadowed Boots ingredients
No customer loyalty
Other than Boots Vit C, other products are too hard to find Some product can only found at Boots Suvarnabhumi airport
unappealing packaging
lack of outstanding identity
Design not suit the target group
don’t update their marketing strategies to appeal to younger audiences, and their lack of product categorization and brand clarity makes it confusing for people to choose boots over other brands Room for improvement
What ZeeSight can provide you
Marketing Enhancing Brand Marketing Strategies reach to the target audience improve brand image lack of customer experience
Branding Create uniqueness to the brand create a visual that attract target audience packaging designs need be aligned on Boots ingredient’s identity.
Why choose us? Comprehensive Services The approach covered from researching to applying
Past Marketing Analysis Boots Vit C was popular approximately 5 years ago
Rarely seen product marketing
“ Boots already has a large following on the market, but they
Threats Threats
Opportunity to do tiktok ad campaign and integrate TikTok shopping cart for people to shop for products Link the customers to their shopping platforms such as Shopee beside visiting their website Promote Boots application on their social media more and improve branding Categorize and divide their product groups clearly so the customer won’t get confused
Branding
Has their own product line (Boots vitc,soltan, etc,.)
Social Media SWOT analysis Strengths
Marketing
What GenZ said about Boots?
“
Affordable cosmetic
Primary research
From GenZ to GenZ Best at emphatizing genZ who intimately understand the behaviors
Stay ahead of the trend consistently monitors and adapts to the latest trends Experimental Approach discover what works best for reaching Gen Z and other audiences.