UAE 1

& EVERYTHING BECOMES

www.izyvape.com info@izyvape.com

Meta

/ˈmedə/

an abstract, high-level analysis:

That is the function of the new and innovative MYLÉ® Meta Pod System - it operates at a higher level than its predecessor or in other words it’s an upgrade in the way you interact with your device.

The same great features still exist: sleek soft touch finish device, magnetic pod attachment, multiple flavors to choose from, both pre-filled and empty kits available, anti-leak pod technology, fast charge and a long lasting battery.

EDITORIAL

Editor - Patrick Griffin

Journalist - Jordan Millar

Junior Journalist - Oliver Smith

Translations – Basel Mazaz

DESIGN

Head of Design - Hayley Parker

Head Designer - Amy Harrison

Graphic Designer - Michelle Piovesan

Design Team Co-ordinator - Lucy Booth

Design Support - Anna Difusco Design Support – MADLabs

MARKETING

Marketing Director - Katie Loomes

Web Developer - Kain Alden

Marketing Executive - Alicia Snow-Simpson

Marketing Executive - Carrie Strouther

SALES

Client Partnerships Manager - Steve Culf

+44 7795 200 167

Senior Account Manager - Baz Bassra +44 7823 887 753

Account Manager - Kirk Martin +44 7917 582 001

Sales Executive - Giovanni De Pietro +44 7522 167 344

Sales Executive - Sian Thompson +44 7312 112 394

Account Manager - Sid De Silva +44 7305 664 972

Account Manager - Pete Masters +44 7305 960 345

China Sales Executive - Arlen Luo +86 137 012 666 84

MENA Sales – Mohanad Banbouk +971552525217

ACCOUNTS

Finance Director - Kris Worton

Finance Executive - Rochelle Warsop

EVENTS DIRECTOR

Abida Razaque

MANAGING DIRECTORS

David Turner

Pom Kaila

CEO

Paul Caplin Omar Fdawi (MENA)

LETTER FROM THE EDITOR

Welcome to this special edition of Vape Paper powered by Vapouround.

We are delighted to be able to bring you the very latest in news, reviews, features and content about this rapidly-growing industry with harm-reduction at its very core.

So why a special edition? Since the launch of the first edition in September 2021 on the back of the World Vape Show in Dubai, Vape Paper has cemented its status as being the very first B2B industry focused publication in the MENA Region. You will also have noticed that the magazine is Powered by Vapouround! Based in the UK and with a solid seven-year history behind it, Vapouround Magazine is thee industry publication leader with footprints across several countries. Together, both publications have partnered to deliver the MENA region’s most focused and indepth dual language magazine for the industry.

With teams based in the UK and the UAE, the partnership brings together core assets with experiences across journalism, design, business development and marketing. Furthermore, all our team members are seasoned vaping professionals with a wealth of global and regional knowledge and business experience.

This special edition is timely as it aims

to cement this partnership, but also to prepare our readers for future editions that will focus on delivering the global news, views and reviews from industry players both regionally and globally. As an advertiser, this is also the prime opportunity to showcase your products and services to the growing business community in the region!

Vaping is becoming increasingly accepted throughout the MENA region so it is important that the industry has a voice, a powerful advocate and, indeed, a friend to represent its interests.

Both Vape Paper and Vapouround are proud to shine a spotlight on all the good that is done from companies in every sector of the vape industry and this partnership allows us to continue this vital work. Moreso, as we aim to make this magazine the premier platform for regional brands to expand their reach! Giving local and regional businesses a window to the global vaping community.

We hope you enjoy the content we have put together and look forward to bringing you the news from around the world so that we can play our part in helping this industry thrive and prosper.

The Editorial Team

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SHORTFILLS

Four pages filled with short vape-related stories and research making news from around the world.

THERE GOES THE ‘GATEWAY’ THEORY THEN

Vaping can help smokers quit…even if they have no intention of doing so. Researchers from America’s Roswell Park Comprehensive Cancer Center focused on adults who were content with smoking. They discovered that, by switching to daily vaping, people were eight times more likely to quit than those who carried on smoking. Dr Andrew Hyland from the Roswell Park Center said: “These findings are paradigmshifting, because the data suggest that vaping may actually help people who are not actively trying to quit smoking.”

FISH & QUITS

As quit smoking methods go…this has to be the most unusual of them all. Scientists who exposed sleeping smokers to rotten fish and cigarette smells found that it helped them cut down. Test subjects who inhaled the foul odours for just one night, smoked 34 percent fewer cigarettes in the week that followed. However, unlucky volunteers who endured the smells while awake did not cut down at all according to the study reported in the Journal of Neuroscience.

IT’S OFFICIAL

A UKVIA guide to retailers on how to keep within the law when selling disposable vape products has been certified by Trading Standards. The endorsement means the advice - developed in partnership with Buckinghamshire and Surrey Trading Standards Service – can be considered official guidance. A spate of counterfeit and illegal disposables have entered the market in recent months and many non-specialist retailers are confused about what is and isn’t allowed. The three-page guide explains the UK regulations in everyday language.

THE VAPOUROUND AWARDS ARE BACK!

The seventh annual Vapouround Awards are coming…and we’re returning to Birmingham - the birthplace of our prestigious showfor a night of celebration. Running alongside The Vaper Expo UK –one of the biggest exhibitions in Europe – our must-attend event is sure to be packed with networking opportunities and plenty of laughs. Patrick Griffin, Vapouround Magazine Editor, said: “Last year is going to be tough to beat but we’re up to the challenge. “I can’t wait to see all those familiar faces – and some new ones too – both at Vaper Expo UK and at this year’s Vapouround Awards.”

PLAYING CATCH-UP

Northern Ireland has banned the sale of vape products for under 18s for the first time since they became available in 2007. Alliance Party health spokesperson Paula Bradshaw said the belated move demonstrated how Northern Ireland was ‘playing catch-up’ with the rest of the UK. She said: “Many parents will be surprised that under 18s have been able to purchase e-cigarettes legally for so long.” From February 1, shopkeepers can also be fined up to £5,000 if convicted of making underage vape sales.

UNITED VOICES

One of vaping’s biggest myths is that Public Health England are the only people saying that e-cigarettes are 95 percent less harmful than smoking. However, Irish advocacy group Respect Vapers has set the record straight on social media. It tweeted: “When you hear people dismiss the PHE findings that vaping is 95 percent less harmful than smoking, just remember that they are not alone.” Other major bodies endorsing the findings include The Royal College of Physicians, the British Medical Association, ASH UK and Cancer Research UK.

KEEPING IT GREEN

The Vapouround team is adding a new category to its roster of prestigious awards ahead of this year’s show – Best Sustainable Initiative. By recognising the most eco-conscious and greenthinking brands in our industry, this award celebrates a dedication to harm reduction for smokers…and for the planet. To hear more on our new award, as well as this year’s not-to-be-missed event, check out our story ‘Seven years of celebration’ later in this issue.

DON’T FORGET THE SMOKERS

The vape industry has ‘forgotten’ that its main goal is to help smokers switch to a less harmful alternative, World Vape Show London was told. Public health expert Konstantinos Farsalinos said: “The industry seems to be adjusting itself to satisfying the needs of established vapers. “It has forgotten that we need to expand to the millions of people who are still smoking combustible products.” He said there was evidence of a shift back on track but warned that more needed to be done to encourage smokers to switch.

STOP THESE AT-TAX ON VAPING

Plans for punitive new e-cigarette taxes in South Africa could ‘increase vape prices by up to 200 percent’ the World Vapers’ Alliance has warned. The consumer advocacy group also believes the proposals could push around 23 percent of the country’s 350,000 vapers back to smoking. Vape products are currently unregulated in South Africa, but the government wants to bring them into its existing tobacco control laws.

LET US SWITCH

Nine-out-of-ten Filipino smokers want new government policies to encourage smokers to switch to vaping and other less harmful alternatives, says a consumer study. New laws to regulate reducedrisk smoking alternatives are currently awaiting Presidential approval. The legislation would ban sales, promotion or advertising close to schools and playgrounds to ensure that minors don’t have access to vape products. Tobacco harm reduction groups said the new law could help save 16 million lives in the Philippines.

B-ARMY ANTI-VAPE MESSAGE

A tweet from the US Army’s Public Health Center sparked fury online after it spread the ‘irresponsible’ message that adult smokers should avoid smokefree products. It featured a cartoon of a vape and cigarette, warning that nicotine is ‘addictive’ and ‘harmful’ no matter how it’s delivered. Greg Conley of the American Vaping Association said: “Thrilled to see the US Army has joined the vaping wars and doesn’t feel a responsibility to give complete and accurate information to people who are willing to die for their country.”

EVERYONE DESERVES HARM REDUCTION

The UK’s leading vape advocacy group has teamed-up with Ipswich Night Shelter to help homeless people kick the habit. A number of UK Vaping Industry Association members – including Riot Labs, Oxford Vapours and V2 Cigs, have already donated hundreds of vape products under the partnership. The Ipswich Night Shelter has also set-up a designated vaping room to further help guests on their quitting journeys. Ben Johnson of Riot Squad said: “Harm reduction should touch all parts of society and we’re committed to helping people quit…no matter what their circumstances.”

HOW DID IT COME TO THIS?

In his latest – and final – SPOTLIGHT on Canada, celebrated director Aaron Biebert gave a sombre look at the country’s anti-vaping landscape. Throughout the ‘Without Us’ mini-doc, Biebert reflected on his own time investigating harm reduction in Canada and heard from doctors, experts and activists who all passionately defended vaping. Biebert also highlighted that the vaping community is being ‘bullied, shamed and ignored’, all while the short film’s haunting soundtrack asked: ‘How did it come to this?’

A MAGIC BULLET?

If you could travel through 360 different realities, vaping could help you quit smoking in 359 of them, new research has found. University of Michigan scientists used complex computer modelling, based on real world data, to determine the effectiveness of vaping in hundreds of possible scenarios. The study - A Magic Bullet? The Potential Impact of E-Cigarettes on the Toll of Cigarette Smoking - concluded: “On average, vaping-induced quitters gain an extra 1.2 to two years of life compared to smokers who quit without vaping.”

THE REAL COST OF SMOKING

Smoking costs England’s society an eyewatering £17 billion every year - £5 billion more than previously estimated – warns shocking new data. The Action on Smoking and Health report stressed that cigarettes and tobacco addiction are a significant burden, draining the NHS of more than £2 billion in annual funding alone. It also revealed that loss of productivity from smoking-related illness and death clocks in at over £13 billion and ‘fire costs’ total almost £300 million. The report added that, if England could ‘stub out smoking for good’, it could generate around 500,000 jobs and millions in public finances.

TAXED TO DEATH?

The Canadian government is being accused of putting tobacco tax revenues ahead of saving smokers’ lives. Geoff Russ, writing in The National Post, said vaping was the ‘biggest threat’ to tobacco tax revenues. He wrote: “Switching from cigarettes to vapes got millions away from inhaling deadly carcinogens. So why are Canadian governments so keen on punishing vapers and the vaping industry with new taxes and regulations? “Federal and provincial governments love the revenue tobacco brings them and will fight to protect it — even if it means high rates of smoking and more deaths.”

THIS SHOULD BE EASY

US regulators are being told that allowing smokers to switch to less harmful alternatives should be an ‘easy decision’ to make. A briefing paper from lobbyists Citizens Against Government Waste, said current US government policy made no sense. It said: “The success of THR products in England, Sweden, and other countries should be followed to help reduce the harm caused by smoking cigarettes. “Yet, Congress and federal bureaucrats have instituted regressive taxes, strict regulations and outright bans on harm reduction products.”

WHEN VAPING GETS TOO POPULAR…BAN FLAVOURS

Lithuania will ban flavoured e-liquids from July…apparently because vaping is becoming too popular in the country. Its MPs voted to ban all flavours, except tobacco, to reduce the appeal of e-cigarettes. Critics say it makes no sense to discourage vaping, especially as around 28 percent of Lithuanians smoke – five percent higher than the EU average. It is also illegal to sell e-liquids containing additives, vitamins, caffeine or other stimulating compounds under current laws.

QUIT-E THE STRUGGLE

Smoking doesn’t just impact physical health but can ‘wreak havoc on your self-esteem and mental wellbeing’ too, say vape advocates. Longtime smoker turned harm reduction activist Janine Timmons recently tweeted about the toll that failed quitting attempts can have on your self-worth. She said: “With every failed attempt I felt worse and resigned myself to an abbreviated life…but quitting in two weeks by switching to vaping restored my self-pride.” Hundreds flocked to the post, echoing the message that kicking the habit through vaping can liberate smokers and praising Janine for shedding light on the often-overlooked struggle.

THE VERY ANNUAL

The MENA Awards celebrate the very best of the Middle East and North African Vape Industry. JUNE 19, 2022

WHAT IF YOU’RE WRONG?

An ex-World Health Organization director has condemned the health body’s harm reduction denialism, marking yet another devastating blow to the WHO’s reputation.

Words: Jordan Millar

The World Health Organization should be ‘embarrassed’ after a former WHO director accused the body of ‘losing its way’ in tobacco control.

Speaking at an international harm reduction summit, a former director of Chronic Diseases and Health Promotion for the WHO, shunned. ??? the group’s ‘shameful’ anti-vaping attitude.

Professor Robert Beaglehole, who worked alongside the health body for almost five decades, warned that the WHO needs to ‘lead’ and ‘not obstruct’ harm reduction strategies.

And with tobacco killing more than eight million people every year, he said it’s high-time the World Health Organization ‘actively promoted reduced risk products’. Beaglehole said: “There’s a much-needed sense of urgency in tackling this huge death toll and the WHO has to be at the forefront of these next steps.”

The longstanding public health expert stressed that the WHO has allowed funding from ‘vested interests’ to muddy its approach to harm reduction.

He highlighted that the infamously antivaping Bloomberg Philanthropies alone has supported the health group’s tobacco control efforts ‘to the tune of at least $1 billion’.

Beaglehole said: “Regrettably, this source of funding has been detrimental to the WHO, because of Bloomberg’s personal prohibitionist approach to less harmful, effective alternatives.

“The missing ingredient is harm reduction… but, under pressure from Bloomberg, the WHO has actively discouraged the use of less harmful products…madness you might say.”

The Action for Smokefree Aotearoa (ASH) Chair, also outlined a focus on nicotine abstinence, a refusal to embrace less harmful products and an undue focus on youth use as reasons why the WHO’s tobacco control policies have failed.

He called for an independent enquiry into the World Health Organization’s tobacco control leadership, as well as a ‘relentless’ and ‘urgent’ focus on reducing deaths in adult smokers.

Beaglehole said: “We clearly require

a coordinated global response, so no country, no population, is left behind.

“The WHO needs our support in coming back to an evidence-based organisation that promotes ALL the relevant strategies for reducing this health burden.”

He added: “I would ask my WHO colleagues and harm reduction denialists ‘what if you’re wrong?’

“The cost will be huge and measured in millions of preventable deaths…this seems to me a totally unnecessary and unacceptable risk to take.”

Harm reduction advocates have since called for Beaglehole’s recommendations to be ‘taken seriously’, saying that his harsh critique has left a ‘significant dent’ in the WHO’s authority.

Martin Cullip of the Taxpayers Protection Alliance’s Consumer Center said: “Such criticism from a former director should be deeply embarrassing to the WHO.

“Surely it cannot continue to tread a nicotine-prohibitionist path forever while people die unnecessarily and the scientific evidence in favour of harm reduction continues to grow?”

There’s a muchneeded sense of urgency in tackling this huge death toll and the WHO has to be at the forefront of these next steps.

“ “

INCREDULOUS, LAUGHABLE AND EXTREMELY WORRYING

Advocates hit back at The Lancet - one of the world’s most respected medical journalsafter it published a ‘misleading’ and ‘one-sided’ report against vaping.

Words: Jordan Millar

A leading medical journal is under fire for publishing an ‘incredulous, laughable and extremely worrying’ anti-vaping article.

The shocking report was littered with ‘completely untrue’ statements about lifesaving e-cigarettes, even claiming that there is no robust evidence to support them as an effective quitting tool.

Experts are now questioning why The Lancet – one of the world’s oldest medical journals - would feature a report that so

boldly ‘ignores evidence’, especially given its dedication to ‘publishing excellence’ and ‘the best science’.

John Dunne of the UK Vaping Industry Association said: “Worryingly this isn’t just an article questioning the clinical evidence basis for vaping as a harm reduction tool.

“This is an insult to all the independent companies who have not just contributed positively to public health but have created huge numbers of jobs and one of the fastest growing industries this century.”

The UKVIA director general added: “We have the greatest respect for the medical profession, but for one of its leading journals to carry this article is quite unbelievable.”

Dunne said that everything about the report ‘smacks of anti-vaping propaganda’, with the ‘Another Public Health Catastrophe’ article even suggesting that the vaping industry exists simply to ‘line the pockets’ of Big Tobacco.

But with 95 percent of the UKVIA’s own membership having ‘no affiliation’ to tobacco companies, Dunne argued that the

report’s claims were far from the truth.

What was perhaps most alarming was the article’s ‘laughable’ attempt to dismiss provaping findings from Public Health England, claiming that they contradict the rest of the world.

However, Dunne highlighted a host of respected organisations that recognise the harm reduction potential of vaping, including Cancer Research UK and the Royal College of Physicians.

He said: “It’s these types of one-sided and

misleading articles that leave smokers and vapers confused.

Dunne added: “Such a highly respected journal as the Lancet should know better when running articles and look at all the evidence and opinions across the healthcare spectrum.

“As a responsible industry, we’re more than up for continued independent clinical research into the long-term impact of vaping, to prove once and for all that vaping is the biggest public health prize seen this century.

We have the greatest respect for the medical profession, but for one of its leading journals to carry this article is quite unbelievable.

THIS AIN’T VETO-VER YET

In a bittersweet victory for harm reduction, officials overturned Denver’s controversial vape flavour ban… only to call for statewide regulations instead.

Words: Jordan Millar

In a tornado of regulatory changes, last minute vetoes and political opposition, vape brands in Denver have dodged the chopping block…for now.

After months of fierce debate and lobbying, policymakers passed a devastating flavour ban, which would see lifesaving vaping products outlawed city-wide.

However, the bill – which also extended to flavoured cigars and tobacco – was revoked just three days later.

In a moment of triumph for the vape industry, Denver’s Mayor, Michael Hancock, blocked the measure, protecting both small businesses and thousands who rely on flavoured e-liquids to quit.

Desperate to push the bill through, antivaping policymakers tried to overturn

Hancock’s decision…but they failed once again.

Supporters of the ban claimed flavoured e-liquids were fuelling the alleged ‘youth epidemic’, accusing the Mayor of ‘succumbing to tobacco industry pressure’ and missing a ‘tremendous public health opportunity’.

However, critics said that attacking e-cigarettes and flavours because of ‘stoked up’ concerns about youth use could have disastrous consequences, calling vaping a ‘breakthrough in smoking cessation’.

Kevin Garcia, a tobacco harm reduction fellow for Filter Mag, wrote: “Vaping products are significantly more effective as cessation tools than traditional nicotine replacement therapies. “And sadly, Denver’s ban is likely to encourage an illicit market, increase

criminalisation and deter people from quitting the cigarettes that cost so many lives.”

He added: “The campaign against vaping is an egregious example of drug-war fearmongering…prohibition, as we should know by now, creates many harms.”

Critics also highlighted that a blanket ban spelt doom for small businesses, who could take a serious financial hit, or even close, under the draconian restrictions.

Art Way of the Drug Policy Alliance said: “Out of all the places where these bans have passed, there are no provisions that do anything for the users.

“It’s all about how we can punish the sellers…and in this case, the sellers. you’re punishing are the mom-and-pop

tobacco harm reductionists.”

Experts are now warning that, while vapers won the battle to protect flavours, there’s no time to celebrate.

In the same letter overruling the city-wide ban, Hancock encouraged the idea of regional or statewide measures instead, which could outlaw vape flavours across Colorado.

He said that, while he wants to tackle youth nicotine use, the proposed ban would ‘fall short’, adding that his veto wasn’t meant to stop the conversation, but to ‘broaden it’ instead.

Michelle Minton, a lifestyle economist and provaping advocate, said: “If you’re in Denver, it’s time to get busy speaking with and educating your representatives in government before this proposal comes back…

“…the veto just bought you about two years of time, at best.”

The campaign against vaping is an egregious example of drug-war fearmongering… prohibition, as we should know by now, creates many harms.

“ “

CAUSE FOR CELEBRATION

Advocates welcomed new data showing record-high e-cigarette use in the UK, despite the plague of anti-vaping ‘smear’ campaigns and misinformation.

Words: Jordan Millar

Vaping in the UK has reached record-breaking new heights, while cigarette-use has plummeted to the lowest rates in years, say experts.

New figures from the Office of National Statistics revealed that the nation’s e-cigarette use skyrocketed over the past six years, with more than three million people currently using the reduced risk alternative.

It showed that the number of UK smokers turned vapers had jumped from 11.7 percent to 12.3 percent, while the country’s number of dual users increased by more than two percent.

Advocates called the data a testament to the vigilant efforts of dedicated pro-vaping campaigners, who fight tirelessly to promote the lifesaving public health prize.

John Dunne of the UKVIA said: “What these figures tell me is that the powerful anti-vaping lobby’s best attempts to smear e-cigarettes’ effectiveness are simply not working.

“Vaping advocates, on the other hand, have the science, political will and, increasingly, the healthcare sector’s support for increased use of vaping to help smokers give up their habits for good.”

The ONS ‘Smoking Prevalence in the UK’ report also revealed that the number of adult smokers had fallen below 14 percent for the first time since 2015.

It highlighted that, while cigarette-use spiked to 16.3 percent during the pandemic, rates eventually dropped down to an optimistic 13.8 percent.

The UK Vaping Industry Association Director General said that, while the brief increase in smoking could be pinned to ‘pandemic anxieties’, the fact that many vape retailers were forced to close their doors could also be a ‘significant contributing factor’.

He added that the boost in vaping rates and dramatic drop in cigarette use was ‘cause to celebrate’.

John Dunne said: “This is a hugely welcome announcement as everyone on the side of harm reduction knows that vaping is far less harmful than smoking.

“This momentum is at long last cutting through the nonsense and misinformation about vaping to give consumers the confidence they need to take that crucial step towards transitioning away from smoking combustible tobacco.”

What these figures tell me is that the powerful anti-vaping lobby’s best attempts to smear e-cigarettes’ effectiveness are simply not working.

THE END OF AN ERA?

Words: Jordan Millar

In a ‘huge loss’ for public health and a dark day for harm reduction, the world-renowned Cochrane Tobacco Addiction Group announced it will close its doors in March 2023.

This comes after its primary income source – the National Institute for Health Research (NIHR) – cut its funding for all Cochrane review groups.

The news sent shockwaves across the industry, with critics questioning why the NIHR axed its grant for such a widely

respected group and brought an end to the CTAG’s 30-year-long legacy.

Public health researcher Gareth Hollands said: I’m very sorry to see this decision, the Cochrane TAG produces so much high-quality and useful evidence that it will undoubtably impact the global efforts to reduce tobacco harms.

“I fail to see how the benefits of a stable presence, extraordinary, accrued expertise and knowledge can be replaced…Cochrane Review Groups should be cherished.”

Critics stressed that, with all the misinformation and controversy that

plagues the vape industry, a science-led voice of reason can be hard to come by.

They said that the end of the CTAG – which is responsible for a catalogue of evidenceled reviews highlighting the lifesaving potential of vaping – would only hurt harm reduction efforts.

However, a spokesperson for the independent body said it is developing a new review production model that could allow it to continue its work, even after Cochrane ‘ceases to exist’.

They said: “While we are not certain what the future holds, we are grateful to have

After losing millions in funding, one of vaping’s most revered and celebrated review groups is racing to secure its future.

benefitted for so many years of stable funding from the NIHR.

“In response to this situation, Cochrane has decided to disband…but we’d like to be clear that the reasons for the NIHR’s decision have nothing to do with CTAG individually, or any of our work.” The spokesperson added that the group is ‘optimistic’ about securing alternative funding, saying that the CTAG ‘will continue its research’…just not as a part of Cochrane. Following the announcement, Vapouround Editor Patrick Griffin said: “I was deeply saddened to learn that the CTAG will soon

be phased out…this is truly the end of an era.

“I would like to thank the group for its continued diligence, its pursuit of the evidence and all that it has done for global tobacco harm reduction efforts.

He hoped that the CTAG’s crucial work could continue long after the 2023 deadline, saying that the loss of this ‘pragmatic’ and ‘respected’ review body would ‘no doubt leave a void in tobacco research’.

The NIHR was unavailable for comment.

I fail to see how the benefits of a stable presence, extraordinary accrued expertise and knowledge can be replaced…Cochrane Review Groups should be cherished.

MEET IRELAND’S YOUNGEST VAPING ENTREPRENEUR

Words: Patrick Griffin

Vape store owner Eoin O’Boyle is a man on a mission. He has a passion for vaping which extends far beyond just offering smokers a proven way to quit.

When the 23-year-old talks about vaping and the enormous power for good it can be, he does so with almost religious zeal. It is easy to imagine him standing at the pulpit, delivering a fireand-brimstone sermon on the evils of traditional cigarettes while exalting the praises of vaping.

But the reality is far, far different, as the ever-growing number of customers at his vape store can attest.

He owns OB Vape in Drogheda on the east coast of Ireland, 35 miles north of Dublin.

It is a real family business. Eoin’s mum Majella is the retail manager while dad Declan and brothers David and Connor also help out at the popular store.

Eoin, who is also the spokesperson for Vape Business Ireland, seemed destined to end up in retail.

As a four-year-old he would spend hours at his local grocery store, happily rearranging the stock on the shelves (at least the shelves he could reach.)

A year later saw him selling crisps and chocolate to friends and by the time he was ten he had become so good at pool that he was teaching older lads how to play.

Like many youngsters growing up in Ireland it was not long before Eoin started smoking.

He said: “I started smoking at school because it was the culture at the time and I enjoyed the nicotine. “There was the macho image of smoking cigarettes and also trying to fit in.

“When I ask customers at the shop when they started smoking the most common answer is between 12 and 14.

“Thank God I discovered vaping otherwise I would still be smoking now.”

Vaping literally changed his life and allowed him to set up a business where he could spend every day helping change the lives of others too.

Eoin said: “I won’t let anyone under 18 buy vaping products in my shop but there are no laws in Ireland to limit sales to young people and that is why I became spokesperson for Vape Business Ireland.

“We need laws to protect children while giving adult smokers access to the vaping products they need to get them off cigarettes.”

He added: “I help thousands of people quit smoking every year and there are other shops around the country doing the same.

“Yet the national quit service for Ireland doesn’t support vaping, which is the most effective tool that smokers have to help them give up cigarettes.

“We need to help people, many of whom have been addicted to smoking for 30 years or more, and give them a safer alternative.

“I have customers, who a year ago, could not even walk up the stairs, and after they switch to vaping they are running around with their children and having a great life.”

Eoin has built up such a loyal following that around 95 percent of his customers are regulars and he knows them all by name. He said: “My mission is to have the best vape shop and my real passion is to help people quit smoking.

“For me, the most amazing feeling in the world, is when you see someone come in, and you can make a genuine positive impact on their life.

“My mission is to achieve a tobacco-free Ireland, because the government’s current strategy will take 100 years to get there when the solution is right in front of them…vaping.”

My mission is to have the best vape shop and my real passion is to help people quit smoking.

HELPING PEOPLE QUIT BETTER

While millions of UK smokers patiently wait for NHS vape prescriptions…supermarket giant Sainsbury’s has already taken harm reduction into its own hands.

Words: Jordan Millar

While news that vapes could one day be prescribed on the NHS sent a buzz of excitement through the global industry, experts warned there was a long road ahead.

The complex approvals process and skyhigh costs meant it could be years before the first brands were even accepted.

However, while the nation eagerly waits for the first-of-its-kind NHS scheme to take-off, social media is alive with joy over another win for UK vaping.

Supermarket giant Sainsbury’s has received enormous praise online for stocking vaping products in their ‘natural home’ alongside other quitting tools, instead of hiding them away with deadly cigarettes.

The wave of celebration came after Richard Holley – tobacco control lead for North Northamptonshire Council – commended

the nationwide chain for openly displaying vapes.

He tweeted: “Can we just take a minute to applaud Sainsbury’s for putting vapes and pouches in their medicines aisle?

“…to see them on display like this, rather than tucked behind the cigarette counter, is refreshing.”

Hundreds more advocates and vapers have since rallied behind the post, thanking the UK’s second largest supermarket chain for doing the right thing and ‘playing a part in helping save lives’.

Global harm reduction campaigners even tagged their own policymakers in the tweet, asking; if supermarkets can follow the science and support the public health power of e-cigarettes…then why can’t international health leaders seem to get it right?

This is real public health.

HAD TO SAY:

HERE’S WHAT JUST A FEW OF THEM

STOP SMOKING START VAPING

Words: Patrick Griffin

It is easy to see why Dr Colin Mendelsohn’s book ‘Stop Smoking Start Vaping – the healthy truth about vaping’ has been so highly praised.

It is a book designed to cut through the confusion, misinformation and bad science which has plagued the discussion about vaping for years.

‘Stop Smoking Start Vaping’ acts as a powerful antidote to the general anti-vaping bias which serves to keeps smokers addicted to deadly cigarettes.

Author Colin Mendelsohn is a smoking cessation expert who founded the Australian Tobacco Harm Reduction Association.

It contains case studies of smokers who successfully quit with vaping, explains how it is different to smoking, tackles many myths about nicotine and has an entire chapter on the relative risks about smoking and vaping.

The book points out that there is ‘overwhelming scientific agreement that vaping is less harmful than smoking’ and then walks the reader through the evidence.

Written in plain English without complex jargon, there are ten chapters which explain everything a smoker needs to know to successfully switch to vaping.

This section covers everything from how devices work, how to choose e-liquid and how to vape safely.

It tackles, head on, some of the major vaping controversies, including the risk to young people, safety concerns, social justice and discusses common reasons that people oppose vaping.

For anyone who wants to learn the facts about vaping, this book should be required reading.

A new book designed to educate smokers about vaping is so good it is recommended as required reading for regulators and health care providers too.

DRALEXWODAK

COLIN WAS THE FIRST DOCTOR IN AUSTRALIA TO RECOGNISE THE POTENTIAL FORVAPING.HESTUDIEDTHEEVIDENCEANDBECAMEAPASSIONATEADVOCATEFORVAPING.

Director,AustralianTobaccoHarmReductionAssociation.

THEMTHISBOOKISAMUSTFORANYSMOKERWHOWANTSTOKNOWIFVAPINGCANHELP QUIT.

SENATORHOLLIEHUGHES onChairoftheAustralianSenateSelectCommittee TobaccoHarmReduction.

DR MENDELSOHN PROVIDES AN EXCELLENT REVIEW OF VAPING AND THE HARMWHOREDUCTIONDEBATE.THISBOOKPROVIDESPRAGMATICINFORMATIONFORTHESMOKER IS THINKING ABOUT VAPING AS A WAY TO QUIT AND FOR THE VAPER WHOCIGARETTES.WOULDLIKETOLEARNMOREABOUTTHECURRENTSTATEOFSCIENCEONELECTRONIC PROFESSORNEALBENOWITZ

TobaccoEmeritusProfessorofMedicine,Centrefor

ControlResearchandEducation,UniversityofCalifornia.

THETHISBOOKPROVIDESANINVALUABLERESOURCEFORGPSTOADVISESMOKERSON SMOKING.PROSANDCONSOFVAPINGVERSUSSMOKINGANDONUSINGVAPINGTOQUIT EMERITUSPROFESSORWAYNEHALL

UniversityCentreforYouthSubstanceAbuseResearch, ofQueensland.

GUIDETOTHECONTROVERSIES . CLIVEBATES

EXPERTISE,NEWBOOKBYCOLINMENDELSOHNISAMASTERCLASSINPUBLICHEALTHPRAGMATISM, COMMUNICATIONANDEMPATHY.PART‘HOWTO’ANDPART‘WHYTO’,COLIN

Director,CounterfactualConsulting.

SERVES UP PRACTICAL GUIDANCE, INSPIRING TESTIMONIES, SOLID SCIENCE AND A

360THISBOOKISAMUSTREADFORALLSMOKERSWHOWANTTOQUIT.ITCOVERSTHEFULL PROFESSIONALSDEGREESOFTHEWORLDOFVAPING.CONSUMERS,POLICYMAKERSANDHEALTH

WILLFINDITINSIGHTFUL.

PROFESSORRICCARDOPOLOSA

ProfessorofInternalMedicineandRespiratoryPhysician, UniversityofCatania,Italy.

LESSMANYWILLFINALLYUNDERSTANDTHEVALUEOFSWITCHINGTOE-CIGARETTESASAFAR HARMFULALTERNATIVETOSMOKINGTOBACCO.

Since the launch of its very first product –the Original 1500 puffs classic in the USA Market early 2019, XTRA VAPE continues to grow from strength to strength, offer ing vaping solutions that meet and exceed both industry and customer expectations. Overthe last couple of years, the company has grown to now include over 5 variants of its product to cater to differing con sumer segments.

During the pandemic, XTRA VAPE has been known to actively support both local and international vaping communities by ensur ing a safe and reliable uninterrupted supply. With 2022 now firmly underway, XTRA VAPE has engaged in several changes and new product launches, in addition to some very exciting news about new market entries.

In late 2021, the management of XTRA VAPE has taken the decision to relocate its corporate headquarters to Dubai, UAE. The UAE has been XTRA VAPE’s key growing market following the US and continues to be its primary platform for expansion and product growth. With a vibrant business community, enhanced regulations and its proximity to Europe and Africa, XTRA VAPE will now operate out of Dubai its global business – while maintaining key distribu tion links in the USA.

Commenting on the move, Omar Fdawi, CEO of XTRA VAPE: “Moving our operations

to Dubai was the logical step in view of the proximity of the country to new markets, logistical and regulatory support. While the US remains one of our top markets, our aim was to be easily accessible to new op portunities and enhance our supply chain”

“The UAE has also been progressive in com bating and minimizing the impact of Covid. This was also a factor that led us to the shift, in addition to the enhanced business environment and speed to conduct and expand our business” – he added.

2021 has been a growing year for XTRA VAPE vs 2020 in both sales and expansion. 2021 has seen XTRA VAPE actively register and launch in new markets. These include:

- The UAE

- Kuwait

- Jordan

- Russia

- The United Kingdom and EU (Via TPD)

The company is further working to com plete its compliance for other markets in both the Middle East and Eastern Europe.

Additionally, 2021 was a milestone year as XTRA VAPE won the Best Disposable Vape category at the annual Vapouround Awards held in Dubai on the back of the Dubai World Vape Show. The show was the

region’s first major vaping extravaganza hosting over 150 brands from all over the world and signaling the region’s back to business attitude following the pandemic.

“The EMEA market is rapidly becoming our top export zone with YoY growth in excess of 50% on a unit basis. These are markets with structured regulations and untapped potential. Markets like Saudi Arabia, Russia, Egypt – to name but a few” Fdawi added.

XTRA VAPE is also pleased to announce the launch of its latest device – FLOW. The device is rated at delivering 5500 puffs aprox. with a rechargeable battery and a capacity of 12ML. It features a directive airflow and switch button and utilizes the mostadvanced chipset to deliver a unique vaping experience.

The device was officially launched in the USA at Champs Trade Show in Las Vegas followed by the Middle East market the fol lowing week. With first production batches sold out, the company is now doubling up on its supply to meet vendor demand.

Flow initially launches with 10 flavors craft ed by XTRA VAPE. Flow ads to the growing list of XTRA VAPE’s devices and provides an unbelievable value for money to the consumer – while delivering the safest most enjoyable vaping experience of any product in its category.

A global player in high quality vaping products for adults announces major structural changes and new product launches across several markets worldwide.

ANOTHER PUBLIC HEALTH CATASTROPHE… REALLY?

A controversial new report claims doctors, medical leaders and health campaigners do not welcome groundbreaking NHS vape prescriptions… …but testaments and praise from experts across the country prove otherwise.

Words: Jordan Millar

In an article – featured in one of the world’s premier medical journals - a team of anti-vaping researchers levied a series of accusations against e-cigarettes.

Published in The Lancet, the report dismissed lifesaving vaping products as ‘the next big income generator for the tobacco industry’.

It claimed that ‘the immediate toxic effects of e-cigarettes far outweigh those of conventional cigarettes’ and warned that vaping could discourage smokers from trying conventional nicotine replacement products.

The article, titled ‘Another Public Health Catastrophe’ claimed there was ‘no robust evidence’ that vaping helped smokers quit and said NHS e-cigarette prescriptions would only tarnish the UK’s ‘proud track record in smoking cessation’.

The authors said they ‘absolutely disagreed’ that doctors, medical

leaders and health campaigners welcomed the opportunity for smokers to be prescribed e-cigarettes to help them quit smoking.

While they are entitled to disagree, for the sake of balance, here is a selection of doctors, medical leaders and health campaigners who have openly welcomed the move:

DR JUNE RAINE, CHIEF EXECUTIVE OF THE MEDICINES AND HEALTHCARE PRODUCTS REGULATORY AGENCY.

“The evidence is clear that e-cigarettes are less harmful to health than smoking tobacco and that nicotine-containing e-cigarettes can help people quit smoking for good.

“The updated guidance on licensing requirements we have published is a strong first step towards the availability of safe and

effective licensed e-cigarette products.”

HEALTH SECRETARY SAJID JAVID.

“Opening the door to a licensed e-cigarette prescribed on the NHS has the potential to tackle the stark disparities in smoking rates across the country, helping people stop smoking wherever they live and whatever their background.”

PROFESSOR NICK HOPKINSON, MEDICAL DIRECTOR AT THE BRITISH LUNG FOUNDATION AND ASTHMA UK.

“There is already good evidence that commercially available e-cigarettes enable people to switch away from smoking to a much safer alternative.

“However, the development of medicinally licensed e-cigarettes would provide patients and healthcare professionals with an additional tool to break dependence on smoking, backed up by the reassurance that comes from a rigorous authorisation process.”

MARY GLINDON, MP FOR NORTH TYNESIDE AND VICE-CHAIR OF THE APPG FOR VAPING.

“The Department of Health’s announcement to prescribe e-cigarettes on the NHS is warmly welcomed.

“It demonstrates a huge vote of confidence in the role vaping can play to significantly reduce health inequalities attributed to smoking.

“There is still much more to be done to achieve a smokefree society, but today is a good day for public health.”

GP AND BEST-SELLING AUTHOR DR AMIR KHAN.

“On balance, e-cigarettes are much safer than smoking and people who use vaping to help them quit, combined with expert face to face advice, are twice as likely to stop smoking then if they were using patches or gum.

“We don’t want people who have never smoked before to start vaping…but as a GP, this is certainly something I welcome.”

Former health minister Sir Norman Lamb.

“I am convinced this will be a game changer.”

ALAN BOOBIS, CHAIR OF THE UK COMMITTEE ON TOXICITY AND EMERITUS PROFESSOR OF TOXICOLOGYAT IMPERIAL COLLEGE LONDON.

“Using an e-cigarette that meets consumer standards will be a lot less harmful than smoking cigarettes. Smokers can try vaping, without waiting for a medicinally licensed product.

“However, licensed vaping products will have to meet a defined standard and in return will be available to clinicians to prescribe to their patients…which will be an important step forward.”

JACOB GEORGE, PROFESSOR OF CARDIOVASCULAR MEDICINE AND THERAPEUTICS, UNIVERSITY OF DUNDEE.

“This is very welcome news for millions of people who are trying to quit tobacco cigarettes.

“Clinical trial evidence suggests that it is more effective than nicotine patches for smoking cessation and it has positive effects on blood vessels when tobacco smokers switch to e-cigarettes.”

Having a medically licensed e-cigarette available for prescription would be a major development, so any move to make that more likely is welcome.

JOHN BRITTON, EMERITUS PROFESSOR OF EPIDEMIOLOGY AT THE UNIVERSITY OF NOTTINGHAM.

“Having a medically licensed e-cigarette available for prescription would be a major development, so any move to make that more likely is welcome.

“However, e-cigarette manufacturers have had the option to apply to the MHRA for a medicine license for years, but the costs of compliance with medicines regulations have been prohibitive and none has yet come to market.

“That’s why a bespoke regulatory system for all nicotine products, that allows market access and endorsement by health professionals in inverse proportion to health hazard, is urgently needed.

“Otherwise, tobacco will remain the default choice of the more than six million smokers in the UK.”

To discover more about the controversial article, as well as the impassioned response from one of the leading voices in UK vape advocacy, read our news story ‘Incredulous, laughable, and extremely worrying’ in this issue.

WHAT A COINCIDENCE!

As smoking rates plunge to a record low in New Zealand, vaping rates are at an all-time high

Words: Patrick Griffin

Daily smoking and Daily Vaping NZ Adults 15+

16.4

Daily Smoking Daily Smoking

New Zealand has just recorded the lowest smoking rates in the country’s history.

Ten years ago, when there was no vaping, 16.4 percent of the population were daily smokers.

Four years later, in 2016, when e-cigarettes were beginning to catch on, the smoking rate had dropped by two percentage points.

In what is being hailed as an enormous win for vaping, in every year that followed, as vaping became more popular the numbers of smokers continued to decline.

The European Tobacco Harm Reduction

Advocates said: “The latest data on smoking and vaping prevalence in New Zealand has revealed that smoking rates have fallen from 11.9 percent in 2020 to 9.4 percent in 2021. “This historic fall in smoking correlates with an increase in vaping.”

Advocates say it is no concidence that the NZ government’s decision to regulate vaping as a smoking cessation product has encouraged record numbers of smokers to quit.

Tobacco harm reduction advocate David P Forsyth said: “This is more evidence that vaping is a direct substitute for smoking.”

New Zealand’s Smokefree Environments

and Regulated Products Act has measures to protect children while allowing adult smokers to access the best quitting tool ever invented. The data was revealed in the country’s latest Public Health Survey and, if the trend continues, will give a huge boost for New Zealand’s 2025 smokefree ambitions.

The survey also revealed that quit smoking attempts had increased to 19 percent – a jump from 13.4 percent in the previous survey.

There was a dramatic increase in quit rates among all ethnic groups, particularly among Māori and Pacific populations.

E-LIQUID

VAPOUROUND REVIEWS

HARDWARE

Please note: All hardwa re and e-liquid reviews a re reviewed by external reviewers a

nd do not necessarily represent the opinion of Vapouround Magazine. All e-liquids are reviewed at a 3 mg nicotine level. Mod reviews a re rated on specific criteria depending on the style of products received.

HADRON PLUS DNA 250C & AROMAMIZER PLUS V2 RDTA KIT

SPECIFICATIONS:

Dimensions: 58*34*98mm

Battery Compatibility: 2 x 21700/20700/18650 (not included)

Wattage Range: 1-200W Temperature Range: 200°F - 600°F Coil Resistance Supported: 0.1ohm-3.0ohm

Screen: 0.9” Full Colour TFT Max Charging Current: 3A (2A suggested)

Words: Peach Atkinson

Within the vaping world, there is a vast array of different devices, ranging from super straightforward disposables all the way to complex, yet rewarding, kits such as the Hadron Plus.

Whilst initially a little more complicated to set up than a standard tank and mod combination, once you get this hefty beast of a kit going, you’ll soon realise that the extra time and energy spent preparing it will be well worth it.

The kit includes a whole host of useful additions to enhance your vaping experience. For example, the Aromamizer Plus V2 RDTA comes with a spare glass, extension chimney pieces and a mesh deck, making this RDTA mesh-compatible too.

It also includes several simple, yet useful, items such as spare 18650 battery wraps and 18650 sleeves which allow vapers to use 18650 batteries in this device if they wish.

The Hadron Plus Kit is probably the biggest kit I have had the pleasure of owning yet the outside of the mod is rather simple. It features a fire button, up and down buttons, a select button and a 0.9” colour screen. Below the buttons is a micro USB port that can be used to connect to a computer and update any EScribe preferences.

These mods are very sleek and have an air of sophistication and they are available in black, silver and gunmetal aluminium alloy.

While the outside looks good, it is the interior where things get really impressive. The Hadron Plus DNA 250C is a dual battery

device that can accommodate 21700, 20700 and 18650 battery types. If you choose the slightly bigger 21700 batteries you can expect much more battery life compared to regular 18650 cells.

This stunning piece of kit features the widely coveted DNA chipset which offers vapers a choice of innovative and advanced customisation options which include Wattage Control, Temperature Protection and Replay Mode.

The chipset also allows users to configure, modify and monitor the use of your device via EScribe. EScribe is a downloadable program on your computer (with Windows/Mac compatibility) that allows you to change certain settings via USB.

DNA chips are widely considered to be the gold standard within the vaping industry and devices such as the Hadron Plus show why this is the case.

Operating this device, once you get used to it, is a rewarding experience. The colour screen is extremely easy to navigate and has crisp, clear visuals.

By pressing either the top or bottom buttons, you can flip through the multiple modes, finding your ideal settings and can adjust the wattage your taste. My preferred setting on this mod is ‘Watt Boost’ which delivers an instant, warm vape with good cloud production.

There are plenty of subtle touches that add to the premium feel of the Hadron Plus, including menu items such as Diagnostics

and Puff Info, both of which offer detailed information regarding how you vape, how often, wattage settings and even the board temperature. To me, it’s the small touches like these that boost the complex and sought-after nature of this kit.

The Aromamizer Plus v2 RDTA , which comes with this kit, is as versatile as it is impressive. It can quickly transform from an 8ml RDTA to an RDA in a blink of an eye. The kit includes two decks, the mesh deck and the postless deck, both of which are easy to build on and to wick.

The airflow options on this atomiser are phenomenal and cater for both the tightest and the loosest of inhales. With the sheer size of this RDTA, and the potentially massive open airflow, I was surprised that there was absolutely no leaking.

On a similar note, many rebuildable tanks run the risk of dry hits or leakages due to the overuse or underuse of wicking cotton, the Aromamizer V2 did not encounter this issue at all.

As a rebuildable, with a couple ni80 Claptons thrown in for good measure, the flavour was intense and warm and cloud production was plentiful.

I used a 70 percent VG e-liquid in 3mg, and wouldn’t recommend going for anything stronger than 6mg as it will likely be very harsh to inhale.

Complexity is at the heart of this kit, and therefore I’d recommend it mainly to vapers with some experience. Low nicotine and high VG e-liquids work best in this device and the possible personal configurations are nearly endless.

Simplicity in vape devices is generally always highly valued but this is the exception to the rule because it is the intricacy that makes this kit special.

Learning how to operate it and utilising EScribe sets this mod ahead of the rest, I was a little intimidated at first but soon after I was massively impressed by this kit.

PROS

- Capable of customisation via EScribe

- I really liked the fact that 18650 adapters were included with the kit

- The postless deck was easy to build on and to wick

- The flavour was powerful as was the vapour production

- Impeccable build quality

CONS

- Might overwhelm those very new to vaping

- Due to its large size, it isn’t very pocket friendly

CALIBURN G2 POD SYSTEM

SPECIFICATIONS:

Size - 110.5mm*22.5mm*13mm

Weight - 36g

E-liquid capacity - 2ml (TPD Compliant)

Output power - 18W

Battery capacity - 750mAh

Words: Peaches Atkinson

A truly remarkable device, the Caliburn G2 is the embodiment of what a true pod system should be.

It checks off all of the important features one looks for when selecting a vape - whether it’s your first time choosing, or your hundredth time.

The first thing I noticed about this kit (something I had yet to come across in vaping) was a vibration alert when you connected or disconnected a charging lead as well as when short-circuit/low voltage protection was activated.

The Caliburn G2 is palm sized and stick shaped, with a fire/on/off button, a USB-C charging port and a window near the top of the device to easily check e-liquid levels.

This unassuming kit is available in a multitude of attractive colours and finishes, suitable for all preferences. The size and weight is similar to other devices in its class and will fit snugly in just about any pocket or bag.

No screen us needed for this device and the fire button is all that is needed to operate it.

The build quality is excellent and it even remained unscathed after colliding unceremoniously with the ground - and yet it still works perfectly.

The Caliburn G2 can be easily filled on the go and a small rubber seal valve eliminates any risk of leakages. The pod slots into the top of the device easily and securely, with no wobble or looseness. Inside the pod itself, the UN2 mesh coils just pop in and out without the need to screw them in place.

This kit comes with both a 0.8ohm and a 1.2ohm coil and they work great with 50/50 VG/PG e-liquids. Coil longevity is one of the best features of this device, and I managed to get well over 12 days of moderate usage before needing to swap the coil out.

The flavour on this nifty kit is fairly unexpected, especially so with the 0.8 coil. The taste of the e-liquid is conveyed accurately and is strong, with a warm inhale. In terms of inhales, the draw is primarily an MTL (Mouth To Lung) similar to that of smoking a cigarette. With progressive airflow control on the side of the pod, you are able to adjust it to your preferences and can also get a slightly looser

draw, also known as an RDL (restricted direct to lung). When it comes to charging and battery life, you can expect this 750mAh inbuilt cell to last most of, if not all day. It is quickly charged up via USB-C within about 25mins and battery life is indicated by coloured LED lights, red meaning low, blue being medium and green meaning adequate.

In comparison to disposable setups, running a Caliburn G2 can also be more economical in the long run.

As I briefly mentioned previously, the Caliburn G2 works incredibly well with thinner e-liquids and can handle high strengths of nicotine, delivering both a powerful hit and smooth flavour. The vapour production on both of the coils included with this kit was modest and allowed for an inconspicuous vaping experience. Convenience is where this kit thrives, down to its ease of use, low price point and discreet nature, it is perfect for new vapers as well as more experienced vapers that need something reliable, yet understated.

During my time using this device, I felt that it delivered on all levels. It truly is the perfect pod system and therefore has gained a place in my daily arsenal as my new favourite kit.

For me, there were absolutely no negatives - the battery life was fantastic, it was easy to operate, the flavour was impressive, the coils lasted significantly longer than many other similar setups and it looks smart and stylish. I feel that this device is a true all-rounder that will not disappoint, and is ideal for vapers of all levels.

PROS

- Easy to use

- Faultless, reliable performance

- Intense and warm flavour, particularly for a pod system

CONS

- None

FEELM AIR CLOSED POD SYSTEM

Words: Peach Atkinson

FEELM have just announced a ground-breaking, cutting-edge, new generation ceramic coil - which is the world’s thinnest at just 3.5mm.

To accompany the launch, they sent a sample closed pod device, powered by this impressive new technology – the seven-element ultra-thin FEELM Air coil.

This is a major breakthrough for the industry and this revolutionary new product will soon be powering the pod systems of some of the biggest vape companies around the globe.

Currently around one-in-three pre-filled pod cartridges are driven by FEELM ceramic coils, including those from household names including Vuse, Njoy, RELX, HEXA and Snowplus.

This testing device measured just shy of 8mm and you can really appreciate how thin it is just by holding it in your hand.

Despite its small stature, this kit retains an incredible air of quality and craftsmanship that oozes reliability and innovation.

However, while it looks and feels good on the outside, it is what is on the inside that makes this amazing little device really shine.

The FEELM Air ceramic coil features a whole host of industry-leading technological innovations including a seven-layer, ultra-slim bionic film, improved safety and harm reduction, as well as unparalleled energy efficiency.

Because this is a closed pod system, it is an ideal setup for people wishing to quit smoking and removes any risk of accidental spillages or leaking.

It is a draw-activated device which features a tight mouth-to-lung inhale that perfectly replicates the type of draw used when smoking a cigarette. This, in addition to its ease of use, makes it a great choice for new vapers.

FEELM Air coils give 30 percent longer battery life compared to the first-generation technology that they replace.

In addition, a mere 10 minute charging via USB-C cable will give around eight hours of moderate usage - quite a game changer in itself.

The composite heating film is an industry first, measuring just 2

micrometers thick - 40 times thinner than the previous generation.

There are so many intricate and ground-breaking features in this new pod that this review can’t possibly hope to cover everything.

However, none of that is worth anything at all if the product itself fails to give a good vaping experience and I am pleased to report that this provides a great vaping experience.

The FEELM Air device was just about as simple as it gets in terms of general operation and maintenance.

The straightforward closed pod system, paired with the tight MTL inhale, is definitely going to draw the attention of people wanting to kick their smoking habit.

The flavour, especially for such a little device, was intense and warm, with very little vapour production – great for those situations where you don’t want to draw attention to the fact you are vaping.

Quite possibly the quickest charging device in my arsenal of vapes, the FEELM Air was ready to go for the day and was fully charged within the space of just a few minutes.

The coil longevity was seriously impressive, and I loved how the flavour did not diminish with time.

One of the best features, in my opinion, would be just how thin this kit is. It somehow manages to hold an array of ingenious and impressive technology in such a minuscule exterior.

I felt that the FEELM Air was an overwhelmingly complex yet simplelooking device that has clearly been created by the best in the business and I’m excited to see the future of this incredible piece of kit.

PROS

Thin, unassuming shape and size Ease of use

Super-fast charging time

CONS

None

BECO MATE DISPOSABLES

SPECIFICATIONS:

Battery: 500mAh (Pre-charged)

Puff Amount: 550 Puffs (Approximate)

E-liquid Capacity: 2ml

Nicotine Strength: 20mg Nicotine Salts

Words: Alex Shenker

An improvement on an already impressive device, the Beco Mate offers innovation, quality and reliability. Enclosed in a compact, colourful and streamlined exterior, the disposable delivers nicotine in an uncomplicated and easy-to-use manner.

The Beco Mate offers an instantaneous hit of nicotine, minimal clouds and is one of the most straightforward devices to operate, making it an ideal choice for nights out, camping or travelling. Utilising a true MTL inhale, the draw is very tight and works great alongside the high strength nicotine.

Lush Ice

Lush Ice is a tried and tested flavour for me and I was interested to see how the new take held up against the original Beco Bar version. After just a few puffs, it was clear that the Beco Mate offered a much more developed and powerful flavour, beating out the slightly more muted notes of the Beco Bar. The newer version had a sweet and candied watermelon palate, heightened by an intense icy exhale that made for a very refreshing vibe.

Strawberry Burst

When it comes to certain flavours, simple can often be better. Without overcomplicating the overall taste, Beco has absolutely nailed the execution on a straightforward strawberry flavour. The strawberry used in this device presents as both sweet and juicy, with a tiny bit of sourness dropped right at the end. It was bold and had very little cooling to it, presenting a more candy-like flavour as opposed to a realistic strawberry taste…enjoyable yet simple.

Green Grape

This flavour is not something I’ve come across in my time as a vaper, so I was quite taken aback. Most grape e-liquids I’ve tried fall somewhere in the purple grape soda/candy genres, so when I saw

this one, I was immediately intrigued. he grape notes were extremely crisp and, when paired with the decent amount of cooling, gave a revitalising, sweet yet somewhat mellow but clear tasting green grape.

Mango Ice

Definitely one of the UK’s more popular flavour profiles, Mango Ice encompasses the classic flavour coveted by so many. Rich and succulent mango takes centre stage and quite rightly so - it has all the features of a well-executed mango flavour. Deep, sweet and juicy mango is contrasted with a more subdued but still detectable sourness, both of which bounce off of one another giving similar but not identical tastes. The almost warm notes of mango are livened up by a strong blast of cool both on the inhale and the exhale, giving the overall flavour a frosty but enjoyable taste.

Blueberries Raspberries

An instant favourite of mine, this flavour incorporates the sour, tongue-tingling vibe of sharp and sweet mixed berries. When vaping this Beco Mate, you can easily feel the sour notes on the tip of your tongue as you inhale. Both the blueberries and the raspberries were powerful in taste and were rounded off subtly with just a touch of cooling agent - the perfect amount for this flavour. In fact, it was barely noticeable until the exhale, but this gave the berries a chance to really shine on their own.

Menthol

This menthol could easily be a go to for many vapers, combining menthol and a strong cooling agent to create a sharp, refreshing flavour. The menthol cuts across your palate like a blast of ice, emphasised by the powerful cooling agent. All of these cold elements combine to create the ultimate icy flavour that will, without a doubt, clear your sinuses and revitalise your day.

THE LARGEST EVENT OF ITS KIND IN THE MIDDLE EAST

Experts are forecasting that 64 million people will be using vaping devices by 2022. Part of this projected rise will be driven in the United Arab Emirates. The World Vape Show, launched in September 2021, was the first international vape expo and conference in the UAE, that provided global manufacturers and suppliers a unique opportunity to showcase hundreds of products to thousands of international retailers, wholesalers, distributors and consumers. Now, in 2022, the annual flagship event returns, but this time, 50% bigger (and better) than before. Join us!

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DRALEXWODAK Director,AustralianTobaccoHarmReductionAssociation.

COLIN WAS THE FIRST DOCTOR IN AUSTRALIA TO RECOGNISE THE POTENTIAL FORVAPING.HESTUDIEDTHEEVIDENCEANDBECAMEAPASSIONATEADVOCATEFORVAPING.

THEMTHISBOOKISAMUSTFORANYSMOKERWHOWANTSTOKNOWIFVAPINGCANHELP QUIT.

SENATORHOLLIEHUGHES onChairoftheAustralianSenateSelectCommittee TobaccoHarmReduction.

DR MENDELSOHN PROVIDES AN EXCELLENT REVIEW OF VAPING AND THE HARMWHOREDUCTIONDEBATE.THISBOOKPROVIDESPRAGMATICINFORMATIONFORTHESMOKER IS THINKING ABOUT VAPING AS A WAY TO QUIT AND FOR THE VAPER WHOCIGARETTES.WOULDLIKETOLEARNMOREABOUTTHECURRENTSTATEOFSCIENCEONELECTRONIC PROFESSORNEALBENOWITZ

TobaccoEmeritusProfessorofMedicine,CentreforControlResearchandEducation,UniversityofCalifornia.

THETHISBOOKPROVIDESANINVALUABLERESOURCEFORGPSTOADVISESMOKERSON SMOKING.PROSANDCONSOFVAPINGVERSUSSMOKINGANDONUSINGVAPINGTOQUIT EMERITUSPROFESSORWAYNEHALL UniversityCentreforYouthSubstanceAbuseResearch, ofQueensland.

GUIDETOTHECONTROVERSIES . CLIVEBATES Director,CounterfactualConsulting.

EXPERTISE,NEWBOOKBYCOLINMENDELSOHNISAMASTERCLASSINPUBLICHEALTHPRAGMATISM, COMMUNICATIONANDEMPATHY.PART‘HOWTO’ANDPART‘WHYTO’,COLIN SERVES UP PRACTICAL GUIDANCE, INSPIRING TESTIMONIES, SOLID SCIENCE AND A

360THISBOOKISAMUSTREADFORALLSMOKERSWHOWANTTOQUIT.ITCOVERSTHEFULL PROFESSIONALSDEGREESOFTHEWORLDOFVAPING.CONSUMERS,POLICYMAKERSANDHEALTH

WILLFINDITINSIGHTFUL. LESSMANYWILLFINALLYUNDERSTANDTHEVALUEOFSWITCHINGTOE-CIGARETTESASAFAR HARMFULALTERNATIVETOSMOKINGTOBACCO.PROFESSORRICCARDOPOLOSA ProfessorofInternalMedicineandRespiratoryPhysician, UniversityofCatania,Italy.