THE WORLD’ S LEADING VAPE TRADE MAGAZINE
I SSU E 4 8
BIG VAPE: THE RISE AND FALL OF JUUL
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Episode by episode we break-down , some of the highlights from Netflix s latest hit documentary
CHRISTMAS GIFT GUIDE 2023
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Hello all, I trust this message finds you in good health and high spirits. As we continue our commitment to providing you with informative and insightful content, I felt compelled to address an issue of great significance that is impacting our industry. With ongoing discourse surrounding the regulation of vaping products all over the world, with the most recent being the possible bans on certain flavoured e-liquids in France. The flavour bans aim to address the appeal of such products, especially among the younger population, but yet again fails to highlight the countless numbers of adults who rely on vaping to stay of smoking. Luckily, a French consumer group has now rallied together to showcase the importance of vaping for individuals in the country.
and struggle, shedding light on the diverse experiences in our Amplifying Advocate Voices. Issue after issue, their stories are a testament to the strength of the human spirit and the power of determination within our industry. The UKVIA’s forum was also held, inside we give a concise review on what went down at the full day event.
VAPOUROUND
With speakers from all corners of the industry, as well as Members of Parliament, the hall was eager to hear the hot topics of discussion for the day. I urge you all to stay informed, engage in open conversations and together, we can foster a healthier and more informed vaping community. Thank you for your continued readership and support.
Once again in our publication, we have covered stories of triumph
EDITORIAL
Videographer James Van Aalst
Editor Oliver Smith Deputy Editor Emily Malia Journalist Grace Lynk Journalist Hannah Rhodes
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Sales Executive Sid De Silva +44 7305 644 972
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ACCOUNTS
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EVENTS
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Products in this magazine may not be used, bought or reviewed by any individual under 18 years old. Vapouround does not support the use of e-cigarettes and devices for individuals under the age of 18 years old; by reading this magazine, you are indicating that you are over 18 years old. Vapouround does not endorse the inappropriate application or misuse of nicotine, smoking or product abuse of any form. We do not claim that e-cigarettes and nicotine devices will help cure smokers’ nicotine addiction and as such, we cannot take responsibility for any effect products advertised in our magazine may have on users’ nicotine consumption. There is no guarantee that products in this magazine including e-cigarettes and nicotine devices will stop you smoking. The opinions in this magazine are solely those of the writers. Vapouround takes no responsibility and rejects all liability for third party reviews or opinion pieces by external agencies. All trademarks, registered or otherwise of products in this magazine are the property of respective owners. To use trademarks, please contact the company directly, who will advise you further.
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ISSUE 48
18 26
62
54 NEWS
FEATURES
12
Shortfills
37
Cover Story: Vampire Vape
18
Promises, Promises
42
UKVIA Column
20
Don't Hold Your Breath
44
You Don't Say
73
Trash Talk
24
Missing the Mark
48
76
Amplifying Advocate Voice
26
The More You Know
The American Vaping Association Leaves a Legacy
30
Back to the Black-market
50
Company Spotlight: SKE
32
Sooner Rather Than Later
54
Well, Well, Well
59
UKVIA Forum 2023
62
Closer to the Summit
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67
Big Vape: The Rise and Fall of JUUL
with Chris A. Gardner 81
Christmas Gift Guide 2023
87
Coil Art of Instagram
92
MyCheckr
108 ON TOUR 102
Vaper Expo UK, Birmingham
106
VapitalyPro
108
UKVIA Forum 2023, London
111
Vapefair Indonesia
112
What's on in 2024
BUS ON TOUR
REVIEWS
115
Stoke City Centre and
118
UWELL CALIBURN GK3
Loughborough Town Centre
120
IGET STAR DISPOSABLES
116
Vaper Expo UK, Birmingham
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SHORTFILLS
top picks of short
Vapouround journalists Hannah Rhodes and Grace Lynk select their vape-related stories and research making news around the world.
POWER-
Hungary
The Hungarian Government has received backlash from the vaping community, after issuing a statement on the dismissal of vaping as an effective harm reduction tool. This stance not only denies globally accepted scientific consensus but also appears to deliberately undermine the success of countries like Sweden in their harm reduction initiatives, according to the World Vapers’ Alliance. Michael Landl, Director of The World Vapers’ Alliance, said: “We can’t afford to let politics overshadow science, especially in matters of public health.” The WVA has called on the Hungarian Government to recalibrate its stance based on evidence…to prioritise genuine harm reduction.
CAUGHT
Red -Handed A rather random occurrence has stirred the sports world as an Australian cricketer has been caught vaping in the dressing rooms at Ekana Stadium, Australia. The moment in question happened during Australia’s record defeat against South Africa at the ICC Men’s ODI World Cup 2023 as Glenn Maxwell was caught on camera clutching an e-cigarette. This incident has led to discussions about regulations and guidelines concerns such devices in cricketing events and has opened the flood gates on the potential implications to the sport’s image. Neither Maxwell nor his team management has issues an official statement addressing the matter.
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THE
Blame Game
Dr Mike McKean – Vice President for Policy at the Royal College of Paediatrics and Child Health – blamed the message ‘95 percent safer than cigarettes’ for youth vaping. Saying that by marketing vapes as a less harmful alternative to smoking, it had ‘opened the door to significant chaos’ and was an ‘unwise thing to have done’. In response, a recently released statement by the deputy chief executive of the charity Action on Smoking and Health (ASH), Hazel Cheeseman, said: “It’s not because they think it’s safe that teenagers are experimenting with vaping…further regulation will be more effective than scare mongering.”
BLIND TO THE Truth Dr Brian Boxer Wachler, an eye surgeon in Beverly Hills, California, took to the highly influential TikTok app to grossly misinform users that vaping is more dangerous than smoking cigarettes. In the video, he says: “vape temperatures can be significantly hotter than cigarette smoke, so vape literally could be barbequing your lungs… “[This could] explain why more
younger people who vape need lung transplants versus younger people who smoke cigarettes.” Claims such as these are undeniably damaging, and with the video having already reached more than 6.3 million users, Wachler’s ludicrous preaching’s are only achieving more harm than good.
BAT-TING FOR Both Sides
Tobacco giant British American Tobacco has once again self-invited themselves into the current underage vaping issue the industry is currently facing. The company has come forward with five possible ways to tackle the potholes surrounding the accessibility and marketing of vapes to children. BAT’s Chief Strategy and Growth Officer, Kingsley Wheaton suggested ‘smarter regulation and greater collaboration in order for countries to achieve their smoke-free ambitions’. The strategies suggested include on-device technology and functionality, flavour options, manufacturing and import level, retail restrictions, and enforcement and penalties.
THE WOLF OF Downing Street The UK’s biggest tobacco firms have seen almost £1 billion GBP wiped from their shares as the Government announced new plans to raise the legal age for buying tobacco. In a much-welcomed speech in Manchester, Prime Minister Rishi Sunak said: “A 14-year-old today will never legally be sold a cigarette. “I propose that in future we raise the smoking age by one year every year.” Immediately following the news, British American Tobacco saw its shares diminish by one percent (£600 million) off its market value. Meanwhile, fellow tobacco giant Imperial Brands witnessed a drop of 2.4 percent (£340 million).
“PLEASE Don’t DO THAT” YouTubers Kai Cenat and IShowSpeed have gone viral following a video of the pair approaching a man with the goal of breaking his vaping device to ‘save’ his life. After the initial introduction, the man repeatedly says ‘please don’t do that’ whilst the YouTubers grab his expensive e-cigarette. One of the men can be heard saying: “God sent me to make sure you don’t vape anymore” before throwing the device onto the floor, breaking it in front of the visibly devastated stranger. The video has sparked rage amongst vapers as users question the need for such dramatic and invasive actions.
Lose- Vuse
SITUATION
FOR THE
A NEW
Quit For Good, a non-profit promoting harm reduction in the Philippines, has set its sights on the FDA and WHO, in a request to focus their efforts on helping adult smokers access better alternatives to cigarettes. At the GTNF 2023 in Seoul, President of Quit For Good - Doctor Lorenzo Mata Jr. – called for a balanced policy that ‘will both protect the youth and help adult smokers at the same time’. Due to America’s intensified efforts to decrease youth nicotine consumption, many smokers and ex-smokers feel their access to safe, regulated tobacco harm reduction tools has been drastically limited.
Panama’s vape ban has recently been challenged by the Panamanian Tobacco Harm Reduction Association, despite having already been accepted by the Panamanian Supreme Court of Justice. The advocacy organisation contend that prohibition is unlawful, and hope that the hordes of evidence in favour of vaping as a harm reduction tool will reign supreme before it’s too late. Alberto Gómez Hernandez of The World Vaper’s Alliance commented: “We hope the Supreme Court of Panama will review the scientific evidence on vaping, listen to users, and declare Law 315 unconstitutional.”
Greater Good
Contender
Popular vape brand Vuse Alto has taken a massive hit after the FDA permitted the sale of six flavours in the USA. In response to evidence submitted by RJ Reynolds, the FDA said: “The company did not demonstrate that the menthol and mixed berry-flavoured products provided an added benefit for adults who smoke cigarettes. “In terms of a complete switch or significant smoking reduction — relative to that of tobacco-flavoured products that is sufficient to outweigh the known risks to youth”.
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TALK IT OUT Family psychotherapist, Fiona Yassin, has stepped forward to answer questions from concerned parents across the UK, many of whom are worried about the ‘vaping epidemic’ amongst children and teenagers.
Fiona stated: “Because a young person’s brain is still developing, they are more vulnerable to the impact of certain external and internal factors.” “This may lead to long-term changes in their mental health, physical well-being, and interactions with others.” Her principal advice was encouraging parents to open a calm and nurturing dialogue with their children regarding vaping, and to express care over judgement.
RECYCLING
101
THE VAPING V I P A vape shop owner has constructed a grand entrance for Angela Rayner, displaying balloons, bunting and a red carpet for the Labour Party Deputy Leader ahead of the Labour Conference in Liverpool. The vape shop hopes that Rayner, nicknamed the Vape Dragon by her children, will recognise the warm welcome and pay a visit, with the shop being only a short walk from Liverpool’s ACC. The owner has also assembled a Riot E-liquid “Wall of Fame”, a collage of adult celebrities and public figures – now including Angela Rayner who have used vapes to quit smoking.
Tragedy
INTO TRIUMPH
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The UKVIA has announced the launch of a new online information hub designed to provide vapers with information on recycling. The organisation hopes that the campaign will encourage vapers, the vaping industry, and retailers across the country to act now for the benefit of the environment’. Vapers will be provided with information on the ‘dos and don’ts’ of recycling single-use vapes as well as being offered various locations where they can correctly dispose of their device. Additionally, pubs, clubs, and other outlets will have access to download free educational resources to help companies educate customers on the importance of recycling.
GUESS WHO’S Back The Minister for Health in Ireland, Stephen Donnelly, has announced the initiation of a historic legislation, one which will see all disposable vapes - for all ages - banned. The decision followed an Irish Mirror investigation concerning the popularity of vaping among children and teenagers. Tánaiste Micheál Martin, notorious for being the first Health Minister in the world to ban smoking in pubs and indoor spaces twenty years ago, has taken a personal interest in the campaign. He said: “I fully support Minister Donnelly’s vow to ban disposable vapes and to crack down on flavours and packaging.”
At only fourteen years old, Julie Williams, was paid in the form of cigarettes to do her mother’s ironing, a currency that normalised the habit from an early age. Now at 67, the grandmother-of-three, who had smoked for more than fifty years of her life, was one of the first people in Wales to be offered a lung health check. The charity Tenovus have funded the pilot for 500 patients to be screened for early signs of cancer, an act that has encouraged the Welsh Government to consider how the programme could be delivered across all of Wales.
How Much?
The Irish Heart Foundation (IHF) have encouraged the Irish Government to increase the price of cigarettes to €20 in order to prevent the next generation of teenagers from becoming addicted. Chris Macey, Director of Advocacy and Patient Support at the IHF, has stated that increasing
tax is the most effective proven method of reducing smoking rates among price-sensitive young individuals. The IHF have also called for higher taxes on vaping products, aiming to discourage young people in Ireland while ensuring adults who use vapes to quit smoking aren’t priced out.
A Villainous Vape Saturday Night Live prodigy, Chris Parnell, has taken on the role of an evil vape in a new Truth Initiative campaign aimed at deterring teenagers from vaping. The prominent voice actor says he hopes that the “crafty and deceptive” vape character will discourage young people from using vapes “as a way to cope with stress and anxiety.” The videos, titled ‘Toxic Therapy From Your Vape’, can be found on YouTube, and will hopefully encourage teenagers to reach out to the texting crisis line set up by Truth Initiative, a text-based program encouraging healthier choices in kids.
DEAR UNITED NATIONS The pressure is high for the United Nations as 52 consumer groups across the globe have written
MAKE No
MISTAKE
THE ProofIS IN THE Pudding A study in New Zealand has revealed that allowing people access to alternative nicotine products is more effective for smoking cessation rates than raising the tax of vaping devices across the country. Smoke Free Sweden has stated that the number of daily smokers in New Zealand has been rapidly declining since 2020-2021, with 154,000 individuals quitting cigarettes in this time frame thanks to e-cigarettes. The report found that despite the number of vapers outnumbering the number of smokers in 2022, no hospitalisations in New Zealand have reported vaping as a primary diagnosis in several years.
an open letter, calling for it to endorse harm reduction to reduce smoking. Nancy Loucas, public health expert and harm reduction advocate, said: “Central to the Right to Health is allowing adults who smoke to access safer alternatives to smoking.” CAPHRA urges Volker Türk – UN High Commissioner for Human Rights and who the letter is addressed to – to support the call for implementation of harm reduction policies and follow New Zealand’s lead in recognising its importance.
The U.S Court of Appeals has ruled that the FDA failed to conduct a proper analysis when rejecting Fontem’s vaping product applications. The judges stated in their ruling: “While the FDA identified multiple ‘deficiencies’, it failed to analyse the trade-offs necessary to make public health finding. “Nor did the agency explain how the specific deficiencies relate to its overall conclusion that Fontem failed to display its unflavoured products were appropriate for the protection of public health.” This ruling could affect the future of the FDA’S regulatory approach to vaping products specifically the way in which it asses PMTAs.
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PROMISES PROMISES
Rishi Sunak proposes comprehensive smoking reforms: stricter regulations on vaping and an incremental ban on cigarettes aimed at improving public health. Words: Grace Lynk
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During the recent Tory Party Conference, Rishi Sunak announced a huge smoking reform, one that will implement stricter laws for smokers living in the United Kingdom. The Prime Minister outlined his plans to raise the legal age to purchases cigarettes by one year every year, meaning that a fourteen-year-old today would never legally be able to buy tobacco. Sunak said: “Four in five smokers have started by the time they’re 20. “Later, the vast majority are trying to quit, but fail because they’re addicted, and they wish they had never taken up the habit in the first place.” If the Prime Minister’s plan is implemented, the UK would become the first in Europe to ban the sales of cigarettes to young people…in a bid to promote the next generation to grow up smoke-free. Sunak has stated that the vote in parliament on this matter will be ‘free’, insisting how unfair it would be to take away the rights of current smokers through a drastic change in the law. The incremental style ban mimics closely the ban in New Zealand, with ministers in the UK hoping that by copying this system, current pressures on the NHS will be eased. However, the Conservative Party have not put all their focus into the new smoking system, but are also doubling down on their intent to shift vape restrictions in the UK. In a video posted to Facebook, Sunak said: “As any teacher or parent knows, we also need to crack down on youth vaping, so we’re consulting on that too. “By reducing their appeal and accessibility to children.” The Party aspire to do this by introducing restrictions on flavours, packing displays, and monitoring the way disposable vapes are currently sold and consumed across the country. Responses, as always, have been mixed, with some celebrating the idea of a smoke-free generation, and others struggling to believe that promises will be delivered.
“
FOUR IN FIVE SMOKERS HAVE STARTED BY THE TIME THEY’RE 20. LATER, THE VAST MAJORITY ARE TRYING TO QUIT, BUT FAIL BECAUSE THEY’RE ADDICTED.
public towards the Conservative Party, with one comment reading: “Promises the moon on a stick – in ten years, it’s irrelevant.” Despite receiving an onslaught of applause from party members during his speech, it is clear that the foundations of Sunak’s promises have not paved the way for a trusting population. This in light of the ‘Swap to Stop’ programme introduced by Sunak earlier this year – a system where smokers had access to free vape devices – makes these drastic transformations seem like a desperate scramble for immediate change.
One user on Facebook said: “I actually agree with this excellent idea”, an optimistic response that was quickly contradicted by a swarm of angry voters all wishing to have their voices heard. Another user stated: “I think this is absolutely ridiculous. The UK Government profits off the sale of cigarettes and vapes. It’s a known fact.” The debates across both Twitter and Facebook display an overt distrust from the VM48 l 19
Don’t HOLD
YOUR BREATH
The American Lung Association wants to save lives by improving lung health, so why are they so anti-vaping? Words: Emily Malia 20 l VM48
It’s no secret that millions of smokers across the globe have been able to quit the deadly habit, thanks to vaping. However, speculations are rising against the American Lung Association (ALA), who seemingly want to suppress information that details some nicotine products being safer than others, like e-cigarettes. Following on from the release of the Center for Tobacco Products (CTP) strategic five-year plan, the ALA submitted comments recommending that the CTP ‘remove language that references informing adults about the relative risk of tobacco products.’ The description in question is the fourth goal stating, ‘Improve Public Health by Enhancing Knowledge and Understanding of CTP Tobacco Product Regulation and the Risks Associated with Tobacco Product Use.’ The comments from the American Lung Association didn’t stop there, it went on to say: “CTP should have no part in the industry’s efforts to sustain addiction through the failed and flawed notion that adult smokers should switch to e-cigarettes.” Enlighten us, what is so ‘flawed’ about adults choosing to change to a 95 percent safer alternative to smoking? Afterall, that was the goal of the CTP, to inform users of the benefits of switching to a cessation tool. It seems, the suggestion to those fighting the ‘addiction’ is to stop using nicotine altogether, which we know isn’t that easy when you have a dependence, if it was, we wouldn’t be having this issue. These comments are ignorant of the fact that to achieve a smoke free future – a goal they share with the vaping community – it has to be one without nicotine, and that’s just not possible. When one out of every 16 Americans will receive a lung cancer diagnosis in their lifetime, comments like these can
impact the number of preventable deaths through scaremongering…something you’d hope the ALA would consider. It’s infuriating that US public health groups can’t follow in the footsteps of other health organisations. endorsing vaping to aid people in quitting around the world. An example of this is the British Lung Foundation that tells people who smoke ‘swapping cigarettes for an e-cig can improve your symptoms of lung conditions like asthma and COPD.’ Meanwhile, The Canadian Lung Health Foundation also states: “If you do smoke, switching completely to electronic cigarettes may significantly reduce your exposure to toxic chemicals and carcinogens.” The backlash of these comments draws attention from numerous college professors, including Professor Michael Siegel of the Tufts University School of Medicine. He wrote: “This is about as damaging a recommendation as I have ever seen from a supposed public health organisation. I must condemn it in the strongest terms. “ On its website, the ‘mission’ of the American Lung Association is to ‘save lives by improving lung health and preventing lung disease’ but there is no way we can achieve this without the help of vaping. Ernest Groman (MD) of the Vienna Nicotine Institute also said: “The data show that the abstinence approach is inadequate. The solution for smokers is to switch to less harmful alternatives.” It could make a further impact on the lung health of smokers across the US if for once and for all, the ALA embraced e-cigarettes and stopped playing into the media frenzy that continues to scare smokers away from the life-saving tool.
THIS IS ABOUT AS DAMAGING A RECOMMENDATION AS I HAVE EVER SEEN FROM A SUPPOSED PUBLIC HEALTH ORGANISATION. VM48 l 21
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MISSING
THE MARK President Joe Biden has announced his latest plot to half cancer deaths across the USA over the course of the next 25 years. Words: Hannah Rhodes
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THE PLAN, WHICH WAS ORIGINALLY UNVEILED BACK IN 2016 WHEN BIDEN WAS VICE PRESIDENT, HAS BEEN ISSUED A NEW LEASE OF LIFE FOLLOWING REIGNITED WHITE HOUSE LEADERSHIP. According to The White House
prescribing and counselling at their
alternatives to smoking, such as
website, the core goal of ‘Cancer
retail pharmacies.
vaping.”
In response to Cancer Moonshot’s
According to Smoke Free Sweden,
recent plan of action, The World
‘over the past 15 years, Sweden has
Vapers’ Alliance (WVA) says it ‘misses
slashed its smoking rates from 15
‘Improving the experience of people
the mark’ in prioritising tobacco
percent in 2008 to 5.6 percent today…
and their families living with and
harm reduction as a way to support
whilst the EU average remains at 23
surviving cancer…and, by doing this
public health concerns.
percent.’
rate from cancer by at least 50 percent over the next 25 years.
and more, end cancer as we know it today.’ An additional $240 million USD has made its way into the money pot to aid in executing this, with the hopes of finding new ways to prevent, detect, treat and ultimately survive cancer. One of the latest areas for concern is tobacco-related illnesses and deaths, which will be targeted in a number of ways according to an updated proposal: • New investments to reduce the impact of menthol and other flavoured commercial tobacco products in communities that experience health disparities. • An updated plan to decrease the impact of smoking on Americans’ health by expanding efforts to prevent smoking and to support everyone who wants to quit. • A pilot program to increase veteran engagement in tobacco use treatment.
“
IF PRESIDENT BIDEN IS SERIOUS ABOUT BEATING CANCER, THEN EMBRACING TOBACCO HARM REDUCTION IS NOT JUST AN OPTION, IT'S A NECESSITY.
“
Moonshot’ is to ‘reduce the death
Whilst all is well and good in addressing such a prolific matter, the WVA believes that the Biden Administration should join countries
Despite America now reporting an all-time low adult smoking rate of 11 percent, fears circulating harm reduction products such as e-cigs could negatively impact the number of those ditching deadly cigarettes. The Biden Administration has also outlined interests of investing $15 million in smoking cessation programs targeting menthol and flavoured tobacco use. Michael Landl, Director of the WVA, in response said: "While these funds aim to reduce smoking among marginalized groups, their impact would be more significant if it included harm-reducing alternatives. "If President Biden is serious about beating cancer, then embracing tobacco harm reduction is not just an option, it's a necessity. “Sweden and the United Kingdom are leading examples that have proven the effectiveness of vaping and other less harmful products in reducing smoking rates.
• New resources and actions to
such as Sweden in implementing a
"To achieve the desired outcomes
reduce exposures to environmental
more ‘inclusive’ strategy.
in cutting cancer-related deaths,
carcinogens.
The WVA said: “The President's
It also lays out plans of CVS Health
Cancer Moonshot initiative aims to
‘launching an expanded smoking
reduce smoking rates, but the WVA
cessation program in a dozen states’,
argues that it could be far more
which would involve assessment,
effective by embracing less harmful
it's imperative that the United States foster a comprehensive harm reduction strategy that acknowledges vaping's potential to save lives.” VM48 l 25
Two new studies from Manchester Metropolitan and Queen Mary University have coincidentally overlapped in the wake of misinformation surrounding the impact of e-cigarettes. Words: Grace Lynk 26 l VM48
new study, led by researchers at Manchester Metropolitan University, is the first of its kind to delve into the long-term impact that vaping might have on the cardiovascular system. Expected to take 18 months to complete, the study will assess health markers in individuals who use e-cigarettes in comparison to those who smoke traditional tobacco. Dr Maxime Boidin, a researcher at the University’s Institute of Sport, said: “We know already the long-term impact of smoking behaviour on cardiovascular health, but for e-cigarettes, it is not the case.” The quality of blood vessels – or more particularly, their elasticity – will be measured within the subjects of the study to determine the acute effects of vaping long-term. Participants will also be expected to take part in a fitness test, where their cerebral blood flow and ability to take in oxygen will also be measured. To reduce the risk of variables, all participants will be tested in a fasted state, meaning they won’t be permitted food, caffeine, cigarettes, or vaping devices for the duration of each test. Dr Boidin continued: “Although our research won’t be published for around 18 months, we hope that our findings will help to inform guidelines and regulations on the sale of e-cigarettes in the future.” Research aside, the long-term impact of vaping has been a hot topic of conversation around the world for many years, with Professor Louise Kyne also discussing the matter on RTÉ News. She has said that due to the lack of research into the long-term effects, that there is a two-to-five-fold increased risk of people moving onto smoking if they start vaping, a statistic seemingly originating from nowhere. One Twitter response to this comment read: “Maybe just ban cigarettes/tobacco.
THIS COMPREHENSIVE ANALYSIS PROVIDES REASSURANCE THAT COUNTRIES WHICH HAVE ADOPTED A MORE PROGRESSIVE STANCE TOWARDS E-CIGARETTES HAVE NOT SEEN A DETRIMENTAL IMPACT ON SMOKING RATES. doesn’t act as a gateway into smoking, has been dubbed ‘the most comprehensive study’ of its kind. The study compared the use and sales of e-cigarettes with that of smoking rates and tobacco sales in countries with historically similar smoking trajectories, but varying regulations on vaping. It was discovered that the decline in smokers in Australia, where vapes are banned, has been slower than in both the UK and the USA, with the decline of cigarette sales in the UK also accelerating faster.
“There’s decades of research and related deaths to justify it. Also…you can’t progress onto cigarettes if they aren’t available.”
Professor Peter Hajek from QMU stated: “The results of this study alleviate the concern that access to e-cigarettes and other low-risk nicotine products promote smoking.”
Although an interesting proposition in response to the RTÉ interview, new research led by The Queen Mary University (QMU) suggests that the comments made by Professor Kyne are entirely misinformative.
“There is no sign of that, and there are some signs that they in fact compete against cigarettes, but more data over a longer time period is needed to determine the size of this effect.”
Funded by the National Institute of Health and Care Research (NIHR), the new study, which found that vaping
Co-author of the study, Professor Lion Shahab, added: “This comprehensive analysis provides reassurance that countries which have adopted a more progressive stance towards e-cigarettes have not seen a detrimental impact on smoking rates.” “If anything, the results suggest that – more likely than not – e-cigarettes have displaced harmful cigarettes in those countries so far.”
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BACK TO Black - Market Following the French governments planned flavour ban, a study has raised the alarm for policymakers after vapers across France speak up. Words: Oliver Smith
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recent survey on the possible flavour ban in France has revealed that over 50 percent of the country’s vapers admit they would consider purchasing black market products. Named ‘Merci la vape’ translated to ‘Thank you Vaping’, the study also found that 25 percent would also consider returning to conventional cigarettes if the ban is implemented or if taxes on products are too high. Commissioned by four French vaping consumer organisations, it questioned 40,000 individuals across France, with 98 percent of those being e-cigarette users. Publishing the concerning results for vapers, the study has started to gain support from healthcare bodies and the government. Aiduce, Sovape, La Vape Du Coeur and Fivape are the four behind the sixmonth survey, with the group defining it at ‘one of the largest investigations ever carried out over a population of vaping product consumers’. The study states that banning vaping products could be counterproductive for the public health of France. Arguing that by pushing vapers to buy black market products with unchecked safety levels, it could also run unnecessary risks for individuals. The study’s author wrote: “Condemning former cigarette smokers to tobacco flavour as their only option is just absurd, because it’s precisely the diversity of flavours which facilitates quitting cigarette smoking. “The making and sale of e-liquids by professionals is the best way to guarantee their control for users’ safety.” This all comes after Élisabeth Borne, Prime Minister of France, outlined her government’s plans to prohibit the sale of disposable e-cigarettes.
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CONDEMNING FORMER CIGARETTE SMOKERS TO TOBACCO FLAVOUR AS THEIR ONLY OPTION IS JUST ABSURD.
Included in the French government planned 2024 budget, there is also a wider plan to reduce smoking, which Borne said was the cause of 75,000 deaths a year in the country. Calling them ‘the famous puffs which give bad habits to young people’, Borne stated her concern for fruity flavours being a ‘gateway’ to smoking. Speaking on French radio station RTL, the Prime Minister said: “They give bad habits to young people. “We can say that it’s not nicotine, but it gives young people a reflex and a gesture that they get used to. This is how they then move towards smoking and we must stop that.”
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SOONER RATHER THAN LATER
Supreme, the company behind 88vape, has unveiled new plans to act ahead of possible regulations by removing bright colours and certain descriptors from its products. Words: Hannah Rhodes E-cigarette companies have begun to bunker down since Prime Minister Rishi Sunak announced a potential ban on disposables and changes to vape regulations in the UK. One establishment ahead of the curb is Supreme – the parent company of 88vape – which was recently targeted by the media due to their £350,000 donation f rom the Conservative party back in May of this year. The Manchester-based company is currently one of the biggest UK suppliers, with their single-use vapes available in the likes of Tesco, Morrison’s, and B&M. Since the news broke of the talks at Westminster of changes to disposables and vapes alike, Supreme has seen a 20 percent loss of their shares. In response, Supreme is currently undergoing a mass rebrand including changes to their previously bright packages, which is f requently pointed to as one of the reasons behind youth vaping. Aside f rom this, consumers of 88vape
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products can, unfortunately, say goodbye to some of their beloved flavours such as “Peach Dream” and “Bubblegum”, with efforts to take effect in the coming months. In an announcement, Supreme said it has already begun a ‘series of proactive measures within our vaping division, 88vape, with the intent to mitigate the growing rise of underage vaping.’ The company also said: “As an industry leader, and to ensure our brands do not create any interest f rom underage vapers. “We announce the following pro-active measures over the coming months, which we believe should be adopted across the UK market. We are delighted to announce our proposed changes.”
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WE ANNOUNCE THE FOLLOWING PRO-ACTIVE MEASURES OVER THE COMING MONTHS, WHICH WE BELIEVE SHOULD BE ADOPTED ACROSS THE UK MARKET.
Luc Badain, Sales Director for Supreme Imports Ltd, detailed the f ive-point plan of action: - Plain packaging: Packaging across the entire range of 88vape disposables and 10ml liquids are currently being assessed to ensure the use of colour is very limited and the packaging is plain and uniform. - Supreme will ensure that the shopper’s experience is not impacted, and the use of colour will be present only to ensure the consumer can distinguish one stock item f rom another. - Disposables: 88vape bright coloured disposables will be switched to either plain black, white, or grey hardware with bright colours discontinued at the earliest convenience. - Flavours: The naming of flavours will be simplif ied, for example, “Peach Dream” will become “Peach” and “Fruit Crush” will become “Fruit” to avoid any risk of children being interested in the flavour. - Any flavours perceived to be appealing to children will be removed entirely f rom the range. - Age verif ication protocols: The company will increase its due diligence to ensure all retailers and e-tailers in its network have robust age verif ication protocols in place. - Supreme will no longer trade with those who cannot comply with this requirement. - Store location: It is strongly recommended to Supreme’s retailers that vaping products are not located where they can be easily accessed or come into contact with children.
The current plan is for this to come as a soft change meaning no changes to barcode or cost prices. Where products are changing name, Supreme will feature both old flavour and new flavour names on the CDU to help with the short-term merchandising in-store.
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R O E L B U O D G N I H T O N
Words: Hannah Rhodes
Known for their vibrant, intense e-liquids, UK based company Double Drip reveals their latest big plan to expand into the world of disposables. VM48 l 37
Some of our readers may not have heard of Double Drip before, can you inform Vapouround a little more about the brand and on the process of getting to where it is today on the market? “Double Drip was created when we noticed that people were growing tired of the same old traditional flavours like tobacco, menthol, and basic fruits. “We realised this was a chance to make something fresh and exciting and use it to help people make the leap to becoming completely smoke-free. “Better flavours would obviously increase the chances of people quitting smoking for good. “In 2016, we launched Double Drip with four unique flavours and the response was overwhelmingly positive, so we knew we had to keep pushing forward. “That’s why we really value our customers’ input and constantly seek out recommendations from them, for new and innovative flavours. “It’s our customers who drive our growth, and they are at the heart of every new drop.” What makes Double Drip Disposable Pods different to other disposables on the market? “In developing Double Drip’s Disposable Pods, we zeroed in on what felt missing in the market—a large range of premium flavours in a straightforward, convenient design. “With 20 flavours, we’ve channelled the Double Drip spirit into something you can carry in your pocket. “For us, it’s not just about creating another disposable, it’s about catering to what the market is crying out for.”
Double Drip Disposable Pods come in 20 different flavours. What does the formulation process look like and how did you narrow down your choices to reach your current selection? “Perfecting our Double Drip Disposable Pods was no small feat. It took a crew of dedicated testers with a knack for flavours to trial and scrutinise every contender, over and over. “That meant returning to square one more than once, refining our flavours until we hit those ‘eureka’ moments.
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“Starting with a group of potential hits, we mixed and matched, embraced the critiques, and let the collective ‘wows’ guide us to the final 20.”
“Simple, straightforward, and still packed with the flavour people expect from us - that’s the kind of convenience we wanted to bring to the table.
With a current backlog in TPD applications, how did you navigate this process and were there any challenges you faced along the way?
“Looking ahead, we’re always exploring new innovations. While we can’t reveal too much, we’re really excited about what’s on the horizon.
“It was surprisingly smooth and that’s all down to our brilliant compliance team, who were certainly kept on their toes throughout the process.
“Stay tuned…we can’t wait to show everyone what’s coming in the future!”
“They took the reins, which let us get on with finalising our marketing plan, so everything was able to go ahead without a hitch.”
Due to recent concerns over e-waste created by disposables, have you implemented any steps to allow users of Double Drip Disposable Pods access to recycling facilities? “Recycling is something we take very seriously, and we’re committed to being part of the solution, which is why we partnered with Veolia to provide recycling vessels to all of our stores. “We also encourage retailers to provide the same facilities and ask our customers to recycle their devices whenever they can; where that’s not possible, we encourage them to dispose responsibly.”
When can consumers expect to see Double Drip Disposable Pods on the market? “Double Drip Disposable Pods will hit the shelves at the start of November. “Vapers will be able to find them in vape stores and our Double Drip website, as well as a selection of retailers, both online and instore.”
What made you decide to expand your range to include disposable vapes? Are there any other expansions we can expect to see from you in the near future? “We noticed that more and more of our customers were looking for something easy to use without skimping on the great tastes they’ve come to love. “That’s really what sparked our move into disposable vapes. They’re the perfect choice for convenience or for those new to vaping, and eager for a healthier lifestyle switch.
For more information or to place an order, email orders@flavourwarehouse.co.uk doubledripco
double drip eliquid VM48 l 39
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INDUSTRY AWARDS Companies can upload a brief presentation / video explaining why they should be considered for any of the awards in this category. These awards will be decided by the Vapouround team.
SUBMISSIONS CLOSE | Thursday 11 April (12pm BST)
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For information on tickets and sponsorships email awards@vapouround.co.uk or call the sales team at +44 (0) 1332 650 239 VM48 l 41
PLAY BY THE RULES OR WE MAY NO LONGER HAVE A VAPE INDUSTRY UKVIA warns that the UK vape industry is on a knife edge between proportionate and potentially devastating regulation. Words: John Dunne, Director General
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t seems traditional in the UK that many organisations wind down at this time of year as we approach the holiday season but for the UKVIA, the opposite is true.
The entire year has been an exceptionally busy one and a look back at our news archives for January shows how the scene was set at the outset for the rest of 2023. We reported that the UKVIA was increasingly in demand with interview requests from the national media; that pressure was mounting to ban single use devices and a warning that ‘irresponsible’ vape brands would kill the industry by marketing to children. Those themes continued, and ramped up considerably, throughout the year and are still going strong now. In September, The Independent sent shockwaves throughout the industry when it announced that single-use vapes could be banned ‘as early as next week’ amid fears that children could become addicted to them. The ban did not happen but the concerns have not gone away and it is still possible that the Government could go down this route. There are currently a raft of proposals for stronger UK vape legislation on the table to tackle youth vaping including: • Restricting flavours • Regulating point of sale displays • Regulating packaging and presentation • Considering restricting the supply and sale of disposable vapes • Whether regulations should extend to non-nicotine vapes and • Taking action on the affordability of vapes We have just completed our annual UKVIA Forum where the issues of youth vaping, environmental concerns, industry responsibility and the potential for a government clampdown on single use vapes were all high on the agenda. As was made clear at the Forum by keynote speaker Adam Afriyie MP, the Government is not prepared to leave issues of youth uptake and the environment unchecked and we can expect more stringent regulation when the Government reveals the outcome of its vape review.
This point was reinforced by Lord James Bethell who accepted that while vaping had undoubtedly helped improve the health of the country, also warned that 'heavy handed' regulation is on the horizon unless youth uptake is tackled. Many companies work hard to ensure that they fully comply with all UK regulations but that is not universally so. I wrote this column as I was about to fly out to the China Electronics Chamber of Commerce (ECCC) annual conference. As well as the ECCC, there were representatives from the other three members of the Global Vape Alliance (UKVIA, VTA and IEVA) as well as leading members of other industry associations to debate and discuss the main issues facing the industry. I gave an update on the regulatory landscape in the UK, the potential dangers posed by the current Government review and warned that picking and choosing which regulations to comply with was no longer an option. My message was simple and stark: “Play by the rules or we may no longer have a vape industry.” This was similar to the talk I gave at the UKVIA Forum in November when I said that the industry was balanced precariously on a knife edge between prohibition and success. I told the Forum: “Government policy could be heading in a new direction, one that unfortunately could have significant consequences for all those who depend on vaping to not revert to old and bad habits.” Quite simply, the clock is running out for us to show the Government that we are grown up and responsible so that we don’t have to face the consequences of living with harsh new regulation which is potentially in none of our interests.
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GOVERNMENT POLICY COULD BE HEADING IN A NEW DIRECTION, ONE THAT UNFORTUNATELY COULD HAVE SIGNIFICANT CONSEQUENCES FOR ALL THOSE WHO DEPEND ON VAPING
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Flavour restrictions in the US have inevitably resulted in an increase in cigarette sales, a bittersweet moment for harm reduction advocates who have been warning policymakers for years. Words: Grace Lynk
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hat a surprise! It turns out, in a shocking turn of events, that restricting vape flavours was the genius move we all needed to abandon cessation tools backed by science. Who could’ve possibly guessed that adult consumers, when deprived of their favourite vape flavours, would revert to the time-tested allure of tobacco-filled cigarettes? Let’s see…only every vaping and harm reduction advocate ever, all of whom have been incessantly warning policymakers for years about the potential backlash of such a drastic and unfair change. Despite these forewarnings, it is only in hindsight that the vaping community are finally being taken seriously, with new research funded by the FDA and National Institutes of Health showcasing the results we all anticipated. The study’s authors have released the shocking, but foreseeable, statistic that for every 0.7ml vape pod not sold due to flavour restrictions, 15 cigarettes take its place. Several US states, and close to 400 local governments, have already passed laws restricting non-tobacco and menthol vape flavours, a feat which has been the long-term objective of tobacco control organisations and their biggest funder, Bloomberg. In light of this, a working paper by multiple researchers, has unveiled conclusions which prove that such policies encourage vapers of all ages to replace e-cigarettes with traditional tobacco. Numerous key findings were named, some of which have been summarised by the researchers below. Vape sales decline and cigarette sales increase when a greater percentage of state residents is subject to flavour-restrictive policies. The relationship between vape flavour restrictions and increased cigarette sales is consistent across cigarette product age profiles, including for brands disproportionately used by underage youth. And finally, both outright flavour bans and laws restricting flavoured vapes to certain retail stores reduce vape sales and increase cigarette sales once they’ve been in effect for a year or more. In a world where decisions are designated by a select few uninformed individuals, it has now become evident that strict regulations on vape flavours will only funnel people back into the arms of Big Tobacco.
The authors write: “Policies making ENDS (Electronic Nicotine Delivery Systems) more expensive, less accessible, or less appealing appear to incentivise substitution towards cigarettes.” The FDA also recently announced a proposed rule to extend the public comment period for the “Requirements for Tobacco Product Manufacturing Practice” by 30 days. Industry experts believe that the prolonged review should result in policies balancing tobacco control and e-cigarette industry growth, protecting young people while not limiting access for adults. The final results, however, are expected to impose higher standards on e-cigarette companies to ensure both product quality and safety for consumers, helping to standardise the vape market. Jim McDonald, member of the Consumer Advocates for Smoke-Free Alternatives, said: “Smokers created vaping without help from the tobacco industry or anti-smoking crusaders, and I believe vapers have the right to continue innovating to help themselves.” So, here’s to vape flavour restrictions, the highly anticipated boon for cigarette companies, because who needs to make progress when the nostalgic smell of a smoke-filled room is just as accessible?
“SMOKERS CREATED VAPING WITHOUT HELP FROM THE TOBACCO INDUSTRY OR ANTI-SMOKING CRUSADERS, AND I BELIEVE VAPERS HAVE THE RIGHT TO CONTINUE INNOVATING TO HELP THEMSELVES.” VM48 l 45
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THE AMERICAN VAPING ASSOCIATION LEAVES A Words: Emily Malia
After 10 years of dedication to the cause of helping smokers make the switch, the American Vaping Association has shut down…however, it’s legacy lives on.
Legacy
aunching in 2014, The American Vaping Association (AVA) was the brainchild of Gregory Conley, set out to serve as a platform to defend and legitimize vaping across the U.S. He made it a largely one-man operation to advocate for the cessation tool and it became the go-to source for mainstream media looking for a vaper’s side to the argument. Alongside vape business owners, the president of the AVA tried to combat the misinforming news coverage and anti-vaping campaigns that were spreading online and in our communities. This involved being interviewed for major news networks, debating anti-vaping activists on the radio, organising protests and speaking against bills – the vaping community has the AVA to thank for a hell of a lot! It was with a heavy heart that its founder released a public letter announcing that the group was shutting down its operations moving forward, as he continues to fight the good fight in his capacity at American Vaping Manufacturers. As the organisation comes to an end, it’s important to take the time to reflect on some of the incredible work that the American Vaping Association has done for the right to vape. Gregory Conley became the most quoted person in the U.S. news media on vaping news and policy and on behalf of the AVA lead numerous conversations around vape bans, taxing and regulations.
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In 2019, Conley participated in a White House listening session where he explained to former President Donald Trump about the importance of flavoured nicotine vaping products for those looking to quit smoking. As a part of this discussion, he also came out to defend e-cigarettes against the alleged ‘EVALI’ lung injury outbreak, ensuring it was clear that vapes were not responsible for this. In his letter, Gregory reminisced on this moment writing: “It was a testament to the collective strength and impact of our community that we were invited to sit in the White House Cabinet Room. “I will always cherish that experience, particularly the flood of kind messages that came in from vapers around the United States before, during, and after the meeting.” Another key moment that was brought to light in this statement was the involvement the AVA had in creating a Netflix documentary, based on the nonfiction book ‘Big Vape’. Gregory spent hours filming in New York to be a part of what is considered a ‘must-see docuseries’ helping to push back against the ‘false narratives’ that have developed around e-cigarettes. Whilst these were huge moments in the media spreading awareness and correcting misinformation, it was helping smokers quit that was at the heart of what the AVA did, and that is proven in the numbers. Conley wrote: “During our active years, AVA managed to accumulate surplus funds of approximately $15,000. In line with our commitment to the vaping community and harm reduction, these funds have been split between two causes that are close to our hearts.” Half of the surplus was donated to the Consumer Advocates for Smoke-free Alternatives Association and the other to the Influence Foundation. The foundation is an organisation that supports the online publication Filter - a website committed to breaking stories on tobacco harm reduction, which of course, is vital to the movement. It may be the end of an era for the AVA and Gregory Conley, but it’s certainly not the end of the fight for the right to vape. In his final letter he wrote: “Looking ahead, the vaping industry—and the tobacco and nicotine industry as a whole—face immense challenges, from byzantine regulatory hurdles to billionaire-funded misinformation campaigns. “My work with the AVM will continue and is geared towards addressing some of these challenges headon.”
WHILE IT SADDENS ME TO SEE THIS CHAPTER OF OUR JOURNEY COME TO AN END, I AM FILLED WITH PRIDE AND GRATITUDE FOR WHAT WE HAVE ACCOMPLISHED TOGETHER OVER THE YEARS VM48 l 49
Crystal
CLEAR
, renowned company famous for the Crystal Bar, have put some time aside to discuss the diff iculties and successes of being a household name in the vaping industry. Words: Grace Lynk SKE currently operates in over fifty countries. What difficulties have you faced ensuring your global operation runs smoothly and effectively? Operating globally presents a range of challenges for SKE, the most challenging one being legal compliance. Navigating different legal frameworks and compliance requirements is complex, however, we stay informed and adhere to local laws.
Here are more challenges we have faced:
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- Cultural Adaptation: Adapting to diverse cultures, languages, and business customs is crucial. Understanding and respecting local cultures is essential for success.
- Supply Chain Challenges: Coordinating the movement of goods across borders involves dealing with custom regulations, transportation issues, and supply chain disruptions.
- Technology Adaptation: Varying levels of technological infrastructure globally affect operational efficiency. Companies need to adapt technology solutions to local contexts.
What is the most popular flavour or product among your consumers? Why do you think this is? After looking through some market research, customer feedback, and the internal efforts of our marketing and brand teams who compiled the data, we found that the most popular flavours are Lemon and Lime, Watermelon, Berries and Cherry Ice. If a flavour or product consistently meets or exceeds customer expectations, it's likely to be popular.
What was your inspiration behind the fashionable Crystal Bar design? How do your devices compare to others on the market? In crafting product designs, companies seek inspiration and distinctiveness, often leveraging crystal designs to carve a niche in a competitive market. Beyond aesthetics, differentiation is achieved through unique features, innovative technology, and distinctive design elements. A fundamental consideration in this process is understanding the needs and preferences of the target market to ensure that the end product aligns with consumer expectations.
What is an important and distinctive feature of SKE’s vaping devices? One paramount aspect of SKE is the mesh coil technology, a key contributor to functionality and performance.
The focus here is on delivering an exceptional flavour experience, aiming to captivate consumers with an explosive burst of taste. This commitment to enhancing the sensory aspect of the product underscores the company’s dedication to providing a standout and satisfying user experience.
Can consumers anticipate any new and exciting products or campaigns from SKE in the future? Could you tell us anything about them? Absolutely! Consumers can anticipate an enhanced and highly competitive vaping device from SKE in the near future. SKE is gearing up to introduce a significantly improved product, promising an even better vaping experience. Furthermore, by the end of 2023, our company has plans to sponsor GrooveBox for a music party held in Nottingham, a collaboration of technology and entertainment.
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SKE IS GEARING UP TO INTRODUCE A SIGNIFICANTLY IMPROVED PRODUCT, PROMISING AN EVEN BETTER VAPING EXPERIENCE. VM48 l 51
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WELL, WELL, WELL… Unmasking Wellness Vapes: The truth behind the hype, and why their miraculous health claims might just be smoke and mirrors. Words: Grace Lynk
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It’s safe to say that these ground-breaking products have generated a fair amount of buzz, but the line between fact and fiction becomes a bit blurry when these vape ‘medical miracles’ continue making unsubstantiated claims. Thankfully, the US Food and Drug Administration (FDA) have taken it upon themselves to warn consumers against the ridiculous idea that wellness vapes can prevent dementia or even – and this isn’t a joke – fight cancer. The grandiose all-healing claims are rooted in the components, with natural compounds, herbs and essential oils being added to the products to ensure ‘good health’. Beyond nicotine, wellness vapes attempt to offer melatonininduced calmness, infused aromatherapy, and in some cases, doses of caffeine through inhalation, none of which harbour any scientific evidence to prove they work. As of yet, there has been little to no research conducted to help corroborate the advantages of inhaling new substances over traditional methods of consumption. Of course, while a lot of ingredients in wellness vapes are safe to consume as a standalone, heated inhalation is an entirely
separate category that could cause health risks for users simply looking for a pick-me-up.
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In recent years, the market for wellness products has expanded to include a new – and rather controversial – category, with wellness vapes now being promoted as a means of achieving physical and mental wellbeing.
A case in point comes from The American Lung Association identifying vitamin E acetate within cannabis vapes as the primary cause of severe lung inflammation for thousands of people in the US in 2019.
THE EASIEST WAY TO GET DRUGS SUCH AS VITAMINS AND CAFFEINE IS TO SWALLOW IT AS A TABLET
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Dr Jody Morgan, a chemical toxicologist at the University of Wollongong, has also brought to light the potentially damaging compounds formed in these wellness vapes after her analysis on the e-liquids. In an article surrounding ‘wellness vapes’ by ABC News, Dr Morgan told the publication that chemicals found in antifreeze, or elements seen in insecticides
and disinfectants, were found in certain wellness vapes…an overt indicator of the risks individuals run when inhaling. However, in the face of scientific evidence, the marketing of wellness vapes has yet to become a thing of the past, with articles and promotions regularly being posted online. Dr Aaron Scott, a respiratory scientist at the University of Birmingham, expressed his disgust at the huge market these new products have gained thanks to social media. He said: “Wellness vapes are a misnomer…it is amazing to me that they have generated such a market.” The ABC article on the contentious topic opened a dialogue on Facebook, with many users assembling to share in their confusion and frustration regarding wellness e-cigarettes. One sarcastic user said: “Nature probably evolved a digestive system for a reason. Suppositories might be a safer approach for the avant-garde, but less cool in public.” Another user commented: “The easiest way to get drugs such as vitamins and caffeine is to swallow it as a tablet. Some drugs such as adrenaline/salbutamol have been given by aerosol… “But you need to know what you are doing. Where is the TGA? The Federal Minister should be looking into their response.” At the end of the day, it’s always best to remain vigilant when trying new wellness products, but when hordes of evidence on the dangers of wellness vapes comes to light…it might be best to listen.
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THIS WILL BE TOUGH FOR-UM TO BEAT! This year’s UKVIA Industry Forum was so comprehensive that I was really only left with one question…how on earth do they pack so much into one day? Words: Oliver Smith VM48 l 59
THIS WAS A WELL-RUN, WELLRESEARCHED AND WELL-ORGANISED EVENT WHICH ATTRACTED LEADING EXPERTS FROM ALL SECTORS OF THE INDUSTRY 60 l VM48
Given that vaping has hardly been out of the news this year, I was intrigued to f ind out just what the tone of the annual UKVIA Forum would be. I also wondered how f riendly everyone would be towards the press as so much of what has been written about the vape industry in the mainstream media has been questionable to say the least. However, as soon as I arrived at the Queen Elizabeth II Centre in Westminster, I knew I need not have worried; not only did I spot a number of other journalists at the Forum but there were many copies of Vapouround Magazine prominently on display. I arrived early enough to check out the exhibition area which seemed to be much larger than last year and where some really big names were present including FEELM, VAPORESSO, ELFBAR and Chubby Gorilla. When looking around I could see that many of the companies were using new or innovative technologies…clearly they were all competing for the ‘UKVIA Innovation of the Year’ award which was chosen by Forum delegates and announced at the Awards Dinner in the evening. The huge space reserved for networking, snacks and lunch was always full during the networking breaks and there was a real buzz about the place. For the conference itself, the UKVIA ticked off all the main talking points…youth vaping – check; environmental concerns – check; public perceptions towards vaping – check; the current political landscape – check and so it went on. The conference ran like clockwork with co-chairs Robert Sidebottom and Jeannie Cameron keeping everything on schedule…and as panellists all keen to get their points of view across this was no mean feat. I cannot possibly describe everything which took place but these are some of my highlights f rom the day: UKVIA Director General John Dunne highlighting youth vaping, illicit product sales and environmental concerns as the main challenges for the industry. Adam Af riyie MP, the Vice-Chair of the All Party Parliamentary Group for Vaping, describing the sector as 'the innovators, job makers and a part of the healthcare industry'. While Lord James Bethell telling the Forum that: "The humble vape has done so much to improve
the health of our country...and that’s something I pay tribute to." Konstantinos Farsalinos, a renowned physician and research associate, describing flavour bans as a de-facto bans on vape products themselves. The f irst panel discussion, Victory for Vaping, heard that overwhelmingly negative reporting in the mainstream media was putting many smokers against switching to a far less harmful alternative while the discussion on youth vaping and the rise in illicit products was one of the standouts of the Forum for me. Arcus Compliance Managing Director Robert Sidebottom highlighting new FOI research which showed that, between 2021 and early 2023, just £2,188 has been issued in f ines for underage/illicit vapes sales across 11 major provincial UK cities. Members of this panel felt that a retail registration scheme would be effective in tackling illicit trade and could aid regulators in identifying rogue traders, while it was also argued that supply chain control could be effective in addressing illegal trade. Michiel Carmel, UK Partner for MyCheckr, explaining how innovation was key to addressing youth sales and gave insights into new anonymous age-verif ication technology which used computer facial recognition to accurately determine whether a customer looked under 25 and therefore needed manual ID checks. New studies into disposable vapes f rom Waste Experts and Material Focus were discussed in the panel on Sustainable Vaping which also debated the need for more recycling points, the correct disposal of vape waste and the thorny question of who should fund vape recycling initiatives. John Dunne warning that the industry was on a ‘knife-edge’ during the Great Political Debate panel on the political landscape and how a General Election could influence future vape policy while the panel looking forward to tomorrow’s vaping world heard that product innovation and research would remain critical. The closing session highlighting just how important the vape industry, and especially the sale of single use vapes, was to the retail sector with Chris Kelly, CEO of Phoenix 2 Retail, pointing out that many independent retailers would be negatively impacted without vape sales. This was a well-run, well-researched and wellorganised event which attracted leading experts f rom all sectors of the industry and I can’t wait to come back again for the 2024 UKVIA Forum. VM48 l 61
CLOSER TO THE
SUMMI T
As the sixth Tobacco Harm Reduction Summit took place, organisations from across the globe discussed what more can be done to reach the summit of a smokefree future. Words: Emily Malia
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ow more than ever, the spread of misinformation is rife, and with the ‘war on vaping’ not showing any signs of stopping…more work must be done to fight the good fight.
This year, the sixth annual Tobacco Harm Reduction (THR) Summit took place in Athens and initiated some incredibly topical conversations, with its key message being that the resistance to harm reduction is growing. Following on from a very successful fifth summit, the event aims to attract researchers, clinicians and scientists from diverse fields and across the globe to discuss their work in THR. The objective of the Summit is to create opportunities for scientists from all walks of life to both share and challenge recent data related to the benefits and the risks associated with alternative tobacco product use.
but it seems that the online hysteria surrounding anti-vaping is gradually becoming a battle of political correctness of those with differing opinions. Martin Cullip, who spoke on behalf of the consumers, said:“We cannot allow these products to be banned now, as the WHO seems to wish, because we will have to wait for some 60 years before we can get them back.” Also advocating for the importance of harm reduction in his presentation was Professor Heino Stover. He said: “The fact that a non-smoke nicotine delivery system was rapidly available and widely used seems to be the most likely explanation for Sweden’s great success in reducing smoking rates and smoking related diseases.”
Along with this, they discuss and debate medical, regulatory, legal and policy issues and provide an environment where rule-makers can share their course of action.
One of New Zealand’s leading tobacco researchers. Marewa Glover put it best when she said ‘education is number one, not taxes’ and Glover believes that misconceptions were part of the reason why smoking cessation is hard to achieve.
This year, representatives at the summit have called for the alignment of communication in order to clamp down on the mixed messaging that surrounds tobacco novel products.
The tobacco researcher thinks it's important to help educate those who lack access to the knowledge as they are more likely to reject health risk messages.
However, they won’t have to face this alone. The international association on Smoking Control and Harm Reduction is leading an alliance of THR organisations in the fight against false claims.
She said: “We assume that everyone knows that smoking kills, but some people really don’t know.”
The group stresses that people urgently need to give clear and strong messaging about the scientific evidence on the benefits of cessation tools, following the emergence of misleading statements that affect the trust of consumers, governments and institutions. During the first speech of the day, Professor Ezat Wan Puteh said: “The truth is, THR is a human right issue. Harm Reduction is not just about reducing the harm from substance use. “It is also about addressing stigma, marginalisation, criminalisation, inequalities and oppression, in an effort to protect health, dignity and liberty, including the liberty of making informed personal choices.” His speech was incredibly powerful, and many vaping advocates were moved online by his words,
The summit concluded with an expert panel - representing different THR organisationsdiscussing how they can collaborate in ways to advance education opportunities for health policy experts, regulators and the general public.
“
WE ASSUME THAT EVERYONE KNOWS THAT SMOKING KILLS, BUT SOME PEOPLE REALLY DON’T KNOW
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Join the UKVIA Become a member of the UK’s largest and fastest growing trade body representing the vaping industry. We are a fully inclusive, non-profit organisation owned and run by its members, with a wide range of membership levels to suit your business and your budget.
So why should you join? Shape the future of our industry
Enhance your brand reputation
Contribute to dialogue with government advisers, policymakers, regulators and the public health community and help shape a vaping-led smokefree future.
Be part of reputation enhancing initiatives organised by the UKVIA such as a national test purchasing scheme for all retailers, VApril, the world’s largest vaping education campaign for adult smokers and Sustainable Vaping Week.
Make new business-critical connections
Access invaluable resources
As the largest independent vape trade association, the UKVIA provides members with a network of more than 100 organisation in the sector and helps them make new connections which will support the development of their businesses.
Members have access to a range of materials published by UKVIA and partners that will support business growth and manage commercial risks including market research, policy papers, industry guidance and campaign assets.
Learn from industry peers and experts From regular webinars to an annual conference, members can benefit from the latest industry insights as well as learn about new market developments and game changing innovations.
...and much more
The UKVIA has launched a new nationwide initiative to identify and report rogue traders suspected of selling vapes to minors or stocking illicit goods. Scan the QR code now to learn how you can get involved in the campaign and help cut underage vape sales off at the source.
“
Being a member of the UKVIA enables VPZ to be part of the wider engagement and education around the vaping industry with public health bodies and beyond by working together with other likeminded and professional companies that are part of the sector. UKVIA provides a great platform to help realise the the evidence-based life changing public health benefits of vaping products.
Doug Mutter, UKVIA Board Member and Manufacturing and Compliance Director at VPZ
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”
For more information contact info@ukvia.co.uk or visit www.ukvia.co.uk
BIG VAPE: THE RISE AND FALL OF
Juul. Once recognised across the globe as one of the most popular e-cigarettes on the market, now taints the industry so many worked hard to do right by. Words: Hannah Rhodes
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From the award-winning online streaming platform – Netflix – comes the muchanticipated docuseries, which promises to expose the truth behind the multibillion-dollar company Juul. At its peak, the giant became one of the world’s fastestgrowing companies in history – over-taking Facebook four times over – with a value of nearly $40 billion USD and 68 l VM48
more than four thousand employees. And now? Well, Juul has paid nearly $3 billion in legal settlements across the United States and is estimated to be worth less than five percent of its previous self. But let’s go back to the start, before the fame, before the scandals and mayhem – to the vision that sparked the fire…
FIRST IMPRESSIONS Having finally created the ‘perfect’ five percent nicotine device, Juul began marketing. Richard Mumby – social media influencer and so-called marketing guru – was brought into the mix. Mumby, in partnership with a renowned creative director, wanted the marketing campaign for Juul to be trendy, sexy, and luxurious - essentially to attract ‘cool’ consumers.
THE SPARK Within the first five minutes, the story of Juul is already depicted to be complicated. During the opening, an anonymous fellow employee says “Everyone was there for a purpose…to build something that would change the world.” From the minds of product design students at Stanford University, Adam Bowen and James Monsees came from family-smoking backgrounds, which in turn resulted in them both developing the deadly habit. And so, the idea was born to create a cigarette alternative that was simple, design-oriented, and user friendly. From developing their first vape device model in 2010 to recruiting like-minded
people that aided in driving their vision of ‘changing the world’, what was once an idea became reality. The duo finally found investors to back their mission – one of whom was tobacco giant JTI – who offered $10 million to develop their second model ‘PAX’.
To achieve this, the pair brought in young, goodlooking models to advertise the device. During this crucial stage, only one investor was concerned about the negative impact this would have on the company and the industry. Juul’s unregulated reach on social media was limitless…a complete polar opposite to the result in
tobacco and vape shops, many of whom refused to stoke the device due to its less than favourable marketing campaign. As a result, the company turned to dishing out tens of thousands of free devices to anyone who would take one, only further fuelling the rise in the underage access to vapes. This piqued the interest of the CDC who said Juul’s damaging approach was ‘irresponsible marketing’ paired with the FDA who established a first-of-itskind list of regulations and PMTAs on all e-cigarette products. In October 2015, the board of investors decided to demote Monsees from CEO, thus giving all future power to the board. This detrimental decision would in turn seal the fate of Juul.
PAX, although a hit amongst cannabis users, did not result in its intentional use and so JTI pulled out. In the meantime, Monsees completely redesigned the device to ensure tobacco smokers were the target audience. Little did they know, they were working on the very product that would be their biggest success and inevitable downfall: Juul.
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WHERE’S MY JUUL Following a dry patch, the summer of 2016 brought an unexpected surge in Juul sales, with the device now accounting for more than 75 percent of the e-cigarette market. In early 2017, Juuls constantly sold out, leading to the board of investors to employ Kevin Burns as the new CEO, with hopes of growing and strengthening their supply chain. Under Burn’s reign, it didn’t take long for the company to become a ‘decacorn’ – a business that reaches a value of $10 billion – making it the first e-cigarette company in history to do so. With no end in sight for its ever-growing popularity on social media, the USB-shaped device was beginning to appear in the hands of celebrities and influences, including Bella Hadid and Dave Chappelle. However, on the inside, Juul’s marketing team limited their use of bright colours and young people appearing in campaigns to hopefully deter what was quickly becoming an epidemic of youth vaping.
Doctor Robert Jackler, tobacco marketing expert at Stanford University said: “Juul uniquely is much more addictive than even cigarettes…” Due to the concerning rise in underage vaping, Juul’s response was to ‘bandaid’ the issue by holding awareness talks in schools to educate those now affected by their product. Tobacco giant PMI had also launched a similar campaign back in 2001 but the program had adverse effects, presenting as a ploy to increase sales no matter the cost. In a sudden twist of events, and because of its undeniable success – although controversial – Altria agrees to buy 35 percent of Juul, which causes a major rift within the company. For those working to end the use and sale of combustible cigarettes, teaming up with a company like Altria was the straw that broke the camel’s back.
OVERNIGHT BILLIONAIRES Further adding insult to injury in partnering with a global tobacco giant, Juul’s profits were published online…revealing employees had become a millionaires overnight all thanks to the $12.8 billion investment. In return for now owning over a quarter of Juul, Altria did make some surprising promises – including publishing Juul marketing on all Marlboro packets and agreeing to become combustible-free by 2050. Despite this, the newcomer still left a bad taste in the mouths of not only people but whole states, and thus began the war of Juul vs America. San Francisco was one of the first states to fight back by banning the sale of all e-cigarette products that have not gone through the FDA’s PMTA process, which meant Juul was immediately outlawed. The next to speak up was Congress, which obtained over 55,000 documents from Juul, which only shows the overwhelmingly negative impact the company had had on the public. With no end in sight, Juul takes another blow from the 2019 EVALI outbreak, which in the beginning blamed the device for the numerous cases across the country.
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Despite being investigated and cleared by the CDC, Juul suffered irreversible damage from the media, the public, and primarily themselves. With the end now in sight, a mass-domino effect ensues. Kevin Burns is replaced by Altriaappointed K.C Crosthwaite – quickly followed by the departure of thousands of employees. James Monsees and Adam Bowen – the founders of Juul – also jump ship, with the company now completely puppetmastered by big tobacco. In the last five minutes, Doctor David Abrams, Professor of Social and Behavioural Sciences at NYU says: “We can’t completely help 55 million adults, and completely ignore protecting our teens. “But it’s not either/or, it’s both/and. So, we have to keep our eye on the prize…” Interestingly, for the final scene, the producers decide to cut to a now 24-year-old woman who was one of the few in intensive care due to the EVALI crisis. She takes one large pull on her vaping device and says: “One of the reasons why I haven’t really tried to quit [vaping] yet is because I haven’t wanted to.”
Juul’s role in the fear and judgement the vaping industry deals with today is undeniable. From health and youth concerns to marketing and regulatory issues, Juul is somewhat directly responsible for the tragic and misinformed views held by the media and the public. Although, regardless of the countless steps the industry has had to endure to pick its self-up again, there is light at the end of the tunnel.
We, as a community, cannot be discouraged by the actions of one company. All that can be done now, is to continue the path of educating and helping those seeking a healthier, tobacco-free life. Learn from the mistakes made, and pursue a better, more responsible quest to change the world.
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WARNING - THIS PRODUCT MAY CONTAIN NICOTINE WHICH IS A HIGHLY ADDICTIVE SUBSTANCE
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We all have to start somewhere, and with the e-waste crisis ever-looming, recycling our vapes responsibly is one of many ways we can start securing a clean and green future. Words: Grace Lynk
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ELECTRONIC WASTE IS OUR FASTEST GROWING WASTE STREAM. IT’S ALSO BY FAR OUR MOST VALUABLE WASTE STREAM WHEN IT COMES TO HOUSEHOLD WASTE. In the rapidly evolving landscape of electronic waste, attention has traditionally been drawn to the persistent challenge of disposing vapes in an ethical and sustainable way. However, despite vapes being a real problem in this evolving e-waste crisis, statistics have been issued revealing e-cigarettes as less of a significant contributor in comparison to hordes of ubiquitous gadgets piling up. After compiling statistics from the Yale Environmental Review and the UN, we have created some visual pointers to depict the catastrophic damage impacting the planet by discarded e-waste on an annual basis. 74 l VM48
In 2019, the e-waste output of the entire world weighed the equivalent of 350 cruise ships and is estimated to increase to 375 as of this year. If you placed in a line a year’s worth of e-waste from one individual, it would be 77 miles long, meaning it would take over an hour to drive across a highway of such magnitude. Norway is currently in the lead as the country with the most e-waste per capita, with their heavy influence of electric cars accounting to 26kg worth of waste being produced. For every million laptops recycled, the energy equivalent of electricity consumed by more than 3500 homes per year could be saved. Children’s electronic toys contribute 77 times more to the world’s invisible e-waste than vapes, accounting for 42 million kilograms a year. The Waste Electrical and Electronic Equipment Forum collaborated with the United Nations Institute for Training and Research to quantify some of this data in the hopes of pinpointing just how much e-waste is disposed incorrectly. Overall, they discovered that nine billion kilograms of ‘invisible’ e-waste is thrown away every year, the cost of which would equal a whopping ten billion according to analysis. Oliver Franklin-Wallis, author of Wasteland, a book on waste disposal said: “Electronic waste is our fastest growing waste stream. It’s also by far our most valuable waste stream when it comes to household waste.” This article is in no way a means to shift blame, because anyone in the vaping industry is well-aware that waste from e-cigarettes is a contributing factor. As society witnesses an exponential rise in the popularity of vaping devices, the environmental repercussions of their electronic components is only accentuating the need for change, and fast. E-waste is a serious issue, and if one of the ways you can contribute to the greater good is by recycling your vape device correctly, it’s as good a place to start as any.
HERE ARE SOME WAYS YOU CAN MAKE A SMALL DIFFERENCE TO A BIG PROBLEM. Find a vape disposal bin near you. Return them to an electrical retailer. Sign up for a collection recycle scheme and have your devices transported to the proper facilities for you. Check vape stores near you for recycling bins and their own environmental schemes. We have to change the way we view sustainability across the world, and although it may seem like a losing battle sometimes, if disposing our vapes correctly is the place to start, then so be it. VM48 l 75
AMPLIFYING ADVOCATE VOICES
Charles A. Gardner He’s not giving up anytime soon…Charles A. Gardner continues to push the boundaries for the right to have the choice to vape.
Words: Emily Malia
B
rooklyn, New York couldn’t feel further away from the Vapouround office and yet bringing it much closer to home, combining the two worlds, is renowned vaping advocate Charles A. Gardner.
He is known across the community for his sheer determination to help the harm reduction movement, sharing vital information to fight against the false narrative that surrounds the quitting tool. With 25 years of experience in global health, working in government, diplomacy, philanthropy and his role as a neurobiologist, Gardner sure has built up a roster. But what better place to start than the very beginning of his own vaping journey? Smoking started out as casual, a ‘once in a while’ thing for Charles in his 20’s, but soon developed into an everyday, life-altering habit and by the time he was 31 he was smoking nearly a pack a day. He decided to give ‘one of these e-cigarettes things’ a try and remained a dual user for some time, eventually quitting smoking entirely
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through vaping and he hasn’t looked back since. Decades of his career have been fuelled by his passion for public health and policy, with his work focused on HIV, tuberculosis, malaria, dengue, rabies, and a range of child health issues prevalent in low- and middle-income countries. He said: “But I always looked at the field of tobacco control as a waste of time. I thought, ‘you'll never get people to stop smoking’. Now, I know the opposite. “Now, I see a solution to reduce smoking-related death and disease and I feel that whatever I can contribute to harm reduction, is likely to save more lives than all the previous 25 years of work in health.” With a passion for change, Charles Gardner worked as a Program Officer in the Foundation for a Smoke-Free World for three years, covering research projects as well as the foundation's tentative steps to invest in public education. Later on, he shifted to lead the non-profit International Network of Nicotine Consumer Organizations (INNCO) and now, works as a private consultant. Along his fight for the right to vape, he has made many friends along the way with outstanding advocates in the field as well as researchers and tobacco control experts, which he says ‘is the most rewarding thing’ about his work. Reflecting on his time in vaping advocacy Charles said: “There is no standout moment for me, but I can say this with confidence: We are making progress, though it's usually two steps forward and one step back.” “In mainstream tobacco control, over the past 5 years, I know many people on the wrong side of the fence have shifted now to sit on the fence. And many who were on the fence have shifted toward harm reduction. “Many who already stood on the harm reduction side have become more vocal and strident in reaction to all the misinformation that's out there. This is progress.” Many of the advocates interactions are online, with his following of over 10,000 people, he sadly never learns the outcome of the advice he offers but it’s evident that it does not go a miss.
sources like the CDC or the FDA reaches a large audience, and this spread of information has certainly helped to shift the mindset of many smokers and anti-vapers alike. At the core of his advocacy, he believes that everyone should have the right to make the choice to use harm reduction tools and he intends on giving them the best advice along the way. The future of the vaping industry is unknown and times are turbulent for smokers as the constant spread of scaremongering misinformation is rife… but Gardner still has hope. He said: “I know it's often hard to believe, but we will win this battle. What we need to see first is a shift in the currently biased reporting on our field. “There should be a respectful evidence-based debate among the experts. But so far, the media only gives oxygen to one side of that debate, and the debate itself is anything but respectful. “I see some hints of progress on this public discourse, but we still have a long way to go. In just a few years, the evidence for product substitution will only get stronger. “Eventually, it will be so glaringly obvious that it will be impossible to ignore. Then, I think the tide of public opinion will start to shift.” Charles Gardner’s voice on behalf of the vaping community, needs to be heard and with advocates like this speaking up, we can only hope that policies will change for the better. But, in his own words…‘we still have a long road ahead’.
I KNOW IT’S OFTEN HARD TO BELIEVE, BUT WE WILL WIN THIS BATTLE. WHAT WE NEED TO SEE FIRST IS A SHIFT IN THE CURRENTLY BIASED REPORTING ON OUR FIELD.
The solid evidence Charles shares online from
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Gift Guide 2023 In honour of the Twelve Days of Christmas, Vapouround have devised the only list you’ll need this festive season, comprised of perfect and original gifts for the beloved vapers in your life. Words: Grace Lynk
Dive into a world of festive vapour this December with our Christmas Gift Guide! Unwrap the perfect present for the vape enthusiast in your life, whether a cloud chaser, flavour connoisseur, or current
smoker looking to quit. Our curated selection of twelve new presents ensures a holiday season filled with aromatic joy, so without further ado, the Vapouround 2023 Gift Guide is here and better than ever.
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THE ELF BAR CHRISTMAS EDITION DISPOSABLES For the vaper who wants a chocolate box selection of disposables.
THE ULTIMATE E-LIQUIDS CHRISTMAS RANGE
VAPE CHRISTMAS CARDS For the humble vaper who likes small gifts.
For the indecisive vaper looking to switch things up
COIL BAG For the inventive vaper who needs a place to store their festive creations.
VAPING STARTER KIT For the smoker in your life looking to make a change before 2024. 82 l VM48
VAPE LANYARD For the forgetful vaper always on a quest to find their missing device.
NICOTINE-FREE E-LIQUIDS For the vaper looking to wean off nicotine in the foreseeable future.
VAPING BAUBLES For the vaper who looks forward to decorating the tree each year.
RED VAPE COILS For the vaper inspired by the colours of Christmas.
ELUX LEGEND NIC SALTS
CHRISTMAS JUMPER
A Vapouround Award Winner for the vaper with winning tastebuds.
For the loud and proud vaper advocating even in the holiday season.
VAPOUROUND ONLINE SUBSCRIPTION For the vaper who likes keeping up to date with hot topics year-round.
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RAMCEZZ
Here we highlight some of the stars of Instagram who are using the social media platform to create original art with a vaping theme. Interview by: Hannah Rhodes Name: Ramcezz Location: México City Instagram page: @ramcezz VM48 l 87
How long have you been vaping for and how did you start out? “I have been vaping for about eight years or so now. “I was beginning to feel suffocated when climbing stairs or running and I was in general poor physical condition due to smoking. “After I found information on vaping, it seemed like a good option for me to aid in quitting smoking.
“I began to look for where to buy everything necessary for vaping and later a friend of mine who also vapes taught me how to effectively use the devices.”
How did your coil building journey begin? “I started vaping with equipment that uses disposable coils and later I got to know different equipment. “Once I became more confident in making coil art, I began experimenting with
different wires, such as A1, N80 and SS316 to achieve varying results. “A lot of my learning came from friends who also built coils as well as other artists on Instagram. “That’s when I started to get wire to begin experimenting making coils and see how much I could do. “Now after several years of making coil art, it has become much easier to integrate different techniques and styles into my work. “Despite my passion for this art, finding time 88 l VM48
to be able to practice and experiment has become quite limited and so I don’t make as much as I would like to.”
Have you encountered any challenges during your time creating coil art? “The actual process of coil art hasn’t been much of an issue for myself as I really enjoy the challenge of the practice. “However, outside factors like work as well as other hobbies and activities have certainly hindered my ability to focus as much of my
time and efforts into the art as I would have wanted. “Coil art requires a lot of time and patience, meaning your mind must be in the right place to be able to truly create something special.”
Is there anything in particular that motivates or inspires your work? “When I first started out, I was really intrigued by the way in which I could manipulate the wires to achieve a certain look and purpose. “This in turn inspired me to try many
different techniques with the aim to create something new every time. “I do currently suffer with insomnia, but I now utilise those times of restlessness to focus on being productive and challenge myself through my craft. “Additionally, other artists’ motivate my work a lot as it allows me to explore styles from across the world that then influences my own style.”
Do you only build coils for yourself as a hobby or for others too? “In the beginning, I only made coils for
myself and for my Instagram account, as it gave me the space to try a variety of styles in my own time.
“After a few years, with more in depth learning and experience with multiple types of wires and equipment, I decided to begin making coils for fellow vapers as well.”
Are you currently working on any new coil projects? “I’m currently working on bits and pieces for other vapers and their own personal collection. “I also do still make coil art for my social media page too, however due to not having as much free time as I used to, I don’t build as much for myself.” VM48 l 89
Ideal for
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jvallis@innovative-technology.com 07842 417433
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T s & C s A p p l y . Yo u m u s t have a UK vape business to be eligible to receive the magazine. Businesses outside of the UK would require payment for postage.
ISSUE 48
VAPOUROUND
ON TOUR
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THE VAPER EXPO UK BIRMINGHAM 27-29 OCTOBER Words: Oliver Smith
For a second time this year, the vaping industry convened at the famous NEC Birmingham for the latest Vaper Expo UK chapter. In all, over the three days there were more than 300 vape brands as well as over 20,000 visitors in attendance. As an off icial media partner, Vapouround had a booth at the expo and it was great to see so many familiar faces come up to the team and say hello. It was great to see so many of you there, along with a few new buyers, wholesalers and manufacturers that have now got an experience for the diversity of our e-cigarette industry. A huge variety of vaping devices were showcased, including many new open and closed pod systems…products that have been making quite a resurgence to the market. There were also many companies f rom the wider harm-reduction community, including those exhibiting many of their innovative designs that will hopefully accelerate the industry further. Between all the business deals and unveiled products there were also a
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number of informative e-cigarette seminars held throughout the show. These really delved into the current state of the industry with a variety of issues that surround it, as well as the steps that need to be taken to develop it for the better. So, we hope you all had a wonderful time at the event and we look forward meeting back up with you at the start of May 2024 for the next offering f rom the team at The Vaper Expo UK.
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VAPITALYPRO ROME 4-5 NOVEMBER Words: Kirk Martin
Set in the most historical city in the world, Vapitaly’s second expo of the year is a short Uber drive away f rom the breath-taking colosseum of Rome. This show was the slightly smaller version of Verona but was still very much alive and busy. Of course, you have KIWI and RIBILIO and plenty of Italian companies there. As well as further af ield companies like Don Christo, Daddy’s Vapour and Gold Bars to name a few. After chatting to all the exhibitors, it seemed that everybody agreed that this was a very successful show. Not the biggest, but rich in business potential and great for networking. The Italian market has always been one of the big ones and it’s clear to see it’s not going anywhere. Even with the intermittent showers and thunder, such sights as the Vatican and pantheon are still majestic to behold. What a fantastic location for another great show.
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UKVIA INDUSTRY RECOGNITION AWARDS 2023 LONDON 10 NOVEMBER Words: Oliver Smith
Following another successful UKVIA forum at the Queen Elizabeth II Centre, I was told by the organisers to be prepared for an unforgettable night of awards. We were asked to go off into the hustle and bustle of Westminster for an hour and half whilst the UKVIA team organised for the evening, so we did what anyone would do and found a pub. After returning to the QEII Centre, we were greeted by a warm reception, with plenty of drinks to go around, accompanied beautifully with a live jazz band. They def initely pleased the buzzing crowd, playing an array of classics to modern hits for everyone to enjoy. Floating to the music was a magician, going f rom group-to-group, wowing with his sleight of hand card tricks. We were then asked to head up and f ind our seats in the maze of tables that made up the decked-out dining hall. On our table, we were sat with some very interesting individuals f rom various
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backgrounds and companies, with a lot of good conversation flying around throughout the night. The food at the awards was lovely, with our starter consisting of a ham hock terrine topped off with celeriac chutney, turnips and ciabatta. The main of venison, parsnip mousse and roast vegetables along with a dessert featuring apple tart tipped off a wonderful meal. However, it was not only just great food on the menu…there was also a host of awards up for grabs on the evening. For me the standout winners of the night were FEELM 2.0 winning ‘Best Innovation in the Vaping Industry’, an award that was voted for by delegates during the forum. Not to mention ANDS who won the ‘International Vaping’ award, which I think is fully deserved for their triumphant rise. I hope to return next year for another fantastic night of laughs and great entertainment at the UKVIA Industry Recognition Awards in 2024.
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VAPE FAIR INDONESIA 11-12 NOVEMBER Words: Tiwie Tri Andini The eighth edition of the Vape Fair proves the increasing number of exhibitors, brands, manufacturers, and vape enthusiasts f rom all over the world who continue to innovate and develop vape products. The annual event is dedicated to fulf illing the global needs of those in the industry and showcases hundreds of e-cigarette products to thousands of local and international companies and consumers in Indonesia. The exhibition that was f irst held in 2014 and continued until 2019 had to be paused due to the pandemic, before resuming in 2022. Recognised as the largest of its kind in Southeast Asia, the exhibition has attracted tens of thousands of visitors and is becoming a milestone for the growth of the vape industry in the region. Exhibitors that participated in Vape Fair 2023 included E-Liquid Manufacturers, E-Cig Manufacturers, Mod Manufacturers, Accessories Manufacturers, and Raw Materials Suppliers, all coming f rom over 10 countries. Visitors were able to try various flavours of e-liquid f rom well-known vape brands
in the market, as well as participate in a series of competitions including a MOD Design Competition, Cloud Tricks Competitions, and a Coil Art Competition. A wealth of attractions and entertainment f rom the guest stars also played a vital role in entertaining the visitors. With the participation of 39 local companies and 40 international companies, it was certainly a weekend to remember.
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GET YOUR EVENT CALENDAR PREPARED FOR
MEVS Bahrain
TPE24
TPE24
Meet the Buyer Philippines
World Vape Show Paraguay
EVO NEXT
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2024
Champs Trade Show
Alternative Products Expo Miami
WVS: Meet the Buyer Poland
Vapexpro Paraguay
Vapefirst Expo South Africa
National Convenience Show
Vapexpo Paris
National Convenience Show
Egypt Vape Expo
The Vaper Expo UK
KOVAS- Vape Show Korea
Vapexpo Spain
MENA Vape Awards
Meet the Buyer’s Event- WVS
Alternative Products Expo Medellin
World Vape Show Dubai
The Vapouround Awards
VapItaly Verona
Global Forum on Nicotine
Alternative Products Expo Houston
InterTabac
Alternative Products Expo Atlanta
VapItaly Pro Dates subject to change but are correct at the time of publishing VM48 l 111
ON THE ROAD AGAIN Ready for another tour of the country, the Vapouround Bus hit the road yet again on its mission to help more smokers make the life-changing switch to vaping.
Words: Lauren Pilliner, Alicia Snow-Simpson and Katie Loomes
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stoke city centre
loughborough TOWN CENTRE
october 19
november 23
Our f irst adventure following the newly wrapped ‘Project Vapouround’ bus took us to Stoke City Centre. Despite the pouring raining, locals f rom across the city made their way over to learn about our mission and the power vaping can have as a harm reduction tool.
It was a windy, autumn morning as Project Vapouround rolled into the busy market square in Loughborough town centre.
Two lovely ladies came up and approached the team looking for guidance on quitting smoking after having smoked for a combined sixty years.
As we set up for the day, passers-by who were eager to see what Project Vapouround was all about, started to queue up outside.
One said she smoked more than she could count in a day, whereas the other had already begun her quitting journey and was now down to only two.
Individuals had the chance to win a Wenax Q or Sonder Q pod kit over in Geekvape’s area, whilst others were learning about the difference between heat-not-burn products and smoking at the Neafs counter.
After providing the pair with information to achieve their smoke-f ree life, they expressed an interest in trying vaping as a means to quit. With newly acquired disposables in hand, they went on their merry way feeling conf ident in beating the habit. Another success story for Project Vapouround, I can’t want to hop on board for the next stop on our mission!
During the day, we introduced smokers to various products and flavours f rom Gold Bars, Geekvape, Elfliq and Neafs, which they were able to test out or take home to try later when a cigarette craving hit. All in all, it was a successful day and it was great to see so many take part in the activities we had on board the bus.
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vaper expo uk birmingham october 27-29
The Vaper Expo ran f rom 27-29 October, and we were delighted to return with Project Vapouround. We received numerous compliments f rom people who were thrilled to see the bus there - one even mentioned that the event wouldn’t be the same without it! Throughout the weekend, we had a constant flow of people coming on board the bus, eager to explore new products, and brands and take part in our activities. We launched a new game for Geekvape where participants had to guess the flavours to win prizes, which proved very popular among attendees. It was a great weekend and are looking forward to doing it again in May! 114 l VM48
ISSUE 48 E-LIQUID HARDWARE
VAPOUROUND
REVIEWS Please note: All hardware and e-liquid reviews are reviewed by external reviewers and do not necessarily represent the opinion of Vapouround Magazine. Mod reviews are rated on specific criteria depending on the style of products reviewed. VM48 l 115
Words: Alexander Shenker
UW ELL
UWELL CALIBURN GK3
DISPOSABLES Specifications Battery Capacity: 900 mAh E-liquid Capacity: 2.5 ml Dual Airflow System Pro-FOCS Flavour Tech 2A Fast Charging The UWELL Caliburn GK3 is the latest addition to UWELL’s esteemed line of vape devices, promising a refined and powerful vaping experience. Renowned for their commitment to quality, UWELL has consistently delivered top-notch devices, and the Caliburn GK3 appears to be no exception. In this in-depth review, we will explore the design, performance, features, and overall user experience of the UWELL Caliburn GK3. Design and Build Quality One of the first aspects that catch the eye with the UWELL Caliburn GK3 is its sleek and ergonomic design. Crafted with attention to detail, the device boasts a slim and portable form factor that feels comfortable in hand. The choice of materials and the build quality contribute to a sense of durability, ensuring that the device is not only aesthetically pleasing but also robust for everyday use. The device features a user-friendly interface with minimalistic controls, maintaining a clean and modern look. The fire button and adjustment controls are intuitively placed, allowing for easy navigation and operation. The inclusion of an OLED screen adds to the overall convenience, providing clear visibility for battery life, wattage settings, and other essential information. Performance and Functionality The heart of any vape device lies in its performance, and the UWELL Caliburn GK3 is designed to deliver a satisfying vaping experience. Equipped with advanced technology, the device supports a range of wattage options to cater to different preferences. Whether you’re a fan of robust clouds or a smoother, flavourfocused draw, the Caliburn GK3’s adjustable wattage feature allows you to customise your vaping experience. The inclusion of a reliable and efficient coil system further enhances the performance of the device. The coils are crafted to deliver optimal flavour production and cloud density, ensuring a consistently enjoyable vape.
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The UWELL Caliburn GK3’s coil longevity is also notable, providing users with a cost-effective solution compared to devices with a higher coil replacement frequency.
The responsiveness of the controls and the clear feedback from the device enhance the overall satisfaction of using the UWELL Caliburn GK3.
The device’s battery life is a crucial factor for on-the-go vapers. The UWELL Caliburn GK3 is powered by a highcapacity battery that strikes a balance between portability and endurance.
Pros
The inclusion of fast-charging capabilities ensures minimal downtime, keeping you powered up and ready to vape with minimal interruptions.
Sleek and ergonomic design: The Caliburn GK3’s design is not only visually appealing but also comfortable for extended use. Adjustable wattage: Customizable wattage settings cater to different vaping preferences, providing a versatile experience.
Features and Innovation UWELL has a reputation for integrating innovative features into their devices, and the Caliburn GK3 continues this tradition. One standout feature is the inclusion of multiple safety mechanisms, prioritizing user safety during both usage and charging. Protections against short circuits, low resistance, and overcharging contribute to a worry-free vaping experience. The device’s airflow control system is another commendable feature, the adjustable airflow allows users to fine-tune the draw resistance to their liking, catering to both direct-lung and mouth-to-lung vapers. This versatility showcases UWELL’s commitment to accommodating a diverse range of vaping styles within a single device. Additionally, the UWELL Caliburn GK3 embraces the trend of smart technology with firmware upgradeability.
Long-lasting battery: The high-capacity battery ensures extended usage between charges, complemented by fastcharging capabilities. Coil performance: The coils deliver excellent flavour and vapor production, and their longevity adds value for users. Safety features: Multiple safety mechanisms prioritize user safety during operation and charging. Adjustable airflow: The airflow control system allows users to fine-tune their draw resistance for a personalized vaping experience. User-friendly interface: Intuitive controls, a clear OLED screen, and hassle-free maintenance contribute to a positive user experience. Cons Limited colour options: While subjective, some users might desire a broader range of colour choices to suit personal preferences.
This forward-thinking approach ensures that the device can adapt to future enhancements, potentially extending its longevity and relevance in a rapidly evolving vaping landscape.
Pod capacity: Depending on individual vaping habits, some users may find the pod capacity limiting for all-day use without frequent refills.
User Experience
Conclusion
Beyond the technical specifications, the user experience is a pivotal aspect of any vape device.
The UWELL Caliburn GK3 emerges as a stellar addition to UWELL’s impressive line-up of vape devices.
The UWELL Caliburn GK3 excels in providing a userfriendly interface, making it suitable for both beginners and experienced vapers.
Combining a sleek design, customizable performance, and innovative features, it caters to a diverse range of vapers.
The straightforward controls and hassle-free maintenance contribute to a seamless vaping experience. The refillable pod system adds to the convenience, allowing users to easily switch between e-liquid flavours without the need for complex cleaning procedures. The transparency of the pods ensures that users can monitor their e-liquid levels at a glance, preventing unexpected dry hits. Navigating through the device settings, such as wattage adjustments and airflow control, is intuitive, thanks to the well-designed interface.
Whether you’re a seasoned enthusiast or a newcomer to vaping, the Caliburn GK3’s user-friendly interface and reliable performance make it a strong contender in the market. UWELL’s commitment to safety, coupled with thoughtful features like adjustable airflow and coil longevity, showcases a dedication to enhancing the user experience. While no device is without its minor drawbacks, the UWELL Caliburn GK3’s pros far outweigh its cons, making it a recommended choice for those seeking a reliable, stylish, and high-performing vape device.
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Words: Alexander Shenker
IG ET
IGET STAR DISPOSABLES
Specifications Battery Capacity: 550 mAh Puff count: 7000 E-liquid Capacity: 19ml Type C Charger
0%
NICOTINE
Blackberry Ice Blackberry Ice offers a refreshing and flavourful vaping experience, seamlessly combining the sweet and tart notes of ripe blackberries with a hint of icy menthol. This disposable vape delivers a well-balanced taste that is both satisfying and invigorating. The blackberry flavour is authentic and prominent, providing a juicy and succulent profile that lingers on the palate. What sets this apart is its judicious use of menthol. The icy undertone enhances the overall vaping experience, imparting a cool and crisp sensation without overpowering the fruity essence. The menthol component adds a layer of complexity, making it an ideal choice for vapers who enjoy a touch of freshness in their disposables. Cola Ice Cola Ice brings a unique and enticing take on the classic cola flavour, infused with a refreshing burst of icy menthol. From the first inhale, the familiar taste of cola syrup unfolds, capturing the essence of carbonated effervescence and a hint of caramel sweetness. What sets this vape apart is the well-calibrated addition of menthol, which introduces a chilling sensation that elevates the entire vaping experience. The cola flavour is remarkably authentic, striking a delicate balance between sweetness and the distinct tanginess associated with traditional cola beverages. The menthol component adds a layer of coolness that complements the cola profile without overshadowing it.
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This blend of flavours creates a satisfying and invigorating sensation, making it an ideal choice for vapers seeking a refreshing twist on a beloved classic.
Peach Ice Peach Ice is a delectable combination of luscious peach flavour and a refreshing burst of icy menthol.
Blueberry Ice Blueberry Ice offers a delightful fusion of sweet and tart blueberry notes, expertly paired with a refreshing touch of icy menthol. Upon inhalation, the authentic taste of ripe blueberries unfolds, providing a burst of natural sweetness that is both satisfying and invigorating. What sets this disposable vape apart is the skilful incorporation of menthol, which adds a layer of coolness without overpowering the delicate blueberry flavour. The blueberry profile is rich and true to the fruit, capturing its essence in every puff. The menthol infusion complements the blueberry notes, creating a harmonious blend that tingles the taste buds with a refreshing chill.
Upon inhalation, the natural sweetness of ripe peaches takes centre stage, offering a juicy and succulent taste that evokes the essence of a sunripened peach orchard. What distinguishes it is the well-balanced addition of menthol, introducing a cooling sensation that enhances the overall vaping experience without overshadowing the delicate peach notes. The peach flavour is authentic and vibrant, capturing the perfect balance between sweetness and a hint of tartness. The menthol infusion complements the peach profile, providing a refreshing twist that invigorates the palate with each inhale. This harmonious blend makes Peach Ice a compelling choice for vapers seeking a fruity experience with a cooling edge.
This combination makes Blueberry Ice an excellent choice for vapers who enjoy a fruit-forward experience with a cooling twist.
Lush Ice
Mango Ice
Lush Ice from IGET is a captivating blend that combines the sweet and juicy flavour of watermelon with an exhilarating kick of icy menthol.
Mango Ice is a tropical delight that skilfully blends the succulent essence of ripe mangos with a refreshing touch of icy menthol. From the first inhale, the authentic taste of juicy mangoes unfolds, delivering a sweet and tangy flavour profile that transports users to a sun-soaked paradise. What really hits home with this vape is the expertly integrated menthol element, which introduces a crisp and cool sensation that enhances the overall vaping experience. The mango flavour is vibrant and true to the fruit, capturing the natural sweetness without becoming overly cloying. The menthol infusion complements the mango notes, creating a well-balanced and invigorating combination that tingles the taste buds with each puff. This blend makes the Mango Ice vape an excellent choice for vapers seeking a tropical escape with a revitalizing twist.
From the first inhale, the taste buds are treated to the refreshing essence of ripe watermelon, offering a burst of natural sweetness that is both invigorating and satisfying. The difference maker here is the well-crafted addition of menthol, which introduces a cooling sensation that complements the watermelon profile, creating a harmonious and soothing vaping experience. The watermelon flavour on display here is authentic and vibrant, capturing the succulence of the fruit without being overly sweet. The menthol infusion adds a layer of freshness, turning each puff into a revitalizing sensation that lingers pleasantly on the tongue. This combination makes Lush Ice an enticing choice for vapers seeking a fruity and cooling blend. Grape Ice Grape Ice delighted me with a delightful fusion of rich grape flavour and a refreshing burst of icy menthol.
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From the first inhale, the authentic taste of succulent grapes unfolded, delivering a sweet and slightly tart profile that captures the essence of ripe grapes. What sets this disposable vape apart is the expertly integrated menthol component, introducing a crisp and cool sensation that enhances the overall flavour without overpowering the grape notes. The grape flavour is vibrant and true to the fruit, offering a well-balanced sweetness that is complemented by the invigorating touch of menthol.
the palate with each inhale. This carefully crafted combination makes Strawberry Watermelon Ice an enticing choice for vapers seeking a refreshing, sweet and cooling blend. Strawberry Kiwi Ice Strawberry Kiwi Ice is a delightful combination of two popular fruit flavours, enhanced by a refreshing touch of icy menthol.
With each tasty puff, the authentic taste of ripe strawberries and tangy kiwi unfolds, creating a symphony of sweet and tart notes that dance on the tongue. What really sets this vape apart is the well-balanced addition of menthol, introducing a crisp and cooling element that heightens the overall vaping experience without overshadowing the delicate strawberry and kiwi profiles. The strawberry flavour is remarkably authentic, capturing the luscious sweetness of sun-ripened berries, while the kiwi contributes a zesty and slightly tart undertone. The menthol infusion complements these fruity notes, providing a cool and revitalising twist that elevates the overall taste with each puff.
This combination creates a well-balanced and refreshing blend, making Grape Ice an ideal choice for vapers seeking a sweet and fruity flavour with an icy cool twist.
This expertly made combination makes the Strawberry Kiwi Ice vape a compelling choice for vapers seeking a dynamic and refreshing fruit blend.
Strawberry Watermelon Ice
Passion Fruit Mango Ice
Strawberry Watermelon Ice offers a delightful medley of two classic fruit flavours, expertly blended with a refreshing kick of icy menthol.
Passion Fruit Mango is a tropical affair, seamlessly blending the exotic sweetness of passion fruit with the succulent richness of ripe mango, all elevated by a refreshing touch of icy menthol.
From the first draw, the authentic taste of ripe strawberries and juicy watermelon unfolds, creating a delicious fusion of sweetness and juiciness. What really makes this vape from IGET stand out is the well-balanced addition of menthol, introducing a cooling sensation that elevates the overall vaping experience without overshadowing the fruity flavours at play.
From the first inhale, my palate I was greeted with the authentic taste of passion fruit, offering a delightful combination of sweetness and tanginess that sets the stage for a complex and satisfying experience. The mango flavour unfolds alongside the passion fruit, providing a juicy and luscious undertone that complements the overall tropical profile.
The strawberry flavour that is vibrant and succulent, capturing the essence of sun-ripened berries, while the watermelon contributes a juicy and refreshing undertone.
The ice swoops in at the end to add that ever-so satisfying boost of refreshing coolness that really compliments the tropical flavours perfectly.
The menthol infusion complements these fruity profiles, providing a revitalizing twist that invigorates
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contributes a natural sweetness that rounds out the blend. It’s these accurate representations of the fruits that really put a stamp on this incredible flavour.
Double Apple Double Apple is a captivating blend that marries the distinct and complimentary flavours of two apple varieties, creating a tangy and sweet vaping experience that is both moreish and refreshing.
Pineapple Juice Ice Pineapple Juice Ice is a tropical delight that brings the sun-soaked flavour of ripe pineapples to the forefront, complemented by a refreshing burst of icy menthol. From the first draw, the authentic taste of pineapple unfolds, offering a sweet and tangy experience that transports vapers to a beachside paradise. What distinguishes this e-liquid is the well-balanced addition of menthol, introducing a cooling sensation that enhances the overall vaping experience without overpowering the pineapple, leaving me with a refreshing and moreish taste. The pineapple flavour is vibrant and true to the tropical fruit, capturing the perfect balance between sweetness and a hint of acidity.
From the first inhale, the authentic taste of red and green apples unfolds, delivering a dynamic profile that captures the essence of orchard-fresh fruit. What sets this disposable vape apart is the wellcalibrated combination of the two apple flavours, offering a nuanced sweetness from the red apple and a refreshing crispness from the green apple. The red apple contributes a rich and sweet taste, reminiscent of freshly harvested apples, while the green apple adds a zesty and slightly tart undertone that balances the overall flavour profile. This intricate interplay of flavours makes the Double Apple vape an ideal choice for vapers seeking a diverse and well-rounded fruit blend.
The menthol complements the pineapple profile, providing a revitalizing twist that invigorates the palate with each inhale. This expertly crafted combination makes Pineapple Juice Ice an ideal choice for vapers seeking a fruity and refreshing cocktail vape. Cherry Ice Cherry Ice offers a classic and moreish experience by seamlessly combining the sweet and tart notes of ripe cherries with a touch of icy cool menthol. From the initial puff, the authentic taste of cherries unfolds, providing a bold and vibrant flavour profile that captures the essence of the much-loved sunripened fruit. What sets this apart is the expertly injected cold component, introducing a crisp and cool sensation that elevates the entire vaping experience without overshadowing the delicate cherry flavour, letting it shine whilst enhancing the cherry further. The cherry flavour is rich and true to the fruit, delivering a well-balanced sweetness and a hint of tartness that tantalizes the taste buds. The icy cold edge compliments the cherry profile, creating a satisfying blend that tingles the palate with a sub-zero chill.
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