Issue 8

EDITOR: Paul Caplin

DIRECTOR: Dave Turner SALES EXECUTIVES: Katie Loomes Sheila Tole Julie Carpenter Steve Hanson Matt Coupland

DESIGN: Hayley Parker Matthew King Tom Kibble Martin Priest James Parnell Sam Bennett

JOURNALISTS: Patrick Griffin Siddiqa Khalifa Tony Ottomanelli II MARKETING: Abida Razaque FINANCE: Joanne Stubley Lauren Pilliner Anna Difusco REVIEWERS: Daniel French Matt Coupland James Parnell

LETTER FROM THE EDITOR

Welcome to another edition of Vapouround Magazine and our last edition of 2016.

This has been an amazingly busy year and one which has seen a lot of things happening within the industry and within Vapouround itself.

We are extremely happy at how well the double-decker Vapouround bus has gone down with the public and the bus will take to the road quite extensively in the coming 12 months.

Not only it is a great place for vapers to try out some really exciting juice lines, but it is designed for smokers to find out all they want to know about vaping. Watch out for the bus at a venue near you.

Our other big news is that we have launched our new flagship Vapouround vapelounge in Derby city centre. Again it is both a venue for vapers to buy juices and hardware as well as a place where smokers are encouraged to come along and find out all they need to know about vaping.

More vape lounges will be rolling out across the UK in the coming months and you can read all about our grand opening in Derby in this issue.

We have also been to a number of shows in the last couple of months including the USA, Spain and Ukraine so check out our ‘Vapouround on Tour’ feature for all the news on that.

Finally we are now selling tickets for the Second annual Vapouround Awards Ceremony which will take place at the NEC in Birmingham on Friday May 26.

This will also serve as the first day after party event for Vaper Expo UK 2017 which is taking place at the same venue over this weekend.

Tickets for the event are on sale now so get yours right away so that you don’t miss out on your chance to attend this glittering annual tribute to the global vaping industry.

This year’s event was a lot of fun and next year’s event promises to be even better so make sure you mark off that date in your diary right now.

As 2016 draws to a close we want to thank all our customers, supporters and friends within the industry for helping to make this such a fantastic year.

Enjoy the festive season and we also want to wish everyone the very best for the coming year.

Paul Caplin, Editor, Vapouround Magazine.

Vapouround

Caplin | paul@vapouround.co.uk Editor

vapouround

Paul

VAPING ADVICE FOR PARENTS FROM PUBLIC HEALTH ENGLAND

Many smokers and non-smokers are aware of the serious health risks, such as cancer and heart disease, which are caused by smoking.

More importantly, awareness of second hand smoking has been raised by the public which has led to public bans on smoking in restaurants, shopping centres, schools and other public facilities. Since then smokers have often searched for successful ways to quit the bad habit and find a safer, healthier alternative to smoking like using electronic cigarettes.

Since electronic cigarettes were first introduced to Europe in 2006 many smokers have switched from conventional cigarettes to e-cigarettes.

In 2015, just over a million smokers used an e-cigarette to quit smoking, according to last year’s Public Health England’s (PHE) report which said that e-cigarettes are 95% less harmful than smoking.

“It is important to distinguish between the harms from exposure to tobacco smoke and e-cigarette vapour, and new advice for parents does that while providing some tips on how to keep their children and themselves safe.”

Many ex-smokers who have converted to vaping say they’ve never felt healthier in comparison to when they were smoking cigarettes.

However using e-cigarettes is strictly an adult-only activity and care should be taken when vaping at home, especially in households with young children.

Public Health England’s Chief Nurse Viv Bennet said in a recent blog post: “It is important to distinguish between the harms from exposure to tobacco smoke and e-cigarette vapour, and new advice for parents does that while providing some tips on how to keep their children and themselves safe.

“There is widespread public awareness of the strong evidence that secondhand smoke is dangerous for others. Most families in England don’t allow smoking in the home – more than two thirds of people don’t allow smoking anywhere in the home and 9 out of 10 children now live in a smokefree home.

“In contrast to the known harm from secondhand smoke, there’s no evidence so far of harm to bystanders from exposure to e-cigarette vapour and experts have assessed the risks to be extremely low.”

Public Health England has written a guide for parents when it comes to using e-cigarettes at home and the main areas highlighted include the following:

Copying grown-ups

If younger children see an adult vaping in front of them, there is a chance that they will want to try it out themselves. To remove this risk, e-cigarettes should be kept out of the reach of children.

PHE says that parents may allow vaping indoors in order to maintain a smoke-free household but suggests that a smoke and vape-free house where e-cigarettes are only used outdoors might also be an option for some.

Fire risk

Smoking causes around 2,700 house fires in England each year. There have been cases of house fires caused by e-cigarettes, with poorly made or counterfeit chargers often being the culprit. To manage the risk, parents are advised to buy e-cigarettes only from reputable outlets, to use the correct charger and to avoid leaving an e-cigarette charging unattended or overnight.

Poisoning risk

There is a risk of poisoning from swallowing e-cigWarette liquid and, as with medicines and cleaning products, e-cigarettes and e-liquids should be kept out of the reach of children.

VAPE AND VOLTS’ CUSTOMER CONVERSION RATE INCREASED

100% WITH GOINSTORE

TECHNOLOGY

New live streaming solution engages customers at the beginning of the purchase process

Premium electronic cigarettes and e-liquids retailer, Vape and Volts, is using the very latest technology to ensure their online customers receive the same personalised service that they offer in store.

It is using a cloud-based platform from shopping tecWhnology specialist GoInStore to allow online customers to experience a real-time in-store experience without leaving their home. The technology allows visitors to the Vape and Volts website to receive oneto-one personalised demos and get all their questions answered as if they were actually in the store.

London-based Vape and Volts is the current holder of the Vapouround Shop of the Year Award and this is another way of them demonstrating their mission to always put the customer first.

CEO Michiel Carmel, said everyone at the company was thrilled to have won the award as it reflected the importance they put into the overall customer experience.

He said the GoInStore app is proving to be extremely popular with their online customers and added: “This technology and unique software has the potential to change how people shop online. “It gives customers an immense amount

of reassurance that they can talk to any one of our staff members in store with just a push of a button. It definitely separates us from other competitive e-liquid companies.

“The new GoInStore technology has been a game changer for us. Since implementation, we have had a number of calls from customers using the GoInStore button on our newly-launched website and, from those calls, 100 per cent were converted into sales.”

Equipped with a pair of smart glasses or a mobile device, the Vape and Volts’ team member can walk the online visitor through the shop’s selection of products, and have a two-way conversation with the customer.

Mr Carmel added: “This two-way technology solution allows customers to

The new GoInStore technology has been a game changer for us. Since implementation, we have had a number of calls from customers using the GoInStore button on our newly-launched website and, from those calls, 100 per cent were converted into sales.”

select the right product for them, without the need to travel to our shop.

“GoInStore’s technology is an ideal solution, particularly in the run up to the busy Christmas shopping period as it allows us to engage customers much earlier in the buying process.”

André Hordagoda, GoInStore’s cofounder, said: “For over three years, we have been developing ideas to come up with an innovative technology for our consumers.

“We wanted to design a software for retail stores that will help improve their customer service. Shopping in stores is better than shopping online and with GoInstore, it gives the sales person a better chance to sell and the customer, a higher chance to purchase a product.

“With technical products like electronic cigarettes, the retail assistant can help the customer with complex products and help demonstrate them.”

Vape and Volts Ltd is a premium electronic cigarettes and e-liquids retailer based in Camden, London. One of the unique features of the Camden store is the UK first ‘JukeVapes’ contactless e-liquid tasting bar, where users are able to try over 70 premium e-liquids at the touch of a button.

Canadian Government to Introduce New Tobacco and Vaping Products Legislation

Health minister says new laws are needed to protect young people from nicotine addiction and tobacco use.

The Canadian government says it plans to regulate vaping products to make them less accessible to young people.

The proposed Tobacco and Vaping Products Act will amend the current Tobacco Act to regulate vaping products as a separate class of products. New provisions would be included to protect young people from nicotine addiction and tobacco use while allowing adults to access vaping products as likely less harmful alternatives to tobacco use.

Data from the recently released 2015 Canadian Tobacco, Alcohol and Drugs Survey indicate that in 2015, 26% of Canadian youth aged 15-19 reported having ever tried an e-cigarette, up from 20% in 2013.

The new federal regime would regulate the manufacture, sale, labelling and promotion of vaping products and would include provisions such as restricting sales to youth, restricting certain flavours, like candy, that appeal to youth, and measures such as child-resistant packaging to help protect children from nicotine poisoning.

The proposed Tobacco and Vaping Products Act would also support the Government of Canada in delivering on its commitment to implement plain

packaging for tobacco products to help make tobacco products less attractive and less appealing.

It would also harmonize compliance and enforcement authorities for both tobacco and vaping products with other modern statutes administered by Health Canada.

Furthermore, as part of the Government of Canada’s efforts to develop a new and innovative Federal Tobacco Control Strategy, Health Minister Jane Philpott will host a national forum in early 2017, to discuss the future of tobacco control. The Minister said: ““The introduction of this important legislation is the next step in the Government’s work to protect young Canadians from nicotine addiction and tobacco use.

“At the same time, it introduces an approach to vaping products that

The new federal regime would regulate the manufacture, sale, labelling and promotion of vaping products and would include provisions such as restricting sales to youth, restricting certain flavours,like candy, that appeal to youth, and measures such as child-resistant packaging to help protect children from nicotine poisoning.

considers their potential benefits to smokers. I look forward to seeing this Bill through the legislative process.”

Health Canada said it will be working closely with stakeholders, Indigenous partners, provinces and territories to move forward with the new legislation.

According to the 2015 Canadian Tobacco, Alcohol and Drugs Survey, 13% of Canadians aged 15 and up (3.9 million) had ever tried an e-cigarette, an increase from the 9% (or 2.5 million) reported in 2013. One in four youth aged 15-19 has ever tried an e-cigarette. Health Canada and the Canadian Institutes of Health Research are working collaboratively to generate relevant data on vaping products and aim to bring these data together in ways that can inform policy and regulatory decisions. Tobacco use is the leading preventable cause of premature death and disease in Canada. Every 14 minutes, a Canadian dies from tobacco-related illness which is the equivalent of 37,000 Canadians per year.

”The vast majority of smokers begin by adolescence or young adulthood. In Canada, 82% of current adult daily smokers had smoked their first cigarette by the age of 18. In 2015 alone, 115,000 Canadians began smoking cigarettes daily.

Piling on the pounds is a major concern among smokers, with studies showing that smokers can gain around 5kg (11lbs) in the first 12 months after they stop.

Nicotine is known to suppress appetite and it is thought that the ability to gradually decrease the amount of nicotine consumed by using e-cigarettes is beneficial for weight management.

In addition many former smokers turn to snacking on unhealthy foods as they look to replace their cravings for a cigarette with something else instead.

There are reports from vapers that the vast number of sweet and fruit flavours actually help them prevent the urge to indulge on tasty treats as they transition to a life without tobacco.

The research was published in the journal Nicotine and Tobacco Research by scientists from New Zealand and Stirling.

The paper looked at a range of studies exploring the influence of nicotine on the body, as well as the relationships

between aroma, taste and flavour and the feeling of fullness.

The report suggests that e-cigarettes could potentially help to tackle cravings for certain foods and adds that the physical processes involved in filling an e-cigarette could reduce the urge to eat.

Report co-author Linda Bauld, professor of health policy at the University of Stirling and deputy director of the UK Centre for Tobacco and Alcohol Studies said: “People can change their nicotine content, so to quit smoking they might start off on a higher strength e-liquid and then they can taper down really quite gradually.

“This is a much more sophisticated way than they can with NRT, which is probably good for weight maintenance and for weight loss.

“[With e-cigarettes] you are re-filling the e-liquids, you might be mixing your own liquids, you are trying different flavours, you are doing things with your hands that take up time which means maybe you are not reaching for the bowl of M&Ms.”

The report calls for more research on the subject and says useful studies would include trials into the effects of vaping on weight gain among smokers attempting to quit and the impact of different e-liquids on feelings of fullness.

Bauld added: “We are not suggesting that we should promote e-cigarettes to people who haven’t smoked, but for people who are thinking about the best way to stop smoking and are concerned about weight gain, we are suggesting that e-cigarettes should certainly be considered.”

Paul Aveyard, professor of behavioural medicine at the University of Oxford, said it was “almost certain” that nicotinecontaining e-cigarettes would reduce weight gain among smokers attempting to quit.

Amanda Sandford, from Action on Smoking and Health said: “E-cigarettes are a safer alternative to tobacco and if they can also help people avoid piling on the pounds as well as helping them to stop smoking that is a real bonus.”

VAPING MAY BE ABLE TO HELP WITH WEIGHT CONTROL, ACCORDING TO NEW RESEARCH ON THE USE OF ELECTRONIC CIGARETTES.

IONTOX and British American Tobacco to study health impact of tobacco and nicotine products

US-based biotech company IONTOX and British American Tobacco have joined forces to study the impact of tobacco and nicotine products on lung health.

Cigarette smoking is associated with a number of diseases that can impact the lung, such as cancer and chronic obstructive pulmonary disease (COPD.)

COPD is a progressive form of lung disease characterized by a restriction of airflow into and out of the lungs that makes breathing difficult.

The mechanisms by which these diseases develop are not completely understood.

IONTOX is currently developing a model that simulates multiple human organs with a simulated blood system. This collaboration will seek to understand the impact of the liver on tobacco and nicotine mixtures and how this impacts lung health.

The collaboration will use a multiple organ plate consisting of a human lung model linked to a human liver model to investigate what chemicals are passed from the lung to the liver and then back to the lung following exposure.

When chemicals reach the liver they are often broken down or metabolised. These break-down compounds are then returned to the blood system, which

eventually brings them back to the lung. The question is whether any of the original compounds inhaled into the lung are converted into potentially more toxic intermediates in the liver and what impact this has on lung health?

‘This product provides the first system that can test the fate and effects of

nicotine products. The knowledge and experience that they bring to the project in the area of lung models and inhalation exposure systems will be invaluable to the success of this endeavour,’ he said.

Dr. Marianna Gaca, Pre-Clinical Assessment Manager at British American Tobacco added: ‘We are pleased to be collaborating with IONTOX to develop and apply dynamic multiple-organplate technologies. This approach will complement and enhance our current in vitro methods and support the assessment of e-cigarettes and other next generation tobacco heated products.’

Many in the public health community believe that e-cigarettes represent an historical opportunity to save millions of lives and drastically reduce the public health burden of smoking-related diseases.

drugs, chemicals, and personal care products in a multi-organ environment with a fluidics system that mimics blood flow,’ said Dr. James McKim Founder and President of IONTOX.

‘We are excited to be collaborating with scientists at British American Tobacco on the development of a human lung-liver-lung kinetic model for studying next generation tobacco and

Public Health England recently published a report saying that the current expert estimate is that using e-cigarettes is around 95% safer than smoking cigarettes, although more research is needed.

The Royal College of Physicians have said that the public can be reassured that e-cigarettes are much safer then smoking and that they should be widely promoted as an alternative to conventional cigarettes.

‘This product provides the first system that can test the fate and effects of drugs, chemicals, and personal care products in a multiorgan environment with a fluidics system that mimics blood flow’

VAPES ON A TRAIN

Travelling by train any time soon? Then don’t even think about vaping (and it is the same story on planes and at airports.)

There is no heartbreak like missing your train and watching it go…

And there is nothing more annoying than waiting around for a delayed train. We wait and wait and wait until boredom and impatience kicks in. That is the train travel life for you…unpredictable!

They say life is a journey, enjoy the ride, but how can you when you are flustered, angry and anxious.

Its moments like these, where you just want to take out your vaping gear and puff away endlessly to calm your mood levels down.

But life is never that easy, when you read notices which say: ‘Vaping is prohibited.’ That is your cue to keep your e-cigs right where you placed them.

As the traditional proverb goes: ‘there is no smoke without fire’ - well now you can expect to interpret it literally as it seems the entire train industry has decided to

adopt a similar approach like the UK when it comes to banning e-cigarettes on rail transport.

When it comes to both US regulation and companies imposing their own vaping rules, then the question is settled…

In contrast with the UK, e-cigarettes have not been formally recognised as smoking cessation aid in the USA. Legally, they are considered as tobacco products and are regulated by the FDA.

Unfortunately, the train industry has concluded that smoking and vaping are pretty much the same and thus should be treated equally. (It is the same on planes and at airports too. Almost without exception - you cannot vape where you cannot smoke).

A spokesperson from The Metropolitan Transportation Authority reported: “We would interpret our prohibition on smoking as applying to electronic cigarettes.” Therefore: “Vaping is prohibited in our trains, buses and stations.”

vaping is the same as smoking.

It seems no amount of arguments to the contrary have any effect - and in many places where you cannot smoke, you will find that you cannot vape either.

It is little wonder the general public is confused. We know that smoking is not the same as vaping but officialdom continually tells us the opposite.

The Long Island Rail Road, also bans e-cigarettes on its trains. Similarly, The U.S Department of Transportation also

“Smoking

confirms ‘no smoking or vaping.’

A spokesperson for Metra highlighted: “Smoking is not allowed on any trains, in stations or within 15 feet of station and enclosed area entrances. This ban includes e-cigarettes.”

A spokesperson for Amtrak stated: “All Amtrak trains, Thruway buses and stations are entirely non-smoking. No one may smoke anything in any area on trains, on Thruway services, in stations or in any other location where smoking is prohibited. This includes electronic smoking devices, such as electronic cigarettes.”

“Public health officials should be doing all they can do to continually lower this astounding number of deaths, and that includes embracing the idea of harm reduction.”

Though, their policies are not so regimented unlike many other railway networks as they do permit smoking stops. On their website it reads: “If time and conditions permit, passengers may smoke on station platforms as announced by train crews.”

However, other railway networks may not be so forgiving - a spokesperson for Sound Transit explained that bus and train passengers are to adhere to a “no smoking or vaping” policy. Violating these rules could result in the police evicting you from the bus/train or worse: “Failure to comply with either may subject you to arrest and/or prosecution for criminal trespass.”

But is it fair, to equate both smoking and vaping as one. Or is it just easier to overlook the problem all together? The above has sparked plenty of heated debate, relighting the candle by igniting the smoke with a flame.

Steve Miller, spokesperson for White Cloud, the leading US-based e-cigarette company said:

“Viewing tobacco cigarettes and electronic cigarettes as being on the same level is disingenuous, and does a grave disservice to public health.

According to the CDC: “Tobacco use will cause more than 8 million deaths annually by 2030.”

“Public health officials should be doing all they can do to continually lower this astounding number of deaths, and that includes embracing the idea of harm reduction.”

He went on to say: “The banning of vaping on open-air platforms or stations is a symptom of the poor job that the media has done in covering and informing the public, as to the proven lifesaving benefits that vapor products offer.

“There is no justifiable reason why areas couldn’t be dedicated to vapors, to use their products. Tobacco products and electronic cigarette products are vastly different, and restricting the availability and ease of use for vapor products, compared to tobacco products, is a mistake.”

As well as trains, if you are travelling by buses or subways, you will find there is not much difference in their policies as they also ban vaping. So sadly, just like vaping on planes and airports is prohibited across the U.S.A. - the same rule applies to vaping on trains and railway stations.

WE MUST ALL WORK TOGETHER TO AVOID SQUANDERING ONE OF THE GREATEST PUBLIC HEALTH ADVANCES OF THE MODERN WORLD.

By Marina Murphy, BAT

HISTORY HAS SHOWN US THAT THE MOST COMPLICATED CHALLENGES ARE BEST ADDRESSED WITH AS MANY DIFFERENT VIEWPOINTS BEING INPUTTED AS POSSIBLE. AS THE SAYING GOES, ‘TWO HEADS ARE BETTER THAN ONE’ (THREE, FOUR, FIVE… EVEN BETTER!)

The famous explorer Sir Walter Raleigh is credited with bringing tobacco to England from Virginia in 1586. A few years later, coffee arrived (The World of Caffeine) and Britain’s first coffee shop opened in Oxford in 1637. However, the real ‘coffee revolution’ happened in the late 1600s and early 1700s, started by a Greek, Pasqua Rosee, who opened the first coffee house in 1652. By 1660 there were about 3,000 coffee houses in London. Men (mostly) came to gossip, debate, make deals, smoke clay pipes and drink coffee of course! Coffee houses became so important to doing business that some of those original establishments are the origins of the likes of the now world-famous Lloyds of London insurance market, the London Stock Exchange, and the auctioneers Christies and Sotherbys. But you can be sure that the original coffee houses didn’t have the mile-long menus that we see everywhere today. Walk into any coffee

shop (be it a chain or an independent) and you are presented with any number of cappuccinos, lattes, flat whites, macchiatos, mochas, expressos, etc. At one time, a coffee was just a coffee. But the modern consumer has become more and more demanding and companies recognised that in order to keep them interested, they had to create more choice and they did.

PSYCHOACTIVE SUBSTANCES: Chemicals that can alter the consciousness and mood. Caffeine, the active ingredient in coffee, and nicotine, the active ingredient in tobacco, are in the same family of chemicals, the alkaloids. But they have more in common than that. They are also the most popular psychoactive substances in the world. After all, around 90% of Americans enjoy a cup of coffee in the morning. And who can’t have noticed the proliferation of coffee shops on the high street in the past few years? The result is a massive growth in the amount of money people spend on coffee – growth that has outstripped growth in income (since 2010). As for nicotine, about 20% of the global population are thought to be smokers. That’s a lot of caffeine and nicotine. While caffeine has always been delivered in fairly inoffensive ways – just add boiling water – nicotine has the issue

of what some have called its ‘noxious host’ … burning tobacco. As Professor Martin Russell famously said: ‘People smoke for the nicotine and die for the tar.’ A lot of time and money has been spent trying to solve the problem of how to make a burning cigarette safer, but ultimately the answer is rooted in getting rid of combustion altogether.

THE MODERN COFFEE REVOLUTION Market Fragmentation: Emergence of new segments in a previously homogenous market

Caffeine stimulates the central nervous system, warding off drowsiness and increasing alertness. It has been famously used in Coca Cola for decades, but in the last decade, caffeine has been at the centre of the development of a plethora of new and exciting caffeinebased drinks. If one laid them all out you could draw a ‘caffeine spectrum’ (figure 1) with the simplest, the espresso, at one end through the milk containing lattes and cappuccinos right down through soft drinks and finally arriving at energy drinks. And then off the scale altogether with the decaffeinated versions.

Now consider the case for tobacco and nicotine. A similar spectrum would see the simplest product, the cigarette, at one end of a spectrum. Tobacco heating products would be next, then oral smokeless products like Snus, and

finally non tobacco containing nicotine products like e-cigarettes and even medically licensed Nicotine Replacement Therapies. Again like decaf drinks, let’s not discount the growing segment of non-nicotine e-liquids being used by thousands of vapers across the globe today.

Imagine how the early Turks or Pasqua Rosee would feel about what has been achieved with the simple coffee bean, and what would Sir Walter think if he could see a modern day vapour product? Could he even conceive of the science and innovation behind these products or the collaborative efforts needed to get to where we are today? The tobacco industry has decades of scientific expertise, but these new categories require additional expertise, additional skills and additional experience and they can only get these through collaboration. Therefore, it was extremely disappointing that in September this year, a number of scientists received an unsigned letter urging them not to attend an annual industry conference that covers science issues and warned that attending might be ‘not only detrimental to your reputation but also to the notoriety of your affiliated association or institution.’

The conference, the Global Tobacco and Nicotine Forum (GTNF), is an annual event (held in September in Brussels this year) that aspires to bring together all the players in the nicotine field from big tobacco to small e-cig companies, academics, investors, regulators, consumers; under the banner of science.

The objective being to tackle the main scientific questions and challenges posed in the tobacco and nicotine product industries today, questions that require a multidisciplinary community to answer.

We, the industry, know we don’t have all the answers! We are dependent on collaborations from academia, other industry and public health to help us.

The Letter (unsigned) was sent to participating researchers by Campaign for Tobacco-Free Kids, a major antismoking advocacy group in the U.S., and the European Network for Smoking and Tobacco Prevention, based in Brussels, Belgium.

One of the scientists present at the conference, Prof Neil McKeganey (from the Centre of Substance use research, CSUR, Glasgow, UK) said the signatories of the aforementioned letter may believe that they are serving the interests of tobacco control, but dissuading academics from attending events like this would simply have the effect of creating another generation of public health academics with little or no idea of what is going on in the industry. Furthermore, he pointed out, there are few if any of society’s problems that have been solved by ignoring those you disagree with, as many do with the tobacco industry. ‘Far from avoiding interaction with the industry, critical scrutiny of the industry’s products and research needs to be the core of academics’ relationships with the industry’.

CONCLUSION

The opportunity for one of the greatest public health advances is in our midst –the e-cigarette. Everyone from industry, academia, public health and regulatory backgrounds will need to work together if we are going realise their benefit for population health.

As new technologies continue to evolve, it is increasingly difficult for a single scientist or group of scientists to conduct ground-breaking work in isolation. We will need as many different viewpoints being inputted as possible. Many heads are always better than one! This is why we must collaborate as widely as possible if we are to be able to keep up with the changing needs of an ever sophisticated consumer.

‘Innovation, as in so many human affairs, might be able to give us the ‘magic bullet’ to solve this problem that reams of regulation cannot,’ says Sam Bowman, Research Director at the Adam Smith Institute in London. Dr David O’Reilly, Group Scientific and R&D Director at British American Tobacco, is of the view that ‘we can and will continue to push the boundaries in science and innovation in next generation products, but we can’t do it alone. That is why we need to actively break down the barriers to scientific collaboration and use them to everyone’s advantage to drive the innovation that will help us deliver ever better less risky nicotine alternatives, like e-cigarettes. We need more collaboration’ he says. So it is a great shame that some of the scientists who have taken an open minded view and stretched their hand across the divide have been treated like they have been. It is truly ironic that an industry, the tobacco industry, that has been criticised in the past for not fully sharing its internal data is now being criticized for doing just that and inviting its critics along to the show. What is even more ironic is that anyone who decides to take up the invitation is at risk of being ‘at the end of bullying tactics by the anti-tobacco lobby. Many of these scientists can see that the industry has changed fundamentally, and recognise that we cannot continue to work in an environment that relies on decades old documents to understand the industry today - an industry shaken up by a device that didn’t exist 10 years ago, the e-cigarette. We need to work together…. what would Sir Walter make of it all…..?

The Vaping Warehouse White Label Range

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With prices starting from as little as £0.65 per 10ml bottle the Vaping Warehouse White Label range offers unbeatable value for money for a UK manufactured E liquid. For more information please call on 08458 620 213.

www.Vaping Warehouse.co.uk

A new concept in e-liquid trading www.Vaping Warehouse.co.uk was formed to allow our ‘in house brands’ and our partner’s (who the ‘E Quits Group’ manufacture for) to trade directly to the retail outlets at wholesale prices.

With major funding and weight behind the concept from the E Quits Group, we are building one of the most comprehensive network of retailers in the EU and are putting both ours and our partner’s brands directly onto the display shelfs on every high street. This is of huge benefit to the retailers (as well as our brand partners) as they are able to cut out the ‘middle man ’ and purchase some of the best selling brands in the EU straight from source and at wholesale prices. Expect many more well known brands to be added over the next few months. By acting together, we can collectively overcome the restrictions of the TPD The Industry is evolving, do not be left behind.

Lonjas UK www.lonjas.co.uk

The Manufacturing arm of the ‘E Quits Group’, Lonjas UK has rapidly established itself as one of the top five manufacturers in the UK and currently produce for over 30 well known brands. Lonjas UK have also been credited by the MHRAs for it’s involvement in the consultation process on the TPD.

If you are interested in developing a bespoke range, or simply wish to rebrand our white label range, Lonjas UK is the ideal Manufacturing solution that is ready to take your brand through the new legislation and into production beyond May 2017

Our part in our customer’s success does not end with the manufacturing, our partners can also benefit from having their products promoted through VapingWarehouse.co.uk if they wish.

The Olde Sweet Shop

7 Sins

LONJAS UK

Vaping products now included in National Tobacco Control Survey report

The report, which analyses compliance with tobacco legislation, found that 74 per cent of councils had conducted tobacco control activities in relation to underage sales of nicotine inhaling products.

If follows changes to the law in October 2015, when sale of nicotine inhaling products to under-18s became prohibited.

In total 877 visits to various premises were undertaken by volunteer young persons, with the majority of underage sales (61 per cent) occurring at market stalls and car boot sales.

The report also discovered that the number of councils carrying out traditional tobacco control activities in relation to underage sales had dropped by 17 per cent.

Leon Livermore, chief executive of CTSI said that while regular e-cigarette use among children is relatively rare, children’s awareness and experimentation with them is increasing.

“More than 2.5 million adults use electronic cigarettes and evidence suggests the products are now the most popular quitting aid for smokers in England.

“Although young people say their major source of cigarettes is being given them from other people, nearly half of young people admit buying their cigarettes from a shop.

“Trading standards teams play a frontline role in preventing children from obtaining any type of cigarette product and will not hesitate to take enforcement action against retailers that flout the law.

“The law states that if you sell nicotine

inhaling products to a person under the age of 18 the maximum penalty on conviction is a fine of £2,500.”

Public Health Minister Nicola Blackwood said it was encouraging to see e-cigarettes being monitored in the survey.

She said: “Businesses supported a minimum age of sale for these products and this is a helpful reminder of the new legislation.”

The report surveyed trading standards activity across 151 councils in England from April 2015 to March 2016 - returning a response rate of 98 per cent.

Findings also showed that 59 per cent of councils undertook test purchase operations but the sales levels were higher than for tobacco products at 36 per cent.

Businesses can access up to date information on the laws relating to nicotine inhaling prodtucts on government-backed website, www.businesscompanion.info

E-cigarettes and vaping products have, for the first time, been included in the annual National Tobacco Control Survey report.

“Businesses supported a minimum age of sale for these products and this is a helpful reminder of the new legislation.”

all our customers over the festive period Happy christmas from vape compliance www.vapecompliance.com info@VapeCompliance.com

all our customers over the festive period Happy christmas from vape compliance www.vapecompliance.com info@VapeCompliance.com

We caught up with Tsutomu in Birmingham where he attended Vaper Expo UKThe Return in October.

The event was his first Expo in the UK and he was a memorable figure, dressed in a traditional black Japanese kimono.

Tsutomu set up his e-liquid company BI-SO in 2014 and has not looked back since.

While he was very excited to be in England for his first vaping expo, an experience he said he very much enjoyed, this was not his first time in the UK.

He attended middle school in England as a young boy and has very fond memories of his time here.

Like many others in the vaping industry, he is an ex-smoker who managed to kick the habit after switching to e-cigarettes.

He began making his own e-liquids as a hobby but soon realised that he could turn his new pastime into a successful vaping business.

The entrepreneur was fascinated at the endless possibilities of different flavour combinations and he got to work to produce different combinations which would work well together.

After months of experimenting with flavours, Tsutomu launched BI-SO in 2014 and since then, the company has continued to customise and personalise their flavours.

He said he was proud to be part of a

global vaping community with such a strong sense of unity and a desire to help as many people as possible quit smoking.

When asked about his clothing, Tsutomu replied that he would like to introduce Japanese traditions into Europe as well as branch out his e-liquid lines.

Tsutomu’s choice to wear the traditional kimono is inspired by the Japanese culture.

He said: “Like many industries the vaping industry has its own challenges, obstacles and difficulties to overcome.

“This is especially true in an industry which is as fast-paced as the vaping industry. For me the biggest challenge is to stand out and remain unique when it comes to creating e-liquids.”

He said he does not want to simply copy the current trends such as the many sweet and savoury flavours that a lot of manufacturers go for.

Instead he has focused on producing e-liquids with a unique Japanese flavour. From ‘Sakura Tea,’ ‘Dorayaki,’ ‘Matcha Caffe Latte,’ all three e-liquids are infused with Japanese flavour and fragrance to epitomise the traditional Japanese culture.

Tsutomu and the rest of his 20 employees in Japan plan to see their business expanding further into Europe and possibly into the USA too.

Elda LTD, a leading e-liquid manufacturer in Europe, are helping to promoting BI-SO in Europe but Tsutomu would like to see this success

progress further.

One of his main reasons for attending such a big UK event such as Vaper Expo was to allow international vapers get a taste of the Japanese culture via his e-liquid range.

Tsutomu believes that a lot of people treat vaping as a strict tobacco product but he emphasises this is not the case.

He hopes that from expanding into the wider market, BI-SO will receive positive feedback on e-cigarettes and e-juices.

Tsutomu was very pleased with the outcome for his business at The Vaper Expo and he mentioned that many people shared a keen interest in their e-liquids as well as admiring his Japanese attire.

His black kimono grabbed the attention of many vapers at the event.

Due to government regulations in Japan, the market in Tsutomu’s home country is much smaller in comparison to Europe and USA. This is one of the

Get your entries in for the Vapouround Mini Awards Contest

We are looking for entries in the ‘Best Dessert’ category

The second annual Vapouround Awards ceremony will take place at the NEC in Birmingham on Friday May 26.

This is also the first day of Vaper Expo UK 2017 and the ceremony will also

rave reviews from within the community and next year’s event promises to be even better.

It is our annual tribute to the global vaping industry and a chance for people

DESSERT BEST

As we count down to the ceremony we are holding a series of Mini Awards for Vapouround Magazine readers who want an extra chance to help ensure their juices are in with a chance of winning. Mini Award winners get a guaranteed spot at the next Vapouround Awards Ceremony so it is well worth entering. So if you want a chance to get your juice a secured spot in the second annual Vapouround Awards Ceremony then be sure to enter our Mini Awards contest without delay.

To get the ball rolling we are taking entries in the “Best Dessert” category so send us samples of your juice by post to the following address:

Vapouround Magazine Mini Juice Awards Department 72 Wilson Street Derby DE1 1PL United Kingdom

Or if you see us of the shows attending, come the juice(s) you entered in the Mini Please ensure that labeled as Mini so that they don’t get other juices we have, review juices etc.

Vapouround Awards 2017 is only a few short months away and we are working very hard right now to ensure that it a night to remember. Keep an eye out for the next edition for more details about the event itself and we would love to see you there.

Finally, tickets for the Vapouround Awards 2017 are on sale now so get yours right away to reserve your place

Good luck everyone.

as spots are limited and we don’t want anyone to miss out.

Sam Bennett

2016’s Best Dessert winnerDillinger, Villain Vapes

s the Winston Man, David Goerlitz only needed to work for 26 days to collect a $100,000 annual salary.

David was, quite literally, a poster boy for smoking from 1981 until 1988 where his job was to make smoking look glamorous and appealing to impressionable young minds.

To do this he was pictured in a series of rugged locations, taking part in macho activities for billboards and magazines throughout the US.

A typical poster would see David rock climbing or flying a helicopter and he starred in 45 adverts during those 7.5 years as the Winston Man.

Then at the height of his popularity, David decided he no longer wanted to promote smoking to young people and help set them on a path towards lifelong addiction, sickness, disease and premature death.

So he stopped smoking and set about

telling everybody that the Winston Man was no longer a smoker.

This public stance did not go down well with his employer and his job promoting Winston was no longer tenable.

For David, walking away from a $100,000-a-year job was surprisingly easy and he never regretted his decision for a moment.

The decision was promoted by his brother being diagnosed with cancer (which had been caused by smoking) and by his children learning that ‘smoking kills’ at school while their father was promoting tobacco on billboards and magazines.

David then spent the next 16 years doing all in his power to encourage kids not to smoke which only served to make him even more unpopular with the tobacco industry.

He told Vapouround Magazine: “I want to make it very clear. Nobody ever put a gun to my head to make me promote

tobacco. I did it willingly and as an actor and model at the time I was doing it to make money and feed my family.

“I wasn’t selling cocaine or heroin. I was selling what the government collected billions and billions in tax revenue on so I had no remorse at the time.

“I just happened to be really good at enticing, encouraging and luring young boys to becoming addicted to Winstons. The marketing goal was to get new replacement 14 to 17 year olds - RJ Reynolds wanted to capture 60% of the teenage market so that they could sustain their market share.”

The ads always depicted smoking to be macho, tough, rugged and robust and

DAVID GOERLITZ TELLS HOW HE WALKED AWAY FROM A

DAVID GOERLITZ TELLS HOW HE WALKED AWAY FROM A

David realised from the outset he that the tobacco industry was not concerned about the health of its customers.

David told how his first ever Winston Man photo shoot was in 1981 in Mount Evans, Colorado.

He recalls: “It really is not good to be a smoker at 12,000ft. The air is thin and if you are smoking you can’t breathe very well at all. Half the time I was on oxygen with a cup on my face and the other half I was hanging off the mountain being photographed.

“The funny thing was that I asked the tobacco executives on the shoot ‘How come you guy’s don’t smoke?’

“I later testified to the accuracy of that quote in Congress. It was a damning indictment of exactly what these guys thought about their own product. “No-one had ever said that before and once I made that public the tobacco companies wanted me to go away but I had no intention of doing so.”

He then spent many years of his life helping educate young people about the dangers of smoking and was an active supporter of the anti-tobacco movement as it spread across America.

The movement grew in strength and as more people were starting to get ill from smoking, health organisations such as American Lung, American Cancer and American Heart gained a powerful voice. “States were paying billions in Medicare and Medicaid payouts for people who had been smoking for 40 years and now were getting sick,” said David.

“In Mississippi, the Attorney General sued the tobacco companies for $12 billion. He said he was sick and tired of tax dollars from his state being used to pay for people’s diseases when the tobacco companies kept walking away with the profits with no responsibility whatsoever.

“Next Florida, Texas and Minnesota all did the same and the four states between them got a total of $46 billion in a law suit.

“The 46 remaining states also wanted some of that which could have resulted in the tobacco industry having to come up with another $600 billion so they decided to negotiate instead.

“The tobacco companies came up with the figure of $200 billion to be divided between all the 46 remaining states which also came with the caveat that

they would not be able to sue Big Tobacco or be a party of a class action law suit to ban tobacco. The offer was accepted.

“The real funny part about it, and I say this tongue in cheek, is that the cigarette companies got together and decided to raise the price of cigarettes by 48 cents a pack across the board so they didn’t lose a dime from the settlement. It was the smokers who paid for it all.”

Now that David had quit smoking and had turned his back on the tobacco industry he soon became the golden boy for the anti-tobacco movement. He said: “They used me as an educator

““So from 1988 I became real popular with the people promoting public health message

in schools because that is where they wanted to place their emphasis.

“I was awarded the 1990 World Health Organization gold medal of honor for my stance against tobacco and protecting kids from tobacco.”

David was happy that he was now playing an active role in helping prevent youngsters from smoking - the very opposite of the way he started out in the tobacco industry.

However he was also to fall out love with the anti-tobacco movement due to its close ties and associations with Big Tobacco and soon found a new passion in his life…vaping.

Next time: David talks about his decision to get behind the vaping movement and explains why he supports the vaping community as passionately as he does.

to quit smoking.”

“They had been laughing me because I was on oxygen and their reply was: ‘We don’t smoke this shit, we just sell it’. David Goerlitz

at the ‘World Series of Vaping- Miami’ Oct 2016

Vape Wave director Jan Kounen explains how this major film project changed him

Film made Kounen rethinks his entire strategy about portraying smokers in movies.

Vape Wave is a feature-length movie documentary about how the global electronic cigarette industry developed and grew to what is is now. Its director Jan Kounen has just taken it on a very successful cinematic tour of France since its release at the end of September and it is now being seen throughout Europe too.

It is a movie which will be enjoyed by vapers but is really aimed at as many smokers as possible. It’s slogan is “Let’s Make Cigarettes History” and Kounen would love nothing more for that to become a reality.

In the last issue I wrote about my thoughts on the movie and in this issue we speak to Jan Kounen about the Vape Wave project and discuss what the film means to him and what inspired him to make this movie.

Jan’s story is very typical in terms of his transition from smoking to vaping. He is a former smoker of 30 years who has never felt the desire to smoke another traditional cigarette since taking up vaping on December 10, 2013. He soon became rather obsessed with the whole idea of vaping. He explained: “I became fascinated by the whole vaping community when I realised how

creative and inventive it was. “Soon I found that I was working by day and delving deep into the world of vaping at night as I tried to learn as much about this subject as I possibly could.

up smoking but that he would simply present information from the point of view of a number of current vapers who were all former smokers.

They all told their own fascinating stories about their journey from being smokers to being vapers and the positive impact this had had on their lives.

It was to be no boring documentary though. “I saw that vaping needed some sexy treatment,” said Kounen. “I wanted to make a documentary in the style of “gonzo journalism” which was going to be interesting and fun to watch.

“I knew that if I got this right then the movie could have a strong impact on people’s health. I wanted to introduce vaping to smokers so that they may decide to stop smoking and give it a try instead.

Being an established film director, the next move was obvious for Jan and he decided that making a documentary about vaping would be his next move.

He knew if he could come up with something which would appeal to a mass audience that he had a chance of getting smokers to really think about an alternative which could get them off tobacco and possibly save their lives.

Kounen decided at once that he was not going to try and bully people into giving

“I wanted smokers to see a cultural side to vaping, exploring how vaping started and then move on to explore all of the fascinating aspects of the vaping industry.”

He certainly did not cut corners in the making of Vape Wave. It took two years to film and Kounen traveled to Korea, Germany, England, France, the USA and even Tahiti in his desire to show vaping in as many different environments as possible.

Vapouround Magazine writer Patrick Griffin gives his thoughts about Vape Wave - a feature-length movie documentary about the electronic cigarette and the global industry it has spawned. Vape Wave is currently on a cinematic tour of France and plans are currently underway for it to be released throughout Europe and further afield.

“I found that it was taking up a lot of space in my head and the more deeply I looked into vaping the more questions I found that I needed to find answers to and it occurred to me that this was something that smokers really needed to know and understand.”

Kounen - a passionate advocate for the vaping industry - is in front of the camera for quite a lot of the time and, indeed, he is central to this film’s success.

His passion for the subject comes through from start to finish and it is clear that this was a subject very close to his heart.

He said: “I remember when I was young thinking why nobody had invented a cigarette which gave you all the pleasure of smoking but which did not actually kill you and vaping is that invention.

“We now have a chance to kill off the biggest enemy of the population and that enemy is smoking.

“So from now on I will never put another smoker in a film unless smoking tobacco is vital for the plot.

“Instead the smoker will become a vaper. If I make a movie which is set any time after 2007 I will tell an actor who might have been smoking that they will be vaping instead. That way we will help to normalise vaping which is considerably less harmful to health than smoking tobacco.”

Kounen was born in May 1964 in Utrecht, Netherlands and is best known for his films 99 francs (2007), Renegade (2004) and Coco Chanel & Igor Stravinsky (2009).

He said he has previously wanted people to like his films but for Vape Wave he wants something more.

“For Vape Wave I will be truly happy if people come up to me and tell me that they saw my movie and quit smoking.

promoted and advertised as a means of saving lives by encouraging smokers to quit.

The film website - vapewave.net - even links to a petition on change.org where Kounen calls on Facebook CEO Mark Zuckerberg to allow him to promote the film on the social media site.

In an open letter to Zuckerberg, the director writes: “Today, I can’t reach my audiences because of your tobaccorelated censorship, although [Vape Wave] is of course NOT promoting tobacco.

“There is no need to ban any pro-vape message, if you consider that vaping has actually been the most successful solution in history to quit smoking!

“Many smokers’ lives can be saved if they get the right information…but all our attempts to create campaigns were rejected because of your policies.”

“This movie gave me the opportunity to rethink the whole way I look at smoking. It is so easy as a director to have movie scenes where people are smoking. It happens all the time.

“Vape Wave made me question this and understand the part I played in promoting smoking because I never questioned this before and now I do.

“I am pleased to say that this has already happened and now I want as many people to see this film as possible so that more and more people can quit smoking for vaping.”

Kounen is critical of how governments have classified e-cigarettes and e-liquids as ‘tobacco products’ because he feels that this can only lead to needless deaths.

He thinks vaping should be widely

Kounen said this was the most difficult film project he has ever worked on but also one of the most rewarding.

He added: “I learned so much about vaping from making this film. I particularly love how everyone in the vaping community is so passionate about this industry.”

For more information check out Vapewave.net.

“If I was in government I would kill cigarettes and allow vaping to continue and thrive but I am not so I made this film instead.”

THIS

GPS ON TPD

In this article Vape Compliance Ltd have gone full out to cover some of what we have encountered along the TPD trail. The clock has ticked rather quickly in countdown to notifications, I hope when reading this, shivers do not down your spine and that you have prepared your best justifications to the member states going begging.

I say begging because half of them are so wrapped up with tobacco bonds their governments are ignoring the new science and public opinion regarding the E-Cig revolution.

Those of you who sat and completed the XML file creator for submission, I bet you are looking forward to round two, for us we bulk uploaded nearly 5000 notifica tions into ten di erent member states, reported on almost half a million CAS numbers and glad to welcome this festive season in before next years work load increases.

Cross border sales look as if they will give parity of notification and a common ground is one we should establish espe cially when looking across the pond and the potential strangle hold the tobacco industry has on vaping.

The sad thing is that so many people are unaware of this fact and many will shake heads, in disbelief and in shame.

We will not be talking questions in this issue because lets face it… the game is up. You are either ready or not. No more coddling and convincing clients, consum ers, politicians, and regulatory boards to change or step up. Time is up on hitting the ground compliant and we want to show you what we have done to make that possible and what we have been through along this quest!

IS WHERE YOU ARE SUPPOSED TO BE

NEXT YEAR TODAY…

A FLASH TO THE FUTURE

As we in the industry go through the daunting steps of TPD and the repetitive sand sorting that was the Regulatory Commissions provided tools… we are forced to assess “What really comes of this?”

Regulation is needed, for most industries, especially those that can directly a ect the health of a human being. But by what benchmark is that being held to or com pared?

Is it our new designation as a tobacco product? Is it by an invisible double standard that isn’t yet explained or even hammered out but we will find out after they assess our collective results and try to divine a standard of acceptability?

The truth is; we can only speculate. Noth ing is or has been finite in this process, but one thing. The desire and need to tax the product across the board. Like children filing into desks in a high school classroom, roll call is underway.

We are being deemed fit for unabridged taxation and judgment. There will be no questions asked and very few opinions taken.

Outside of that, we can only give you the answers we think are revealing and truth

ful from our view: What really comes of this: TAXATION.

Control of Market Elasticity to counter the loss of profits from converted combusti ble tobacco smokers.

Even if a country wants a state of quitters, they lose the revenue. It is that simple. Not just tax revenue, but healthcare reve nue and investment by the end users who are not as sick as often. Pharma loses money, blah blah it is a trickle down e ect and it can be measured in dollars and no common sense.

But by what benchmark are these regula tions being held to or compared to: With these new regulations it is basically a blind leading the blind contest.

Essentially every study in our industry, from both sides, but a slim few have been non-replicated and mostly buckshot poor assessments of the product.

Vapers can’t keep screaming 90% safer with zero concrete validation and the government until lately didn’t have any unbiased tests to validate their claims of gateway alternatives and unknown chemicals.

This non-scientific view of the Vaping Indus try does not allow for any real movement forward. Do not get excited if you were an E-Liquid Manufacturer who got your juice tested. Because with no real defined STAN DARD METHOD OF TESTING, again… results cannot even readily be compared to each other, or replicated to reach an ultimate standard of practice. It is a wash. As are those results.

Let alone the fact that if we are now a tobac co product, the bar is pretty low on what END USER SAFETY EXPECTATIONS are. Or is it a double standard? You’re tobacco but you have to have zero carbonyls, plain packag ing, no marketing, heavy taxation, answer to a regulatory body that is threatened by you but has the power to crush you, but not your competitors?

Tobacco has swung a big axe for a big long time… and these commissions; even countries have been sued into mone tary oblivion at times. Even if they win, mostly they lose, financially. Defending yourself against billion and trillion dollar giants is no cheap feat.

And it appears we are being punched with the full wrath of years of being impudent with our competitors. In their overzealous approach to regulations within our industry, they have given Tobacco another arena to champion. It will be interesting to see how they fair in round two against the giants. Let the shit show begin.

What is really being regulated at this point, what we put in our product? We’ve been deemed tobacco now… essentially we can put all this in there: Ammonia, Arsenic, Ben zene, Butane, Carbon monoxide, Cadmium, Cyanide, DDT, Ethyl Furoate, Lead, Formal dehyde, Methoprene, Maltitol, Napthalene, Methyl isocyanate, Polonium. No wait we cannot yet we are deemed tobacco, punished as tobacco, heavily regu lated as tobacco, with none of the benefits of

tobacco, if you call poisoning your end user a benefit.

We do not want the privilege of killing our end user, which these commissions have so blatantly given to the Tobacco industry. But we would prefer not to be punished as though we are. And we would prefer to have the science speak for itself and the integrity of that science to mean something.

These are lives we are a ecting. The science should reflect that. Handing down regula tions with no scientific method of determina tion was reckless abandonment of logic.

Unfitting of a regulatory board making deci sions and recommendations for a massive populous of people WAS disappointing.

With TPD winding down, and Phase two rolling in, the industry needs to take o the blinders, work together and demand a fair regulation system. One that allows the science to thrive, not just any old method decided by whoever is doing testing on your product.

It’s comparative to ordering steak well done, but having to live with the fact that the chef believes that means red inside because no real standard exists… WE HAVE A STAN DARD FOR COOKING STEAK… I think we should have one for testing products that go in our lungs. End of…….

So where will we be next year? We are going to be in PMTA hell, still cleaning up the mess from TPD nightmares and fighting for some semblance of scientific integrity in the indus try.

That is the future that is tomorrow today, and yesterday now.

Improvement in this process, from upload to practice needs to be brought to task. There were serious flaws in this Regulation and they have more than become known. Stand up for yourself and start asking about next year, today.

NOW WHAT?

running out of time.

We move forward…while we wait and see what happens because none of that has been defined. We do not know what they are planning to do with this rickshaw of information they have compiled. But in the meanwhile there are things we can do:

• Prepare for PMTA’s

• Build your CAS libraries and do it right.

• Know your supply train, seriously… even if you are co-packed. Take an active interest in the product that pads your wallet.

• READ THE REGULATIONS. You need to know these inside and out. They are not open for interpretation. So know them and when you have questions call and ask now. Do not wait. Trust me you are

• Get a compliance o cer. Because you need one. We saw how TPD went down. You are not getting compliant for one test my friends, you need to remain compli ant, and it is a full time job.

• Start saving your money. Because they are going to be putting you through new hoops very soon. They will be costly and repetitive. “They” being whatever regula tory commissions you will be answering to.

• Be proactive. Regulation is a process. You are in the throws of becoming Cor porate Regulated. Forevermore, a grown up business who answers to many outside forces.

What do we here in the industry do now?

FLAVOUR HOUSES AND THE BIG BAD WOLF

“If flavour houses are to continue reaping massive amounts of money from this industry they need to comply”

“The obstructive, dishonest and the down right irresponsible behavior literally leaves a bad taste in your mouth”

What about our intellect?

In a regulated industry your intellect does not trump public health.

Do we have to do this?

Should you choose to continue selling your products in this industry you would have to!.

Can we refuse?

You are well within your rights to refuse, but your company will shortly become obsolete in this industry.

Format of submissions

There is a standardized submission method. But there is a lot of information that you need to know we are looking for. It is time to template this process.

Who is enforcing this?

Each participating member state will be enforcing their TPD along side the EU COMMISSION.

LETTER TO

MR FLAVOURHOUSIN’

Dear Mr FlavourHousin’

CAS numbers. I hate them now. If I never see one again it will be too soon. But I digress. . .

If you don’t know why I want your CAS numbers yet, you’re truly in a world of trou ble. It’s been a complete displeasure trying to wrestle these numbers out of you.

From the industry point of view, You Mr Flavourhousin’, are like a petulant children stomping their feet and refusing to share their toys for fear of people stealing them.

Should you wish to continue marketing your wares to this industry, its now regulat ed, so sir, you best get inline. Because its over now, the gold rush has ended. The liquid diamonds you have been selling are under the spotlight and you need to be able to quantify their contents or you won’t be allowed to keep making a lot of money from the liquid manufactures.

We’ve watch four flavor houses expand in the last 5 years because of the money pouring in from this industry. SO refusing to hand over the info needed so that you can keep making money is stupid on your part. Something happened during TPD that you should know about Mr Flavourhousin’, E-Liquid Manufactures started talking. And

they are reformulating. They are reformu lating your stubborn, noncompliant ways right out of their products and only working with companies that will be transparent.

Mr Flavourhousin’ We ask for your CAS. In the proper format, with all the information, all the MSDS/SDS, The FEMA, The EC number, The Flavis Number, The Reach Number and the exact inclusions in the flavours we use.

We don’t need percentages, we need solid state numbers. SO DO IT RIGHT. It’s your dollar Mr Flavourhousin’, it’s up to you. But we will be spreading the word. Your di cult behavior makes you replace able. With that we take our piece of the “PIE FLAVOUR” else where.

We are now a measurable force. Taxed and Monitored. It behooves us to only work with the best, and most qualified. Unless you can follow the rules, that’s no longer you.

It is my deepest regret to have to be so hostile towards you, but you’ve made my life miserable for months and jeopardized the Regulatory process for my clients and their products.

Good Day Sir…

THE PATH TO COMPLIANCE

STRAIGHT AHEAD

On a serious note, Dealing with flavour houses during this exercise has been exhausting. Most were incredibly un-cooperative and not willing to work with people. When they did it was not timely and the information was presented in ways that made it very di cult to use.

I could spend hour’s here pointing fingers at those busi nesses or I could look at real solutions.

It is our firm belief that the MHRA and the EU commission should have held the flavour houses accountable as well. They are a unique fold in the chain of supply. Unlike any other industry, most of our potential and perceived dangers are in the flavour concentrates.

A productive step would be to regulate the product they’re allowed to put into the mix, hence eliminating the most dangers, at the source.

Flavour houses make a huge portion of the money within the e-cig industry. Money that is not considered by gov ernments when they assess the value of our product in the global and local markets.

Here’s a closer look at market elasticity and the untamed wild card that flavour houses are.

Once a company has formulated an E-liq uid flavor it is particularly di cult to change things without upsetting the apple cart.

Costumers and clients know the di er ence. One small flavour change and they start a typhoon of complaints. In this industry, a shiny label on the bottle means carved in stone and forever to remain the same. The demand for consis tency is absolute and there is zero forgiveness.

With this in mind companies have a di cult time facing the reality of reformula tion. Some of these flavours make them millions of dollars. They are invested in the revenue stream. Changing it could create a huge dent in that stream. A mon etary a ect that can be seen, even antici pated. “Our consumer base does not like change and can be savage in spreading the word.” A manufacturer told us.

It becomes near impossible to make them reformulate flavours that contain ingredients that should n0t be there. Even when flavour houses have figured out that certain flavours are not safe for vaping, they still sell them to companies they know are using them for vaping. Even they know that they are measuring in dollars and cents.

Nobody likes Custard V2 , its not even close to Custard V1. There are good reasons for that, lots of the CAS ingredi ent library that contributes to the great TASTE of that flavor in its version one formula has been deemed unsafe for inhalation or is on the direct strike list handed down to us by the Commission.

So how is it still being used in our indus try? Because although flavour houses say “Oh we don’t sell that anymore for that use…” its a bold face lie. They absolutely do.

We put it to the test with three flavour houses during this time. Made open inquires, made sure our company name clearly represented what we were using the flavours for and made multiple forms of contact in regards to the flavours.

Not only were we allowed to buy them for that purpose, we were told directly by two of the flavour houses in print and over the phone that they were aware that they were not supposed to be used for vaping but the other versions didn't taste as good.

They claim by putting not for vaping tag lines in their product descriptions that that there is the extent of their legal expectation. But should it be? That is the real question. Because once an industry becomes regulated, it can become an expensive task to do so. Would the government rather chase down thousands of E-Liquid makers, or thirty flavour houses when it comes down to the regulation of formulation control.

With that formulation control, by regulat ing that ingredient selection in the indus try, a CAS library would be a mandatory component of participation for the flavour houses. It would eliminate many of the issues we came across in trying to get the informa tion we needed to represent our clients and industry the way it needed to be represented.

It would also remove flavours from the market that were being used knowingly although it has been made clear they shouldn’t be there, “Testing at the source” so to speak.

We also found that many of the flavours that flavour houses were claiming to have changed, were not all that changed. This matters, because there is no way to hold them accountable.

These specific CAS items are engineered

for human consumption so long as that consumption is food or drink based. Without direct regulation of the products that flavour houses wish to keep selling in the E-cig Industry, in the Vape Game they answer to no one. We need to e ect change in that area now.

Really think about how much money these flavour houses make from this industry. To remain solvent at this point after regulations, Manufacturers should hold them responsible for clear and direct transparency.

If they want to keep making money, then they should have to have their specific ingredients tested for proof… as our products need to be. They should as well have to keep an active, updated CAS library that is supplied and verified for integrity.

As flavour houses remain a staple part of the industry, it is our recommendation that commissions and governing bodies turn their strong eye of FLAVOUR MORDOR on them.

They should have to submit each of their flavours for testing should they want them to be used in the market. Each flavour should then be registered with an ECID number just like our products so that the track and trend system actually has scientific value at some point.

The day of the flavour houses has almost come to an end, we are being mapped, and you should be too. It is only a matter of time.

RESISTANCE IS FUTILE

“HEATED” CONVERSATIONS

What it all comes down to is “decomposition”. There is no getting around it.

When most flavors are heated, especially at the extremes we are vaping them at, combined with PG and nicotine, they break down.

It’s in that cycle where we find the most damaging chemical compilations and it’s those particular chemicals that people get up in arms about. It’s time to break this cycle down and stop the fear-mongering.

Let’s get into a “heated“ discussion about chemical decomposition.

Chemical decomposition for dummies so to speak, this book needs to be written. Especially now in our industry with fear mongering at its highest level and propa ganda running the streets. Many of the claims against the product are not formu lated from sound scientific bodies of knowledge.

Most of what is said about our product is distorted and is about the carbonyl read ings. There is a measure of truth to the argument, but only when taken out of context.

So how can I make this make sense to you? Let’s talk Decomposition and what that means.

Chemical Decomposition is the breakdown of chemical compounds. Chemical com pounds generally cannot remain stable when exposed to things like Acidity, Heat, and Humidity. There are a few types of decomposition, Catalytic, Thermal, and Electrolytic. We will be addressing thermal decomposition for the most part.

Thermal decomposition is a chemical reac tion whereby a chemical substance breaks up into at least two chemical substances when heated. I am going to keep it that simple. It is got more to it, but it’s not needed to make the point. The decomposition temperature of a substance is the temperature at which the substance decomposes into smaller substances.

What are you going to do with all this info? Well here’s the deal. Some E-liquids look great on paper. CAS library is awesome, all around well-sourced ingredients with great certificates of analysis. But then they go for

testing and they are just full of the things that are on the NO-NO list.

The manufacturer is usually devastated and immediately upset and wants retest ing. But the truth is… CHEMICAL DECOM POSITION.

Once heat is applied to a chemical com pound the breakdown of your CAS library into a bunch of other CAS created by that process is unpredictable. And with the many ingredients we cook together, there is bound to be some issues.

The real question is what is the measure of those issues. If formaldehyde shows up in your product due to that break down… which is a bit of Thermal Decomposition and Catalytic Decomposition, what is the measurement of acceptability?

0µg, 100µg, 1000µg… I mean really is there a chart? From rug/carpet installations to new furniture, new cars and multiple other fabric installations in your life, you are exposed to the inhalation of formaldehyde in some seriously high numbers.

There are regulations for those, they are not closely monitored, but they are there. The issue is no real applicable study has been done to say how that directly a ects you, Cancer, or mutagen…no robust scien tific body of evidence exists at this point as its all merely speculations and screamers, but none with valid data.

The problem becomes: when comparing apples to apples, if we are a tobacco prod uct our levels are generally well lower than our parent product.

But comparing our results to a baseline of Zero, then we also have problems. This is where the fear mongering and bull crap tactics “what about the children” are hatched!

This is such a loosely guided measurement system. But the chemicals and compounds we are measuring have been made out to strike fear in the souls of the every mother swaddling a baby and raising a teenager. It’s hard to defend ingredients when there is no true bar of acceptability.

One thing we know for sure: The more heat applied, the more decomposition takes place. This brings us to the only control factor outside of ingredient contri bution that we have. Resistance.

The hotter you run your coils, the more decomposition takes place, that is before even considering the Catalyst e ect which is basically the introduction of two chemi cals which makes an environment that breeds other chemicals. So what is safe and what is not? Well I suppose that is what we are trying to deter mine. We have got a ball park idea that certain chemicals should and can be avoid ed, such as, arsenic. Yeah we shouldn’t be creating or adding that knowledgeably.

Acrolein, Ethylene glycol, Diacetyl, Dieth ylene glycol, sure these ones can be actively avoided for the most part.

But this: Preservatives liable to release formaldehyde… this is a crap ton harder, and not even in direct context to what they are outlying.

With or without preservatives, the actual creation of formaldehyde in our products is a result of many factors. As it is being used as the biggest defense against our product right now, as was Diacetyl a bit back it is this one reasoning that makes it hard to establish a guideline.

When our products are being tested, the method in which they are being tested can create those negative results. Dry pu s and poorly timed intervals for inhalation techniques, tanks that haven’t been tested on they own for a baseline of data to remove from the liquid data itself, as well as at what point in the testing these compounds are being measured for… All of this a ects results. Hence a standard method needs to be made. But comparatively to our new designation as a tobacco product, we are nothing like our parent products. No matter what anyone tells you, we can say without hesi tation, that the results produced from this round of TPD are nowhere near those neg ative results from cigarettes.

I have seen thousands of results, for both products and I can attest to that. But unsafe decomposition in this arena is usually created by unsafe heat levels not actually required to use the product in a normal capacity.

Cloud chasers and tricksters choose a di erent path, but keeping your heating device for vaping products at lower tem peratures can curb many of those negative chemical decompositions.

In this case Resistance Is Futile.

RESISTANCE IS FUTILE

Q u a l i t y E l e c t r o n i c C i g a r e t t e s & S u p p l i e s

The Evolution of Vape PART 2

2007

E-cigarettes can now be found throughout Europe and the US.

Up until now e-cigarettes had three main components - a cartridge containing the e-liquid, a device to atomise the liquid and a battery. However all this was set to change with the invention of the cartomizer. Umer and Tariq (Taz) Sheikh, two British entrepreneurs invented the cartomizer which combined the cartridge and the atomiser in one unit now known as the cartomizer. Their Gamucci brand is seen as one of the real milestones in the development of the e-cigarette and their distinctive devices were regarded as the first European electronic cigarette.

2008

Turkey’s Health Ministry suspends the sale of e-cigarettes, claiming that they are “just as harmful” as regular cigarettes.

The World Health Organization says it does not consider e-cigarettes to be a legitimate smoking cessation aid. Health New Zealand concludes that carcinogens and toxicants are present only below harmful levels in e-cigarettes and that they represent a “safe alternative to smoking.”

We now see the beginning of the move away from e-cigarettes looking like high tech versions of traditional cigarettes with the invention of mechanical mods and the emergence of more powerful and ultimately bigger batteries to power the devices.

We were now seeing the arrival of tanks for the e-liquid containing replaceable coils, design improvements for better airflow, longer-lasting batteries and this led to a rapid expansion within the industry as more and more people turned to vaping.

Australia bans the possession and sale of electronic cigarettes which contain nicotine.

Jordan’s Ministry of Health bans the import of the electronic cigarettes, citing World Health Organization’s health concerns.

The FDA directs the US Customs and Border Protection to reject the entry of electronic cigarettes into the United States on the basis of them being unapproved drug delivery devices.

Canada bans the sale, advertising and import of electronic cigarettes.

Hong Kong bans electronic cigarettes.

The Electronic Cigarette Association (ECA) is formed to speak on behalf of the electronic cigarette industry, especially in response to health concerns, and to help introduce industry standards.

Panama bans the importation, distribution and sale of electronic cigarettes.

Saudi Arabia bans sales of electronic cigarettes.

Amazon.com prohibits sale of electronic tobacco products on its website.

In this issue we will see how the industry expanded rapidly in terms of devices available and the range of juices on the market.

We see it develop and grow in its unregulated state, see how there is confusion about e-cigarettes and different countries take different approaches to regulation.

Consumer Advocates for Smoke-free Alternatives Association (CASAA) forms to ensure the availability of effective, affordable and reduced harm alternatives to smoking.

PayPal freezes accounts of electronic cigarette vendors in the US and prohibits them from using the service.

Singapore bans e-cigarette importation, distribution and sales.

2011

A study is published in the American Journal of Preventive Medicine reporting that electronic cigarettes are a promising tool to help smokers quit.

Argentina bans the importation, distribution, commercialisation and advertising of e-cigarettes and related products.

Holland bans the sale and import of electronic cigarettes which will now require a pharmaceutical license. Despite all these bans and dire warnings of the past years, vaping, where it is allowed, is seen as cool, interesting and exciting. People meet in local vaping groups, online and set up blogs and YouTube channels dedicated to vaping.

Millions of dollars are spent on developing new and exciting juice flavours and mods now come in an amazing range of sizes, shapes and designs.

E-cigarettes are no longer ‘one size fits all’ and variety is the order of the day.

FDA releases proposed regulation attempting to exert regulatory authority of e-cigarettes as tobacco products.

First Global Forum on Nicotine (GFN) took place in Warsaw, Poland, in June 2014. The event attracted around 200 people from 26 countries and featured presentations from many of the world’s leading nicotine researchers and policy analysts.

Oxford Dictionaries announces the word of the year is “vape.”

2015

Public Health England announces its expert independent review concludes that e-cigarettes are significantly less harmful to health than smoking and have the potential to help smokers quit smoking.

2016

US Department of Transportation bans e-cigarette use on planes.

US Food and Drug Administration (FDA) ruled that electronic smoking devices will be considered “tobacco products” and regulated accordingly.

The UK Medicines and Healthcare Products Regulatory Agency announces it will regulate e-cigarettes as medicines when new European tobacco laws come into force. E-cigarettes declared illegal in Punjab,

The first E-Cigarette Summit was held at the Royal Society in London to provide a platform to present and scrutinize the available science and evidence on electronic cigarettes. Ban on vaping in public lifted in Italy.

2012

Consumer groups including CASAA, ECCA UK and ATACA (Australia) organize the first World Vaping Day. Soon we have a massive vaping sub-culture and fans start flocking to vape events and expos around the world. Just as in the electronics industry these events are used by manufacturers to highlight their latest products and launch new products to an eager market.

When it is discovered that it possible to generate huge clouds of vapour by using the right combination of e-liquid and hardware then this leads to a subculture within a sub-culture. Now some vapers want to produce the biggest and thickest clouds possible and cloud-chasing contests soon follow and become very popular indeed. Vapers also discover that they can create vapour rings and videos of this begin to appear in the Internet. Soon there is another vaping sub-culture where the aim is to create intricate cloud designs and tricks.

The UK’s Royal College of Physicians issued a 200-page report which said the public could be reassured that e-cigarettes were much safer than smoking.

A 25 year old shopkeeper in India is sentenced to three years in jail for selling e-cigarettes.

The documentary “A Billion Lives” makes its world premiere at the 2016 Doc Edge Film Festival in New Zealand.

Pennsylvania enacts a 40% wholesale tax on “other tobacco products” (smokeless tobacco, roll-your-own tobacco, pipe tobacco, and e-cigarettes).

In the last couple of years we have seen unprecedented levels of government regulation within the industry. Overzealous regulation has already put many vaping stores out of business and it seems that this is a trend which is likely to continue. Ironically this regulation comes at a time when we have a greater understanding of the health effects of vaping than ever before. What the future holds for the global vaping industry is unclear but this is an industry which will fight hard for its survival.

Join us next issue to view how E-cigarettes have developed and visually changed over the years, creating a better usablilty and more enjoyable vaping experience.

DIARY OF A VAPER

Simon Thurlow

Even a serious heart attack could not stop Simon Thurlow from smoking…but vaping did.

IT Security Architect Simon Thurlow, from Swansea, South Wales, explains how vaping changed his life after 30 years of smoking left him needing heart surgery.

On June 6, 2011 (I always remember the date as it is also the D-Day anniversary), I bought and started using my first e-cigarette.

I can’t remember what type of e-cigarette it was but most were pretty rudimentary in those days compared to what we have now. A few months earlier I had found myself in hospital due to a myocardial infarction (basically, two of the main arteries feeding into my heart had become blocked, starving my heart of blood and oxygen).

In hospital I had an operation to clear the blockages and was told in no uncertain terms that my problems had been caused by my previous 30 years smoking habit, which I should quit.

I managed to stay off the cigarettes for a couple of weeks following the operation, but gradually found myself having the odd cigarette here and there and soon found myself fully back in the habit.

Around the same time, I started to read articles about this new thing called e-cigarettes on the internet. Curious about them, and because I wanted to be free of the smoking habit that had put me in hospital, I started researching them and decided to give them a go.

I smoked my last five cigarettes on that June morning and have not had (or wanted) a tobacco cigarette since then. Now I am a vaper, not a smoker and my life is far better for it.

I still have some issues, but not caused by vaping. I have regular check-ups at both my local GP surgery and at the cardiac centre in the local hospital. My current health issue is a leaking valve near to my heart and I do have to undergo an operation to either replace or repair it.

Both my GP and the cardiac consultant are aware that I vape and both are fully supportive as they recognise the considerably reduced risk of vaping when compared to smoking.

During my last check-up, I was wired up and on a treadmill. The nurse in charge of the test said my lung capacity showed

that I was clearly a non-smoker. My blood pressure and cholesterol levels are also well within acceptable limits so I am seeing, and feeling, clear benefits to my health.

Quite apart from the obvious health benefits, I actually rather enjoy the whole vaping experience far more than I ever enjoyed cigarettes. It is the sheer variety of flavours that, I feel, has helped to make vaping such a successful phenomenon.

The other thing I enjoy about vaping is the community. Because of the actions of certain members of the public health and political communities, there is very

Featuring

much a sense of ‘us and them’ and it has engendered a camaraderie among vapers that is not seen in many other communities.

Whenever I get together with a group of vapers, whether at the pub or a vape event, you witness that great sense of community and friendship as we all have a common ground and sense of enjoyment.

However, the future of the vaping industry is an interesting query and, in my opinion, very much depends on what happens post-Brexit here in the UK.

If left to evolve naturally, vaping can go a long way in the next five years. You only have to look at the innovations and great strides forward that have already been achieved over the last five years to see that.

Unfortunately, the attitude of the governments (and Public Health) of a great many countries is going to greatly restrict vaping. All is not lost yet. Far from it. There is much, much more to come in the story of vaping.

As a passionate vaper in Swansea, other avid vapers may be aware of how close Welsh Labour got to banning e-cigarettes from enclosed public spaces earlier this year. But it was defeated due to heavy

intervention and fighting back by the more vocal of us vapers in Wales.

In conjunction with the (now defunct) Save e-cigs campaign, a group of us spent two years getting ourselves in front of as many Welsh politicians as possible.

We spent countless hours travelling around the country to meet with those politicians, armed with all the science to back up our assertions that vaping should be left alone, that it was not something to be feared, but embraced.

And it paid off – big time.

The reason that the e-cigarette supporting politicians in the Welsh Assembly were so well informed was due to all the science and research that we had been feeding to them. It was extremely uplifting to see our political supporters standing up in the Assembly and fighting against the proposed ban using the science, facts and figures that we had provided to them.

Yes, it was a close run thing and we did get an element of luck to win that battle. But win it, we did. I like to think that the gusto and stubbornness we showed, the backs-to-the-wall no surrender attitude we displayed, was a major factor why Welsh Labour have shied away from attempting to reintroduce the vaping ban

in the new Public Health Wales Bill that is about to start its way through the Assembly.

Quitting smoking does not have be an onerous or difficult decision any more. The easiest and best way to quit smoking is by switching to e-cigarettes. They taste better, are more enjoyable, and can be customised to your taste. All you need to do is find the right nicotine strength and flavour for you. Everyone is different.

Go to a vape store and they will assist you to find the right setup. The more attuned your setup to your own personal tastes, the greater your chances of switching completely to vaping.

If you have tried vaping before and found it was not right for you, try again. The technology has changed and advanced a lot in recent years. Vaping is becoming more and more pleasurable with each new innovation and advance, and you will save yourself a lot of money in comparison to smoking.

he search is on for Vapouround Magazine’s next top mod-el…and it could be you.

This is a new feature and we are really excited to have teamed up with Premium Labs for this cool new contest which will appear over the next few editions.

If you want to show the world how much you love vaping then this free-to-enter contest could be right for you or for someone you know.

It does not matter whether you have done some modelling before or if you are totally new to it, as everyone can enter. We are looking for people who are passionate about vaping and we already know that there is a huge community out there which is only too willing to tell the world about their vaping experiences.

So if you love to vape that majestic mod and have a passion for looking fabulous whilst vaping, then send us some of your best pictures using any of our social media platforms using the hashtag #VapouroundModel.

@vapouround

@vapouround

/vapouround

All you need to do is make sure you’re modelling the mod and flaunting some of your best poses. We will feature a selection of the best pictures in our upcoming editions of Vapouround Magazine and from those we will select an overall winner.

The Magnificent Mod-el winner will

be featured in a four page advertising campaign for our sponsor…so this is one prize you will really want to win. Here’s how it works: Reach for your best-looking vape mod and strike up a pose. Want to create big vape clouds then go for it (but you don’t have to.) Just have some fun. Then simply send your pictures to any of our social media accounts above using the hashtag #VapouroundModel and leave the rest to us. We will then feature a selection of the pictures receive in forthcoming issues of the magazine before finding our overall winner to star in our four page photoshoot. So what are you waiting for? Get your mods and start posing!

Meet FEATURE

the winners of the first heat of the Vapouround Next Top MOD-EL contest

They will go forward to the grand final where the overall winner will star in a four page advertising campaign for our competition sponsor Premium Labs. This is an amazing prize and YOU or someone you know could still be in witha chance of winning. We are now looking for our next three finalists who will be featured in the February issue of the magazine

Ever since Perino London launched, we have been overwhelmed and amazed at the fantastic response that our e-liquids have received. The passion and excitement for our flavours was evident from day one. From our classic combinations like Rhubarb & Custard, delivering a gourmet reimaging of a traditional dessert favourite, to the incredibly original Oliver Twist with its unique blueberry, aniseed and liquorice vapour. The flavours of Perino London excited and captivated vapers immediately.

Over the past eighteen-months we have been lucky to enjoy an incredible relationship with the people who vape our liquids. Perino London has developed from the flavours and e-liquids into a community that we love

to be part of. From recommendations, reviews and photos of the places people are vaping our liquids – this community feel has been central to our e-liquids popularity. So after the success of our Classic Collection, we listened to those who were passionate about our flavours, online, at shows, wherever we met people who loved the flavours of Perino, and the most requested next-step for us to take was for a reworking of some of the favourites from our original collection into a High VG composition. Therefore after much work, testing and refining, we took four of our most popular e-liquids: Yo Yogi, Rhubarb & Custard, Oliver Twist and Cream Berry, and added two new flavours, launching our High VG range to huge support for the incredibly smooth, cloudy vaping experience it delivers.

INTRODUCING OUR TWO NEW FLAVOURS:

CARIBBEAN TING - Totally tropical fruits blended with notes of melon and pineapple deliver a taste of the Caribbean in every cloud. A sweet, distinct fusion of tropical fruits with notes of melon and pineapple - Totally Tropical Ting!

LEMON MERINGUE - Zesty lemon blends perfectly with deliciously sweet cream, an authentically light fluffy meringue. Our dedication to developing innovative flavours, blended in-house, using carefully selected ingredients is the foundation of everything we do and this High VG collection is our next step in delivering e-liquids that set the standard for British e-liquids.

Diamond Vapor’s Keith Fairman brightens up the lives of terminally ill people at Florida hospice

HE SPENT TIME WITH PEOPLE WHO WERE ALL ALONE IN THE WORLD AND HAD NOBODY TO TALK TO IN THEIR FINAL DAYS

Anyone who has met Keith Fairman from Diamond Vapor will know that he is one of life’s true good guys. However he recently turned a personal tragedy of his own into an opportunity to brighten up the lives of some desperately ill and lonely people in their final days.

At the beginning of November Keith was called into a Florida hospice where his mother Johnye was terminally ill with stage four cirrhosis of the liver. He was informed that his mom was in a bad way and did not have very much time left so Keith dropped everything and headed over.

In fact there was nothing that could have prevented him being with his mom in her hour or need, especially as he had promised his grandmother, on her deathbed, that he would always take care of his mother.

However once at the hospice, he noticed other terminally ill patients with nobody to visit them and their plight touched his heart.

Keith said: “I was walking the unit while visiting my mom there, and I noticed that there were some rooms that had nobody coming to visit them.

“I asked the nurses why this was and I was told that some of them had outlived their family members and some were

homeless from the streets with nobody to visit them.

“I asked if I could go in and visit these people because I could not just walk by and leave them all alone in their final days.

“I want to treat others the way I would want to be treated in the same situation as this. I myself have been homeless where I thought I was all alone in the

One of the people he met was James who has been in the hospice for 111 days. He has been on the streets for over 20 years and he has never had a single visitor until Keith came to see him. Keith said: “I spoke with James and let him know, if he wants someone to be here when he transitions, I’ll do it.

I don’t want him to die alone.

“I went in and asked James if he could have any meal in the world tomorrow what would it be and he replied ‘chili’.

“He did not want steak, or lobster, but chili. This blew me away, the simplicity of just saying the word “chili” made me think of how most of us in the world don’t have any problems that even compare to his, but “chili” would make a world of difference to him.

world and I don’t want to see other people feeling the same way.”

Keith left many of his Facebook followers close to tears when he posted a series of updates about his hospice visits.

He wrote: “I am at the hospice. My mum doesn’t have long. I decided to start visiting people who are dying alone and give them some hope.”

“I also found out that he was a smoker and had very few visits to the outside of the hospital to smoke. I explained about vaping to him and he asked if he could try it.

“The nurses agreed that he could vape from his bed and he loves it. The mod I gave him was a Cync. I have been contacted by them, and they are shipping down all the liquid for him for free of charge.”

Keith said he was overjoyed that he has been able to make a difference to

“I AM AT THE HOSPICE. MY MUM DOESN’T HAVE LONG. I DECIDED TO START VISITING PEOPLE WHO ARE DYING ALONE AND GIVE THEM SOME HOPE.”

someone’s life in this way.

He added: “James has been smiling all day and I feel so good to be able to show him that he is not alone – perhaps nobody ever did that before.

“Now as more people hear about this, I have been sent money to buy him more meals and get him anything he likes.”

Keith also brightened up James’ final days by reading him all the messages of support which flooded in from the vaping community in through social media.

He also delivered a stuffed animal to a 103-year-old lady who had outlived everyone in her family and had no visitors.

Keith said: “I saw this lady with a small teddy bear and felt that if she had a larger one, it would probably help in keeping her warm with such a frail body.

“She was sleeping when I came with the new teddy bear so I just placed it next to her and left the room quietly.”

While Keith is now a successful businessman he has made no secret of his past which saw him jailed three times and ending up homeless after being a drug addict for over 20 years.

He and his mom even used drugs together for many years but Keith will have been clean for eight years in March. Posting on Facebook from his mom’s bedside he wrote: “We are sitting here reminiscing about the havoc we use to cause, and where life has taken us.

Two addicts just sharing this precious time together.”

Keith was named Vapouround’s ‘Vaper of the Year’ in May for the amazing work he has done for the vaping community and for his role in setting up the Nora’s Dream charity to help pay the medical bills for the young daughter of a family friend who had been diagnosed with cystic fibrosis.

In fact profits from Diamond Vapor’s best selling e-liquid Nora’s Dream are still paying the girl’s medical bills to this day. Modest Keith said he humbled by all the attention he had received and added: “People are giving me props and saying I am amazing. I am not. “I am only the vessel of an amazing God, that has saved and changed my ways. I just choose to continue on and do his work and show gratitude for what he has done for me.”

“PEOPLE ARE GIVING ME PROPS AND SAYING I AM AMAZING. I AM NOT. “I AM ONLY THE VESSEL OF AN AMAZING GOD, THAT HAS SAVED AND CHANGED MY WAYS. I JUST CHOOSE TO CONTINUE ON AND DO HIS WORK AND SHOW GRATITUDE FOR WHAT HE HAS DONE FOR ME.”

Vapouround Bus visits the opening of Eco Vape in MansfIeld

too…

As far as venues go, Eco Vape’s new venture in Mansfield is particularly eye-catching. With the vibe of an old-fashioned U.S diner combined with the attention to detail and wide-ranging vape options, Eco Vape have really pulled off something incredible here.

Situated in the town centre of Mansfield, the Vapouround crew was only too happy to take their double decker bus there and join in the party.

With a vibrant crowd in attendance, it was truly an occasion to savour with refreshments available to all as well as a cloud chasing competition, trick competition, and numerous helpful members of staff on hand to help both the experienced vapours and the novices.

Brett Heaps, the brains, inspiration, and owner of Eco Vapes, was there to welcome everyone and was, as he always is, a true inspiration to those around him.

Eco Vapes was founded in 2015 and now currently has six stores across the East Midlands. With a high standard of customer service and a professional team ready to help, Eco Vapes has become a standard bearer within the vape community.

Vapouround and Eco Vapes have had a long and happy relationship and it must be said it was a true pleasure to take the Vapouround

bus along to join in the proceedings.

If you’ve not seen the Vapouround Bus yet, then it’s time that you did. Fully refurbished with a chill-out area and crammed full of vape-related products this is one bus you will not want to miss.

It is kitted out with Vape Dex technology allowing visitors to sample various juices and has informative videos playing on the TV screens on both decks.

The Vapouround bus has, quite literally, become a vehicle that circumvents the TPD regulations on advertising and allows vaping to be promoted nationally across the UK to the public.

Patrons of Eco Vape and curious people alike all visited both the bus and the new Eco Vape premises. Combined they offered a friendly and unique guide to anything they might wish to know about vaping, whether it be information on the juices themselves or information on mods, coils and in fact anything they might like to know vape-related.

If you run a vape store and outlet that you want to stand out from the crowd, then you might like to contact us about bringing the bus to you.

With an appeal that stretches to both the experienced vapour and the complete novice, there’s no better way to catch the attention of people than the Vapouround bus. As the Vapouround brand continues to grow, the bus represents our way

of spreading the message of the vape family in a way that allows both the vaping community and the public to take part in an active and fun way.

If you want to know more about the Vapouround bus, then take a look at www.vapouroundbus.co.uk.

As well as keeping you informed of the project itself it’s a fantastic way to keep abreast of where you can spot the bus next.

If you want to check out what Eco Vape has to offer, and trust us, you really should, then go to www.eco-vape.co.uk Summing up, it was a meeting of two like-minded companies. Both pioneering, both at the forefront of an ever-growing industry. Most importantly, both constantly refusing to rest on their laurels and always seeking new and exciting ways to bring a product that liberates smokers and enchants established vapours.

If you are anywhere near Eco Vape and any of their premises I’d highly recommend you pay them a visit and if you’re either a member of the public or work in the industry I’d highly recommend that you either visit the bus or contact us to find out how it can visit you.

For further information on the Vapouround Bus contact either Dave or Jorgie on 01332 895953.

For further information on Eco Vapes then call 01773 687676.

VAPOUROUND FLAGSHIP

VAPE LOUNGE IS NOW OPEN IN DERBY

The flagship Vapouround Vapelounge is now open to the public.

After months of planning, the lounge has transformed from just an initial idea into a cool new upmarket vape venue for everyone to enjoy.

It is situated in the heart of Derby city centre at 3 Market Place, and is designed to be a modern, bright and welcoming environment.

The vapelounge is a one-stop location for all your vaping needs whether you are an experienced vaper or someone who is totally new to vaping.

It is staffed by experienced vapers who

know the industry inside out and who love helping customers find exactly what is right for them.

With some of the world’s best e-liquids for sale under one roof to the best hardware and vape-related kit, the Vapouround Vapelounge is the place to be.

It has a large relaxation area for people co chill out and forget the stresses of the world for a while.

Whether it is for a lunch hour away from the office or a break from a hectic shopping trip, the new vapelounge is a haven for vapers from Derby and the

surrounding area.

It opened its doors at the end of last month following a huge launch party for which attracted people from all over the industry including retailers, journalists, e-liquid manufactures, wholesalers and vape enthusiasts.

At one point in the evening, the launch event was being live streamed, via YouTube, to the largest vaping community in Lithuania.

Everyone at the venue also took part in a massive Mannequin Challenge where all of the 80 people at the party ‘froze’ in a variety of bizarre poses as a video

camera swept through the venue. The result of the Vapouround Vapelounge Mannequin Challenge will be uploaded to our websitewww.vapouroundlounge.co.uk - and on our social media pages if you want to check it out for yourself.

While the launch party was a bit of fun, there is a serious function behind the vapelounge as Vapouround’s Paul Caplin explained.

“We wanted to offer more than just a cool location for vapers to hang out,” said Paul. “A key aim of the new vapelounge is for smokers who have never vaped before to find out all they want to know about e-cigarettes.

“The industry is regulated under the same laws that regulate the tobacco industry which often leads the public to believe that smoking and vaping are about the same.

“There are a lot of people who are frightened to even try vaping because they don’t know what it is and carry on smoking instead, putting their health needlessly at risk.

“Vaping is an effective way of delivering

nicotine into the body without any of the dangerous and highly toxic substances which are found in tobacco smoke.

“If our vapelounges can help people learn the differences between smoking and vaping and learn that there may be a much safer alternative that they can enjoy then I will be happy.”

Derby is the first of the vapouround vapelounges and over the next two years many more will be opening up throughout the UK.

The plan is to have a network of 50 vapelounges throughout the UK - all with the same Vapouround brand identity and all offering the same high levels of service to their local vaping communities.

“The industry is regulated under the same laws that regulate the tobacco industry which often leads the public to believe that smoking and vaping are about the same.”

A G A Z I N E V A P O U R O U N D VV on tour

• VAPER EXPO BIRMINGHAM - THE RETURN • VAPITALY ROME • WORLD SERIES OF VAPING MIAMI •

VAPER EXPO UK CONTINUES

TO HIGHLIGHT VERY BEST OF THE INTERNATIONAL VAPING COMMUNITY

The NEC hosted two Vaper Expo events just five month a apart to cope with unprecedented worldwide demand.

This year has seen a double dose of Vaper Expo magic at the NEC, with the conclusion of six amazing days of high adrenaline vaping excitement.

The event in May was so successful that exhibitors demanded a second show before the end of the year and Vaper Expo UK - The Return was nothing short of phenomenal.

Some of the biggest names in the world of vaping pulled out all the stops to make their floorspace as eye-catching as possible.

The end result was that the cavernous Hall One of the NEC erupted into a riot of colour which had the tens of thousands

By Patrick Griffin

of fans who attended enjoying every minute.

At one point where were so many people in the hall that security staff had to temporarily close the doors to allow the crowds to thin out before new arrivals could be admitted.

If the May show crushed it then The Return knocked it out of the park and there is now no doubt at all that this is the one vape event in Europe that serious players in the industry simply must not miss.

Three days after Vaper Expo, I flew out to Miami to cover The World Series of Vaping 2016 in Miami and everywhere I went people were talking about Vaper Expo.

Many of those exhibiting in Miami had just come back from Vaper Expo and they could not stop talking about it.

Most mentioned how big and impressive the event was and how well they did in terms of sales.

Not only is the NEC an ideal location - right in the centre of England with

excellent transport links, world class entertainment, shopping and night life on site - but organisers Lee and Jay have worked exceptionally hard to make Vaper Expo what it is today.

This is a more than just an expo - it is a vaping experience where the industry sets out to impress and stand out. It is the place to be seen, the place to stand out from the crowd and the place to do business.

More and more companies are using

“THIS IS A MORE THAN JUST AN EXPO - IT IS A VAPING EXPERIENCE WHERE THE INDUSTRY SETS OUT TO IMPRESS AND STAND OUT..”

Vaper Expo as the platform to launch new products - knowing that they will get maximum exposure while getting their products immediately known to tens of thousands of consumers.

In May, new UK company Dinner Lady launched their distinctive juice line at Vaper Expo with one of the most eyecatching stands ever seen at a vaping expo.

The Dinner Lady team’s hard work paid off and they were named the best stand at the show…not bad going for total newcomers.

Then just five months later a second UK company attempted to do exactly the same. Riot Squad came from nowhere and set out to ensure that everybody knew who they were.

They were loud, very loud, and you could not miss them…or indeed, forget them. (See separate Riot Squad story in this magazine for more details.)

If this show had a theme it was transport. We brought a double-decker bus to the event which proved to be a huge hit.

During the entire three days there was a constant stream of people taking selfies in front of our bus before climbing on board and sampling e-liquids on our top floor juice deck.

Many other companies had the same idea as us and among the various items of transport at the show were a motorbike, a Lambretta scooter, a Mini

Cooper and vans of all shapes and sizes. One thing which was evident from the very first Vaper Expo was the huge and dedicated vaping community which turn out to be part of this experience.

Visitors tend to arrive early for Vaper Expo and it is not uncommon for lines to start building up three hours before the doors open and by the time the show starts there are thousands of people waiting to get in.

the queues entirely but their VIP passes allowed them admission to the event 30 minutes before the doors opened to the general public.

This proved very popular indeed and those who purchased VIP passes said it was well worth it while visitors who did not do so said they would upgrade to VIP status next year.

As official media sponsors at the show, we decided to pull out all the stops and had a 27-strong Vapouround crew at Vaper Expo.

We had a chill-out area with sofas for people to relax and chat, a juice stand and our centrepiece double decker bus.

During the three days we gave out freebies - including thousands of bottles of V Juice-branded bottled of water from the picnic area in front of our bus.

Every visitor was given a goodie bag featuring a show guide, e-liquid from ICU (Intensive Cloud Unit) and other freebies.

ICU had a great show, by the way, with their Flatline flavour winning a special juice award at the Expo.

This year the organisers worked hard to ensure this experience was as interesting as possible. After all nobody likes to wait in line. So, for the first time, there was a live DJ to entertain the crowds as the clock counted down to showtime.

There was also a very spacious VIP area where visitors could not only avoid

This show is not to be missed and plans for next year’s event in May are already well under way.

Such is the global interest in next year’s event already that the the two major hotels at the NEC are already fully booked or close to being sold out.

We will be back in May and would love to see you there too.

“THIS SHOW IS NOT TO BE MISSED AND PLANS FOR NEXT YEAR’S EVENT IN MAY ARE ALREADY WELL UNDER WAY.”

EVENTS

The Vapouround Bus Takes To The Road After A Successful Vaper Expo Debut in Birmingham

Our eye-catching Vapouround double-decker bus made its debut appearance at Vaper Expo - The Return.

We parked it close to the main entrance with a patio area in front where where people could relax and pose for pictures.

The colourful bus - wrapped in the logos of some of the biggest names in the industry - was a magnet for the selfieloving crowd and was one of the stands that got everyone talking.

With a team of 27 people at the show, it also worked well as a meeting point for Vapouround staff as we coordinated the weekend’s activities.

Downstairs was a comfortable relaxation zone for clients to meet and chat over a glass of bubbly while upstairs was our vape deck where we had a range of cool e-liquids for people to sample.

Disco lights and music added to the atmosphere on board, making this one

bus that nobody wanted to miss.

Now that the show is over, the bus is embarking on a tour of the UK where it will stop at major towns and cities to get the vaping message across to the public.

We want to educate smokers that vaping is a much healthier alternative and answer their questions about e-cigarettes, e-liquids and all things vape-related.

While we as a company are in favour of regulation in the industry (as long as it is fair and proportionate) we are saddened that the EU-wide Tobacco Products Directive (TPD) virtually bans all advertising for vaping products.

The massive downside to this is that it will prevent many smokers from realising that there is an alternative out there which will undoubtedly lead to many people unnecessarily dying from smoking-related diseases.

Buses are exempt from the noadvertising rule so we are free to take

the bus throughout the UK where we hope to reach as many smokers as we possibly can.

While a lot of former smokers have discovered vaping and have experienced the benefits of switching to e-cigarettes, far too many have not.

There is still a lot of misinformation about vaping out there which is preventing many smokers from giving e-cigarettes a try and we want to help redress the balance in this area.

Every day we hear stories of people who have been able to give up smoking thanks to e-cigarettes and their only regret is that they had not discovered vaping sooner.

Check out our website (vapouround.co.uk) and social media channels to find out the current bus tour schedule.

FOR BETTER EXPERIENCE

MY FIRST VAPER EXPO EXPERIENCE…

By Abida Razaque

I must admit that I was more than just a little apprehensive about what to expect from Vaper Expo because this was the first vaping event I have ever attended.

I was a little pessimistic to be frank, as I don’t vape and I didn’t think I would really enjoy the experience. I visualised it as being very dark, very loud and so foggy that I would not be able to see where I was going.

With so many people vaping in one enclosed space, I recall envisioning myself passing out, trapped in a room full of mist, feeling claustrophobic, with large clouds of vapour hitting me in the face. (I even brought a face-mask with me in case all the vapour in the air got too much for me.)

It sounds dramatic I know but before I worked for Vapouround Magazine I had no idea that such events even existed and so I suppose I must have let my imagination work overtime. However as you have probably worked out by now, my first vape event did not turn out anything like I feared and I had worked myself up for no good reason.

First off I had expected to be hit by a huge wall of vapour as soon as I entered the building and had imagined it to be like walking into a steam room but minus the intense heat.

And while the amount of vapour in the air did build up throughout the day it was nowhere near the levels that I had imagined and I didn’t ever feel the need to use my face mask!

The first thing I did notice was the haze seeping steadily through the doors and immediately I was curious. As I entered, the size of the hall was vast, full of exhibitors with bespoke stands,

displaying their vaping hardware, ranging from e-liquids to advanced personal vaporisers. Upon entrance, I was immediately drawn to the U.S Vaping division. As I made my way through the maze, I was impressed to see the ethnic diversity amongst vendors, until then, I did not expect to see them come from all sorts of backgrounds. I assumed it would be full of hairy bikers with tattoos, piercings and dressed in black leather – quite the contrary. I don’t think I once saw anyone dressed like that!

While I went from stand to stand, I had the opportunity to engage with some wonderful people fluctuating from local businesses to large global companies and I enjoyed talking to everyone I met. There were people from all walks of life and all were passionate about vaping.

I met people who had left perfectly good corporate jobs, to go their own way and initiate a new dream they were passionate about, despite uncertainty in the industry which looms over them.

I was left impressed by the entrepreneurs who had achieved success in a short period of time and I quickly became overwhelmed by everything that was going on. This industry is full of interesting personalities, quirky individuals of different ages and lifestyles who were all enjoying each other’s company in one

place. I thought that was quite endearing. It also dawned on me that vaping is more than just a means to quit smoking as, for many, it is a business and an entire lifestyle.

I was instantly attracted to retro booths like Dinner Lady, Indulge and Twelve Monkeys and Illusions Vapor for their suave and sophisticated visual presentations. The best vape models for me were the duo at Mrs Baker in their modish grandmother attire.

As the day wore on I did feel a little dizzy from all that vapour in the air and walking around for hours wears you out eventually. The music was not nearly as loud as I had anticipated which is good as I was getting a headache by the end of the day, (colleagues who had been to previous shows had warned me that this might happen.)

It had been a very long and tiring day and I was really ready for my bed that evening and now that it is all over, I am happy to report that my experience was very pleasant overall.

I actually appreciate it much more now that it has come to an end and I am really happy to have met so many wonderful people at the event.

If I get asked to cover another vaping event I would have no hesitation in saying ‘yes’ and at least I now know that I can safely leave the face masks at home.

THIS INDUSTRY IS FULL OF INTERESTING PERSONALITIES, QUIRKY INDIVIDUALS OF DIFFERENT AGES AND LIFESTYLES WHO WERE ALL ENJOYING EACH OTHER’S COMPANY IN ONE PLACE. I THOUGHT THAT WAS QUITE ENDEARING. IT ALSO DAWNED ON ME THAT VAPING IS MORE THAN JUST A MEANS TO QUIT SMOKING AS, FOR MANY, IT IS A BUSINESS AND AN ENTIRE LIFESTYLE. ”

SATURDAY REVIEW OF VAPER EXPO 2016 UK – THE RETURN

By Siddiqa Khalifa

The Vaper Expo 2016 UK – The Return was my first ever vape event. Before joining Vapouround, I was new to the vaping industry but once I learned that a vaping event was taking place so close to me in UK, I was eager to attend. I was looking forward to interviewing potential clients and finding out more about the vaping industry.

By 9AM many people were queuing up at the entrance. From afar, many vapers looked eager to get inside and some looked very excited indeed. People from other vape stands at the show were eagerly waiting for the vaping community to enter as they were ready to hand out goody bags and offer free samples of their e-liquids.

As the vaping community entered the venue, their eyes wandered across in excitement as they noticed Vapouround’s colourful bus stand. Many stopped by and asked what the bus was all about.

Matt Coupland from Vapouround, oversaw the juice deck on the doubledecker bus and was showing vapers the variety of e-liquids on the bus - Naked Fish, Mellow Budda, Dinner Lady. Matt hardly had a moment to himself for the entire day as there was a constant stream of visitors wanting to sample the juices. When I asked him how he was getting on he said he felt hot but it was a lot fun.

A lot of vapers appreciated Matt showing them how to build their own coils and it gave them a chance to be adventurous with their mods and coils. It brought light onto the creativity of hand-crafting coils. The top deck of the bus was lit up with disco lights and music was bouncing off the walls. Matt mentioned a lot of vapers from Sheffield visited the bus but one vaper in particular, Morgan Hatton, stood out for Matt. As two coil-lovers, they both

shared their interests on coils which influenced other vapers to build their own coils.

As I stepped off the bus, I heard music getting louder and louder. I was curious as to where the music was coming from so I followed this to the centre of the hall and found people gathering around a stage where the DJ and host were keeping them entertained. People were cheering as the DJ and host announced vape companies that are soon going to appear on stage to hand out their freebies.

From hats and t-shirts to mods and e-liquids, vape companies were splurging out their freebies to the vapers that attended. Hands shot up as Strawberry Queen, Evil Cloud and Grey Haze went on stage. Vapers cheered for goodies and many of them were lucky to catch mods, e-liquids, t-shirts and so much more!

I walked around a few exhibitors to look around and see what e-juices people

AFTER VISITING NEARLY 100 EXHIBITORS, I STARTED TO MAKE MY WAY BACK TO VAPOUROUND’S BUS BUT WAS SOON CAPTURED BY RIOT SQUAD. AFTER BEING PUSHED INTO A SMALL INTERROGATION ROOM, I WAS QUESTIONED ABOUT MY ROLE AT THE EVENT EVEN THOUGH MY BLACK VAPOUROUND T-SHIRT HIGHLIGHTED MY STATUS.

were raving about and what flavours vapers were sampling. After visiting nearly 100 exhibitors, I started to make my way back to Vapouround’s bus but was soon captured by Riot Squad. After being pushed into a small interrogation room, I was questioned about my role at the event even though my black Vapouround t-shirt highlighted my status. Soon, I was demanded to wear a prison-like uniform and ushered into a second room where a second police officer took down my email.

Finally, when I reached the third room, the third police officer took my mug shot and I was strongly advised not to meddle into the rebellious vaping business ever again. I absolutely loved this experience and I thought the arrest attack was a great sales technique as it grabbed my attention and made me feel involved. Being held captive by Riot Squad was the highlight of my experience at The Vaper Expo.

As well as appreciating the unique exhibitors at the event, I noticed there was a variety of different cultures present at the show. I noticed companies from Malaysia, India, USA and Japan at the show and until that point I had not realised how big the vaping industry was internationally.

Double Drip also stood out to me as they had a lottery-like machine. Only, instead of throwing out money, they were distributing e-juices. I thought this was a great touch to Double Drip’s stand as other people, including myself, were standing in line anxiously waiting to participate.

Overall, I enjoyed the vibrant and friendly atmosphere. I think I must have sampled almost every single e-juice at the show and I am extremely pleased to have attended The Vaper Expo 2016 UK –The Return.

VAPOUROUND TOFFACCINO E-LIQUID LAUNCHED AT VAPER EXPO - THE PERFECT BLEND OF TOFFEE AND COFFEE

We brought two new products to Vaper Expo - The Return: our unmissable double decker bus and our brand new Toffaccino e-liquid.

The Toffaccino juice was joined by the Berry Ice flavour which we launched at the Paris Vapevent in September.

Visitors to the NEC were able to sample our new juices throughout the three days at our dedicated juice stand.

The reaction was overwhelmingly positive with people saying they loved Berry Ice but they were blown away by Toffaccino.

The main reaction was that the combination of toffee and coffee worked really well together and many told us they had found their found their new ‘special treat’ vape.

A juice launch is very special and while we were actually ready to launch Toffaccino at the Paris event, we decided to hold it back for the NEC audience.

Vapouround’s Paul Caplin said: “Everyone who was involved in bringing these new e-liquids to market worked very hard to get the flavours just right.

“It goes without saying that we loved them but the acid test would always be the public’s reaction so it was really important to us to see how they went

down in Birmingham and Paris.

“Both at Paris and again in Birmingham, people have been coming up to me and telling me how much they enjoy the juices and that is great because all the hard work we put into them really paid off.”

At both shows people said they enjoyed the subtle flavour profile of Berry Ice but Vaper Expo was the first time that both juices could be tried side by side.

We went for a more powerful flavour with the Toffaccino e-liquid and typical comments were that it was delightfully strong and sweet and that it had an enticing hazelnut and toffee aftertaste.

Both juices sold really well over the three days with a lot of customers buying two or three bottles at a time.

Dean, a vaper from Redditch, visited Vapouround’s juice stand and bought one of each as he thought the two complimented each other perfectly.

He said: “I tried Berry Ice first and loved it and when I tasted the Toffaccino immediately afterwards I was amazed how well they complimented each other.

I am very happy to have found these new juices here.”

A group of friends at the juice stand went back and forth between the two juices

and gave the thumbs up to both. They all said they loved the Berry Ice but preferred the Toffaccino overall.

Lily and David from Birmingham loved the Toffaccino, especially Lily, who is a coffee addict so she bought a nicotine free bottle for herself and a 3mg bottle for her husband.

It wasn’t long before we were also getting reaction on social media sites.

One customer of Del Boy’s E-cig and Vape Store in Derby said: “The Berry Ice flavour is immense - a great berry flavour with a really subtle minty after taste. A must buy for sure.”

Another wrote: “I am not really keen on ice vapes but I totally changed my mind with Berry Ice. I am blown away with the flavours.”

THE MAIN REACTION WAS THAT THE COMBINATION OF TOFFEE AND COFFEE WORKED REALLY WELL TOGETHER AND MANY TOLD US THEY HAD FOUND THEIR NEW ‘SPECIAL TREAT’ VAPE.

I didn’t even detect a hint of a smile when I broke their interrogation room chair as I sat down for questioning and almost ended up flat on my back - these guys were clearly good.

A colleague of mine said the Riot Squad experience was the highlight of her weekend at the show and the Vaper Expo judges agreed.

Riot Squad was awarded the Stand of the Show prize for offering the best all-round experience, best e-liquid range and best branding at the event which is recognised as one of Europe’s biggest vaping exhibitions.

Ben Johnson, of Riot Squad, said: “We are delighted to have won this amazing award. It is a fantastic achievement and acknowledges everything we wanted to capture with our Riot Squad interactive experience at our innovative stand. “This award is particularly prestigious!

As it was our brand launch, we wanted to ensure that when we introduced the Riot Squad rang, it would deliver the wow factor that would make it memorable for everyone who took part in the experience.

“This award is particularly Prestigious! As it was our brand launch, we wanted to ensure that when we introduced the Riot Squad range, it would deliver the wow factor that would make it memorable for everyone who took part in the experience.”

“Our very own realistic riot squad put ‘vaping victims’ through their paces and the response we had from the thousands who visited the Riot Squad

stand was overwhelmingly positive –this is an amazing achievement for Riot Squad and we hope the first of many more awards.”

The premium eliquids offer intense riot inspired flavours including Menthol Molotov, Pink Grenade and Strawberry Scream.

All Riot Squad eliquid is made by Riot Squad’s in house sensory analysts and analytical chemists, using state of the art GC-MS analytical equipment and goes through a stringent flavour panel, as well as a Tobacco Products Directive (TPD) submission, before being launched to retail stockists and customers.

The Riot Squad team are now taking their award-winning Riot Squad van on the road, touring traders’ catchment areas throughout the UK, so many more can enjoy the experience. For more information about Riot Squad go to www.riotsquadeliquid.com

Transport Was the theme

when Vaper Expo returned to the NEC for a second show in fIve months

There was a definite theme of transport at the NEC for the Vaper Expo show in October.

Everywhere you looked there was some form of transport or other inside the the cavernous Hall 1 of the sprawling exhibi tion complex. Here are some of the different items of transport which caught our eye during the three event.

The Riot Van Riot Squad took the NEC by storm and brought a riot van with them as part of

their high-energy marketing campaign at the show. They were loud, brash and made a huge impact with the crowd.

The Lambretta Signature E-liquid brought this iconic Italian scooter to the show. Lambrettas were much loved by Mods during the 1950s and 60s.

The Transit Van Totally Wicked brought along a branded red transit van and, we have to say, it looked really stunning.

Old Pick Up Truck Rude Oil had an eye-catching display with this old American pick-up truck. It attracted lots of admiring glances during the show.

The Motor Bike Cafe Racer afforded pride of place on their stand to a Triumph T100 motorbike. A lot of people wanted selfies with this classic machine.

The Camper Van Indulge E juice brought a pink camper van to the show which was really popular with the crowds throughout the three days.

Mini Cooper

Brew My Mod turned a lot of heads with this iconic car. Lots of interest in the car translated into lots of interest in the company which brought it to the show.

Honourable mention

Inhale E-liquid did not bring a vehicle to the show but their stand, themed around an American diner, did feature a settee in the shape of a classic US gas-guzzler.

And finally…The Vapouround Bus

We cannot end this feature without mentioning the Vapouround Bus. We parked it right at the entrance to the show and it proved to be a huge hit all weekend. Watch out for it as it is now touring the UK. It’s a lot of fun.

Vapitaly

CityFestRoma was a fun-packed vape-based outdoor celebration with mass appeal

by James Parnell

once the sun had set.

To describe VapItaly’s CityFestRome as just another vape expo would be doing the event a massive injustice. This was a vape event with a lot more going on than just vaping. For a start it was outdoors, and while not unheard of, this is certainly unusual. I heard it described by one visitor as being like one huge outdoor vape-themed party and that is exactly what it was. While vaping products and e-liquids were the stars of the two day show, there was also delicious street food, music, beer and wine and street performers all thrown into the mix.

This combination of vaping and entertainment worked really well and the many thousands of people who attended CityFestRoma certainly seemed to enjoy the experience.

I saw crowds of younger people and many students eagerly sampling as many of the e-liquids as they could and excitedly discussing the flavours with their friends.

On the Saturday night, this event went on long into the evening and, as a result, it had a unique atmosphere, especially

The bright lights, loud music and vape stalls all reminded me of a wintery Christmas market in England with a warm twist and, of course, huge vape plumes rising upwards into the night sky. It attracted everyone from experienced vapers to total newcomers and everyone was made to feel welcome.

I wasn’t sure whether a vape event would still attract people late at night but it did. The very late night crowd - while clearly fewer than the daytime peakseemed to me made up more of really dedicated hard-core vapers who enjoyed the more intimate atmosphere with fewer people around.

This was a well well-organised event, well attended by many wholesalers in particular and it featured some of the most prestigious names in vaping such as Kilo and Strawberry Queen.

Vapouround had a stand at the show and our our e-liquids were a massive hit amongst the Italian community, especially the newly released Toffaccino flavour.

We hosted multiple Kangertec Neboxes containing the Vapouround Berry Ice and

Toffaccino e-liquids and once people tried a taste they would not let go. Throughout the event vapers of all ages complimented both flavours and when we asked people to choose between them they said Toffaccino was “bellissima” and clearly a winner. The enthusiasm was genuine, not just people saying nice things to be kind to us because they were getting something free.

I saw the same people leave with our juices and then return for more. Some people tipped away the juice in their tanks to fill up with our juices instead and most, having sampled our juices, returned with their friends to sample some more and then buy multiple bottles. The majority of people would leave having tested the juice and bring crowds of friends to sample and buy them. This was obviously great to see and other vendors reported that they had made great sales too.

All in all the show was a fantastic change to the usual vape expos that I have been to and the freedom of vaping outdoors surrounded by clouds of vape really made the visit worthwhile.

The bright lights, loud music and vape stalls all reminded me of a wintery Christmas market in England with a warm twist and, of course, huge vape plumes rising upwards into the night sky.

By Patrick Griffin

MIAMI

2016

The World Series of Vaping Miami 2016 was a particularly pleasant event to cover.

For a start the choice of venue - Miami Airport Convention Center - was ideal as it meant the airport, our hotel and the conference venue were all in the same locality.

We arrived a day early to set up and orientate ourselves and the first thing that struck us right away was how friendly everyone, and I mean everyone, was at this event.

I know it is a cliche to say that Americans are friendly to visitors, but this went considerably further than that. Nothing was too much trouble to anyone and the events staff were always happy and smiling. They genuinely wanted to help all the exhibitors and visitors with any problems or queries they had.

For example vendors were greeted up on arrival, directed to their stand, given any help they needed to set up and then received a follow up visit from a staff member asking if there was anything more help or assistance needed. With a welcome like that then you know

you are in safe hands.

This event had a very good mix of vendors from some of the biggest names in the industry to intermediate and smaller vaping companies.

One of the great things about it was that everyone was able to chat and spend time with customers and visitors alike. This was especially good for those new to vaping, as they got to spend a lot of time gaining knowledge from experts in the industry.

This event was as much about making contacts and forging a spirit of community and comradeship within the industry as it was about making sales. Topics such as advocacy, vaping regulations, FDA rules and the TPD in Europe were all discussed.

It was great to see the Florida Smoke Free Association (FSFA) at the event and to be able to learn about of some of the outstanding work that it does for the industry.

The FSFA is a non-profit organisation which promotes the interests of the vaping industry in Florida and it was good to learn that it signed up new members during the three day event to help make its voice louder and stronger.

Not only does the group promote advocacy, it actively participates in dialogue with the public, vendors, media

THE WORLD SERIES OF VAPING

“This event had a very good mix of vendors from some of the biggest names in the industry to intermediate and smaller vaping companies.”

and industry advocacy groups to ensure the interests of its members are heard and addressed at the state and federal level.

The FSFA also advocates on state issues that threaten the survival of the industry, provides informative resources and helps educate and prepare industry participants to meet ever more demanding compliance requirements. While at the show I learned a lot more about the industry than I knew before I arrived and even discovered that France does not allow pictures of fruit on its e-liquid bottles.

The event took place from October 2123 and on the Saturday shortly after 2pm something happened which I had never experienced at any other vape event before…everyone was asked to leave the venue

Vendors, visitors and staff alike left the convention center to take part in the ‘Hands for a Billion Lives’ project.

A huge line of people all linked hands at exactly 2.22pm to help raise awareness to the horrific statistic that around 480,000 people in the US die every year from smoking-related illnesses and a billion people worldwide are projected to die from smoking this century.

The movie “A Billion Lives” outlines the history and the conspiracy behind large business concerns’ efforts to kill off the vaping industry, and the ‘Hands for a Billion Lives’ project saw people gather in public open spaces across the US at the same time, to support the movie. I was glad that this was taking place on the main day of this expo and that the organisers had taken the very brave

decision to briefly close the event to support the project.

Sarah Fairman, the chief co-ordinator for the Miami vape expo said: “It was a risky business to ask everybody to leave the expo but we cleared out the building so that everyone could take part in ‘Hands for a Billion Lives’.

“We are here for the bigger picture which is saving lives and being part in a project like this is much better than sitting inside and selling another bottle or two of e-liquid.”

“This is about as serious as it can possibly get. If the vaping industry is wiped out then there will be one billion smokers who will die worldwide as a result. We cannot let that happen.”

Visitors to the expo were also able to see former Fat Boys rapper Prince Markie Dee, who chatted to vapers and vendors at the event and gave away goodies including hats and t-shirts from the main stage.

Prince Markie – real name Mark Morales – was one of the most well-known hip hop artists in the USA and he embarked on a successful solo career after leaving the Fat Boys.

The former two-packets-a-day smoker was able to kick the habit of ten years

after he discovered vaping five years ago.

Now he has not touched a cigarette in five years and is determined to get the message across to as many people as possible that there is a much safer alternative to smoking.

Morales, from Brooklyn, New York, has lived in Florida since 2003, and explained why he was at the event.

He said: “I am here to support the vaping community. Big Tobacco is doing all in its power to stop us but we must fight back.

“Vaping is a much safer alternative to smoking and I want to do all in my power to get that message across to as many people as possible.

“The vaping community is under threat in this country from excessive regulation that could kill the entire industry and we cannot allow that to happen.

“If the vaping industry is killed off then more people will die – it is as simple as that.”

Overall the show was very positive indeed for the vaping industry and from start to finish had a real family atmosphere about it.

“We are here for the bigger picture which is saving lives and being part in a project like this is much better than sitting inside and selling another bottle or two of e-liquid.”

BEHIND THE SCENES

MIAMI

WITH CHIEF CO-ORDINATOR SARAH FAIRMAN

When Diamond Vapor’s Keith Fairman first told his wife Sarah that he wanted to stage a convention for the vaping industry, her response was short and simple. She said no.

Sarah explained that they had more than enough work to do running Diamond Vapor and that the huge amount of time and effort it would take to put on an industry event would make it totally out of the question.

However Keith persisted, partnered up with Barry Secundy, who brought along vital experience of running conventions, and Sarah had a change of heart. She told him: “If we are doing this then we are doing it properly and I’m going to run it because I want it to be the best it possibly can be.”

Keith had found the location, came up with the name of the show and had chosen the date all without putting a foot wrong. Or almost without putting a foot wrong.

“When Keith told me the dates of the show I could tell he was so excited that this was really going to happen because he has wanted to do this for about two years,” said Sarah.

“The only thing he had overlooked in his excitement was that it was going to fall on our fifth wedding anniversary.

“The look on his face when he realised was priceless but by then I was all in and we decided that nothing was going to stop us putting on this show, not even our wedding anniversary.”

Sarah made a list of all that needed to be done and set about following it with military precision to ensure that nothing was missed.

“The look on his face when he realised was priceless but by then I was all in and we decided that nothing was going to stop us putting on this show, not even our wedding anniversary.”

However she knows she could not have done it without a great team behind her and when she spoke to Vapouround Magazine during the event one of the first things she did was praise the hard work of her staff.

She said: “Cheryl Taraski was the graphic designer who did every banner, logo and everything for social media for the show. She was outstanding.

It is clear that Sarah worked hard on this project. She described the process as ‘gruelling’ and said during the planning stage she was thinking about nothing else from the moment she woke up to the moment she went to bed.

“On sales Jennifer Lambert and Joey Costa and their team worked so hard to look after all our customers and ensure all their needs were met.

“Everyone really stepped up as Diamond Vapor employees to help in every way they could and support what Keith and I had set out to achieve and I couldn’t have asked for any more from them.”

At one point when Hurricane Matthew threatened Florida there were 12 Diamond Vapor employees working from Keith and Sarah’s boarded up house on the show.

Sarah added: “They all worked tirelessly on the project and I cannot thank them enough. I count my team as family and if it was not for all they did then this show would never have happened.”

She said the show took nine months to organise with the pressure really ramping up in the final two months.

However because every member of the Diamond Vapor family wanted the show to work as much as Sarah did, nothing was missed, nothing was too much trouble and everything ran smoothly.

Sarah said she was really happy that the

opening day of the show turned out to be her wedding anniversary. She said: “Keith and I would not be who we are if we were not doing something like this for the industry on our wedding anniversary. “With this industry you are either all in or not in at all and we are most certainly all in. There is something glorious about the vaping industry and it is one of the biggest highs we have ever experienced.

“People came up to us throughout the show and told us it was the bestrun event they had ever been to and that they could not believe how amazingly

helpful all the staff were.

“This is the biggest compliment that we could possibly have received because our staff are our family and without them none of this could ever have happened.”

MIAMI

2016

HIVE JUICES & INTENSIVE CLOUD UNIT SHOW OFF THEIR VAPER EXPO AWARDS IN MIAMI

Two juice companies exhibiting at The World Series of Vaping expo were proudly displaying the awards they won the weekend before in Birmingham.

Hive Juices and ICU (Intensive Cloud Unit), both based in Florida, won awards at Vaper Expo UK - The Return and they were prominently on display at their stands.

Hive owner Dario Vasquez started with just one juice flavor in early 2015 and now has 11 separate juice lines and 14 different flavors.

Dario set up the business in Dania Beach, Florida, in a bid to persuade his son Dante, 23, to quit smoking and it worked. Now Dante works with him as juice maker and they have never looked back since.

By Patrick Griffin

His first juice - Sweet Honey - picked up two awards when it made its debut at Vape Expo New Jersey in 2015. It was voted Best in Show and Best New Flavor and is still hugely popular with customers today.

Dario took a team of four to Birmingham and said he had an amazing time at the three day event.

In fact it was so amazing that he totally sold out of every single juice line he brought to the show and took so many advance orders that he was still processing them a week later.

Then the icing on the cake was being called to the main stage on the final day of the event to learn that he had won another two awards to add to his collection.

His Mr Waffle Cone won Cream of the Show - it is a waffle cone with vanilla bean soft-serve ice cream - and the judges were highly impressed with how the flavor combinations worked.

Next he won Best Dessert for his Crunchy Cream Churro Donut e-liquid which is a cinnamon sugar donut with maple glaze.

Dario, from Boston, Mass., said he was blown away at how

THE WORLD SERIES OF VAPING

“Our stand was busy from start to finish on all three days and we got so much much positive feedback from everyone it was fantastic.”

brilliant the Birmingham show was.

He said: “To sell out of our entire line of juices and win two awards was beyond anything we could have expected.

“Our stand was busy from start to finish on all three days and we got so much much positive feedback from everyone it was fantastic.

“I only found out about the awards once we got to the show and I am so pleased that our juices have been recognised at such a prestigious event

“I would have been delighted with one award and could not believe it when I walked away with two.

“We all had such a good time at Vaper Expo that we are certainly coming back in May 2017.”

Brothers Jack and Jordan Emano, who own ICU - Intensive

“I would have been delighted with one award and could not believe it when I walked away with two.

“We all had such a good time at Vaper Expo that we are certainly coming back in May 2017.”

Cloud Unit - are also just back from Vaper Expo where they brought their three flavors Pulse (Granny Smith apple), Red Vein (ripe strawberries and red liquorice) and Flatline (creamy thin mint chocolate cookie).

The ICU team spent months just working on the flavor profiles for this range and rejected so many potential recipes until they hit on something that they were totally happy with.

Jack said: “We did not want to settle for a good flavor but we wanted the perfect flavor and nothing less than that would do.

“So we didn’t want Pulse to taste a bit like a Granny Smith apple because it had to be instantly recognisable as a Granny Smith apple and that took a lot of hard work.

“It was exactly the same for Red Vein and Flatline and the feedback we get from the public is that we really nailed it.”

Jordan said Vaper Expo was one of their favorite shows and they were at both the May show and The Return in October.

Jordan said the overwhelmingly positive feedback from the UK vaping community was amazing and now ICU will be putting a lot of time and energy into expanding into the UK and Europe. They gave away juice, hats and t-shirts from the main stage, did a huge amount of business and were runner’s up in the menthol category for their Flatline e-liquid.

Jordan said: “Flatline is a mint rather than a menthol so to win an award in a menthol category is fantastic.

“We love attending Vaper Expo and want to thank Lee and Jay for doing everything they did for us and for putting on one of the best expos ever.

“It was great that so many people recognised us from Vaper Expo in May and we certainly plan to come back next year.”

Target Mini Starter Kit

The Target Mini from Vapouresso is a nifty little kit perfect for anyone looking for an entry point to vaping or as a pocket-sized take everywhere with a bit more of a kick than cigalikes or vape pens. I have to admit after seeing the tiny size of the Target Mini my hopes weren’t particularly high, but looks can be deceiving.

The CCell coils that come with this kit are both Stainless Steel Ceramic Cell coils, you get one that weighs in at 0.5Ω and the other at 0.6Ω. I stayed with the pre-installed 0.5Ω coil and juiced it up with my favourite juice, then I noticed the strangely reverse threaded top nut, I think this is due to the fact it screws into the coil too but I’m not positive. After removing the top nut the cap that houses the airflow section unscrews the

standard way after turning a little way to close the airflow first, priming the coil was a breeze with two large holes that easily accommodated a pipette. The 0.6Ω coil had smaller juice flow holes that a pipette wouldn’t fit but my unicorn bottle did.

There are three buttons in a triangular formation on the front of this device as well as the fire button, the two upper buttons are for adjusting wattage and temperature, left for lower and right for higher. The third button is for swapping between modes but to prevent accidental mode swapping it takes a 2 second hold instead of a quick press.

After ramping it up to max I got a decent hit and fantastic flavour, I was completely blown away and I apologise for doubting it. I used this brilliant little black and

gold device constantly for a week and I still can’t get over how good it really is, the only down side I found was that the battery was practically dead by the end of the working day, but with the nifty little silver coloured braided USB cable to charge it with, I could charge it at lunch to make the whole day.

I am so incredibly thrilled at the performance I got from Vapouresso’s Target Mini and I would happily recommend it to anyone looking for a decent starter kit or even to someone wanting something pocket sized with a bit of grunt.

(5/5)

Dotmod rta

As soon as I was given this new RTA and saw the name dotmod on the box, my eyes lit up. I have known of these guys for some time now and I was very excited to say the least. This device came packaged beautifully in a box coupled with a spare glass tank and a glass drip tip. Also in the box was a glass jar with a cork in the top containing two alien coils, spare grub screws and some o-rings. The presentation was second to none. They have truly gone out of their way to give you their product in excellent condition and truly stand out among the rest. The quality and the finish on the product is by far the best I have seen. It took me a while to take it out of the box and use it because I just could not stop admiring it. The 24 carat gold plated finish is awesome and definitely a head turner.

The build was simple enough, you just clip the wires to length and screw them in. This was a joy to build as it was so simple and easy. It uses a Postles deck system with elevated air holes to prevent leaking. The deck itself is also floating so you cannot mess up. I had no problem with it at all. The filling is easy to with a simple top fill design which is even knurled at the top for ease of screwing. The whole thing is very well thought out and is definitely one you need in your collection. The flavour is great too. It is pretty much like a dripper except you

don’t have to get dripping it all the time. The air flow is fully adjustable too with a great range of adjustment. It is an awesome everyday tank that you guys will love. With that being said, I cannot think of a single thing wrong with this RTA. I adore this so much, it will stay by my side for ever so stop reading this and go out and buy one.

• Build quality 5/5

• Presentation 5/5

• Flavour 5/5

• Cloud 4/5

• Overall 5/5

• Specs

• 22ml diameter

• 2ml juice capacity

• Postles deck

• Fully adjustable air flow

• 24crt gold plated

Dot mod dna 200

Just like the RTA, this mod was beautify packaged. So much time and care goes into these mods and how they are displayed that it really does show good craftsmanship. This comes along with an awesome USB cable too. It is really good quality, not like those standard cheap things you have lying in your top drawer at home. Let’s be honest, we all have one of those at home.

Also on the cable, at one end it can come apart and reveal an iPhone charger fitting which is a great addition. The mod itself uses a dna 200 chip

which we all know are great. This has plenty of features yet it is very simple and easy to use. With 200 watts and temperature mode to keep any kind of vapour happy, the box itself is beautiful and elegant in design. I got this in red, which looks great and really catches your eye. It has a matt gloss finish with three buttons - plus, minus and fire button. The fire button has a dotmod logo engraved in it in silver and gives it a nice touch.

On one side there is the side panel with a bigger dotmod engraving in gold. This time though to add a bit of bling to the mod, as you open up the panel, which is held on by two strong magnets in either corner, you can see how this mod is made as the circuit board wires and battery are all exposed. The battery runs at 11.1 volt although its only a 900 mah. My one and only fault with this mod is the battery life on this thing. I vape 80 watts so its not a crazy amount for saying it can go all the way to 200 watts and the battery only lasted me 45 minutes at most. Everything else is just perfect from the looks, the quality and even the way it just sits in my hand.

Overall though I would still give it a 5/5 but I might have to change the battery to a higher mah.

EDITORS MOD OF THE MONTH ASMODUS KODAMA

BY PAUL CAPLIN

When I got hold of the Asmodus Kodama for the first time I was not sure if I was given a mod or a box of treasure. Its box is one of a kind, with the dark wood finish and brass buttons and lock. The box itself looks like it has been lost in time, so when you get your hands on one, it will make you feel like you are a treasure hunter and that you have found the lost treasure of Asmodus.

So after spending time just looking and holding the treasure chest I flipped the lock and slowly opened the box, whilst feeling like a kid in the moment. But

getting to see the Kodama at last, one word comes to mind Wow…..!!!

It was just sitting in a black fabric inner, inside the case. It would be hard for anyone to say what the wood colour is but beautiful, the greens and browns and the bright baby blue shards that you find on the mod. Then there is the face of the kodama which is gold plated plate and the butten with Asmodus written on it.

There is not much in the way of fuss on the face but just clean beauty.

Now the part I have been waiting for taking it out the box and hoping there is

not an Indiana Jones trap hidden within. Getting to hold this is a rare treat, now Kodama has structural stabilized wood that creates a firmer, higher quality body and has a heavy duty feel as well as providing extra solidity and stability to the mod. This device features a removable push fit battery cover to accommodate dual 18650 batteries that are placed into the device in series. A mini USB port has been implemented to grant the capability to charge if preferred by the user.

by James Parnell

The Vaping Oasis

This e-liquid came in a clear plastic 60ml flat-capped bottle with an additional dripper lid.

ELF SPITElf Spit is a very tasty treat of an e-liquid. The smell is so sweet that it’s bordering sickly. As I inhaled the vape I got an instant hit of warm cookie dough, sweet and doughy. As I started to exhale the juice gives off a sharp sweet lucky charms taste.

This is a perfect vape for treat day. The flavouring is so good it could possibly stop sugar cravings.

Through a RDA the sweet flavours come through instantly and the e-liquid is even nicer than initially expected. The flavour is very magical. After thorough vaping the taste doesn’t get sickly and remains pleasant. I vaped this for a very long period as the flavour was so good. There is something about the lucky charms that makes this e-liquid irresistible.

Kind Juice

The Kind Juice e-liquid comes in a frosted blue 30ml standard glass bottle. Pretty standard but with some added colour for a noticed difference.

Radiance

The Radiance e-liquid has a beautiful fresh smell. It smells like a freshly cut mixture of melons with a cool sweet tone to it. On first taste this e-liquid is absolutely delicious. From the very first inhale my taste buds were treated to a sweet, fresh honeydew melon. This is very refreshing and not overpowering, compared to other melon flavours I have tasted.

When exhaling, I was greeted with an unusually fresh aftertaste. This aftertaste was a very natural and cool cucumber! This surprised me by adding unicity to the vape. The cucumber really complements the melon creating a sweet

fresh all day vape. These flavours mixed together is unusual but I was very impressed with the outcome. I would recommend this vape to all melon lovers out there and this is in my top 10 melon vapes.

5/5

“The flavour is very magical. After thorough vaping the taste doesn’t get sickly and remains pleasant. I vaped this for a very long period as the flavour was so good. “

“From the very first inhale my taste buds were treated to a sweet, fresh honeydew melon.

stronger and the fruity taste is more empowering. As a whole, the juice is very delicious and flexible. 5/5

Western Vape

The Western Vape e-liquids come in a small 10ml TPD-compliant plastic bottle with a dripper cap for ease of refilling.

Strawberies and Cream

The smell of this delightful e-liquid is something from the fluffiest of dreams. It has a sweet strawberry cream smell similar to the tasty Campino sweets that are now discontinued in the UK.

From the first inhale you get hit with a succulent strawberry taste. This then develops into a magical creamy tone. It’s like a fresh shake from your favorite diner. This is one of the best, if not the best, strawberry cream I have tasted. The taste is very mellow and is definitely an all day vape.

On an RDA, the flavour becomes a lot

El Diablo

This dramatic e-liquid has a very fruity hint and a strong blackcurrant fragrance to it. The taste of this juice is very peculiar with many levels of flavour.

Upon first inhale you get a strong taste of blackcurrant and liquorice boiled sweets. This is rather fruity and pleasurable. When exhaling, a sweet and fruity aniseed menthol flavour lightly cools the mouth. This isn’t my usual flavour pallet for vaping but I enjoyed it more than expected.

After vaping for a while it was clear this wasn’t an all day vape for me as the aniseed undertone really took its toll on me. This juice is well-flavoured and creates a brilliant cloud set and it is perfect for people who enjoy vintage British sweets. 3/5

Blue Slush

This juice is fantastic right from the very first scent of blue raspberries. This has a very sweet, delicious smell, as if a slush puppy has just been pulled from the machine. From the very start when inhaling and right through to the exhale, it has the tastiest blue raspberry slush flavour. This juice is an absolute must try. This vape stands the challenge of the day and never once bores the taste buds. There is only one downfall to this amazing, mouth watering e-liquid and that is that you don’t walk away with a novelty blue tongue. 5/5

Eco Vape – Psycho Bunny

All Psycho Bunny juices received are 3mg, 80VG/20PG and came in 30ml child-proof pipette bottles. The bottles themselves are clear glass with foil print labels with a background colour scheme bunny with claws and an evil cheshire cat grin, standing beside a puddle of blood and meat cleaver with Psycho Bunny written in blood behind. The juice name is scrawled across the top with a scruffy font.

Twister Twister smells so amazing, a mouthwatering blend of citrus fruits that leaves a tangy feeling in your nose. It’s almost like Sprite or 7UP with a hint of orange for good measure. It’s hard to pick out inhale, I can taste lemon and lime but it’s just a citrus hit. On the exhale you get a lime. The aftertaste is lime all the way, so no complaints from me there. The throat hit, on the other hand, is absolutely noticeable, but not in a detrimental way as it feels like something gently brushing against the back of your throat. All in all, a great tasting juice but the throat hit may make it too harsh for an all-dayvape. 3/5

Melonade

Melonade smells exactly how you would think, melons and lemonade, but you

The taste is incredible too, and that coming from someone that’s not a melon fan. You get just the melon when you inhale, which tastes nice enough on its own, but then while exhaling you get the

your tongue. The lemonade stays around for the aftertaste too with a little melon coming back to join the party There is a very mild throat hit from Melonade that feels more like its stroking rather than hitting your throat. 3/5

Grapegasm

The initial smell is almost pure grape but I detect a bit of bubblegum and menthol

gorgeous grape and very subtle menthol mixed beautifully for the inhale. Exhaling gives me a hint of the bubblegum and something fruity, but not the grape (blue

The grape comes back for the aftertaste just to taunt you and make you want another hit, but that’s not a problem at all since there is no throat hit from Grapegasm. Another great juice from Eco Vape. 4/5

Blue Retro

The smell of this took me right back to my childhood in the late 80’s and early 90’s. It smells exactly like the wrestling brand bubblegum I used to buy from the corner shop. The taste just reinforces that nostalgia, all I can taste is 5p bubblegum, which sounds like an insult but it really isn’t. There isn’t much difference in taste between the inhale, exhale and aftertaste but there doesn’t need to be. The nostalgia hit is far more

with zero throat hit this may well be the juice that all my money is spent on from now on. 4/5

O J

The smell is so divine, yet exactly what you’d expect by the name, fresh so beautiful too, again not much to say other than orange juice. Such a well

but not overpowering, whether inhaling, exhaling or the aftertaste you really can’t go wrong with O J. I think this will compliment your morning coffee and breakfast perfectly and would also make a great all-day-vape thanks to the nonexistent throat hit. Easily one of the best juices I have reviewed. 5/5

REVIEWS

YUMMYDOHH

This juice range comes in an easy squeeze 30ml plastic bottle with a slender dripping tip for ease of tank filling.

YO!GUAD

On first smell you get a sweet kick of fresh grown apples mixed with a milky hint. Upon first inhale you get greeted with an unusual bitter sweet apple taste, but on exhale it becomes a sweet peachy tone. After this your taste buds adapt and allow a sweet peach milk taste to sooth your senses. After you reach the 5ml mark this vape really starts to grow on you and leaves you craving the unusual twist of peachy-apple yoghurt. There are underlying flavours in the mixture with this tasty vape which creates a curiosity that will drive any vaper crazy.

On a grand vape scale I give this tasty mixture 3/5

Yummydohh has the sugary scent of a freshly-made strawberry jam doughnut. The look of the e-liquid screams dough with a golden brown colour. When inhaled, the juice tastes like a sweet, sugary glazing, followed by a tasty, warm, doughy aftertaste that sweetens up with the final exhale.

There is a soft fruity undertone that is a mixture of fresh strawberries and a handful of raspberries to compliment it.

I found this juice works best at around 40-50watts to really capture the soft hidden flavours. As a whole this dessert juice is enjoyable but it would be nicer with an enhanced raspberry hint to top it off. 3/5

most strawberry juices around. Once you push on through the flavour, the taste shifts into a cinnamon explosion.

“This is incredible,” were my immediate thoughts. This is the best cinnamon I have tasted. It tastes like a fresh bun from the local bakers.

As a whole the sweet strawberry blends perfectly with the spice of the cinnamon which causes a delightful clash on the tongue. If you enjoy a good winter dessert this juice is a ‘must try’ from PJ Empire. 5/5

Both of the following e-liquids arrived in standard glass 30ml dripper bottles with dripping pipette lids.

Grittlez

This e-juice smells very grapey and it has a very sugary scent that excites the senses. When inhaled for the first time, the vape gives a very sweet grapey taste similar to a Black Grape KA canned drink. The flavour comes through nicely and stays on the tongue. Great Falls has really mastered the grape front with this e-liquid. When exhaling, the vape has a nice twist to it, very sugary and similar to the popular purple sour skittles. This gives the e-liquid a tangy quality that leaves the taste buds craving another hit. The bottle should have warning symbols for its sweet addictiveness. This is one of the nicer grape vapes that I have tried and a must try if grape is your preferred taste. But on the grand scale, grape is an overdone flavour in this industry. 4/5

Strawberry Strudl

Strawberry Cinna-bun is the initial aroma that this juice gives. You can tell straight from the smell that it is very sweet, with a tantalising cinnamon punch. Straight from the first breath, strawberry can be tasted in a huge dose.

It’s sweet but not too overpowering like

PROPER - DAPPER

This e-liquid has a sweet custardy smell that is a real treat, like fresh vanilla pods. Upon first inhale you get the sweet creamy vanilla taste. It tastes very rich and elegant.

When exhaling the flavour strengthens and you really get the taste of freshlymade warm custard. This juice is literally no nonsense. You

get a nice flavour from start to finish and it is a simple treat for anybody who loves his or her dessert flavours.

The cloud that this e-liquid produces is brilliant and the taste is super sweet when vaping from an RAD.

It is a diverse all day dessert vape that will give you a run for your money. 4/5

All these bottles are supplied in 30ml and in 3mg of nicotine with childproof caps in high quality and no leaks.

Matata

You open the bottle and your mind thinks “Hmm grape.” Now in my opinion grape is a tricky flavour to get right. No one apart from the odd few have got it right. It’s either way too sweet or very sickly. So I wicked up my coil and dripped it right on there. Boy was I surprised! The awesome people at Twelve Monkeys, I don’t know how you’ve done it but you have surely smashed it. Finally, a grape flavour that’s not too sweet and not too sickly! To inhale it, it’s like the best grape I have ever tasted but wait there’s more, did I mention there’s apple too that was a perfect surprise; apple and grape. The exhale is an awesome sweet with a taste of sour apple and my god, it’s amazing the two flavours complement themselves perfectly to make one awesome e-juice.

Like most of my reviews I’m using a mech mod with a dripper and the throat hit is perfect, just enough to satisfy my craving without overpowering the taste. If I’m completely honest, I’ve vape like half of this bottle whilst reviewing this juice because I loved it so much. 5/5

without even opening the bottle, I knew it was going to be a tropical mix of some kind. My first thoughts were “Well that can’t be right.”

Usually, tropical mixes smell very sweet with some kind of banana but no I was wrong it was creamy mango and I was in love immediately. As soon as you vape this you get a very smooth creamy mango with a sweet pineapple taste that dances on the tip of your tongue. The exhale is more sweet with the guava mixing in with the pineapple to make an

I can hear the rain pitter pattering on the window, so I sit back in my chair and drip some more and my mind wanders off to the tropical island. This juice is amazingly smooth, creamy and sweet all at the same time, top marks once again Twelve Monkeys, sweet and creamy with a perfect amount of throat hit. 5/5 Kanzi

This juice Is a lovely mix of strawberry and watermelon that deserves much praise. The vape you inhale from this juice is just awesome! It’s very fruity and refreshing, the watermelon is predominant in there although with a perfect amount of strawberry mixed in on the inhale. The exhale, however, gives you an added fruit just a little touch of kiwi will leave your mouth watering and while your tonsils will still be buzzing from the strawberry it will leave you very satisfied. Yet again, I cannot think of a single reason why you should not buy this juice it is simply perfect in my eyes and with that being said, I will always carry a bottle in my personal stash since the throat hit is so smooth and a great flavour overall. Twelve monkeys have done it again and made a juice that is simply divine! Top marks guys, keep up the good work 5/5

Mangabeys

First of all, the name catches my eye instantly; Mangabey. For those who are unfamiliar with this word, please allow me to enlighten you. Mangabey is a type of monkey from the tropic islands so

awesome tropical vape that drifts your mind away to sunny beaches, palm trees and cheeky monkeys. But then my wick gets dry and I am back in my office and

The Vape Shlurp series comes in a tall slender squeezy bottle with a smalltipped dripper cap for easy tank re-filling. The bottles are well packaged in a tin tube coated in metallic, bright branding.

Vape Shlurp – Original

The smell of Vape Shlurp Original is very light and earthy with a sweet overtone similar to an orange fruit drink. When I first inhaled the Shlurp you receive a light cola flavour which is very faint at first but then grows tastier as the inhale continues.

The Flavour then escalates into a berryful blast and cola cooler when exhaled. The flavour still isn’t super strong but you get a very nice fruity hint that isn’t too overpowering of the main futuristic cola palate.

After fully exhaling this is when the full flavour hits you hard. It is so sweet and refreshing, it comes as quite a shock at first.

I received a sugary vintage cola taste mixed with an unusual but pleasant fruit cocktail. This is a really good vape and I would shortlist this for my favourite all day vape. This juice is out of this world. Excellence. 5/5

Vape Shlurp – Cold Filtered

Cold Filtered has a very similar smell to the original Shlurp, the difference is the original has a slightly sweeter smell. The cold filtered smell has a slight minty scent on top of the original cola. When initially inhaled the e-liquid again is similar to the original and the flavours don’t differ that much at all.

However it is when you are exhaling that you are greeted with a sharp difference to the original. It is cooler. It feels like the lightest of menthols, just enough to cool the cola and this takes the flavour in a different direction. This is a nice e-liquid but my least favourite of all the Vape Shlurp range. 4/5

Vape Shlurp – Export

Export e-liquid has a very fruity, fizzy scent, almost a mixture of berries and lemonade. The e-liquid upon first inhale gives a shocking fruity hit to the tongue, it is a similar sweet to raspberries but not like any fruit from this world.

The flavour then escalates to a fizzy, refreshing taste mixed in with the berry. It has a similar taste to a lemonade but with a hint of cold, sweet fruit. When exhaling, the flavour heightens and I was

left with a delightful fizz on my tongue. This e-liquid leaves an imposing sweet aftertaste that lasts for a while after the final exhale and this is everything I ask for in a vape.

The overall taste of the e-liquid is outstanding. I couldn’t put this vape down. The taste of a fruity canned drink fresh from the refrigerator. This vape is a must try. 5/5

“When I first inhaled the Shlurp you receive a light cola flavour which is very faint at first but then grows tastier as the inhale continues.”

by James Parnell

The Loki bottles are square, matt black glass 30ml bottles. The lid has a chrome finish and contains a glass pipette. I find these bottles more difficult to fill top-fill tanks. The branding really stands out and has a dark unique visual.

Poseidon

This e-liquid smells like the generic delicious smell of all vape lounges across the land. A carefully blended mixture of desserts and fruits entwining amongst the air. The e-liquid has a nice

blueberry scent and a strong cake-like essence. When first inhaled I got a taste of rich chocolaty cheesecake. It is a very strong dessert taste with a hint of nuts. This gives an organic, luxurious edge to the e-liquid.

When exhaling, the flavour progresses and a sweet blueberry flavour comes through, this blends perfectly with the initial cakey nut flavour and creates a sweet creamy peanut aftertaste. This juice is perfect for the vaper with a sweet tooth. It’s everything you would ask for if you went for a tasteful dessert. When vaping through a dual coil RDA the flavours come through much stronger and the biscuity cheesecake flavour comes through more strongly. You can really taste a nutty mixture. The e-liquid creates beautiful plumes of smoke with its 70vg 30pg blend. I would definitely recommend this to all of my dessert vaping friends, it’s delightful. 4/5

Medusa

Zesty citrus smashed up with an unfamiliar scent. This smells very sweet and reminds me of the sour fruit pastel sweets. When starting to vape this e-liquid I was shocked that the initial taste is like a soft lemon sherbet, very light and sweet.

The flavour then takes a more venomous turn and a powerful lime flavour rolls over the taste buds. This is very tasty and bitter sweet.

Towards the end of the vape, a slight aniseed hint complements the bursting citrus flavour and this gives the e-liquid a calmer after taste. The aftertaste is really sweet and lasting, making this a tremendous citrus vape.

The vape as a whole is perfect for fruit lovers, especially if they need a flavour to wake their senses. 4/5

These juices come in small, thick plastic 10ml blue bottles. They are tougher to squeeze but they come with a thinnibbed dripper cap for easy application of the juice.

Fuzzy Duck

This e-liquid has a very strong sweet smell mixed with a slight alcoholic essence. It smells very unusual but appealing all the same. When inhaled, this e-liquid has a slight alcoholic pre-taste mixed with wild fruit. It’s quite an unusual flavour that remains mysterious. The flavour then develops with a sweet strawberry twang. When exhaling, the juice again proceeds to surprise me with a delicious lemon sherbet hint. This juice is a flavour rollercoaster except it is all ups. As a whole this tasty e-liquid has a fizz to it which really adds that special kick that makes you crave more. It is purely a marvellous mystery. The closest taste I can relate this

e-liquid to is a fruity, Refresher (the sweet) cocktail. A magical mixture of mysterious ingredients blended together with strawberries and sherbet lemons. Thor himself must have blended this fantastic e-liquid. 5/5

Wobbly Goblin

Wobbly goblin has a very strong blackcurrant smell mixed with a zesty citrus blast to compliment the fruity mixture. As I took my first puff on this e-liquid, I was welcomed with a strong blackcurrant taste. It is so delicious. The flavour was natural and had a sour edge to it, like biting into a fresh blackcurrant. Then the flavour develops and I was stung by a zesty lime flavour that really finishes and complements the whole e-liquid. When exhaled, the vape leaves a sour tingle on the taste buds. It is a pleasing sensation vaping this e-liquid.

On an RDA, the flavour is majorly intensified and more juiciness and zest is tasted. This 70VG 30PG e-liquid has a good cloud production, especially when used with a multiple coil RDA.

This is a delightful fruity vape that I would recommend to all. 4/5

“This e-liquid has a very strong sweet smell mixed with a slight alcoholic essence. It smells very unusual but appealing all the same.”

RICE PUDDING

With Jam

Dinner Lady Rice Pudding with Jam –70VG/30PG, 3MG

After tasting how great Dinner Lady’s Strawberry Custard and Lemon Tart juices were in the past, I couldn’t wait to try Rice Pudding. I knew it would be difficult to top Lemon Tart which is currently my favourite vape, but I cracked open the seal with optimism as Dinner Lady have a habit of bettering themselves with each juice they produce.

The Rice Pudding bottle is white and comes with a standard child-proof pipette cap, the label is the standard Dinner Lady label with a red, blue and off-white sunburst effect with the Dinner Lady logo across the centre and the flavour written just underneath.

The unmistakable smell of rice pudding just emanates from the bottle as soon as you open it. I was knocked back to memories of the school cafeteria instantly. There is a faint whiff of jam there too to secure those childhood memories, but it took a little while to notice it at first. That first hit on fresh coils and cotton is incredible, the jam is

“I knew it would be difficult to top Lemon Tart which is currently my favourite vape, but I cracked open the seal with optimism as Dinner Lady have a habit of bettering themselves with each juice they produce.”

the first thing to hit you when inhaling, with hints of rice pudding creeping through towards the end of the hit. Upon exhaling though the jam taste dissipates and leaves a beautifully strong taste of rice pudding for you to savour and enjoy and it sticks around for the aftertaste too, with a subtle hint of the jam coming back through.

If you want to spend the day remembering the rice pudding from your dinners in the school cafeteria then this would be the perfect all-day-vape for you. I can’t fault the flavour at all but I do have a minor gripe that is entirely down to personal preference. I would have liked the jam flavour to be just that bit stronger so it stands out more. All in all though, another great juice from Dinner Lady.

It’s a close call, between this and Lemon Tart for the title of best Dinner Lady e-juice and I honestly can’t find much to separate them. After glancing over at a colleague who had brought his own bottle of Rice Pudding, his reaction confirmed that Rice Pudding just slightly edges out in front and therefore in my eyes takes the title of best Dinner Lady e-juice.

by Daniel French

REVIEWS

by Daniel ‘Frenchy’ French

Hangsen 8 Series

These Juices came in a fancy foil-lined cardboard tube, with Hangsen and 8 Series printed in gold foil on the front. Inside the tube is a 10ml bottle with a child-proof pipette cap. The label on the bottles matches the design on the cardboard tube except the fact that the label is printed on holographic-style laminated paper.

Ginger Secret 10ml, 3mg, 50VG/50PG

The first smell that hits you from the Ginger Secret bottle is lemon with a touch of ginger and there is a minty, menthol smell faintly in the mix too.

I wasn’t particularly looking forward to this as I’m not a fan of ginger but in the interest of a fair and unbiased review I soldiered on.

I was pleasantly surprised by the taste, the inhaling gives you a rather nice hit of lemon with the minty flavour cooling your throat and complimenting the lemon nicely. While exhaling the ginger comes

through but is still partially covered by the lemon which made a beautiful blend of flavours. The aftertaste leaves the cooling effect working its magic on your throat while the ginger rests gently on your tongue. Thanks to the cooling effect, I didn’t notice any throat hit from Ginger Secret which made this juice vape really smoothly. If you like ginger this is a great juice for you, but as a ginger loather I was surprised by the way the blend of flavours worked so well with the ginger. 3/5

together, it’s a delight to your taste buds. Then while exhaling the apple is gradually replaced by the kiwi giving a second great mix of flavours. There is kiwi and lemon and the aftertaste you’re left with is a subtle blend of apple and kiwi with a mild citrus flavour in the background from the lemon.

Fruits Crush 10ml, 6mg, VG 70+

Such a succulent fruity smell escapes the bottle when you open it with lemon coming through strongest but with a sweet apple smell and a hint of kiwi too. The first hit came as a shock because of the 6mg in this juice, but once I was over that I could appreciate the blend of apple and lemon I got while inhaling. The bitterness of the lemon and the sweetness of the apple work so well

I could see this becoming a fantastic allday-vape if you have the right strength to suit you, but unfortunately the 6mg I was sent hit my throat just a little too hard for my liking. Based entirely on flavour though, Fruits Crush is a tasty juice and I would recommend it to fans of fruity flavours. 4/5

The Cloud Island juices came beautifully packaged in a box depicting an island paradise. Through the window of the box you can see your 60ml bottle of your chosen flavour in a frosted glass bottle with a child-proof pipette cap, a unicorn bottle, 2 Cloud Island vape bands and 2 chocolate coins.

Bubble Yum – 60ml, 3mg, 80VG/20PG

The Bubble Yum label has an image of a bottle of pinkish liquid next to a bunch of dangling purple grapes, with Bubble Yum written across the bottom in a cursive font. The initial smell as you open the bottle is a strong bubble gum smell with a gentle touch of grape coming through too. It smells so nice I can’t wait to get vaping this juice. The gorgeous bubblegum flavour comes through immediately when you take a hit, rolling over your tongue and gently stimulating

your taste buds. Once you start exhaling, the bubblegum slowly blends into the grape and the taste just keeps getting stronger as you exhale. Once you’ve finished your hit you get to enjoy a mix of the two flavours in the aftertaste where the bubblegum shines that bit stronger than the grape, but such a beautiful taste. This is my first taste of a Cloud Island juice and this has definitely set the bar quite high. I now plan on this becoming my new all-day-vape and can’t wait to try more of their juices. 4/5

Strawberry Slider – 60ml, 3mg, 80VG/20PG

The label for Strawberry Slider has 2 strawberry ice cream sandwiches with Strawberry Slider written over them with a red to orange gradient effect on the text. That first smell after opening the bottle was beautiful, a pungent smell of strawberries mixed with the sweet smell of ice cream. The smell reminds me of an ice cream van in the middle of summer. Strawberry ice cream is right

*The 8 Series Flavours will be distributed under the new HST brand after November 19th

there in your face when you take a hit. The only minor let down to the flavour is that it isn’t below 0°C, but as that would be impossible I can forgive for that. While exhaling that hit though, you get a lovely biscuity, wafer flavour to nicely compliment the ice cream. The aftertaste was a gorgeous blend of all the flavours but unfortunately it didn’t linger for too long. Strawberry Slider is a great, sweettasting juice that actually does taste like strawberry ice cream. I recommend this if you like your sweet juices although it may be just a touch too sweet and sickly to be an all-day-vape. 3/5

Heidi Heisenberg

by Daniel French

Bubblegum Slushie 30ml, 3mg, 70VG/30PG

The bottle for Bubblegum Slushie is a black skull-shaped glass bottle with a standard child-proof pipette cap and a pink cardboard wrap that attaches around the bottle neck, curves round the back of the skull and hooks over the bottom. All the information on the card is written in black.

Breaking the seal on this bottle is a joy as the smell of bubblegum bursts from the bottle and pleasantly invades your nose. I can’t figure out how or why, but you can actually smell slushie too even though that’s just crushed ice.

The taste though, is fantastic and takes me back to childhood holidays at Skegness pier playing Street Fighter in the arcade while sipping away on a bright blue bubblegum slushie.

There is not much to report between the taste when inhaling and exhaling, there is just bubblegum and that’s not a bad thing. There is barely any throat hit with Bubblegum Slushie and the little that I did experience was more of a tickle that a hit. This is a great juice and for me personally it brings back great memories, a brilliant all-day-vape with a beautiful taste and a novelty bottle to boot. You can’t go wrong with this juice and I heartily recommend you pick up a bottle to try. 3/5

and I can’t wait to take a hit. I have never eaten strawberry cheesecake, but I would have to say that Compulsion tastes exactly how I imagine it to taste but with the added bonus of a touch of marshmallow. The first thing to hit while inhaling is strawberry with a faint buttery biscuit base flavour towards the end of the pull. Exhaling has the strawberry again but it completely saturates your taste buds and ends with an ever-so-subtle marshmallow taste and you are left with a rather sweet strawberry aftertaste. A mild caressing sensation brushes against your throat with each hit. Compulsion is such a moreish juice that I found myself vaping it so much I actually took a couple of dry hits in the process. I could easily use this as an all-day-vape but I can see it becoming a little sickly if you don’t have a sweet tooth like me. Compulsion is a very nicely refined juice with the subtle sweet flavours to compliment the strawberry and make an incredible juice flavour. 4/5

leaves you feeling like you just had a cup of coffee with a slice of millionaire’s shortbread. I can honestly say this is definitely one of, if not the best, coffee flavour juice I have tasted since I started vaping. If you love coffee and don’t mind millionaire’s shortbread then Millionaire Mocha is definitely for you. 5/5

Devilishly Purple 30ml, 3mg, 70VG/30PG

Compulsion 30ml, 3mg, 70VG/30PG

Compulsion comes in a frosted red glass bottle with a child-proof pipette cap, a black label with Heidi Heisenberg in red foil and an image of a female mouth biting the lower lip in the centre of the label is wrapped nicely around the bottle. When you open the bottle the first thing to hit you is the smell of strawberries, upon closer inspection I can detect a very sweet sort of marshmallowy smell

Millionaire Mocha 30ml, 3mg, 70VG/30PG

Millionaire Mocha is in a matt black glass bottle with a child-proof pipette cap, the label is black with Heidi Heisenberg in red foil and an image of a female mouth biting the lower lip in the centre. The smell of coffee comes screaming out of the bottle when you open it, then an up close sniff reveals caramel and chocolate combined with a faint whiff of something buttery too.

The initial taste is caramel with the coffee coming through stronger the longer you hit. While exhaling, the flavour seems to cycle between the caramel coffee and a sweet chocolate taste. The aftertaste is a perfect blend of all the flavours and

The glass bottle is a frosted red colour with a child-proof pipette cap. The label is black with Heidi Heisenberg printed in red foil and a female mouth biting the bottom lip is in the centre of the label with Fetish also in red foil written above it. The smell of aniseed is overpowering when you first open the bottle but there is a definite smell of blackcurrant in there too. I also detect a very slight hint of menthol subtly hidden behind the other smells. The taste while inhaling is very blackcurranty at first and a touch of aniseed towards the end of the hit. I get a mix of aniseed and menthol while exhaling and the aniseed hangs around for a while in the aftertaste too. I didn’t get a strong throat hit from Devilishly Purple but the menthol has a nice cooling effect on your throat.

I have to say I was not expecting to like this juice as I’m not a lover of aniseed or menthol, but I was pleasantly surprised and thoroughly enjoy vaping this juice. The fruitiness of the blackcurrant is beautifully balanced against the aniseed and menthol and I would definitely recommend this to people looking for something different to the masses of fruity flavours available. 4/5

REVIEWS

fizziness dissipates and you’re left with the mango breezing over your tongue again and leaving a mango aftertaste on the back of your tongue.

Fizzy Mango is a great juice that would be perfect on a hot summer’s day. The cooling effect is such a nice treat, after the initial shock wears off. If you like a fruity vape this would be perfect for you and for the right person, this would make a great all-day vape. 3/5

the butterscotch. Then as you exhale, the popcorn completely takes over but the butterscotch finds a way back for the aftertaste. Butterscotch Popcorn is without a doubt my favourite Mohawk & Co juice so far. Congratulations to them for hitting this one squarely on the nose. This is such a rich and creamy juice but just enough that it is not sickly. 5/5

Fizzy Mango 30ml, 3mg, 60VG/40PG

The box and label are both decorated with bubbles over an orange background. Fizzy Mango is printed in gold and the box also has the Mohawk & Co logo printed in black and gold. The bottle is a 30ml plastic squeezy bottle with a child-proof cap.

The smell is of a sweet, perfectly ripe mango and you can somehow smell the fizziness in there too.

Taking that first hit was an experience, there is very strong cooling effect that hits the back of your throat hard. Once I had acclimatised to the cooling hit, the taste comes through beautifully. The fizziness hits your taste buds first making them tingle, then a smooth mango flavour flows in. When exhaling, the

Butterscotch Popcorn 30ml, 3mg, 60VG/40PG

A pair of cinema-style popcorn buckets adorn the box and label of this juice and the words ‘Butterscotch Popcorn’ and the Mohawk & Co logo are printed in foil. The bottle is a squeezy bottle with a child-proof cap.

The smell of this juice instantly screams popcorn at you but there is a subtle touch of creamy butterscotch in there too. Vaping this juice is an absolute pleasure, the creaminess of the butterscotch drifts across your tongue while inhaling, with the flavour of popcorn mixing so beautifully with

smell front but there is still the taste test to come.

Royal Cream 30ml, 3mg, 70VG/30PG

#HelloMary 30ml, 3mg, 65VG/35PG

This juice comes in a square bottle with a child-proof pipette cap. The label and the box it came in are both bright green with cannabis leaves in the corners, #HelloMary is printed across the centre in a red phase-shift style font. When I opened the bottle, no matter how hard I tried there was no discernible smell I could pick up. After a good five minutes of sniff the bottle, the pipette and my dripper there was still nothing on the

The first hit came as a shock, with no scent that I could detect, the flavour was surprisingly strong. For anyone that hasn’t already guessed from the name, the taste is a distinct cannabis flavour. I’m no cannabis expert so I couldn’t say what strain it tastes like, but a definite cannabis flavour comes through. I seem to have been hit by the placebo effect too as I felt a little light headed after vaping this juice but after all of my research I could not find any evidence that #HelloMary contains any Tetrahydrocannabinol (THC) or Cannabidiol (CBD).

If you want to experience cannabis without the side effect of THC or CBD then this is a great way to go about it.

I couldn’t use this as an all-day-vape myself as the flavour is quite strong but those more accustomed to the taste of cannabis may very well enjoy this as an all-day-vape. 3/5

Royal Cream comes in a matt black bottle with a red child-proof pipette cap, the label is black and has a crown in the centre with ‘Royal Cream’ written underneath. The smell coming from this bottle perfectly emulates the aroma you get from Irish cream coffee liqueur. The first thing that popped into my head after sniffing this juice was “Ohh…Baileys.”

The taste on the way in is a very creamy taste the brushes gently over the tongue and is backed up as you exhale by a beautiful coffee flavour. The aftertaste you are left with is a fantastic combination of both flavours blended perfectly to leave an Irish cream taste lingering that you just can’t help but want more of.

TNT Vape has absolutely nailed the Irish cream taste with this juice and I can easily see Royal Cream becoming my favourite all-day-vape. 4/5

TNT Vape are on the search for a wholesaler in the UK

Italian at heart, yet Croatia based is where TNT Vape manufacture their e-liquids. Situated in their laboratory in Croatia, Nicola Todesco is the CEO of TNT Vape along with co-founder Filippo Carpanese who is also the mixologist behind TNT Vape’s e-liquids. It has been over a year since TNT Vape first launched their lab and are continuing to provide high quality e-liquids for vapers around the world.

As a passionate vaper, Nicola wanted to venture out and build her own company of premium e-liquids. Giacomo Secondin, marketing manager and graphic designer at TNT Vape, tells Vapouround that Ribilio, an e-liquid wholesaler also based in Croatia, are assisting TNT Vape to distribute their e-liquids across Italy since October 2015. When TNT Vape was first launched, the Italian vaping market was very small to begin with especially with other competitive e-liquid brands on the market.

However, when TNT Vape partnered with Ribilio, this was the pivotal moment for TNT Vape because this was when the vaping community in Italy became aware of TNT Vape’s e-liquids. Assistance from Ribilio wholesalers have continued to help branch out TNT Vape’s e-liquid

and help them grow as a company as well as experiment with their e-liquid flavours. Ribilio have continued to help TNT Vape in many ways. With Ribilio’s help in promoting TNT Vape’s e-liquids online to wholesaling their e-liquids across Italy, TNT Vape are now looking for a wholesaler within the UK to help distribute their e-liquids.

TNT Vape would like to partner with wholesaler in the UK for the British vaping community to get a taste of TNT Vape’s e-liquids. One e-liquid in particular manufactured by TNT Vape, ‘Royal Cream,’ has been tailored made to appeal to the vaping community in the UK. With a unique flavour of Baileys liqueur made from Irish whiskey and milk cream, TNT Vape aim to meet the required needs of vapers in the UK. From tailoring their e-liquids to the finest ingredients, TNT Vape hope ‘Royal Cream’ and their other e-liquid’s receive positive feedback from vapers in the UK once they partner with a wholesaler in the UK.

One of the most popular e-liquids in Italy and the flagship e-liquid from TNT Vape is the famous ‘Booms’ which is a tobacco flavoured e-liquid with a hint of vanilla and is available in different nicotine

strengths. Every e-liquid manufactured by TNT Vape is available in 10ml and are all TPD compliant. Along with this, another e-liquid manufactured by TNT Vape is the unique ‘#HELLOMARY’ and is only available from Ribilio wholesalers and some online retailers. This particular e-liquid contains hemp natural extract flavourings with no Cannabinoid (CBD) and no Tetrahydrocannabinol (THC).

TNT Vape would also like the vaping community in England to get a taste of this one-of-a-kind e-liquid manufactured all the way from Croatia.

As well as ‘Booms’ and ‘#HELLOMARY,’ TNT Vape also offer a range of flavoured e-liquids such as the ‘Kami Cake,’ ‘Dyna Mint,’ ‘Good Explosion,’ ‘Fresh Bullet,’ ‘Nitro Bacco,’ all of which TNT Vape plan for the vaping community in the UK get the opportunity to vape.

With a goal to search for a wholesaler in the UK, TNT Vape aim for more vapers and the larger vaping community to be made aware of their e-liquids. TNT Vape’s goal from the beginning is to not only provide the best quality e-liquids, but to also meet the required needs of vapers with their selective range of e-liquids.

The bottle is a 60ml plastic squeezy bottle with a twist cap. The bottle and the box it came in are adorned with a two-tone pink sunburst effect with a tree branch in black reaching across the label and holding up pink blossoms and lemons and the word ‘Tailored’ written in a cursive font across the label. The initial smell when opening the bottle has a distinctive lemonade scent with a subtle and very faint hint of tea. That first hit tastes of pink lemonade all the way in and it seems to caress the back of your tongue, while the tea flavour shines through, gently wafting over your taste buds while exhaling

and it lingers for a great aftertaste too. If pink lemonade and iced tea are your thing you’ll love this juice. I can’t fault the flavours in Pink Palmer, blended nicely together and leaving your palate adequately satisfied with a fantastic combination of fruity and sweet. 4/5

Shark Gummies Sweet Watermelon –30ml, 3mg, 70VG/30PG

This comes in a cardboard box decorated with green gummi-sharks swimming in a wavy green sea. The bottle is a 30ml glass bottle with a childproof pipette cap. The label has the green gummi-sharks from the box and has the Shark Gummies logo sprawled across the label.

After cracking this bottle open, the scent of watermelon wafts straight up your nose, a beautiful smell to get your mouth watering in anticipation of the flavour. That first hit was incredible and I’m not a big fan of watermelon, but I was pleasantly surprised by the beautifully

Drip Up Strawberry Sherbet – 60ml, 3mg

This comes in a cardboard box containing both a 60ml plastic squeezy bottle with a child-proof cap and a replacement twist-lock cap. The artwork on both the bottle and the box has a Flintstones-esque car on the front, driving down a road splashing through strawberry juice.

The first sniff took a second to register but there is a very sweet strawberry smell that comes through strongest, but you can also smell the fizziness of the sherbet too.

While inhaling, the sherbet comes through beautifully and Tailored Vapors absolutely nailed the flavour of sherbet, although it doesn’t taste as fizzy as it smelled. The strawberry, however, I

had a little trouble with because at first it tasted a little soapy but after dripping a few more times, it tastes beautiful. A really sweet strawberry comes through while exhaling, leaving a succulent and satisfying strawberry taste to dance on your palate for a great aftertaste. After a little trouble tweaking watts, cotton and coils, I eventually got a great taste from this juice. It’s a little too sickly for me as the sweetness can get overpowering but for a sweet treat this is excellent. 3/5

sweet watermelon flavour that just wowed my taste buds. There is not much difference between inhaling and exhaling as the only flavour is watermelon but the aftertaste left in your mouth is so moreish. I can see this easily becoming an all-day-vape, especially if unlike me, you actually like watermelon. 4/5

Pink Palmer Iced Tea 60ml, 3mg, 70VG/30PG

“After cracking this bottle open, the scent of watermelon wafts straight up your nose, a beautiful smell to get your mouth watering in anticipation of the flavour.”

The bottles are matt black and glass with a child-proof pipette cap. The label is mostly black with the Vaper Star logo in a goldish-yellow and the juice name written in a white bar at the bottom of the label.

Shag’s Custard 30ml, 3mg, 80VG/20PG

The smell is of a very distinctive vanilla custard, such a strong sweet smell and one that can be recognised instantly. The taste is so nice too, the inhale gives a fantastic creamy custard with a little hint of caramel coming through too. The exhale brings the caramel flavour through that bit stronger while the custard fades away. You are left with

a divine vanilla aftertaste though and it leaves you craving more. A fantastic juice, especially for anyone with a sweet tooth and the flavours all complement each other brilliantly. Shag’s Custard would make a great all-day vape for those that don’t find it too sickly or it’s a nice treat now and then for those that do. 4/5

French Kiss 30ml, 3mg, 80VG/20PG

The smell is very sweet toffee initially with a gentle touch of vanilla. The smell is so nice I can’t wait to get vaping. The first hit gave me a bit of a shock as there is a fairly harsh throat hit right off the bat. I found that vaping this juice around 40w on my 0.2Ω coil made the throat hit all but disappear. With the throat hit virtually gone, the taste came through beautifully. Inhaling gives an amazingly creamy toffee flavour infused with hints of vanilla. Exhaling gives a mostly vanilla taste with a bit of the toffee hanging around too. You get an exquisite vanilla aftertaste lingering on your tongue

Beachcomber is a lovely juice, the sweetness of the bubblegum is beautifully balanced against the strawberry and watermelon to make an all round pleasant vape. 3/5

that is particularly moreish. French Kiss is a great juice once you find that sweet spot that alleviates the throat hit. It has such a smooth flow between the flavours with each hit you take. I am fond of this juice and can recommend it if you like your sweet flavours. 3/5

Cloudy Reef

These bottles are 10ml squeezy bottles with a child-proof cap. The label has two shades of blue swirled together with the Cloudy Reef logo at the top, the juice name in the centre and the strength and VG/PG mix at the bottom.

Beachcomber 10ml, 3mg, 80VG/20PG

Sniffing the bottle gives you an instant hit of bubblegum, with a mildly fruity undertone there too. I’m not 100% on the fruity smell but I believe there is strawberry and watermelon that I can smell.

The first hit is fantastic, a gorgeous bubblegum taste while inhaling with a slight hint of watermelon that took a few hits to notice. Exhaling seems to make the watermelon come through stronger while the bubblegum dissipates. There is an ever-so-subtle hint of strawberry throughout the experience but it is most noticeable in the aftertaste mixing with the bubblegum flavour.

Yacht Master 10ml, 3mg, 80VG/20PG

The smell of apples and pears instantly make their presence known with a touch of rhubarb in the mix too, such a tantalising fruity smell that I can’t wait to try.

The taste of pear comes through straight away when inhaling with apple faintly coming through also. Exhaling reveals the rhubarb with the apple mixed in nicely and the aftertaste you’re left with is a beautiful blend of all three flavours. The flavours are not as strong as the smell leads you to believe but with such subtle flavours merging so well the overall taste is a nice fruity mix.

Yacht Master has a fantastic fruity aroma when you open the bottle, the flavours took a few hits to figure out though but once you get going the taste is beautiful and fruity. 3/5

“The first hit is fantastic, a gorgeous bubblegum taste while inhaling with a slight hint of watermelon that took a few hits to notice.”

REVIEWS

by Matt ‘Nugget’ Coupland

away to somewhere nice and warm.

It is as if you are just sipping on mango juice over some ice. This is definitely one of my favorite juices. I could vape this all day. 5/5 Devil teeth

All these juices were supplied to me in awesome 10ml aluminium bottles with child-proof dripper caps. The artwork on these are great - nice colourful bright colours.

Fat boy

This is a beautifully simple mango juice with a flavor which tastes just like fresh ripe mangos. It is so juicy and flavoursome, and along with the added cooling effect they have on most of their juices, it truly takes you

E-LIQUIDS E-LIQUIDS

Popz – 70VG/30PG

First impressions of the bottles are that it looks great. Nice and clean art work really stands out on the shelf and comes with a twist top cap for easy dripping. Luckily, I love cherry since this e-juice carries a pungent cherry scent. However, you can really smell the blue raspberry creeping in there, I just could not wait to drip this and have a vape. This particular juice really stands out among the crowd, I love it! it’s like having those ice pops from your childhood; so fruity and sweet that its delicious.

The blue raspberry lingers on the end of your taste buds and leaves your mouth with a satisfying aftertaste. Moderate throat hit just enough to have a great vape with plenty of flavour. Never mind an all day vape, I’d say

Now this one is much more different. It is a mix of honeydew and some kind of sour fruit. You don’t get a lot of honeydew in e-juices and it does make a pleasant change. This is sweet melon tasting on the exhale, and again with the added cooling effect, it works well.

I have found in this one it’s not that much of a cooling affect compared to the others. On the exhale, however, you get a sour taste on the tip of your tongue.

I am not sure if it really works and in my opinion I would have liked it the other way round. However this is still a nice juice. 4/5

this is an all year vape and would recommend this to any vaper I know. A solid 5/5 from me.

“ It is so juicy and flavoursome, and along with the added cooling effect they have on most of their juices, it truly takes you away to somewhere nice and warm. ”

“The blue raspberry lingers on the end of your taste buds and leaves your mouth with a satisfying aftertaste. Moderate throat hit just enough to have a great vape with plenty of flavour.”

Nippy blackcurrant

As you can probably tell by the name, this is a mix of blackcurrant and menthol and, boy, is it menthol. It really does take your breath away… like quite literally. It reminds me of those little throat sweets that I keep finding around the office in the cold winter months. If I’m honest I would use this e-liquid for the same reason, after a few vapes the hit from the menthol does start to calm down and you start to taste the nice cordial-style blackcurrant. 3/5

Lemon refresher

At first sniff of this juice you get the old sweet shop favorite fizzy lemon, hmmm. As soon as you vape it you get that powdery lemon sherbet taste you would expect. Remember those little tablets in a tube as a kid?Yeah bang on. I’m very impressed. After a while though, it does start to get a bit much. Not an all-day vape in my eyes, I mean after all, could you eat those sweets all day? Maybe as a kid yeah but not now. Nice juice though. 3/5

at all like others. I expected a smack in the mouth of sickly strong grape flavour, but no not with this one. However I get that this can be a great all day vape. It won’t leave your taste buds tingling all day, but if you are wanting a strong flavor of full sickly grape, this is not for you. Overall though this is not bad. 3/5

Grape soda

Now this one was my least favorite. The taste from this is a good grape soda. Don’t get me wrong but there’s not much of it, while you exhale the taste is almost gone as it does not linger in your mouth

“Remember those little tablets in a tube as a kid?Yeah bang on. I’m very impressed.”

Tailored Vapors targets the UK and European vaping markets

Tailored Vapors was founded in Orange County, California, USA in January 2015 by experienced vapers who had a vision to provide the vaping community with high quality flavours that stood out in a very crowded market.

Their first venture into e-liquid was with their original line, Tailored Vapors which was launched with four flavours which proved to be very popular indeed.

The company saw steady growth with this line and by 2016 decided to release a product that would ultimately help

us take the brand to the next level; Shark Gummies e-liquid. Initially Blue Raspberry Shark Gummies flavour was released which is a perfect recreation of the popular blue, shark shaped gummy candies.

With a huge demand from customers to follow up Blue Shark Gummies with exciting new flavours, Strawberry Shark Gummies and Watermelon Shark Gummies were released shortly after. With three flavours currently and a fourth coming to the U.K. soon, Shark Gummies E Liquid has made a big international splash.

The U.K. is an extremely important market to Tailored Vapors as the FDA has enacted regulations that will essentially remove 99% of vapor products on the market in the USA by 2019. Having recently attended the Vaper Expo in Birmingham, the company is highly focused on complying with TPD requirements to ensure that their liquids will be fully compliant by all of the required deadlines.

While change is difficult, the most important thing for the company is keeping their customers satisfied and making this change as easy and seamless as possible. As a result, the company has decided that Shark Gummies will now be available in packs of 4 x 10ML bottles at the same price as

their 30ML’s. This gives the customer an extra 10ML of liquid versus the old style bottles. While it is tedious for the consumer to have to deal with 10ML bottles, the company decided to simplify this process by selling multiple bottles in the same external packaging.

In addition to Shark Gummies and Tailored Vapors, there are also two other 60ML lines called Tailored Iced Tea & Drip Up E Liquid. Tailored Iced Tea comes in two flavours, Pink Palmer & Strawberry Tea. This line is themed around the popular, canned Iced Tea beverage. Drip Up E Liquid comes in two flavours as well; a delicious rainbow sherbet and a refreshing strawberry sherbet.

Tailored Vapors is also gearing up to release a third 60ML line into the U.K. by January. This line is called Tailored House and features two delectable Ice Cream Cookie Sandwich flavours; Snickerdoodle and Strawberry Crunch. These products are on pace to be fully TPD compliant by all dates set forth by the MHRA.

By making TPD a priority, Tailored Vapors is able to ensure the longevity of its products in Europe for many years to come. With all the restrictive regulations the government is enforcing in the USA, the company’s main focus for the future is on Europe.

Here is our selection of some of the coolest mods out there right now. As our pictures show, these are much more than simply devices to vape e-liquid. As vaping becomes more popular many people take functionality for granted and concentrate more on design and customisation.

Your mod says something about you and it has to look good and feel good in your hand. These days distinctive is what it is all about and if your super-cool vape gear turns heads then so much the better.

Good Honest E-Liquid Hand Crafted in the North West of England

All of the questions in this issue’s quiz have been inspired by our recent visit to Vaper Expo UK 2016 - The Return.

If you were there you will certainly have a head-start on this quiz but if you did not make it then you should be able to answer at least some of the questions anyway. Have fun.

1. What did Vapouround Magazine launch at The Vaper Expo UK 2016 – The Return? a – E-liquids b – A sister magazine c – Clothing range d – A personalised Bugatti

2. What was in the Vapouround Magazine goody bag which was handed out to visitors to the event? a – Show-guide, magnet and e-liquid b - £1,000 cheque c – Free holiday to Cuba d – Paid annual mortgage

3. What was the Vapouround Magazine stand at the entrance? a – A double-decker bus b – Aquarium full of e-juices c – Red telephone box d – There was no stand, only tables and chairs

4. What are Vapouround’s two new e-liquids called? a – Mocha and Camomile Leaves b – Lemon and Coriander Spice c – Toffaccino and Berry Ice d – Cow Manure and Vanilla Ice

5. Which exhibition stand featured sales assistants dressed up as American Indians? a – Apache Vapes b – Steep Vapors c – Frumist d – Vapouround Magazine

6. The ‘Indulge’ stand was? a – A pink limousine b – A 1972 Volkswagen camper van c – A mini cooper d – BMW X5

7. Which e-liquid company included a police interrogation act? a – Riot Squad b – Mirage Cigarettes c – Chubby Gorilla d – Vape Royale - Mrs Baker

8. Who bought a Mini car to their stand? a – Perino London b – Drew My Mod c – Xyfil d – Vampire Vape

QUIZ EDIT

9. Which company designed the car seats for the company in Q8? a – Mamba b – Cobra c – Jaguar d – Louis Vuitton

10. Whose stand was designed in the format of a periodic table? a – PGVG Labs b – Cloud Island c – Element E-liquid d – Tuxedo Vapes

11. How many stands did Vapouround have at Vaper Expo - The Return? a – 1 b – 3 c – 6 d – 2

12. Who brought a 1964 F-100 Ford Truck to their stand? a – Ambrosia Paris b – iBliss c – Zepipe d – Rude Oil

13. What is the name of the water bottle and e-liquid brand that Vapouround Magazine was giving away for free on their bus stand? a – Veg Juice b – V-Juice c – Eco Vape d – Vape Base

14. Which e-liquid brand shared the same stand as Kamikaze and Koi Koi? a – Naked Fish b – El Cartel c – Bi-So d – Tmax Juices

15. Which e-liquid brand was advertised on the Vaper Expo lanyard? a – Charlie’s Chalk Dust b – Dinner Lady c – Suicide Bunny d – The FUU

16. Who was the presenter of Vapour Trails TV? a – Lee Cartel b – Dave Dorn c – Paul Caplin d – Jay Z

17. Which e-liquid company had a mini custard foun tain fondue on their stand? a – Vape Royale b – Vaper Star c – Black Bamboo Liquids d – Premier E-cigs

18. Who brought a 2014 Triumph Thruxton Norman Hyde motorcycle to their stand? a – Vape58 b – Café Racer c – Golden Blue Liquid d – PJ Empire Premium E-Liquids

19. Which stand had a 2012 Lambretta scooter embossed in a Union Jack print? a – Signature Vapour b – Strawberry Queen c – Cloud Vapor d – Shenzhen

20. Which stand had a selfie corner? a – Big Mouth Liquids b – Sigelei c – Liquid Guys d – ZVIRUS

Scoring: 0-5. It looks like you missed out on Vaper Expo UK 2016 - The Return. Don’t worry though as there is another Expo taking place in May 2017.

6-10. You did amazingly well if you were not at the event and if you were there then you maybe didn’t have time to check out everything that was going on. 11-15. Good job. We would be amazed if you were not at the show with a performance like this. I hope you found time to check out our bus and say hello. 16-20. Nothing gets past you for sure. You clearly paid attention to everything at the show or else you are a vaping ninja with an encyclopaedic knowledge of the industry.

Answers: 1a, 2a, 3a, 4c, 5a, 6b, 7a, 8b, 9a, 10c, 11b, 12d, 13b, 14c, 15b, 16b, 17a, 18b, 19a, 20d.

C IL Porn

FEATURING MORGAN HATTON (@MORGANISAHITMAN)

I started vaping in late 2014 as I wanted to quit smoking and nothing had worked previous to trying out e-cigarettes.

I went from using an ego style vape to an rda and box mod around September of 2015 and discovered the world of coil building from the likes of blueeyedgoon83 and squidoode to name a few, as soon as I knew it was something possible I started making very basic macro coils.

I love the artistry that goes into coils building, having a background career in tattooing building these coils came second nature to me and I love making them when I can, it’s a very soothing process, I make coils at home as that’s the only place I can do it, however

I would love to eventually go onto building at events such as vape jam and the Vaper expo in Birmingham.

For the most part I use a drill and fishing swivels to steady

the wire when using high gauge wire, I use various guages of nichrome 80 wire and recently with support from ecigwizard a nickel kanthal hybrid for my mech builds.

Currently it is a hobby but if the opportunity ever does arise in the future I would welcome the idea of stocking shops across the uk, and as I said earlier would love to build at the various events around the uk and maybe overseas.

Take this opportunity. The VaporFair is one of the most important expos for vapors, electronic cigarettes, liquids and related products in the world. This expo provides an unique opportunity for industry specialists, manufacturers and distributors to present new products, innovative technologies, to establish new business contacts and to broaden their market share. This event provides a meeting point for industrial players from all over the world and is

5therefore the ideal place for establishing and cultivating contacts with strong customer proximity. Inform yourself about recent developments, monitor the competition and discover innovations.

The VaporFair takes place in Frankfurt a.M. Germany on April 28th - 30th 2017.

April 28th: B2B only

April 28th - 30th: B2B & B2C

Expo for vapors, electronic cigarettes, e-liquids, mods and corresponding accessories.

PimpMod My

Drip tips are not what they used to be

They started out as purely functional - very useful but nothing at all to write home about or talk about.

However that is no longer the case and the simple drip tip can be far from purely utilitarian these days.

The pimped out drip tips featured here are all mini works of art which are designed to look great in themselves and on the devices they are paired up with.

These metal tips are just as functional as their more traditional counterparts but they are also things of intense beauty. Drip tips can be chosen reflect the user’s personality or to compliment the mods they attach to or simply because they look so good on any device.

In the same way that car enthusiasts will seek new ways of customising their prized motors, serious vapers have discovered that drip tips are ideally

placed to be customised.

In this selection we feature an aluminium dragon head drip tip which looks amazingly cool. Dragons of old used to breathe fire but today’s dragons seem more content producing huge cloud of vapour.

The bronze Adam & Eve drip tip is one that is sure to get noticed. You will certainly turn heads from vapers and non-vapers alike if you use this and it is bound to be a topic of conversation.

The steel bull’s head with its curved horns looks as if it might double up as a bottle opener. I am not sure how effective it would be but now that I come to think about it a drip tip/bottle opener might not be a bad idea at all.

The aluminium Hulk’s head and the bronze Wolverine head are two more of the creative quirky designs that caught our eye recently and I think bronze is a

particularly good metal choice if you want your drip tip to instantly stand out.

The gold-coloured aluminium rose tip reminds me of those tall chimneys you used to see on old industrial mills but it may look like something totally different to you.

Finally we have two skull-themed drip tips - one in aluminium and the top-hatted skull in steel.

I think the top hat design works particularly well but different people will have different tastes when it comes to drip tip designs.

Whether you are happy to use the standard drip tip or want something a little different there is no right or wrong answer about which to choose. Let us know what you are using. We would love to hear from you.

A snap of your customised mods for a chance to be featured in an upcoming issue!

Get in the Christmas spirit with these top ten e-liquids. ‘Tis the season to be jolly, after all.

Christmas Pudding - Vapemate

Enjoy this festive Christmas Pudding e-liquid from Vapemate. This particular e-liquid is perfect if you’re craving for something sweet after a lavish Christmas dinner. Combined with sweet, rich and full flavoured ingredients, Christmas Pudding is a must for those with a sweet tooth.

Eggnog - Central Vapours

For those with much sweeter taste buds, try the Eggnog e-liquid by Central Vapours. If you’ve been craving your favourite seasonal drink all year around, this creamy, delicious cinnamon and vanilla combination e-liquid will soothe those festive taste buds with a spicy kick to its after taste.

Gingerbread - Witch

Vape, vape as fast as you can with this gingerbread e-liquid by Witch. Imagine biting into a gingerbread creamy biscuit with this e-liquid. With a sweet and creamy aftertaste, Gingerbread will leave behind a subtle taste of ginger and a sweet baking aroma.

Kringle’s curse - Halo

If you’re looking for a refreshing vape this Christ mas, try the Kringle’s Curse e-liquid by Halo. This vape has a rich peppermint flavour with a little more kick than the average mint flavours. If you enjoy peppermint sweets, the Kringle’s Curse is a must for you this Christmas. The aroma of this e-liquid will leave your mouth smelling fresh and minty for that perfect throat hit.

Pumpkin pie - Zeus Juice

An American traditional dessert, Pumpkin Pie by Zeus Juice is perfect for the holiday season. Perfect for autumn, winter and Christmas, this sweet and creamy e-liquid captures the essence of a real home baked pumpkin pie. For a smooth vape and mild throat hit, vape Pumpkin Pie and enjoy its aftertaste of a slight hint of spice.

Snow Globe - Jvapes

Let it snow, let it snow, let it snow with Snow Globe e-liquid by Jvapes which will leave you wishing for a white Christmas. For a crisp and cool flavour to match the winter season, try the Snow Globe e-liq uid for a revitalising minty flavour with a slight hint of cinnamon aftertaste.

Reindeer Poop - Flavour West

If you’re searching for that perfect sweet cinnamon flavour this Christmas, Reindoor Poop is definitely the e-liquid for you. With a subtle taste of vanilla ice cream and chocolate syrup, this e-liquid will satisfy those chocolate cravings after Christmas dinner.

Bad Santa - Pure Evil

Have you been naughty or nice? Doesn’t matter since Pure Evil have launched Bad Santa e-liquid. This vape is the perfect combination of stewed apples and berries with a buttery crumble topping. If you’re feeling naughty this Christmas, perhaps you want to be bad with Bad Santa.

Candy Cane - Vape Wild Amaretto - Hangsen

Candy canes are an all-time favourite around Christ mas. Now you can vape the refreshing peppermint flavour with Candy Cane e-liquid by Vape Wild. If you’re looking for the perfect combination of sweet and minty flavours, this is the vape for you. This fruity, sweet flavour has a minty aftertaste to the e-liquid.

Last but not least, is Amaretto by Hangsen. Once the holiday season is coming to an end, you need something to relax with. Try the Amaretto e-liquid by Hangsen to complete the holiday season. With an aftertaste of almond, this e-liquid is a sweet Amaret to e-liquid flavour.

Introducing the

Introducing the

MIRAGE MECH MOD.

MIRAGE MECH MOD.

Built to last with surgical grade Stainless Steel construction and Copper Button

24mm diameter

24mm diameter 127mm long Adjustable airflow

Easy to use post design

Deep juice well Hardened Stainless Steel post screws for durability

127mm long Adjustable airflow Easy to use post design Deep juice well Hardened Stainless Steel post screws for durability

Heat resistant O-rings

Heat resistant O-rings

Proudly made in Sheffield, England

Proudly made in Sheffield, England

Find out more:

The finest quality, zero compromise.

The finest quality, zero compromise.

The Mirage Mech Mod features an extremely durable, high quality surgical Stainless Steel body, adjustable airflow, heat resistant O-rings and a deep liquid well. The build deck has been designed for ease of use, with hardened Stainless Steel post screws and widened post holes for the greatest wire compatibility. Edges are perfectly chamfered for maximum comfort in use and the finish is resistant to corrosion, scratches and finger marks. The etched copper button is easily opened with the included Mirage ‘coin’ key.

The Mirage Mech Mod features an extremely durable, high quality surgical Stainless Steel body, adjustable airflow, heat resistant O-rings and a deep liquid well. The build deck has been designed for ease of use, with hardened Stainless Steel post screws and widened post holes for the greatest wire compatibility. Edges are perfectly chamfered for maximum comfort in use and the finish is resistant to scratches and finger marks. The etched copper button is easily opened with the included Mirage ‘coin’ key.

Mirage have been at the forefront of the vaping industry in the UK since 2008. Starting initially as a small online business, the company has expanded over the last eight years to 37 dedicated retail stores, with their ‘Made in Sheffield’ e-liquids sold across the UK, EU and United States. Leveraging their considerable years of experience, Mirage has now taken the next step with the creation of a premium Mech Mod manufactured in the Steel City of Sheffield, England.

Mirage have been at the forefront of the vaping industry in the UK since 2008. Starting initially as a small online business, the company has expanded over the last eight years to 37 dedicated retail stores, with their ‘Made in Sheffield’ e-liquids sold across the UK, EU and United States. Leveraging their considerable years of experience, Mirage has now taken the next step with the creation of a premium Mech Mod manufactured in the Steel City of Sheffield, England.

The Mirage Mech Mod is crafted in an award winning, BS EN ISO 9001.2000 accredited Sheffield engineering facility with over 45 years of experience, ensuring the highest possible standards of UK manufacturing quality.

The Mirage Mech Mod is crafted in an award winning, BS EN ISO 9001.2000 accredited Sheffield engineering facility with over 45 years of experience, ensuring the highest possible standards of UK manufacturing quality.

Over a year in development, no expense has been spared and no corner has been cut.

Over a year in development, no expense has been spared and no corner has been cut.

T: 0845 475 0148 W: www.mirage.co.uk

Making Sense of Regulations on Vapor Products:

The Significance of Sociological Interpretations

- Words & Photos by Tony Ottomanelli II -

Obviously, the title of this particular article may cause some slight confusion at first glance - that is, of course, because the words “sense” and “regulations” do not belong in the same sentence, let alone the same area of existence when referring to the severity of government intrusion on the once flourishing Vape industry. The amount of authoritarian political tactics put in motion against vapor products has been harsh all around the globe, from all-out bans of vapor products in Brazil, Taiwan, Colombia, Uruguay, Venezuela, Thailand, Singapore, Qatar, Mexico, Oman, Argentina, Jordan, Austria, Malaysia, The United Arab Emirates and Turkey to strange restrictions known as “partial permission” in Belgium, Norway, Denmark, Australia, New Zealand and several others. (http://www.ecigarettepolitics.com/electronic-cigarettes-globallegal-status.html)Unfortunately, the regulatory overreach of the FDA has been especially severe within American “Dumb-ocracy.” Pardon the typo, I meant to write De-mockery, oops, I misspelled it again I think. One might assume my spelling abilities were much sharper, given that my American Freedumb gave me the opportunity to become thousands of dollars in debt from student loans while buying myself a “Bastard’s Degree” - wow, I can’t express how apologetic I truly am for these grammatical errors - of course, I was trying to convey that I’ve earned a Master’s Degree. All sarcasm aside, I do in fact have a Master of Arts Degree in Sociology, which some critics of my published writing tell me that’s all I ever write about. Well, I think I earned the right to since I paid so much damn money for it. In all honesty, the truth is that I want to introduce the countless opportunities to Sociologists to conduct social research on the phenomenon of vaping. I’m by no means attempting to

brag, although I am very proud of my higher education achievements, due primarily to the fact that I barely had the grades to get accepted into college - it was just by the miracle of my passion and talent for playing basketball which allowed me acceptance into college via athletic scholarship.

Since that period of my life, I can not tell you the last time I picked up a basketball and held it in my hands. Though, what I can tell you is that I currently have my Sigelei Fuchai 213 equipped with a TFV8 CloudBeast in my hand as I type

THE VAPING LIFESTYLE HAS PROVEN ITSELF TO BE THE MOST EFFECTIVE, PROMISING AND ENTHUSIASTIC CESSATION PRODUCT ON THE MARKET FOR SMOKERS WHO WISH TO QUIT.

with the other. If you enjoy strawberry flavors, I highly recommend VaperTreats Strawberry Cookie Butter - absolutely delicious! Justin Pearce is the owner of that brand and is another valuable advocate in this difficult battle for our health and well-being. Not to mention, I have 9 other mods in front of me on my desk with sub-ohm tanks & RDAs that all contain a different flavored eLiquid. One recent fantastic eLiquid flavor discovery is the “Streak” or “Streek VG+” flavor by The Lost Fog Collection. Regardless if you’ve already tried those flavors before, we’re getting off topic, but these brands are certainly noteworthy.

Altogether, just to recap the introduction of this article, vaping has changed my life in so many positive ways, but my government has absolutely crippled my faith in the system. Therefore, it is official, Big Brother has transformed me into a bitter American. The FDA is so stained with the irremovable mark of corruption and misconduct, it becomes more clear each and every day that cronyism has infiltrated not only American Society, yet it has intruded and positioned itself firmly in the westernized, capitalistic social system that relentlessly focuses on being supportive of the wrong side to every argument and societal conflict we face today.

Basically, vaping has drastically altered my life in a positive light and the way in which my social cognition operates has been flipped upside down and then turned back upright. I now view the world around me in a new perspective and how I make sense of it has become the absolute opposite of my previous tobacco-abusing mindset. My passion for being uneducated as well as having a smooth jump shot has since been replaced by now having a passion for my education in Sociology and vaping. In past issues of Vapouround, I’ve written a few articles discussing how much the academic features of Sociology

and the socialization of vapor products are literally one in the same. Vaping is a dream-topic to research for any Sociologist. Sociology is a very broad area of study. I wrote 20-page research papers in undergraduate school on how the Italian-American Mafia was once the U.S. Government’s biggest competitor, how much Michael Jordan impacted the U.S. economy, how much westernized culture has attempted to globalize itself in the form of economic capitalism

and even how America has a HealthCare Industrial Complex. The vaping lifestyle has proven itself to be the most effective, promising and enthusiastic cessation product on the market for smokers who wish to quit. Yet, our social system in which we all contribute to the functionality of, has literally interrupted the innovation of the industry and poked it’s big, ugly nose into the livelihoods of ordinary citizens, practically yelling the word “HALT!” –

ON WHAT MAY SEEM TO BE A VERY BASIC SKILLSET, IT HAS BECOME INCREASINGLY MORE CHALLENGING NOWADAYS.

RED=BANNED

Map of Countries Where Vaping is Banned looks like an Epidemic Outbreak (some countries which should be red are NOT shown here - i.e. Mexico)

although it took them 500 pages of paper to spell-out this single demand. The act and art of vaping has become so marginalized, polarized, sensationalized, and criticized to the point where noone can relate this new technology to smokers ridding their lives of tobacco abuse. Some of the topics vaping has become associated with or integrated into, are all the same exact topics and subject areas in which Sociology spends much time researching.

Vaping now deals with or is directly related to: harm reduction, social interaction, reinventing of social identity, public health intervention, technological innovation, political conflict, unconstitutional regulations, corporate corruption, widespread misinformation campaigns, cronyism, unemployment and deindustrialization. Then there’s privacy intrusion, the social media phenomenon, structural functionalism, income inequality, centralization of capital, monopolization, Conflict Theory, mass mainstream media bias, social psychological interpretation and Big Government expanding their range for abuses of authority. Alongside this is irrational argumentative frameworks, 21st Century Prohibition, Big Business greed-fueled strategy, small business expansion and elimination, the country’s quickest industrial decline, economic scientific misconduct from irresponsible publishing of false data and it has even generated traces of class warfarethe Elite Bourgeois class attempting to possibly take advantage of the Proletariat working class.

In simpler terms, Sociology exists within so much of what exists around us throughout the world we’ve created. Thus, Sociology can and has been

considered “ubiquitous.” The point I’m attempting to hammer home is due to the concept that Sociology is connected to nearly everything at all times I’m trying to popularize the idea of researching the Vape Lifestyle throughout Liberal Arts in Academia, more specifically, allowing it to evolve into an organic discussion topic among those who are professionals in the academic discipline of Sociology. If not now, then it must be soon. It is undeniable and vastly significant to social progression and the nourishment of the human spirit.

Sociology is the one tool I can offer to my fellow VapeFam that I believe any single vaper or non-vaper can use towards making sense of the government regulations on vapor products. Whether it is theoretically-based or research-based, there is a plethora of professionallydeveloped theories and coined terms and phrases that explain certain social behaviors or societal issues and how to recognize that conflicts within larger society can affect the stability of your personal lives.

Sociological perspectives have userfriendly conceptual suggestions on how to easily decipher what is fact and what is fiction. Reflecting on what may seem to be a very basic skillset, it has become increasingly more challenging nowadays. Having the ability to determine what is true and what is false will always be a valuable quality in a person. However, it has often times become confusing on what is the right information or the wrong information, especially in reference to vaping.

For this contemporary dilemma we are facing, now and in the future, developing Sociological Imaginations is a product of Academia’s ubiquitous discipline that

can absolutely be a far-reaching asset for any individual or business team in the modern digital-era of free-flowing information spreading as quickly as a popular new technology for smoking cessation (did you catch the sarcasm?). In Part II of this particular title, we will dive deeply into the details about my own theoretical perspectives fueled by sociology, which seem to help me personally understand why and how the global government community has become so afraid of spooky vapor clouds. In fact, they are quite terrified of how rapidly the vaping industry seems to be growing, innovating, and recruiting new community members day in and day out. They were scared and remain terrified not because they do not understand it, they saw how well it worked for people - they got the message, the memo, and from that, then came all the mandate requests.

It could be widely agreed that these legislators just don’t want to disrupt the economic climate of the status quo. Think about all of the public health organizations, the special interest’s groups, the tax revenues, the enormous corporate industrial complex we live under and ask yourselves if it is possible that government officials are often swayed by big donation contributors like Big Pharma and Big Tobacco? Vapor product regulations have been installed not for the safety of the people, not for our protection or security, yet possibly for the security of the elite ruling class and their financial assets could most definitely be their main concern. The weight of the vapor industry lightens the weight of their pockets. Considering this, there are much more details to theorize on in PART II.

iBliss – E-liquids are bliss with the creative ‘Cannoli’ collection and ‘Flavor Switch’

Based in Toronto, Canada, iBliss is paving the way for vapers across the globe with their original e-liquid lines. After seeing a friend smoking two packs of cigarettes a day for years, Hung Tran came across someone who appeared as if they were “smoking” indoors as vapour exhaled from their hand-held electronic device. He soon discovered that the passer-by was using an electronic cigarette and set about trying to discover more.

Hung began to develop a hobby in e-liquids once he became aware that e-cigarettes were a healthy smoking cessation aid. With many vape companies experimenting with sweet and savoury flavours, Hung realised how prolific the vaping industry is and aimed to develop his hobby into a successful business.

As a result, iBliss was launched in 2013. Although small, a new market in Canada arose and Hung and his colleagues decided to develop their e-liquid fascination into an international business. iBliss is strictly an e-liquid manufacturer with a goal to provide a variety of the most creative and innovative e-liquid flavours.

The ‘Cannoli’ collection and ‘Flavor Switch’ are two of the most original e-liquids that are manufactured by iBliss.

Hung tells Vapouround that his ‘Cannoli’ line focuses on originality from the start

of mixing flavourings all the way to designing the packaging. iBliss is one of the first to ever launch an e-liquid flavoured with the traditional Sicilian desert of cannoli. With three fruity flavours of the cannoli, iBliss is proud to announce the ‘Bannoli Cannoli,’ ‘Very Berry Cannoli,’ and the ‘Original Cannoli’ – all of which were sampled at The Vaper Expo 2016 UK – The Return at Birmingham’s NEC. ‘Flavor Switch’ proved its popularity at the event. It is a neutraliser, designed to cleanse the coil and cotton before the next e-juice is used.

The tank only requires a few drops of ‘Flavor Switch’ to fully cleanse it. What Hung emphasised the most about ‘Flavor Switch’ is that since it is not a flavour itself, it is an original tank cleanser that diffuses the problems most vapers have – cleaning out the tank before changing e-liquids. Since The Vaper Expo in Birmingham, UK, iBliss is expanding its e-liquids into the European market. Trade Vape Supplies (TVS), an e-liquid distributor based in the UK, is assisting iBliss to launch its e-liquids into Europe.

TVS partnered up with iBliss at The Vaper Expo event to introduce ‘Flavor Switch,’ the ‘Cannoli’ collection, ‘Magic Island,’ and ‘Wat A Waffle.’ Hung told

Vapouround that many vapers at the event were raving about their juices especially, ‘Flavor Switch’ and the ‘Cannoli’ collection. Now looking to branch out, iBliss is TPD compliant which is why it is now marketing its products within Europe.

Even though Canada is deemed to be a smaller market for the vaping industry, it is still, however, a growing market of vapers. Hung and all 20 of his colleagues, manufacture the e-liquids within a 20, 000 sq. ft. clean room.

From creating original e-liquids to designing the packaging, to marketing e-liquids, everything is created in house in Toronto to produce one-of-a-kind products.

Haroon Mulla, CEO of Vape Motion went from selling premium quality e-liquids from the boot of his vehicle to launching a successful e-liquid store in Leicester of April this year.

Prior to this, Haroon had been vaping for three years and was constantly searching for authentic and unique e-liquids to vape. From his vaping experience, he realised there was no unique or one-of-a-kind e-liquids in town. Starting in September 2015, Haroon sold e-liquids from his car after 7PM and continued to sell them for a long yet rewarding seven months. His passion has always been to sell the finest e-liquids to his customers since day one which is he always sold them from his very own car and his commitment towards his goal didn’t stop once the sun was set as he continued to sell to vapers until 1AM.

Once Haroon’s clientele started to expand, he successfully opened his first e-liquid store. In July, Haroon managed to obtain extra funding from external shareholders which has enabled Vape Motion to expand rapidly. He commented that “Vape Motion have pushed through boundaries in terms of supplying e-liquids to the vaping community in Leicester 7 days a week.

Vape Motion distribute e-liquids manufactured from all over the world including countries from America, Canada and Malaysia. In fact, the most popular e-liquids in store are from Malaysia which include ‘Fantasi,’ ‘Bangsawan,’ ‘Horny,’ ‘Exotic’ and ‘Venom.’

Currently, only the ‘Fantasi’ range are TPD compliant, however, Haroon is working on making all e-liquids TPD

compliant since many UK clients are looking forward to vaping some of Malaysia’s finest e-liquids. ‘Fantasi’ and ‘Bangsawan’ have eight flavours between them. Four from ‘Fantasi,’ and the other four, from ‘Bangsawan.’ ‘Fantasi Orange’ has a sweet yet zesty taste to the e-liquid much like a fizzy orange drink. For those who enjoy something a bit more refreshing, try the ‘Fantasi Orange Ice’ which has a zestier and refreshing aftertaste. Similarly, ‘Fantasi Grape Ice’ is also a refreshing e-liquid with a less zesty taste to it. For craving a fruity e-liquid with a mild flavour, try the ‘Fantasi Grape.’

The other four flavours from ‘Bangsawan’ are ‘Honeydew Pineapple,’ ‘Strawberry Blackcurrant,’ ‘Strawberry Apple,’ and ‘Apple and Grape.’

‘Honeydew Pineapple’ has a sweet melon taste on the inhale and a fruity pineapple taste on the exhale. This e-liquid contains colada for an invigorating aftertaste on the exhale. For

those with a sweeter taste bud, vape the ‘Strawberry Blackcurrant’ for a fruitier vape.

The ‘Apple and Grape’ has a strong taste of apple with a sweet aftertaste of grape. ‘Strawberry Apple’ is a must-have especially with its fruity strawberry taste and refreshing apple aftertaste. Both flavours combined, exhale a refreshing, cooling yet fruity taste.

Haroon tells Vapouround that ‘Horny’ e-liquids are one of Leicester’s most popular e-liquids at Vape Motion. Vapers in Leicester are loving the rich sweet mango aftertaste of ‘Horny Mango.’

Imagine biting into a sweet and juicy red apple, that’s what you get with the ‘Horny Red Apple’ e-liquid. For something sweeter, try the ‘Horny Strawberry’ which exhales the sweetness of a strawberry and is rich in flavour.

Two other popular e-liquids at Vape Motion are ‘Venom’ and ‘Exotic Blue.’

The ‘Exotic Blue’ is a unique flavour as it has a strong spearmint taste with an aftertaste of a lychee to soothe those fruity taste buds.

‘Venom Blackcurrant’ and ‘Venom Blackcurrant Ice’ are two mouth-watering e-liquids, both include colada but with the ‘Blackcurrant Ice,’ there is a stronger taste of colada for those after a revitalizing vape.

From selling e-liquids from the boot of his car to distributing some of the finest e-liquids made around the globe, Haroon hopes Vape Motion will continue to be a Malaysian wholesaler in the UK as well as supply to other vape stores. Haroon plans on opening many other Vape Motion stores where he can reach out to the larger vaping community and satisfy their vaping requirements.

Selling e-liquids from car to store, Haroon Mulla is CEO of Leicester’s Vape Motion e-liquid store

From selling e-liquids from the boot of his car to distributing some of the finest e-liquids made around the globe, Haroon hopes Vape Motion will continue to be a Malaysian wholesaler in the UK as well as supply to other vape stores.

‘djinni – They’ve nailed it, they've absolutely nailed this’ Vaping with Vic

The DV team spent over a year to perfect their djinni range, using it to showcase their 6 years of mixing experience. So, in Spring of 2015, djinni was born. The familiar green and white packaging of the DV Decadence range was nowhere to be seen but instead each of the flavours had been given its very own brand and personality to represent the unique flavours within. It has become a firm favourite with vapers and reviewers alike and if you are a mixer, there was great news earlier this year when the full range joined our already impressive number of concentrates. Bravo!

Here we introduce you to the current range and some of the fantastic feedback it has received – so as the saying goes… don’t take our word for it, take someone else’s!

Banoffee

Indulgent dessert drip. A tantalizing vape blend of sweet banana and creamy caramel

‘That's got a fantastic after taste, that is lovely. That is very very nice. I like this one.’

Martyn Parker

Vaping with Vic

‘It's gorgeous, it really is. This is a very nice banana flavour.’

‘I've vaped some fruits and that's possibly one of the nicest, maddest, most insane fruity flavours that I've ever experienced!' Matt's E-Juice Reviews

Jelloopy

Jellicious jelly jellight. A lip-smacking vape mix of juicy, gummy, fruity flavours.

‘I'm liking this a lot and the more I actually vape it the more I'm liking it. The guys at Djinni have got this juice spot on.’

E-Cigclicks Reviews

‘It's just brought a smile to my face, it's like a mouthful of jellybeans.’

Minkey's Vape Reviews

Zingo

Synchronised citrus splash. A mouthwatering vape of juicy lemon, lime and orange flavours.

‘A nice citrus blend, with a fantastic aftertaste, very nice indeed.’

Martyn Parker

‘Another good vape, the citrus is very zingy. 9/10.’

Minkey's

Vape Reviews

Frostbite

Invigorating ice infusion.

A refreshing vape of icy menthol and cool, clean peppermint.

‘This is definitely one of the best menthols I've tried, if not the best.’

Vaping Giraffe

‘It's a winner! If you're looking for a decent menthol I'd definitely recommend this.’

Martyn Parker

New York 60

Metropolitan modernist mix. A creative concentration of mocha and tobacco, with hints of biscuit and caramel.

‘This particular flavour hit all the right buttons for me, a well rounded moreish flavour.’

VapeMeStoopid

‘Simply the best’ tejupar

The entire TPD-compliant djinni range is available from stores nationwide as well as from the DV website: www.decadentvapours.com

If you have tried any of these delectable flavours and would like to leave us a review, we would love to hear from you –all reviews can be added to our site – pip pip!

If you would like to stock any of our ranges, please contact our sales team on 013636 773 838 or drop them a note at: sales@decadentvapours.com

Cloud Island has big plans to become household name in vaping

Many years ago, Danny and Samantha Holloway were heavy smokers and when they attempted to quit smoking, they experimented with many alternatives including nicotine patches, nicotine gums, sprays and even hypnosis. When they found the most successful alternative smoking method through vaping the “double Evod Kit,” they didn’t realise the dramatic change that was about to take place.

Fast forward to 2013, Danny and Samantha took their commitment to a whole new level when they decided to open their first vape store – Vapourway Ltd, in Christchurch, Dorset. After success from their first vape store, then came another in Salisbury, Wiltshire. With a goal to help other smokers to quit, the power couple wanted to introduce the vaping solution to as many smokers as possible that were looking for healthier smoking alternatives. Once they opened Vapourway in Salisbury, Danny became acquainted with Steve Moore which was when the foundations of Cloud Island E-liquids began to take shape. Steve and Danny agreed on their

partnership for Cloud Island, which formed in the beginning of 2015. Now, not only could they bring this fantastic alternative to smoking to the public, but a fantastic quality e-liquid patented and designed by

various options in VG levels.

With their 70VG and 80VG ranges, Cloud Island cater for the entry level vaper using a basic starter kit, through to the Sub-Ohm vaper, and then all the way to the cloud chaser using rebuildable dripping atomisers.

Cloud Island manufacture their e-liquids in an ISO 5 certified environment to guarantee the cleanest possible product for their customers and pride themselves on customer service.

Cloud Island’s future achievement is to be able to make their product available not only for all in the UK and EU, but available for vapers everywhere across the globe and for Cloud Island to be known as a vapers household name.

the co-founders from start to finish! As the vaping industry has developed rapidly in bringing out the "Sub-ohm Tank" and high powered box mods, Cloud Island made their e-liquids available for the public in a large range of nicotine strengths and

Cloud Island attended The Vaper Expo UK 2016 – The Return in October and found the public's reaction to their e-liquids to be fantastic! Their signature e-liquids were available for sampling.

Danny tells Vapouround that all who did sample them were amazed. They were even privileged to meet long term Cloud Island customers who gave them amazing feedback.

With a future goal to make Cloud Island’s

“Cloud Island’s future achievement is to be able to make their product available not only for all in the UK and EU, but available for vapers everywhere across the globe and for Cloud Island to be known as a vapers household name.”

products available to the world, they found the B2B day a great opportunity to show the vaping industry their products up close. The event provided them with a chance to connect with the shop retailer right up to global distribution and they did exactly that. At the Vaper Expo, Cloud Island were told on quite a few occasions that their Cutlass Range was the best presented product at expo, and then of course sampling them their expectations were exceeded.

As well as having their e-liquid range at Vaper Expo, Cloud Island also brought a brand new product to the market; the Apocalypse RDA, produced by Armageddon. This fantastic piece of vaping engineering has taken flavour/ cloud chasing to a whole new level. They are currently proud to wholesaling this to the UK and EU market.

This was Cloud Island’s first ever experience as a vendor at Vaper Expo and Danny comments “The whole experience from a business and vapers point of view was just fantastic and we can't wait until the next one.”

above all, enthusiastic vapers at heart, we were indeed there for the whole show and wouldn't have missed it! From a business point of view it was

Cloud Island have decided to team up with Damien Bove from Adact Medical for all their E-Liquid testing and TPD compliance. Adact medical covers Toxicology risk assessments, Emissions testing, Quality management systems to name just a few.

fantastic! From a vaper’s point of view it was nothing short of AMAZING! We enjoyed everything that it encompassed from start to finish.”

Cloud Island have chosen to work alongside Damien above all because he had concrete answers and solutions to the questions Cloud Island didn't. Damien provided Cloud Island with clear cut prices and a definitive direction to which they needed to head towards. Not only are Adact Medical efficient in their knowledge of the E-Cig industry, but their overall dedication to help Cloud Island is breath of fresh air to all at Cloud Island. With strict regulations enforced by TPD, Danny comments that “working with Damien Bove at Adact medical we know that our company is secure and will always remain TPD compliant in every possible way.”

Cloud Island has also made their products available online at www.cloudisland.co.uk

“Being,

“At the Vaper Expo, Cloud Island were told on quite a few occasions that their Cutlass Range was the best presented product at expo, and then of course sampling them their expectations were exceeded.”

OUR STORY

OUr Stabilized WÜD RDA was born out of a larger company, WÜD Real Wood Skins.

Our company began in August 2015 with the ambition to provide every vaper the option to transform their mod into having a high end appearance. We took thin slices of real wood, added a 3M adhesive to the back, and laser cut each finished product to perfectly fit popular mods on the market. We used the same craftsmanship and skill set for that project to create our Stäbwüd RDA.

Although the first stabilized wood RDA is a great accomplishment, we knew our RDA had to go beyond looks and supersede also in functionality. That is why our RDA has a patented airflow bar, unlike any other RDA available on the market. The innovative new design was created by Paige Koontz, WÜD team member. The patented airflow bar allows the user to easily adjust their airflow without disassembling the RDA (no more getting juice all over your fingers). On top of having a patented design and being the first company to use stabilized wood on an RDA, we threw in a handful of additional features to ensure our customers receive a top of the line product:

- 22mm Diameter

- Velocity Style Deck

- Peek Post Insulator

- 2.7mm Post Holes

- Deep Juice Well (7mm)

- 2 Airflow Slots On Each Side

- 510 Drip Tip Adapter

- Additional Pin (Bottom Feeding Squonk)

OUR PROCESS

“The process begins with pieces of wood considered rare and unique due to deformities and is restored into a stunning piece of art: the World’s First Stabilized WÜD RDA.”

Stabilized wood is not only beautiful, but the techniques used to craft the blocks are equally magnificent. There is only one company that met our standards when purchasing wood for our RDA, Brick City Blocks. The initial development begins with wood that is rare or delicate. The pieces are placed in a vacuum with colored resin. When the vacuum removes all the air, the resin penetrates the wood and transforms those fragile pieces into the strong solid blocks.

Once they reach our Virginia Beach warehouse, we initiate our multi-step process that converts these blocks into the final product. Each block is milled into shape, then sanded by hand through a series of nine steps. The wood is then finished with a strong polymer that artistically highlights the natural grain. Lastly, the wood is superimposed onto the thin metal shell of the RDA. To itemize the true detailing of the time it takes to create one RDA would require a much larger article, but we are certain the product speaks volumes of our efforts.

Deep Juice Well

Patented Airflow Bar Inner Locking Sleeve

Article by Paige Koontz

Q&A - Vape Organic like Kind Juice

In our last issue, Vapouround Magazine caught up with the award-winning organic e-liquid company Kind Juice, based in South Florida, USA. We decided to hook up again with cofounders, Imani and JD to discuss their all-organic lifestyle and how they turned their idea into a unique business.

VM: How did you get the background and skills necessary to run your business?

KJ: We are both artistic visionaries. Being able to have an idea and capture it is a truly fascinating journey. Some skills you obtain through study and experience, while others you learn from focused trial and error. Knowledge

KJ: Vape yes. Smoke no. We started vaping out of a necessity to develop and constantly refine our process. I enjoy the spice of a low 1.5mg vape and after all these years, I still haven’t developed any nicotine dependence. Imani mainly vapes during flavour development times which can take up to a year to perfect. We’ll vape out of so many different tanks and set ups in order to experience our creations from different perspectives.

VM: Tell us more about your organic e-juices?

KJ: We have developed three contrasting product lines. The first is our Nectar Line (multi-use, tailored for beginner to experienced users.) Second is sub ELEMENT our E Gel Collection (complex flavours, sub-ohm, tailored for experienced users). Third is our most recent release TOBACCO RIDGE N.E.T. (naturally extracted tobaccos, tailored for pipe and tobacco aficionados.) As organic gardeners, we impart permaculture and biodynamic techniques. A strawberry plant that was sprouted and organically grown, cut, and served fresh is so vibrant and filled with pure photons from the sun. When you eat plants like this you feel amazing! The sense of connection is so profound once you realize how our bodies have coevolved with so many different plant species enabling our immune systems to instinctively know how to use plants to unlock our full genetic potential.

Where do you make your e-juices?

KJ: Proudly made in South Florida, USA. We have a traditional facility where cutting edge techniques are used that age and steep the extractions in various methods the way nature intended. Our proprietary process can take more than 6 months for a single batch to mature. Each batch is delicately hand crafted in small batches. Also, we have a lot of rich culture in South Florida, being so close to Cuba, tobacco is a big part of culture. We are humbled that we get to help the community by hiring locals and sharing knowledge. Viva La Libertad!

VM: How are the organic standards set?

KJ: We have always both been very interested in increasing our vitality and improving our health. Imani being obsessed with eating only the purest nature had to offer, she began reading ingredient labels and researching food additives around 10 years ago. We learned that there are so many unknown chemicals in the products on the market today. We even learned about the many different levels of "natural" that some products claim and even get away with every day. For this reason, we built our reputation on transparency, honesty, and never taking shortcuts. Before it was even standard to do so, we believed in publishing our ingredients, lab tests, and using child safe packaging. It was very unusual at the time and I’d like to think that we started a discussion amongst vaporists. The decision to go natural or organic is one that usually accompanies a consciousness that is continuously evolving. We have a saying “We never want to be the biggest, just the best!”

Flavor Monster - How the company started and where it is now

Laura Riggs from Flavor Monster discuss what’s new, what’s changed, and most importantly, how Laura is running her company.

VM: How did Flavor Monster begin?

FM: We started Flavor Monster in 2015 working out of a small, borrowed 10’x10’ lab. Jarod, my business partner, was working 14+ hour days building our website, managing our sales and marketing and customer service and manually dropping off all of our orders. He would stand in line at the post office with anywhere from 5-10 packages thinking “Wow, we had such a great sales day!” Meanwhile, I was in the lab from sunrise to sunset mixing bottles, packaging and managing our inventory. At first I used to mix each bottle to order. We started this business with just a $1,000 cash investment, no credit cards, no loans, no investors, and we grew it through hard work, sweat and tears. About two months into Flavor Monster, we were averaging about 15 orders per day, which at the time seemed unreal and overwhelming. Fast forward one year and we now pump

out tens of thousands of bottles a month and Jarod no longer has to stand in line at the post office!

VM: Where is Flavor Monster now?

FM: Flavor Monster currently operates under three umbrellas. The first is our retail location where we sell all sizes of liquid from 60ml to 240ml, along with standard hardware and accessories.

In the retail location we cater to vapers who are looking for hot new items as well as smokers who are looking to quit. The second part of our business is our online store where you can buy 120ml, 240ml, and sample packs. You can choose from 20 different flavours which come in handy when looking at the sample packs.

In a sample pack you get six 15ml bottles of liquid of which you can choose your preferred flavours and nicotine levels. We offer four different nicotine strengths (0.0%, 0.15%, 0.3% and 0.6%). We do not charge shipping fees or tax, as we feel it is important that when we tell a customer a product is $20.00, that it is only $20.00. Finally, we do wholesale. At the

moment we have three distributors, and wholesale throughout the United States but we are now expanding into the global market. The UK and Europe have fantastic people, beautiful sites, and such a rich history. The vape community over there seems very strong, passionate and friendly, and we are very excited to actively participate in this community. Our target market is vapers who love premium flavour but need a more cost effective option in-between their premium purchases. We cater to vapers who are going through 30-45ml of liquid a day and want to have a great vaping experience without having to break their budget.

VM. What are the biggest challenges you face on a daily basis?

FM: Time management! It is the biggest stress of my life but the best adventure of my life as well. Trying to find the time to manage all of my owner responsibilities as well as running the lab and keeping tabs on our wholesale clients and reaching out to our customers, it’s hard to find time to get it all done! I have a strong team that keeps me on my game and helps me get through it all.

Make your brand stand out from the cloud

These are uncertain times for the UK vaping industry. There are still great opportunities, but also increasing challenges and growing competition, especially from overseas brands.

Against such competition, a great brand will be one of the main elements that will help some e-cigarette and e-liquid companies to survive and thrive while others fall behind.

Is your brand a vape to remember?

Every day we encounter hundreds, if not thousands, of media and brand messages - but very few stick in our minds. Only ones that are relevant and memorable have even the slightest chance of registering.

If you are a company in the vaping industry, your product may well be excellent, but in a highly competitive market- place, unless it is noticed, success will be a pipe dream. Every pound

you spend advertising (whether in this magazine, which we named by the way, or anywhere else) has to work incredibly hard to catch the eye, to resonate, and most importantly... to sell.

This is more easily talked about than achieved. For it to really work takes strategic knowledge and understanding, creative skill, and years of experience.

Years of award winning experience in the industry

Create a Brand is an awardwinning agency in the field of e-cigarette and e-liquid branding, advertising and marketing. We understand the core industry, its numerous markets and the various consumer demographics within them.

We are highly familiar with the TPD and the constraints it is imposing – overall, as well as the regulations on advertising etc. Having had a great deal of experience working with the ASA in particular, we know we can still help our clients succeed even within these boundaries.

On these pages you can see just some of the work we have done for UK vaping companies and brands.

connoisseur

The vapou r to savour

Our background

We have been creating successful brands and advertising for over 25 years, for companies of all sizes and for products of all kinds. Our team is made up of highlytalented and acclaimed creatives, strategists, writers, webengineers, web designers and social media experts with many industry awards under our belt.

We have decades of experience working for some of the world's leading advertising agencies, (including Saatchi & Saatchi and Ogilvy & Mather) and on some of its most iconic brands, such as Pepsi, Silk Cut, BT, San Miguel and Virgin, to name a few.

Despite our pedigree, we are more competitively priced than most of our London-based peers. We offer value for money - work of very high quality that gets results. So whether you need help with your advertising, or a complete re-brand, we can help.

How to get your brand steaming ahead

We all know that not all vaping products are equal, but you have to give your products the best opportunity to communicate your strengths to the world. If you don’t, others will take that place.

To find out how we at Create-a-Brand can help you make an impression in this very busy market place, why not contact us. Tessa, our Client Services Manager, will happily discuss your requirements, so please give her a call on: 07950 314 426 It’s just a chat, there's absolutely no obligation to work with us. Or take a look at our website at: www.create-a-brand.com

Great Falls Distribution introduce new e-liquid range

reat Falls Distribution released their new line of e-liquids ‘Proper’ a few months and ago and showcased it at the Vaper Expo UK – The Return on our Vapouround bus stand. We caught up with Patrick Tanyag, owner of (GFD) and head of liquid production to find out how well his new line is doing, his lab and more about his growing empire.

VM: So, you released your new line of e-liquids ‘Proper’ at the Vaper Expo UK – The Return. Tell us more about why you decided to promote it in the UK?

GFD: Our new line is getting a lot of positive feedback and attention stateside that we think it would be the perfect time to promote these products overseas. Working with such a great team at Vapouround was the perfect opportunity for us to do so.

VM: Can you give us a brief flavour description of your new line?

GFD: Our Proper line is as follows:

• Fresh - White tea blended with a refreshing mix of tropical fruits

• Pomp - Guava and mixed berry cotton candy

• Swag - Crisp effervescent champagne topped with strawberries and a twist of lime

• Dapper - No nonsense vanilla

custard. Simple and elegant

• Fleek - A creamy taro inhale with a smooth coconut finish

VM: Do you often showcase your e-liquids at international vape events?

GFD: We are still trying to break into the international market and think international conventions will be instrumental in doing so. We believe that Vapouround Magazine will be able to help greatly in this regard. We were very excited to have our products featured on the Vapouround bus in Birmingham!

VM: You’ve opened 3 stores across Virginia and incorporated a lab in your new facility, how is that going?

GFD: Our initial two stores were really just placeholders to test the local market. Now that we’ve established ourselves a bit, we are going to be focusing heavily on our Merrifield location. With that being said, our manufacturing facilities will be based at this location. We are still going through some growing pains but overall we are very happy with what we’ve accomplished with our new facility!

VM: How did you initiate Great Falls Distribution?

GFD: Great Falls Distribution really started as just a way to help out my local friends in the industry. Friends who had full time jobs or other commitments that

kept them from focusing on their vape related businesses. Before long, I had bunch of different juice companies I was co-packing for. Distribution just seemed the natural route after that.

VM: What do enjoy most about your role and working in the vaping industry?

GFD: Generally, I’m very introverted and shy. Working in this industry has forced me to break out of my comfort zone and interact with people I generally wouldn’t have the courage to speak to otherwise. I’ve made a lot of very close friends and relationships to last a lifetime. I owe that to vaping and the wonderful people who occupy that space.

VM: Who are your competitors in the vaping industry, is there anyone you aspire to?

GFD: I wouldn’t say I’m in competition with anyone! The beauty of our industry is it allows everyone’s individuality to shine through via their products and companies. It’s a creative industry, and with that, you find a lot of support within those in the community. As far as someone to aspire to? Nobody in particular comes to mind. I’ve always found that comparing ourselves to others always leads to failure.

However, I will say that my motivation comes from wanting to be successful enough to provide for my fiancé and our future family.